Heartland Senior Services offers a variety of programs and services for seniors in Story County, including congregate meals, nutritional counseling, and home delivered meals. However, seniors in the community are unaware of Heartland and the services it provides. The goal of the campaign is to increase awareness of Heartland's nutritional services, focusing specifically on the congregate meals. Attending the lunches will allow seniors to meet new people and stay active, in addition to receiving a healthy meal at an affordable price.
This document discusses Col. Buddy Harris, a volunteer at Boca Helping Hands (BHH) who teaches computer classes. It highlights that Buddy has volunteered at BHH for 5 years and also does food recovery. It notes that Buddy received the Congressional Gold Medal of Honor for his service in the Civil Air Patrol during WWII. The document is a call for donations to BHH's End of Year Matching Campaign, where donations will be matched up to $175,000 by an anonymous benefactor. It emphasizes that donations will support BHH's programs and services.
Meals on Wheels of Central Maryland (MOWCM) provides nutritious meals and services to help seniors live independently at home. In the past year, MOWCM expanded programs and services through increased partnerships. Volunteers contributed over 70,000 hours of service, allowing MOWCM to serve more clients. Events like culinary dinners and triathlons raised funds and awareness in the community. MOWCM aims to meet the growing needs of seniors through quality services and community support.
Come to the Table Guidebook: Second EditionRAFI-USA
The second edition of the Come to the Table Guidebook is a 40-page publication released in 2015 by RAFI, the NC Council of Churches and Resourceful Communities. It includes snapshots of community groups that have pioneered innovative food access work, the current status of hunger and agriculture in North Carolina and nationally, along with new resources and stories from faith leaders and from the field.
Julia Gleason has dedicated over 4,000 volunteer hours to organizations like the Junior League of Pittsburgh and St. Lucy's Auxiliary to the Blind over the past two decades. She has held leadership roles, including president, in these organizations and encourages young women to volunteer. Gleason also volunteers with many other community groups and nonprofit boards.
The document summarizes Heartland Family Service's annual report from 2012. It discusses how tragic events that year highlighted issues with the mental health system. It describes Heartland's effective multi-service model for addressing mental illness and other challenges. It provides statistics on Heartland's budget, programs, services, and client demographics to demonstrate the scope of their work in helping individuals and families in the community.
The 2017 Humboldt Area Foundation yearbook features stories of great work taking place in the community thanks to dedicated grantees, generous donors and inspired community members.
The document summarizes various programs and initiatives of ACCESS, a nonprofit organization that provides food, warmth and shelter to those in need. It discusses a shoebox gift program that donated gifts to 2,200 seniors, the annual Stamp Out Hunger food drive, a fundraiser by Kaleidoscope Pizzeria that raised $15,000 for ACCESS, and a letter announcing the resignation of ACCESS' Executive Director. It also highlights several success stories of individuals helped by ACCESS programs.
RAFI-USA works to cultivate markets, policies, and communities that support family farms through socially just and environmentally sound practices. It ensures that farm laborers are respected and protected, natural resources are preserved, food is accessible to all, and seed diversity is maintained. RAFI-USA supported farmers through a difficult economic year by finalizing a National Organic Action Plan, doubling funding for the National Organic Program, and providing grants to innovative farmers through the Tobacco Communities Reinvestment Fund. RAFI-USA remains committed to developing sustainable and equitable agriculture systems for the future of family farms.
This document discusses Col. Buddy Harris, a volunteer at Boca Helping Hands (BHH) who teaches computer classes. It highlights that Buddy has volunteered at BHH for 5 years and also does food recovery. It notes that Buddy received the Congressional Gold Medal of Honor for his service in the Civil Air Patrol during WWII. The document is a call for donations to BHH's End of Year Matching Campaign, where donations will be matched up to $175,000 by an anonymous benefactor. It emphasizes that donations will support BHH's programs and services.
Meals on Wheels of Central Maryland (MOWCM) provides nutritious meals and services to help seniors live independently at home. In the past year, MOWCM expanded programs and services through increased partnerships. Volunteers contributed over 70,000 hours of service, allowing MOWCM to serve more clients. Events like culinary dinners and triathlons raised funds and awareness in the community. MOWCM aims to meet the growing needs of seniors through quality services and community support.
Come to the Table Guidebook: Second EditionRAFI-USA
The second edition of the Come to the Table Guidebook is a 40-page publication released in 2015 by RAFI, the NC Council of Churches and Resourceful Communities. It includes snapshots of community groups that have pioneered innovative food access work, the current status of hunger and agriculture in North Carolina and nationally, along with new resources and stories from faith leaders and from the field.
Julia Gleason has dedicated over 4,000 volunteer hours to organizations like the Junior League of Pittsburgh and St. Lucy's Auxiliary to the Blind over the past two decades. She has held leadership roles, including president, in these organizations and encourages young women to volunteer. Gleason also volunteers with many other community groups and nonprofit boards.
The document summarizes Heartland Family Service's annual report from 2012. It discusses how tragic events that year highlighted issues with the mental health system. It describes Heartland's effective multi-service model for addressing mental illness and other challenges. It provides statistics on Heartland's budget, programs, services, and client demographics to demonstrate the scope of their work in helping individuals and families in the community.
The 2017 Humboldt Area Foundation yearbook features stories of great work taking place in the community thanks to dedicated grantees, generous donors and inspired community members.
The document summarizes various programs and initiatives of ACCESS, a nonprofit organization that provides food, warmth and shelter to those in need. It discusses a shoebox gift program that donated gifts to 2,200 seniors, the annual Stamp Out Hunger food drive, a fundraiser by Kaleidoscope Pizzeria that raised $15,000 for ACCESS, and a letter announcing the resignation of ACCESS' Executive Director. It also highlights several success stories of individuals helped by ACCESS programs.
RAFI-USA works to cultivate markets, policies, and communities that support family farms through socially just and environmentally sound practices. It ensures that farm laborers are respected and protected, natural resources are preserved, food is accessible to all, and seed diversity is maintained. RAFI-USA supported farmers through a difficult economic year by finalizing a National Organic Action Plan, doubling funding for the National Organic Program, and providing grants to innovative farmers through the Tobacco Communities Reinvestment Fund. RAFI-USA remains committed to developing sustainable and equitable agriculture systems for the future of family farms.
The document summarizes the work of Second Helpings, a nonprofit organization that rescues unused food and transforms it into meals and job training programs for those in need. Through its Food Rescue program, Second Helpings collects food from wholesalers, grocery stores, and other sources that would otherwise go to waste and uses it to prepare over 3,500 meals daily through its Hunger Relief program. The meals are distributed free of charge to local agencies to feed hungry children, adults, and seniors. Second Helpings also operates a free 10-week Culinary Job Training program that teaches unemployed and low-income adults culinary skills to help them find careers in the food industry. Over 500 adults have graduated from the program, with
The document summarizes various programs and events from ACCESS, a nonprofit that provides food, warmth and shelter to those in need. It discusses upcoming events like the Mayors United event and Disc Jam, recaps recent events like the Stamp Out Hunger food drive, and highlights programs like housing assistance, cooking classes, and fresh produce from community gardens. It also profiles a local veteran who received rental assistance and a family who achieved homeownership after years working with ACCESS programs.
ABOUT ACCESS
ACCESS provides food, warmth, shelter, and other essential services to Jackson County's low-income children, families, seniors, veterans, and people with disabilities. As the Community Action Agency of Jackson County, Oregon, ACCESS has been helping residents break the cycle of poverty since 1976. Last year, 52,497 people received assistance from ACCESS's broad continuum of services, including obtaining safe, affordable housing, rental assistance, utility assistance, weatherization, free loaned durable medical equipment, and healthy food.
Elvie Eggleston, 71, was told by her doctor that she is prediabetic. She then learns about a diabetes prevention program called "Sweet Victory" that focuses on lifestyle changes like diet and exercise to help participants lose weight and reduce their risk of developing diabetes. The program involves weekly group sessions where participants learn about nutrition, set goals, and support each other. Five months into the program, Elvie has lost 15 pounds and improved her health markers. She has made long-lasting changes like bringing healthy snacks to social events and choosing healthier restaurant options.
The document provides information about the services and programs of ACCESS, a nonprofit organization in Jackson County, Oregon that provides food, warmth and shelter to those in need. Some key details include:
- ACCESS distributed over 4.9 million pounds of food to over 52,000 people in the past year.
- The organization helps low-income individuals with energy assistance, housing support, and other services.
- Volunteers and community donations are crucial to ACCESS' ability to support the community.
This document is the spring 2021 newsletter from ACCESS, an organization that provides food, warmth and shelter to those in need in Jackson County, Oregon. The newsletter provides updates on ACCESS' activities over the past year, including providing over 500 families with rental assistance and COVID relief, distributing thousands of emergency food boxes, assisting over 1,800 individuals with medical equipment, and sheltering over 500 fire survivors from the 2020 wildfires. It also introduces the new ACCESS Executive Director and thanks donors and community partners for their support in helping ACCESS achieve its mission.
This document provides a social evaluation report for Save On Meats, a social enterprise located in Vancouver's Downtown Eastside neighborhood. Some key points:
- Save On Meats operates various social programs including a meal program providing over 425,000 meals to those in need, a token program that has redeemed over 21,000 tokens, and an incubator kitchen supporting food entrepreneurs.
- As a certified B Corp, Save On Meats is legally required to create benefits for society as well as shareholders. They aim to be socially and environmentally responsible through initiatives like sourcing locally, reducing waste and emissions.
- The report outlines the impacts of Save On Meats' programs and how they measure progress on
This document summarizes ICNA Relief Chicago's activities and services in 2015 and plans for 2016. In 2015, ICNA Relief Chicago helped hundreds of families through services like counseling, housing assistance, hunger prevention programs, and disaster relief. For 2016, ICNA Relief Chicago plans to expand existing programs like transitional housing and open a new food pantry and refugee resource center in Rogers Park, Chicago to better serve the local refugee community. The organization is seeking donations, volunteers, and financial support to accomplish these goals of helping families in need.
The 2014 annual report of the Chequamegon Bay Area Community Fund recognizes donors for helping meet their $100,000 fundraising goal. They provide grants to non-profits in the arts, education, environment, economic development, and human services. In 2014, they held a grant writing workshop, organized a turkey trot fundraiser that raised over $2,500, and worked with their parent foundation to develop a disaster preparedness plan for the community. Their assets grew from $282,066 to $350,971 from 2013 to 2014 due to contributions and investment returns.
The document provides an overview of BJ's Wholesale Club's corporate social responsibility initiatives in the areas of people, products, and planet. For people, it discusses programs to donate food to food banks, recognize employee volunteering, promote health and wellness among employees, and support local communities through charitable donations and partnerships. For products, it covers sustainability efforts for seafood, social compliance for suppliers, and ethically-sourced food options. For planet, it summarizes recycling programs and efforts to reduce environmental impact through initiatives like paperless payroll and solar panels.
Denver Charity Crisis - Final - Edited - For SubmissionStacey Troup
The document discusses several Denver area charities that are struggling due to increasing needs and decreasing donations. It focuses on three charities - Food Bank of the Rockies, Community of Faith, and New Genesis. Food Bank of the Rockies is the largest charity in the state, providing over 44 million meals annually through various programs. However, even it struggles with fundraising efforts. Smaller charities like Community of Faith and New Genesis rely heavily on partnerships with larger charities and face challenges in maintaining funding and operations. The document calls for greater community support of local charities to ensure their continued assistance of those in need.
The annual report summarizes Hebrew Free Loan's activities from July 2014 to June 2015. It made 394 new loans totaling $3.6 million, with a 99.75% loan repayment rate. It provides zero-interest loans to help individuals with expenses like education, healthcare, home purchases, and job losses. Loans are repaid and recycled to help others. The organization helped people like students Igor and Sarah overcome financial challenges and pursue their goals through interest-free loans. It recognizes donors and loan recipients who have given back through its Full Circle Club and Legacy Society.
The DECA chapter at Cherry Creek High School partnered with the Muscular Dystrophy Association (MDA) for their community service project. They set goals to raise money to send children to MDA summer camp, educate their school and community about muscular dystrophy, and enhance DECA's community outreach. Members volunteered at MDA camp and organized various fundraising activities throughout the year. They succeeded in raising over $4,600 and committing over 2,400 hours to support MDA families and find a cure for this disease. The project helped DECA members develop leadership, social, and community service skills while making a positive impact.
This document summarizes the work and impact of several non-profit organizations in Calgary, Alberta that are supported by grants from the Calgary Foundation. It describes how each organization works to support disadvantaged community members and bring people, ideas and resources together. The Calgary Foundation has significantly increased its funding for health and wellness initiatives between 2011-2015. It provides overviews of several specific non-profits, including their history, programs, partnerships with the Calgary Foundation, and impact.
The document summarizes the activities and accomplishments of The ALS Association - DC/MD/VA Chapter from the past fiscal year. It discusses how the chapter provided services to nearly 600 people with ALS through clinics, equipment, support groups, and more. Major fundraising events like the Walk to Defeat ALS and Dine to Defeat ALS dinner raised over $1.4 million. The chapter also benefited greatly from the ALS Ice Bucket Challenge which raised awareness and over $700,000 locally.
The document is an issue of the Scene Newspaper from October 2016. It includes articles about upcoming events in the area such as the Weyauwega International Film Festival from November 9-12 and a performance by The Brian Setzer Orchestra. It also advertises local businesses like The Goldsmith in Fond du Lac and Culver's restaurants. The main article discusses the annual Charity Club Ball fundraiser in Fond du Lac on December 2nd, which raises money through ticket sales, auctions and raffles to provide milk to children in need through various community programs and organizations.
Daisy Hill Consultation Project Senior Living at its Finest V3Michael Maul
Daisy Hill Senior Living is an assisted living facility in Woodford County, Kentucky that offers services like meals, cleaning, and staff assistance. However, it currently has a lower occupancy level than other facilities. With the entry of a new assisted living facility near Midway, Daisy Hill needs to review its strategy to increase growth. Options may include lowering costs, expanding services like adult day care, and increasing community outreach to attract more residents and achieve economies of scale. The local assisted living market is constrained by the number of seniors who can afford care within a 30 mile radius of each facility.
The document discusses MADD Hawaii's activities and challenges during 2020. It summarizes their efforts to continue supporting victims and preventing impaired driving during the COVID-19 pandemic through virtual meetings and campaigns like their annual Red Ribbon campaign. It thanks first responders for their service during the difficult year and highlights their annual candlelight vigil being held virtually. It also expresses gratitude to their donors and supporters who helped the organization continue its mission despite fundraising challenges posed by the pandemic.
This report of the DAV (Disabled American Veterans) Veterans Service Organization was presented by National Voluntary Services Director, Ron Minter at the 8/2013 DAV National Convention in Orlando, FL. On page 4, you will see that Mr. Minter reports that the DAV National Transportation Program has 11,897 vans on the road in the USA. On page 5 he talks about how indispensable the program is in getting Veterans to their medical care at the VA. He does not say that this Van ride program has a written policy across the nation has an "ambulatory only/no wheelchairs" excluding the most (physically) disabled Veterans. Read the whole report for other staggering statistics.
Aging Outreach Services provides geriatric care management services to older adults and their families across Moore and Wake Counties and neighboring communities in North Carolina. They offer care management, caregiving referrals, products to support aging needs, and educational presentations. Testimonials praise Aging Outreach Services for helping clients age in place safely and navigating complex care needs.
The document reviews literature related to web advertising. It discusses 20 sources including research papers and articles. Some of the key topics covered include:
- Internet as a marketing tool and how it has changed sales and marketing strategies.
- A comparison of traditional advertising vs internet marketing in terms of format, timing, and objectives.
- Factors that influence online advertising recall and recognition.
- Trends in online advertising spending globally and in India.
- A proposed interactive model of how users perceive and process online ads.
Developing a strong brand takes careful planning and execution. Several companies have successfully strengthened their brands through innovative marketing strategies and compelling brand messaging. Their case studies provide valuable lessons for how to build brand awareness, loyalty, and growth.
The document summarizes the work of Second Helpings, a nonprofit organization that rescues unused food and transforms it into meals and job training programs for those in need. Through its Food Rescue program, Second Helpings collects food from wholesalers, grocery stores, and other sources that would otherwise go to waste and uses it to prepare over 3,500 meals daily through its Hunger Relief program. The meals are distributed free of charge to local agencies to feed hungry children, adults, and seniors. Second Helpings also operates a free 10-week Culinary Job Training program that teaches unemployed and low-income adults culinary skills to help them find careers in the food industry. Over 500 adults have graduated from the program, with
The document summarizes various programs and events from ACCESS, a nonprofit that provides food, warmth and shelter to those in need. It discusses upcoming events like the Mayors United event and Disc Jam, recaps recent events like the Stamp Out Hunger food drive, and highlights programs like housing assistance, cooking classes, and fresh produce from community gardens. It also profiles a local veteran who received rental assistance and a family who achieved homeownership after years working with ACCESS programs.
ABOUT ACCESS
ACCESS provides food, warmth, shelter, and other essential services to Jackson County's low-income children, families, seniors, veterans, and people with disabilities. As the Community Action Agency of Jackson County, Oregon, ACCESS has been helping residents break the cycle of poverty since 1976. Last year, 52,497 people received assistance from ACCESS's broad continuum of services, including obtaining safe, affordable housing, rental assistance, utility assistance, weatherization, free loaned durable medical equipment, and healthy food.
Elvie Eggleston, 71, was told by her doctor that she is prediabetic. She then learns about a diabetes prevention program called "Sweet Victory" that focuses on lifestyle changes like diet and exercise to help participants lose weight and reduce their risk of developing diabetes. The program involves weekly group sessions where participants learn about nutrition, set goals, and support each other. Five months into the program, Elvie has lost 15 pounds and improved her health markers. She has made long-lasting changes like bringing healthy snacks to social events and choosing healthier restaurant options.
The document provides information about the services and programs of ACCESS, a nonprofit organization in Jackson County, Oregon that provides food, warmth and shelter to those in need. Some key details include:
- ACCESS distributed over 4.9 million pounds of food to over 52,000 people in the past year.
- The organization helps low-income individuals with energy assistance, housing support, and other services.
- Volunteers and community donations are crucial to ACCESS' ability to support the community.
This document is the spring 2021 newsletter from ACCESS, an organization that provides food, warmth and shelter to those in need in Jackson County, Oregon. The newsletter provides updates on ACCESS' activities over the past year, including providing over 500 families with rental assistance and COVID relief, distributing thousands of emergency food boxes, assisting over 1,800 individuals with medical equipment, and sheltering over 500 fire survivors from the 2020 wildfires. It also introduces the new ACCESS Executive Director and thanks donors and community partners for their support in helping ACCESS achieve its mission.
This document provides a social evaluation report for Save On Meats, a social enterprise located in Vancouver's Downtown Eastside neighborhood. Some key points:
- Save On Meats operates various social programs including a meal program providing over 425,000 meals to those in need, a token program that has redeemed over 21,000 tokens, and an incubator kitchen supporting food entrepreneurs.
- As a certified B Corp, Save On Meats is legally required to create benefits for society as well as shareholders. They aim to be socially and environmentally responsible through initiatives like sourcing locally, reducing waste and emissions.
- The report outlines the impacts of Save On Meats' programs and how they measure progress on
This document summarizes ICNA Relief Chicago's activities and services in 2015 and plans for 2016. In 2015, ICNA Relief Chicago helped hundreds of families through services like counseling, housing assistance, hunger prevention programs, and disaster relief. For 2016, ICNA Relief Chicago plans to expand existing programs like transitional housing and open a new food pantry and refugee resource center in Rogers Park, Chicago to better serve the local refugee community. The organization is seeking donations, volunteers, and financial support to accomplish these goals of helping families in need.
The 2014 annual report of the Chequamegon Bay Area Community Fund recognizes donors for helping meet their $100,000 fundraising goal. They provide grants to non-profits in the arts, education, environment, economic development, and human services. In 2014, they held a grant writing workshop, organized a turkey trot fundraiser that raised over $2,500, and worked with their parent foundation to develop a disaster preparedness plan for the community. Their assets grew from $282,066 to $350,971 from 2013 to 2014 due to contributions and investment returns.
The document provides an overview of BJ's Wholesale Club's corporate social responsibility initiatives in the areas of people, products, and planet. For people, it discusses programs to donate food to food banks, recognize employee volunteering, promote health and wellness among employees, and support local communities through charitable donations and partnerships. For products, it covers sustainability efforts for seafood, social compliance for suppliers, and ethically-sourced food options. For planet, it summarizes recycling programs and efforts to reduce environmental impact through initiatives like paperless payroll and solar panels.
Denver Charity Crisis - Final - Edited - For SubmissionStacey Troup
The document discusses several Denver area charities that are struggling due to increasing needs and decreasing donations. It focuses on three charities - Food Bank of the Rockies, Community of Faith, and New Genesis. Food Bank of the Rockies is the largest charity in the state, providing over 44 million meals annually through various programs. However, even it struggles with fundraising efforts. Smaller charities like Community of Faith and New Genesis rely heavily on partnerships with larger charities and face challenges in maintaining funding and operations. The document calls for greater community support of local charities to ensure their continued assistance of those in need.
The annual report summarizes Hebrew Free Loan's activities from July 2014 to June 2015. It made 394 new loans totaling $3.6 million, with a 99.75% loan repayment rate. It provides zero-interest loans to help individuals with expenses like education, healthcare, home purchases, and job losses. Loans are repaid and recycled to help others. The organization helped people like students Igor and Sarah overcome financial challenges and pursue their goals through interest-free loans. It recognizes donors and loan recipients who have given back through its Full Circle Club and Legacy Society.
The DECA chapter at Cherry Creek High School partnered with the Muscular Dystrophy Association (MDA) for their community service project. They set goals to raise money to send children to MDA summer camp, educate their school and community about muscular dystrophy, and enhance DECA's community outreach. Members volunteered at MDA camp and organized various fundraising activities throughout the year. They succeeded in raising over $4,600 and committing over 2,400 hours to support MDA families and find a cure for this disease. The project helped DECA members develop leadership, social, and community service skills while making a positive impact.
This document summarizes the work and impact of several non-profit organizations in Calgary, Alberta that are supported by grants from the Calgary Foundation. It describes how each organization works to support disadvantaged community members and bring people, ideas and resources together. The Calgary Foundation has significantly increased its funding for health and wellness initiatives between 2011-2015. It provides overviews of several specific non-profits, including their history, programs, partnerships with the Calgary Foundation, and impact.
The document summarizes the activities and accomplishments of The ALS Association - DC/MD/VA Chapter from the past fiscal year. It discusses how the chapter provided services to nearly 600 people with ALS through clinics, equipment, support groups, and more. Major fundraising events like the Walk to Defeat ALS and Dine to Defeat ALS dinner raised over $1.4 million. The chapter also benefited greatly from the ALS Ice Bucket Challenge which raised awareness and over $700,000 locally.
The document is an issue of the Scene Newspaper from October 2016. It includes articles about upcoming events in the area such as the Weyauwega International Film Festival from November 9-12 and a performance by The Brian Setzer Orchestra. It also advertises local businesses like The Goldsmith in Fond du Lac and Culver's restaurants. The main article discusses the annual Charity Club Ball fundraiser in Fond du Lac on December 2nd, which raises money through ticket sales, auctions and raffles to provide milk to children in need through various community programs and organizations.
Daisy Hill Consultation Project Senior Living at its Finest V3Michael Maul
Daisy Hill Senior Living is an assisted living facility in Woodford County, Kentucky that offers services like meals, cleaning, and staff assistance. However, it currently has a lower occupancy level than other facilities. With the entry of a new assisted living facility near Midway, Daisy Hill needs to review its strategy to increase growth. Options may include lowering costs, expanding services like adult day care, and increasing community outreach to attract more residents and achieve economies of scale. The local assisted living market is constrained by the number of seniors who can afford care within a 30 mile radius of each facility.
The document discusses MADD Hawaii's activities and challenges during 2020. It summarizes their efforts to continue supporting victims and preventing impaired driving during the COVID-19 pandemic through virtual meetings and campaigns like their annual Red Ribbon campaign. It thanks first responders for their service during the difficult year and highlights their annual candlelight vigil being held virtually. It also expresses gratitude to their donors and supporters who helped the organization continue its mission despite fundraising challenges posed by the pandemic.
This report of the DAV (Disabled American Veterans) Veterans Service Organization was presented by National Voluntary Services Director, Ron Minter at the 8/2013 DAV National Convention in Orlando, FL. On page 4, you will see that Mr. Minter reports that the DAV National Transportation Program has 11,897 vans on the road in the USA. On page 5 he talks about how indispensable the program is in getting Veterans to their medical care at the VA. He does not say that this Van ride program has a written policy across the nation has an "ambulatory only/no wheelchairs" excluding the most (physically) disabled Veterans. Read the whole report for other staggering statistics.
Aging Outreach Services provides geriatric care management services to older adults and their families across Moore and Wake Counties and neighboring communities in North Carolina. They offer care management, caregiving referrals, products to support aging needs, and educational presentations. Testimonials praise Aging Outreach Services for helping clients age in place safely and navigating complex care needs.
The document reviews literature related to web advertising. It discusses 20 sources including research papers and articles. Some of the key topics covered include:
- Internet as a marketing tool and how it has changed sales and marketing strategies.
- A comparison of traditional advertising vs internet marketing in terms of format, timing, and objectives.
- Factors that influence online advertising recall and recognition.
- Trends in online advertising spending globally and in India.
- A proposed interactive model of how users perceive and process online ads.
Developing a strong brand takes careful planning and execution. Several companies have successfully strengthened their brands through innovative marketing strategies and compelling brand messaging. Their case studies provide valuable lessons for how to build brand awareness, loyalty, and growth.
The document describes a case study of Neriga village in Karnataka, India. It provides details on the village's demographics, population, occupations, education, leadership, healthcare, infrastructure and technology usage. The summary is:
1. Neriga village has a population of 6,000 people whose primary occupation is agriculture and average annual income is 15,000 rupees.
2. The village has limited infrastructure and access to healthcare, education, and technology. It only has a primary school and residents must travel for further education.
3. The document evaluates how technology could be used to improve livelihoods, healthcare, education, and quality of life for Neriga village residents by providing access to information
Marketing (Case Study about : Adidas and FedEx)ihab tarek
Adidas is a global sports brand known for innovative products and sponsorship of major sporting events. The document discusses Adidas' sponsorship of the 2012 London Olympics as a case study, describing their marketing strategies of using the Olympics platform to engage young consumers globally through social media promotion and events. Their goals were to associate their brand with the Olympics and teams, drive brand preference among youth, and become the most talked about sports brand in 2012.
The document provides guidance on how to write a strong marketing assignment in 3 steps: 1) Include an introduction that defines key terms from marketing experts and explains the topic in your own words, 2) Conduct original primary research like a customer survey and collect relevant data on a specific product, 3) Conclude by summarizing the key findings and insights from your case study, and the overall topic. It emphasizes writing uniquely, using professional language, and focusing on meaningful details rather than unnecessary data.
Marks & Spencer adopted a sustainability campaign, “Look Behind the Label” in an attempt to gain the growing fair trade market share in the UK. The campaign was a short-term success.
However, consumer research informed them that they needed to demonstrate their intention to continue to support sustainability issues that performance and credibility should come first, activities are more important than words, customers want to see the benefits of change and communications should be simple. In response, M&S integrated their sustainability goals tightly with their business strategy. This case study looks at whether this strategy was successful for M&S and why.
Ad Campaign for Advertsing Class Final Projectjjablon1
Our campaign strategy aims to connect tea-drinkers to the Tazo brand by showing how Tazo Tea can enhance women's daily routines and help them pursue their aspirations. We will feature women using Tazo Tea to add a bit of whimsy to their day through creative advertising placed across various media platforms. Additionally, we will engage customers through brand activation techniques to build relationships and increase awareness and understanding of the Tazo brand. The goal is to make Tazo Tea the preferred choice for more tea drinkers.
Vodafone's e-marketing strategy aims to integrate web, email, and mobile channels to enhance the customer experience. A key challenge is linking customer activity across devices using cookies. Vodafone sends reminder emails to customers who added items to their online shopping basket but did not complete the purchase. These emails contain links to return customers to their abandoned baskets. However, if customers browse the website on a laptop but access the reminder email on a smartphone, the basket cannot be recreated due to lack of cookies on the mobile device. Vodafone's strategy is to develop a comprehensive, mobile-optimized customer experience while measuring the impact of mobile marketing to improve future campaign effectiveness and efficiency.
An advertising campaign is a coordinated plan using multiple advertising messages across various media channels over a set period of time to meet marketing objectives. The key stages of an advertising campaign include setting objectives, identifying the target audience, determining the advertising budget, developing the messaging, selecting appropriate media, and evaluating results. The overall goal is to effectively communicate the intended marketing message to the target market in a way that increases sales.
This document provides an analysis of Neutrogena Skin ID, a line of personalized skincare products by Johnson & Johnson. It discusses Neutrogena Skin ID's current marketing strategies, target market, and recommendations to increase sales. The recommendations include expanding the line to include cosmetics and perfume using the same personalized approach, and installing kiosks to promote the products in stores and allow skin evaluations onsite.
Clean City, Clean India and Green WorldSunil Bhatt
We can keep our city clean only with the peoples participation. so first to keep our city clean there should be a huge awareness to the public through media, also the government should take major role in conducting awareness programs to public and also introduce new rules.
The document discusses marketing concepts including definitions of marketing, the marketing mix, and the product life cycle. It provides details on marketing strategies for a new PDA called the Sonic PDA, including segmentation of the target market, positioning, and marketing mixes for each stage of the product life cycle from introduction to decline. Marketing objectives and strategies are outlined for each stage to maximize sales and profits over the lifespan of the product.
Marketing plan of k.mania launching new product pep up juiceusmanalimanzoor
The document provides a marketing plan for launching a new fruit juice product called "Pep up" by K. Mania (Pvt) Limited Company. The 3-page plan includes an executive summary describing the product and marketing strategy. It will introduce Pep up juice in Lahore through various promotional activities. The plan also analyzes competitors, segments the market, and discusses the product, pricing, placement, and promotion strategies. It aims to increase the company's market share and satisfy customers.
This document provides a situational analysis and marketing plan for a logistics company called *Company Name that is seeking to enter the automotive parts market. It identifies the target markets as aftermarket auto parts retail chains and auto parts wholesalers. A SWOT analysis is presented, noting strengths like expertise and proprietary tracking software, and weaknesses like lack of contacts in the automotive industry. Market trends of offshoring auto parts production driving import growth are examined. Financial projections show growth opportunities in the auto parts market. The marketing strategy focuses on building brand awareness through industry events and magazines to penetrate this new market.
Affinity Plus Federal Credit Union holds an annual Food & Fund Drive to help Second Harvest Heartland. Through member donations of food, funds, and credit union reward points, the drive has collected over $66,000 and 10,000 pounds of food since 2003. Affinity Plus employees and members work hard to raise awareness and donations, with branches competing against each other. The donations help the many families in need served by Second Harvest Heartland.
The document is a marketing plan for The Food Bank of Larimer County. It provides a situation analysis that describes the company's operations, customers, collaborators, competitors, and legal/regulatory context. The major concerns raised by the professor are that the plan does not clearly outline what is original to the students versus existing work by The Food Bank, and that no primary research was conducted. The plan includes sections on goals, strategies, tactics, implementation, control, and exhibits.
Love In Action International is a nonprofit organization that aims to shelter, feed, educate, and help people achieve self-sufficiency. Its vision is to reach out to those in need by extending compassion and complete restoration through Jesus Christ. It hopes to strengthen people's confidence and joy in Jesus through services, prayer, Bible teachings, and community involvement. The organization has already helped over 20,000 people in the last year.
The document summarizes the mission and impact of the Community Resource Center, a non-profit organization that helps individuals and families in need. It discusses the center's various programs that provide food, financial assistance, employment help, and other resources. It highlights testimonials from clients who have received support from the center during difficult times, such as avoiding eviction, gaining employment, and obtaining a pardon. The fundraiser is intended to support the continued efforts of the Community Resource Center.
The document summarizes information presented at the "Give Southside VA Virtual Forum" about various nonprofit organizations in the Southside Virginia region and how people can support their efforts. It introduces several local libraries, Rebuilding Together Petersburg which repairs homes for elderly residents, From the Heart which makes items for those in need, Chesterfield-Colonial Heights Alliance for Social Ministry which provides assistance, and ways to donate, volunteer, and share resources to make a difference in the community.
The Paige Foundation supports education, senior citizens, and animal welfare through various programs. In 2016, it awarded over $122,000 in scholarships to 39 students and supported 5 students long-term. It also donated $75,000 to support senior meal programs and facilitated a $1.5 million loan to establish a comprehensive elderly care program. Additionally, it donated $10,000 to a program keeping pets with their low-income senior owners.
Pro bono Taproot Project--Key Messaging/Brand Strategy_SVdPtive+audit final (...Christine Oneto
Part of a three-pronged process: This portion included: Discovery findings & Competitive audit -- for the non-profit: St. Vincent de Paul (a free dining kitchen for the East Bay/Oakland community, who has attached service programs for: Chef training, job search skills, Redux: recycling/art program, along with others & their retail/discount stores. We re-branded and gave them a new mission statement and tagline: "Neighbors helping neighbors"
( I was one of 5 team members on the project)
Every year, United Way of North Central Florida celebrates the success of more than 130 local companies that help support the community.
I wrote and coordinated the one-page ad for the United Way of North Central Florida's campaign finale.
This in-kind thank you ad was published in the Gainesville Sun on March 15, 2013.
This document provides an overview of iCare Home Health Services, a home care agency operating in the Mississauga, Oakville, Milton and Burlington areas. It outlines iCare's mission to deliver personalized home care empowering Canadians to live independently, and their vision focused on having passionate people and making a difference in the community. The document discusses iCare's services, community involvement, values around caring for people, and their AIR MILES rewards program distinguishing their patient-centered approach.
The Center for Balanced Living is requesting sponsorships for their annual Giving Hope Gala being held on October 19, 2019 to raise funds and awareness for eating disorder treatment and education. Eating disorders are serious mental illnesses that are life threatening but treatable with early intervention. In Central Ohio alone, the number of people who will develop an eating disorder in their lifetime is equivalent to filling Ohio State football stadium 1.5 times. Sponsorship funds will support the Center's treatment programs and services. Sponsorship levels ranging from $2,500 to $15,000 are available and provide various promotional benefits for sponsoring organizations.
K101.3 C.E.O PLATINUM is committed to community service. For more than 5 years
K101.3 has been working to improve the lives of low income single parent homes
through food and clothing drives, to spirtual, financial and relationship counseling and career development.
The document outlines Humboldt Area Foundation's strategic goals for 2020 which include transforming communities' abilities to solve problems, strengthening community capacity, building partnerships, strengthening internal infrastructure, and ensuring sustainable strategy and accountability. It discusses developing leaders, supporting community initiatives, strengthening nonprofits, increasing access to education, and serving as a catalyst for economic development.
The document discusses a mission statement and principles of community action organizations. The mission statement aims to bridge gaps to stability through partnerships, coaching and education. Community action changes lives, embodies hope, improves communities and makes America a better place to live. These organizations care about entire communities and help people help themselves and each other.
This document provides an overview of LunchTime, a non-profit and for-profit organization aiming to address childhood hunger. The non-profit will provide free lunches to low-income children in rural Venango and Forest Counties during the summer. It will partner with organizations like Child Development Centers and ministeriums for funding, volunteers, and marketing. The for-profit arm will operate food trucks in Pittsburgh to generate revenue to support the non-profit work. The organization is seeking $220,000 in funding to purchase vehicles, pay employees, and cover initial food and operating costs until reimbursements are received through the Summer Food Service Program.
The document proposes establishing a food hub in Charlotte, North Carolina that would provide balanced nutrition, a safe space, and community engagement through acquiring and distributing healthy food products. It would partner with food distributors and brokers to purchase discounted surplus products. The food hub aims to inspire families to cook, connect, and nourish themselves. It would serve residents of food deserts, small nonprofits, commercial kitchen users, and budget-conscious families. Similar models have been successful elsewhere and the food hub could support other local initiatives by addressing food insecurity and health issues.
The Epilepsy Foundation of Western Ohio provides services and programs to help those affected by epilepsy in 11 counties in western Ohio. Their annual drive campaign newsletter highlights their mission and services, which include art therapy, seizure first aid training, and a program providing comfort bears. They discuss upcoming events and ways for the community to get involved through donations or volunteering to help support those with epilepsy.
The document announces staff changes and additions to the Agency Relations Department of the Lowcountry Food Bank. Joanna Bruno was promoted to Director and four new staff members were added, including Sarah Pinson as Agency Relations Manager. It also announces Erin Fisher as the new Vice President of Community Initiatives. Upcoming events are listed, such as training sessions on nutrition and grant writing. The vision and mission of the food bank are provided, along with its guiding principles and core values.
The Paige Family Foundation donated over $209,000 in 2017 to non-profit organizations supporting senior citizens, education, and animal welfare. This included $40,000 for a senior citizen program, $1.5 million loan and $10,000 grant to establish a new senior care program, and $30,000 contribution to a California senior care facility. The Foundation also donated $15,000 to a program providing pet care and services for low-income seniors. In education, the Foundation funded over $154,000 to support more than 83 students, doubling the number impacted compared to the previous year.
Visions of Hope has developed a marketing strategy to promote its Shadow Boxes Service. The strategy involves discovering their target market through research on donation trends in the UK, identifying key customer profiles including religious groups, educators, medical professionals and corporations, and establishing effective marketing channels. Their main campaign, called "Hope Runs Out", will be sponsored runs participated in by these key groups. Funds raised will support children's education in Africa.
The Women In Need Society saw success in 2013 by renovating facilities, expanding programs, and building new partnerships. They installed new floors, lighting and paint at stores and facilities, brightening the environment for staff and clients. The organization was able to open a sixth Family Resource Centre and invest in its Free Goods Referral Program by growing revenue from thrift store and recycling operations. Looking ahead, WINS looks forward to continuing its work in the community and overcoming challenges through the support of donors, partners, staff, volunteers and the board of directors.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
3. Table of Contents
Agency Philosophy 1
Executive Summary 2
Company Information 3
SWOT Analysis 4
Brand Description 5
Consumer Analysis 6
Target Audience Profile 8
Creative Brief 9
Media Plan 12
Media Tactics 13
Budget Summary 21
Rationale 22
Summary 23
4. Agency Philosophy
In today’s environment, getting a single message across to the intended consumer
has become tougher and more complex. At Rock Solid, conveying that message
is something that comes as second nature to us. By taking the time to research
consumer behaviors and attitudes, we can better satisfy our client’s requests and
desires. We believe it’s our duty to provide the greatest service possible, and with
integrated services, everything is at our fingertips. We offer creative concept, media
purchasing, account services, public relations and in-depth research.
Rock Solid takes great pride in our strong customer service, building long-lasting
relationship along the way. Having been around since ’95, we have worked with an
extensive list of clientele, including some of the leading companies around the world.
Through our integrated services, we are known for developing strong emotional ties
between consumers and brands.
We are able to produce a better overall product by taking the time to undestand
client needs. In the beginning, we served as a creative department, specializing in
innovative ideas and concepts for different campaigns. After 15 years of service,
we’ve grown into a full-service agency, dedicated to building emotional connections
between consumers and brands. We’re proud of our success and plan to be around
for many years to come.
James Farley remembers his grandma’s
triple chocolate cake. He is a senior in
Adverising from Davenport, Iowa.
Jenn Stanek remembers the smell
of her mom’s pumpkin bread.
She is a senior in Advertising
from Sioux City, Iowa
Alex Rich remembers his mom’s
sugar cookies. He is a senior in
Advertising from Urbandale, Iowa.
Rebecca VanDeCasteele
remembers her grandma’s chicken
noodle soup. She is a senior in
Advertising from Burlington, Iowa.
Stephen Scherle remembers his
aunt’s spaghetti. He is a senior in
1 Advertising from Sioux City, Iowa.
5. Executive Summary
Heartland Senior Services offers a wide variety of programs for seniors in Story
County. It serves primarily the 65 year old and above age group. Heartland provides
many services including congregate meals, nutritional counseling and home delivered
meals. However, seniors in the community are unaware of Heartland and the services
it provides.
Our goal with this campaign is to increase the awareness of Heartland’s nutritional
services. We are going to focus on the congregate meals. Once seniors have attended
the lunches, we can then introduce them to the other services Heartland has to offer.
We also want seniors to know that Heartland lunches provide them with more than
just a meal. When seniors attend these lunches, they also get the chance to meet
new people. These relationships keep them coming back. Spending lunch time at
Heartland will give them a healthy meal and a healthy mind.
2
6. Company Information
HEARTLAND
Senior Services
Heartland Senior Service offers a variety of programs including nutrition, adult day
care and transportation. The transportation is utilized for both the adult day care and
nutrition services. Buses will pick seniors up from their homes to bring them to the
care center or meal site. Heartland also delivers meals to clients in 15 Story County
communities.
Heartland Senior Services offers a very affordable congregate meal plan. There are
no other plans like this one in the Ames area or central Iowa. Heartland’s congregate
meals are very affordable and much lower than the average cost in the state of Iowa.
The average cost for congregate meals in Iowa for 2007 was $6.60. Meals at Heartland
are offered to seniors (over 60) for a suggested donation price of $3.25. People
under the age 60 can still attend congregate meals for a cost of $6.75. Attendance
at congregate meal programs has been declining, and people are starting to receive
more in-home meals. Attendance has dropped by 30% in 2007 according to the Iowa
Department of Elder Affairs. Heartland needs to increase its brand awareness in order
to avoid a drop in attendance.
Heartland offers valuable services and will benefit from focusing on informing the
public of these services. Heartland currently utilizes advertising space in church
bulletins and local newspapers, as well as a monthly flyer that is mailed to Story
County residents.
Heartland does not have any direct competitors because of the unique collection of
services that it offers. Potential competitors include other retirement homes in the
area. Living Angels, another meal plan provider, is competition for Heartland’s home
delivered meals. Homeward Bound is also a program that delivers frozen meals, but
the cost is much higher than Heartland’s. Mary Greeley Hospital provides similar
home delivered meals, but this service is only available to Ames residents. These
programs, however, are more expensive and limited in their options.
3
7. SWOT Analysis
STRENGTHS WEAKNESSES
· Heartland has a unique · Lack of budget for
selection of services to offer communications.
clients. · Community awareness is low.
· Of these services, the · Target has not been clearly
nutrition services are the best distinguished.
value for seniors. · Having trouble reaching the
· Handicap accessible target.
transportation is available to and · Congregate meals not
from congregate meal sites. available Monday-Friday at all
· High amount of volunteer locations.
support (almost 800 volunteers in
2009).
OPPORTUNITIES THREATS
· Emphasize counseling · Fast food restaurants offer
services for seniors wishing to be low-cost meals with more variety
more independent. on a daily basis.
· Make congregate meals · Hy-Vee offers nutritional
available weekdays at all meal counseling similar to Heartland.
sites. Why is this a threat?
· Recruit more volunteers · Hy-Vee also offers low cost
for in-home meal delivery and meal options.
friendly visitors. · Current economy is
· Focus on intangible benefits restricting donations and food
of attending congregate meals. budgets.
4
8. Brand Description
Heartland‘s congregate meals provide seniors with a place to come and eat a
nutritionally-balanced meal. The nutritional services are unique from the competition
in many ways. Heartland is a non-profit organization that is partially funded by the
government, as well as by other donations. This allows Heartland to provide meals to
seniors for free or on a donation basis.
The first thing seniors look for when choosing a place to eat is price. Many of these
seniors are living on a tight budget. Heartland’s meal services fit into a limited budget.
Heartland is the only place in Story county that can provide seniors with not only a
nutritionally-balanced lunch, but also at an affordable price.
People who come to Heartland are also looking for someone to eat lunch with. Many
of the seniors have recently lost friends and loved ones so they come to Heartland
to be around their peers. Many seniors said they started coming to Heartland for the
food and then continually came back to be with their friends. This is what makes
Heartland different from the competition. The competition does not provide seniors
with the option to eat at a meal site. This limits seniors’ chances at meeting new
people.
Heartland is known by its members for being a place to come and meet people,
while eating right. We learned through interviews with seniors at congregate meals,
that many of them come because they are alone at home and do not want to cook
for themselves. Heartland is their place to eat a nice warm meal and laugh with new
friends. It is a fun place where people can find happiness again.
5
9. Consumer Analysis
Heartland’s main consumer is people over the age of 65. More than 10% of the
people living in Story County fall under this age group. According to the U.S.
Census, over 7% of seniors are currently living alone at home. This is important
because Heartland can provide them with a place to meet new people. Religion is
strong in Story County. Over 80% of the people are of either Protestant or Catholic
denomination.
People ages 65 and older are known as the “silent generation”. They grew up saving
their money and spending it wisely. Radio and Newspaper were their main source
of news and entertainment. According to MRI data, they are still strong users of
both media.
Many of the seniors who attend Heartland’s congregate meals are over the age of
65. These seniors enjoy Heartland because the lunches fit in their budget. They
are retired and living on a tight budget. We talked to more than 30 seniors at
congregate meals and learned that they think spending $5 or more at lunch is a
waste. Spending $3.25, however, is much more affordable to them.
Many of the people who eat at Heartland are living alone. Their spouse has passed
on and they are starting to lose friends as well. They don’t want to burden their
children; they know they can still take care of themselves. They do not need help
doing everyday routines, but cooking for one seems unnecessary. Seniors come to
Heartland so they can have company while they eat.
Christian 65+
Silent Generation
widows savers
6
10. Consumer Analysis
There are more than 8,700 seniors in the Story county area. This is a very broad target
market. We can narrow this down to three types of seniors. All of these seniors can
benefit from Heartland’s nutritional services.
The Go Get Em Granny:
This senior has remained very active and financially secure in her later years. She
spends most of her time traveling and being outdoors and still has her husband
beside her.
The Fighter:
This senior is accepting the changes life is bringing him. He sees that he is aging, but
knows that he can still take care of himself. He is starting to lose people in his life.
His children have families, he may be widowed, and his friends are moving away to be
closer to their own families. He isn’t ready to give up though. He wants to stay healthy
and happy and is looking for ways to do just that.
Ready for a retirement home:
This senior has aged a little faster than the others. Her health has declined greatly and
she can no longer live in her home alone. She needs assistance throughout the day.
She has moved into her daughter’s house. Due to her declining health, a balanced
meal is extremely important. She is on a tight budget and needs some where to go
during the day.
Through our interviews and surveys, we know that seniors come to Heartland not
only for the food, but also for the company. The people who attend lunches are
looking for the best way to spend their money. They are also looking for new friends
and a way to get out of the house for a while. They don’t like cooking for one or eating
alone, according to our interviews. We also used the U.S. Census and MRI data for
information on the demographics of the people in Story County.
7
11. Target Audience Profile
In researching consumers, we found that seniors ages 65 and older are the prime
prospects. Our target is widowed, has declining health, and has less money to spend
on food than his or her wealthier peers. As they age, seniors find themselves with
fewer options for healthy lunches as cooking for one and eating alone are not ideal.
Kevin is 80 years old and lives in Ames. He lost his wife 5 months ago
and has just begun cooking for himself. He is diabetic and has high
blood pressure, but still eats fast food regularly. His health is declining,
as he is unsure of how to properly maintain a healthy diet. Kevin is in
need of nutritional counseling in order to figure out a diet that works
best for his lifestyle.
Rose is 75 years old and lives in Colo. She lost her husband a few
years ago and is starting to see a decline in her health. She does not
drive and relies on her daughter to take her where she needs to go.
Rose does not like to leave her home more than necessary because it is
becoming harder for her to walk. She no longer eats as healthy as she
used to, as she sees no point in going through the trouble of cooking
a full meal for one person. Rose would benefit greatly from the home-
delivered meal services.
Martha is 67 years old and lives in Ames. Martha just lost her husband
and is feeling very alone and depressed. Her children come to visit
as often as they can, but they live hours away and have their own
children and jobs. Most of her friends have passed away or moved
out of the area, and Martha spends most of her time alone. She is still
fairly healthy, but does not like cooking for herself. She wishes she had
friends to spend her time with, but does not know where to meet any.
We need to inform Martha of the congregate meal services.
A vast majority of current users of the counseling service and home-delivered meals
heard about the services by first visiting the congregate meals. By targeting seniors
like Mary to come and take advantage of the congregate meals, we are introducing
them to all of Heartland’s services.
8
12. Creative Brief
Why are we advertising?
Heartland Senior Services provides congregate meals, home-delivered meals, and nutritional
counseling that allow seniors to maintain their independence. Heartland has served over
47,000 meals in the last year. These meals are nutritionally balanced and are offered free
or at a discounted rate for seniors over 60 years of age. We are focusing our advertising on
the congregate meals. Once seniors have attended the meals, they will then be able to learn
about the other services.
There is some competition with home-delivered meals. Homeward Bound is a program that
delivers frozen meals, as does Mary Greeley Hospital. The difference is that these services are
only available to Ames residents. Heartland has been able to provide these and other useful
services to seniors for over 60 years, yet many potential clients in the area are not aware of
them.
What is the advertising trying to do?
We are trying to raise awareness about the nutritional services Heartland offers.
The congregate service provides a fun and social environment to enjoy a meal. Home
delivered meals provide nutrition along with the social interaction that is essential in
maintaining mental health. The nutrition counseling service provides seniors the ability to
maintain independent and healthy lifestyles in their own home. We hope to inform seniors of
the importance of a well balanced meal. We also want seniors to know that Heartland is more
than a dining hall, it is a place that seniors can come to meet friends and have fun.
Who are we talking to?
We are talking to seniors who aren’t ready for a retirement home.
These men and women are 65+. Many of them are now living alone. Their children have
families of their own and their spouse may have passed away. These seniors need something
to do during the day. They do not need to be in retirement homes and they can still drive and
are active during the day. Cooking for one person seems silly to them, and almost useless.
Staying home alone is sad and lonely. These seniors are looking for a place to go to meet new
friends, while enjoying a meal that they can afford. They live on a tighter budget and saving
money is still important to them.
Remember Remember chili...
your mom’s
your favorite ice cream...
Enjoy the little things at Heartland. Feel at home at Heartland.
9 HEARTLAND
205 S. Walnut Ave
HEARTLAND
515 233-2906 205 S. Walnut Ave
www.heartlandsenorservices.com 515 233-2906
Senior Services
www.heartlandsenorservices.com Senior Services
13. What do they think now?
Many seniors in the area are not aware of the services that Heartland provides.
This is our biggest challenge. Some seniors are looking for these services but do not know
how to find them. They may have never heard of Heartland and are unaware or its nutrition
program. They want a place to eat and socialize. It’s just a matter of finding it.
What do we want them to think?
We want the seniors to know about the services Heartland provides as well as the intangible
benefits.
We want them to feel that the services they receive from Heartland will help them to
maintain a healthy, independent and happy lifestyle, for as long as possible. Seniors need a
place to come and socialize. As they are getting older, they are also starting to lose friends and
loved ones. We want them to know that Heartland is not just providing them with a meal, but
also a place to meet new people. Heartland is a place to come and laugh with friends while
eating a healthy meal.
What’s the main idea we need to communicate?
Heartland, it’s more than a meal.
What’s the tone?
Nostalgic, Compassionate, and Embracing Life.
Heartland is warm and inviting. Seniors come here to enjoy a healthy meal with the company
of others. They have stories to share and advice to give. They are old and wise and embrace
every moment life gives them. They love laughing, eating, and making the most of the time
they have. They are proof that just because you are older does not mean you cannot have fun.
How do we know we’re right?
We know we are right because of what seniors have told us. We know that they come to
eat at Heartland, first for the food, and second for the company. They do not see the point
in cooking for one. We also know that if it weren’t for friends’ recommendations, seniors
would have never learned about Heartland and its services. These indiviuals love everything
Heartland’s nutritional services have to offer. They just wish they had known about it sooner.
Remember cake...
your birthday Rememberin your lunchbox...
notes from mom
Feel special at lunchtime. Feel special at lunchtime.
HEARTLAND
205 S. Walnut Ave
HEARTLAND
205 S. Walnut Ave
10
515 233-2906 515 233-2906
www.heartlandsenorservices.com Senior Services www.heartlandsenorservices.com Senior Services
15. Media Plan
Objective:
To increase awareness among seniors 65 years of age and older. Through our media
package, we will achieve a reach of around 50 and a frequency of 2.
Strategies:
Our first strategy is to have an advertising presence year-round and increasing our
advertising during the holidays. A large portion of our target audience participates
in celebrating Christmas, Easter and Thanksgiving. We know that many seniors are
living alone. Being around friends is important during the holidays. We will increase
our presence during this time for that reason. Our lunches will give seniors a place to
enjoy the holidays with friends.
We plan to reach our target audience using traditional media such as newspaper,
radio, and brochures. We are using brochures because many of the attendees are
referred to Heartland by doctors. A balanced meal is important for aging seniors.
They often learn about ways to maintain their health at the doctors office. By placing
brochures in these offices, we can reach them at a time they are looking for the
information.
A large portion of our target audience is actively involved within the religious
community. We plan to display information about congregate meals & nutritional
service on churches bulletin boards, and local bulletin boards. Seniors look at these
community calendars for places to go during the day.
We are also using radio to advertise to seniors. These radio spots will be focusing on
holiday meals.
We plan to reach our audience through various media. We would like to reach
them in a place we know they go for nutritional help, which is the doctor’s office.
Informational brochures will be placed in local clinics, doctors’ offices and hospitals.
We chose these locations because seniors will be actively searching for nutritional
services at this time. We will also reach our audience through newspaper advertising
and community calendars. Newspaper advertising will be useful because we know
this is where seniors go to get their information. We will announce events and
informational meetings in community calendars because seniors will look through
them for events to attend. We will also reach our audience through radio, focusing on
Heartland’s special holiday meals. Seniors listen to radio commercials to find places
to go and events to attend.
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16. Media Tactics
Tactic: Newspaper
About: Ames Tribune Newspaper: Active After 50
When: January-December every last Wednesday of each month
According to MRI data, people over the age of 65 are are strong users of newspapers.
Advertising in the Ames Tribune’s Active After 50 section will reach a large portion
of our target audience. This has a circulation of approximately 24,000 citizens
throughout Story County. Half of the advertisements will go to Ames Tribune
subscribers throughout the Ames area, and the other half will go to non-subscribers.
They will be 14 column inch ads priced at $98 each. Active After 50 is published once
every month.
Cost: $1,176
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17. Remember Feel special at Heartland.
Please join us for lunch today!
your birthday cake Meals are served daily at Heartland Senior Services at
11:30am. Times vary at other locations in Story County.
Please call for details.
HEARTLAND
205 S. Walnut Ave, Ames
515 233-2906
www.heartlandsenorservices.com
Senior Services
Remember Feel creative at Heartland.
Please join us for a special lunch this holiday season!
decorating Easter eggs A festive feast will be served on Thursday, April 1 at
11:30am at Heartland Senior services. Egg decorating
will begin at 1pm.
HEARTLAND
205 S. Walnut Ave, Ames
515 233-2906
www.heartlandsenorservices.com
Senior Services
Remember Feel comforted at Heartland.
Please join us for a special lunch this holiday season!
grandma’s stuffing A traditional turkey dinner will be served on Monday,
November 22 at 11:30am at Heartland Senior Services.
HEARTLAND
205 S. Walnut Ave, Ames
515 233-2906
www.heartlandsenorservices.com
Senior Services
Remember Treat yourself at Heartland.
Please join us for a special lunch this holiday season!
Christmas cookies A holiday meal will be served on Thursday, December
23 at 11:30am at Heartland Senior services.
HEARTLAND
205 S. Walnut Ave, Ames
515 233-2906
www.heartlandsenorservices.com
Senior Services
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18. Media Tactics
Tactic: Radio
About: Radio advertising on morning drive talk shows
When: March, November, December (a week prior to holidays)
According to MRI data, seniors 65+ are strong users of this medium. After interview-
ing many congregate meal attendees, almost all of them pointed out that they listened
to morning radio talk shows regularly. Many seniors who use Heartland would like to
hear more radio spots about the services Heartland can provide. This medium has an
overall target of ages 35+, which includes our target audience. We plan to advertise
through KASI morning drive talk radio. We will run 11, 30-second ads at $30 each.
They will run from 6am-10am. Two spots will run Monday and Tuesday morning. One,
Wednesday morning, and three spots will run Thursday and Friday morning. We have
decided to do this, because KASI already has a high listenership of 9,405 people. Out
of this group, 3,177 are 65 years of age and older. Thursday and Friday mornings have
the highest listenership of all of the weekdays. With this package, we will receive two
Breakfast Club interviews free of charge. Breakfast Club interviews are two sets of
interviews, one is a week prior to the event and the other will be the day before the
event. We will use these throughout the holiday seasons to promote special lunches.
Cost: $1,000
Scripts:
Easter Remember gathering as a family and decorating Easter eggs. Friends and
family members standing by as the morning Easter-egg hunt unfolds. Seeing the
grandkids excitement in the friendly competition. Everyone smiling and sharing
laughs, then coming inside and celebrating with a mouth-watering holiday meal.
Heartland Senior Services and its nutrition department welcome you to relive
these memories and join its special Easter meal on April 1st. The dinner is free
for those who are 60 years of age or older and only 7 dollars for anyone else!
Call 515-233-2906 to reserve your spot now. Heartland, It’s more than a meal.
Christmas Remember sitting around the dinner table on Christmas Day. Friends and
family conversing, sharing stories and laughs. The tune of Frosty the Snowman
playing softly in the background. The smell of freshly baked Christmas cookies
warms the air. The movie, A Christmas story, can be seen on the T.V. in the living
room. Grandkids running around, smiling as they have fun with their new toys.
Heartland Senior Services and its nutrition department welcome you relive those
feelings and treat yourself to its special Christmas meal on December 23rd. The
dinner is free for those who are 60 years of age or older and only 7 dollars for anyone
else! Call 515-233-2906 to reserve your spot now. Heartland, It’s more than a meal.
Thanksgiving Remember sitting around the dinner table on Thanksgiving Day. Turkey
roasted and ready to go. Family and friends surrounding you sharing stories
and laughs. The enticing smells of ham, turkey and potatoes filling the
air, and the grumbling of your stomach as you wait to dive into the feast.
Heartland Senior Services and its nutrition department welcome you to satisfy your
cravings and join its special Thanksgiving meal on November 22nd. The dinner
is free for those who are 60 years of age or older and only 7 dollars for anyone else!
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Call 515-233-2906 to reserve your spot now. Heartland, It’s more than a meal.
20. Media Tactics
Tactic: Brochures
About: Tri-fold, high gloss paper, color brochures. 2,000 will be distributed
throughout Ames and Story County.
When: January-December
Where:
Mary Greeley Medical Center, Ames, IA-111 Duff Avenue, Ames, IA
McFarland Clinic PC-1215 Duff Ave, Ames, IA
Story County Medical Center-640 S 19th St. Nevada, IA
Radiant Complexions Dermatology-2010 Philadelphia St. #1, Ames, IA
Our target audience may be visiting the doctor for a routine check-up or to discuss
a current health issue. This is an opportunity to introduce them to our nutritional
services. We will effectively reach our target with these brochures, distributing them
to clinics, doctors’ offices and hospitals in the county. The brochures will discuss
the benefits of Heartland’s congregate meals, home delivered meals and nutritional
counseling, while providing participants with information on how to apply. They will
be available for patients to read over and take home. This is a great way to reach our
target group because most of Heartland’s current clients were informed by word-of-
mouth and/or doctors.
In order to qualify for home-delivered meals, participants must be recently released
from a hospital or need-certified by a qualified health professional. With this in
mind, placing brochures in these locations will be an effective way to reach our
target audience. The brochures will be updated quarterly and will contain additional
information about special lunch events and nutritional facts. These facts will be
tailored to the particular times of the year they are distributed. Over the course of the
entire year, each location will receive approximately 500 brochures.
Cost: $397
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22. Media Tactics
Tactic: Meal Production
About: Putting extra budget into higher quality food during the holidays
When: Thanksgiving, Christmas, Easter
We will host special lunches during Thanksgiving, Easter and Christmas. This is a
great way for Heartland to gain more clientele and give seniors the opportunity to
spend the holiday with friends that may not live close.
Cost: $427
Tactic: Community Calendar
About: Community Calendar displays special events, and different meals provided
When: January-December
Advertising in a monthly community calendar will provide information of times,
dates, and locations for special lunches at Heartland. There will also be informational
meetings about how seniors can maintain a well-balanced diet.
Cost: Free
Tactic: Church Bulletin Boards
About: Displaying information about Heartlands congregate meal service and
nutritional service
When: January-December
Our clients are actively involved within the religious community. In fact, 30% belong
to Protestant, 16% Lutheran, and 11% are Catholic. Since they celebrate religious
holidays, such as Thanksgiving, Christmas and Easter, we will advertise through
church bulletin boards. This has a direct impact on our target audience and will
provide information about Heartland’s congregate meal services and nutritional
counseling service. The information will be updated every quarter.
Cost: Free
Tactic: Web optimization update/website redesign
About: Web optimization and website/redesign
When: Ongoing
The Heartland Senior Services website is out-dated and complicated for users
to navigate through. Updating the website will allow users to search for and find
information easier. Search optimization will increase Heartland’s online presence.
We suggest that Heartland finds an intern to help with these updates. With these
methods, it will be possible for Heartland to gain more attention through online
media.
Cost: Free
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23. Tactic: Attendee records
About: Keeping an up-to-date spreadsheet of users of the nutritional services
When: Ongoing
After meeting with Sharon, the nutrition director, we realized there wasn’t a system
for keeping track of attendance and ways that people heard of Heartland’s services. We
recommend that Heartland use a simple survey as a way to justify which of their ad-
vertising media is working the best. The records can simply be kept in an excel spread-
sheet on the computer and updated monthly by a Heartland employee. The survey
would consist of: name, age, sex, race and where he or she heard of Heartland (Friend
recommendation, brochure, radio ad, community calendar, newspaper or other).
Cost: Free
Media Flighting
January February March April May June
Newspaper
Radio
Brochure
Meal
Production
Community Calendar
Church Bulleton Board
Website optimization
Attendance Records
July August September October November December
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24. Budget Summary
13%
Brochure
33% 14%
Radio Meal Production
Newspaper
39%
We decided to focus the largest percent of our advertising budget on newspapers and
radio. These media are expensive, but very affective in reaching our target audience.
According to our research, many seniors stay up-to-date by subscribing to the Ames
Tribune, and they regularly listen to KASI morning talk radio for community events.
Since radio is the second largest portion of our budget, the radio spots will focus on
special events held by Heartland during the holiday periods.
We are using brochures because recommendations by doctors and word of mouth
advertising is mainly how seniors have become aware of Heartland and its nutrition
department. This medium may be small when compared to newspaper and radio, but
it will be very effective.
Radio is our next largest source of advertising in the budget. We know that seniors
are listening to the radio to hear about community events. Radio is the most
expensive medium per unit that we are going to use in this campaign. Our radio spots
are focused on special events that Heartland will host.
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25. Rationale
We decided to advertise by displaying vibrantly colored brochures in doctors’ offices,
clinics, and hospitals, because many of the respondents from our surveys said they
were recommended to Heartland from doctors. Our audience likes to stay up-to-
date with local news, so we have decided to advertise through a separate portion of
the Ames Tribune, “Active After 50”, which has a circulation of 24,000 people, and is
distributed directly to our target audience every last Wednesday of each month. 12,000
to 14,000 issues are delivered to current subscribers, and the remaining are delivered
to non-subscribers who are within the 50+ demographic.
Radio is another vital way our audience gets its news. We have decided to take
advantage of that and advertise through KASI morning talk radio. With a total of 9,450
listeners, 3,177 of them them consist of our target audience of 65+. Religion is also
important to our clients, so we have taken advantage of this medium and will advertise
through church bulletins and community calendars. 30% of our audience belongs
to Protestant, 16% belong to Lutheran, and 11% belong to Catholic, by advertising
through the churches it will have a direct impact on our audience.
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26. Summary
We will talk to seniors who are looking for a place to enjoy their
lunch. We will convince them that the services they receive from
Heartland will be beneficial in promoting successful aging. We have
selected appropriate media and creative concepts to effectively reach
our target and communicate these ideas with them.
Survey Questions
All participants were asked their age, gender and community.
Questions for people at HyVee:
•Are you familiar with any senior service provider in the area? If yes, who?
•Are you familiar with Heartland Senior Services? If yes, how did you find
out about them? Do you/someone you know use any of the services Heartland
provides?
•Do you/someone you know currently need nutritional services?
•Will you/someone you know need any services Heartland provides within the near
future (5 years)?
Questions for congregate meal attendees:
•How did you find out about Heartland Senior Services?
•How many times a week do you eat congregate meals?
•Do you use the Heartland Senior Services transportation system to get to and
from the meals?
•What do you like best about congregate meals?
•Do you ever use the home-delivered meal services?
•(Those over 60): Do you normally donate the suggested amount?
•Do you utilize any other Heartland services? If so, what?
•How long have you been visiting Heartland?
•What type of media do you use most often? Is it local or national?
•How often do you tune into television per week?
•How often do you read the newspaper? Which do you prefer?
•How often do you listen to the radio? Is it satellite or am/fm?
•How often do you use the internet to find information? Do you have a favorite
website?
•What time do you usually use these media?
•What is your favorite part of town?
•At what stores do you usually shop?
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27. Works Cited
2010 Census. (2010, Jan 1). Census. Retrieved Nov 10, 2010, from Census: http://
www.census.gov/
Clients, H. S. (2010, September 20). Target Audience Demographic. (J. Farley,
Interviewer)
customers, H.-V. (2010, Sept 29). Heartland Awareness. (R. tm, Interviewer)
MRI Plus. (2010, Jan 1). MRIPlus.com. (M. R. Intelligence, Producer, & Mediamark
Research & Intelligence) Retrieved Oct 3, 2010, from MRI: http://mriplus.com/site/
index.aspx
Qualitap. (2010). Listenership Demographic. KASI, Radio. Des Moines: Tapscan.
Qualitap. (2010). Scarborough Instant Qualitative Profile. KASI, Listenership Profile.
Des Moines: Tapscan.
Representative, A. T. (2010, October 15). Newspaper ad Space. (J. Farley,
Interviewer)