Advertising and marketing 3
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The document discusses a charity advertisement campaign by Shelter, a UK charity that helps the homeless. It summarizes that over 320,000 people in the UK are homeless, with 170,000 in London alone. Homelessness has increased 100% in the last decade. The campaign aims to provide the homeless with safe housing. It then analyzes the ideological viewpoints communicated by the ad, such as reinforcing social inequality as unjust and an individual's right to a better life. The preferred reading of the ad is that homelessness can happen to anyone and we should feel empathy and responsibility to help those less fortunate.
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Shelter
The document discusses charity campaigns and Shelter's 2011 campaign. It provides context on:
1) Shelter was founded in 1966 to help people with homelessness and housing issues.
2) Shelter's 2011 poster campaign aimed to shock and stand out without using gimmicks, launching in towns identified as having housing problems.
3) The posters emphasized real people impacted by economic and housing crises to encourage those at risk of homelessness to seek help earlier.
Charity final
The document discusses charity advertising techniques and Shelter's 2011 campaign on homelessness. It analyzes Shelter ads that show different people in vulnerable housing situations asking "but where will we live?". The ads use direct address and see-through text to convey feelings of danger and invisibility. This suggests Shelter helps anyone with housing issues. Contextual factors like desensitization to ads, social anxieties around homelessness statistics, and societal inequalities are also examined. Generic codes of charity ads are identified, including creating sympathy, shock, slogans and calls to action.
subculture chapter 13
Age and consumer identity are strongly linked, as people tend to share experiences and preferences with others of similar ages. Marketers recognize age cohorts - groups that have undergone shared experiences based on their age, such as children, teens, Generation X, baby boomers, and the elderly. They modify marketing strategies and messages to effectively target specific age groups. As people move through life stages, their consumption patterns, values, and lifestyles change predictably.
Research template
The document describes a campaign by the Marine Conservation Society to raise awareness of the dangers balloons pose to wildlife. The campaign aims to educate the public about how balloons can harm animals if released into the environment. It uses posters with images of tangled wildlife and the tagline "Don't Let Go!" to draw attention and convey its message. The campaign has been successful in banning balloon releases in some areas of the UK and reducing balloon-related wildlife deaths.
T1 research template
The Marine Conservation Society created a poster campaign to raise awareness about the dangers balloons pose to wildlife. The poster explains how balloons can harm birds and other animals if they are released into the environment. It aims to educate the public and encourage safer alternatives to balloon releases. The campaign has been successful in banning balloon releases in some areas of the UK.
Osage Native Americans Chapter Summary Telegraph
Both poems deal with themes of loss and grief. Bradstreet uses nature imagery and comparisons to express her sorrow over the loss of her granddaughter in "In Memory." She also references God's will. In "On Being Brought From Africa to America," she reflects on the loss of identity and cultural traditions experienced by those brought to America against their will.
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Shelter presentation
The document discusses Shelter, a UK charity that helps people with homelessness and housing issues. It provides context about Shelter, including that it was established in 1966 and aims to help people through advice, support, and lobbying. It then analyzes several of Shelter's advertising campaigns from 2011 that aimed to raise awareness of homelessness arising from economic issues. The ads are designed to shock and empathize with those facing housing insecurity through emotional images and questions. The goal is to encourage donations to support Shelter's efforts to help people in housing crisis situations.
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Shelter
The document discusses charity campaigns and Shelter's 2011 campaign. It provides context on:
1) Shelter was founded in 1966 to help people with homelessness and housing issues.
2) Shelter's 2011 poster campaign aimed to shock and stand out without using gimmicks, launching in towns identified as having housing problems.
3) The posters emphasized real people impacted by economic and housing crises to encourage those at risk of homelessness to seek help earlier.
Charity final
The document discusses charity advertising techniques and Shelter's 2011 campaign on homelessness. It analyzes Shelter ads that show different people in vulnerable housing situations asking "but where will we live?". The ads use direct address and see-through text to convey feelings of danger and invisibility. This suggests Shelter helps anyone with housing issues. Contextual factors like desensitization to ads, social anxieties around homelessness statistics, and societal inequalities are also examined. Generic codes of charity ads are identified, including creating sympathy, shock, slogans and calls to action.
subculture chapter 13
Age and consumer identity are strongly linked, as people tend to share experiences and preferences with others of similar ages. Marketers recognize age cohorts - groups that have undergone shared experiences based on their age, such as children, teens, Generation X, baby boomers, and the elderly. They modify marketing strategies and messages to effectively target specific age groups. As people move through life stages, their consumption patterns, values, and lifestyles change predictably.
Research template
The document describes a campaign by the Marine Conservation Society to raise awareness of the dangers balloons pose to wildlife. The campaign aims to educate the public about how balloons can harm animals if released into the environment. It uses posters with images of tangled wildlife and the tagline "Don't Let Go!" to draw attention and convey its message. The campaign has been successful in banning balloon releases in some areas of the UK and reducing balloon-related wildlife deaths.
T1 research template
The Marine Conservation Society created a poster campaign to raise awareness about the dangers balloons pose to wildlife. The poster explains how balloons can harm birds and other animals if they are released into the environment. It aims to educate the public and encourage safer alternatives to balloon releases. The campaign has been successful in banning balloon releases in some areas of the UK.
Osage Native Americans Chapter Summary Telegraph
Both poems deal with themes of loss and grief. Bradstreet uses nature imagery and comparisons to express her sorrow over the loss of her granddaughter in "In Memory." She also references God's will. In "On Being Brought From Africa to America," she reflects on the loss of identity and cultural traditions experienced by those brought to America against their will.
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The document discusses Shelter, a UK charity that helps people with homelessness and housing issues. It provides context about Shelter, including that it was established in 1966 and aims to help people through advice, support, and lobbying. It then analyzes several of Shelter's advertising campaigns from 2011 that aimed to raise awareness of homelessness arising from economic issues. The ads are designed to shock and empathize with those facing housing insecurity through emotional images and questions. The goal is to encourage donations to support Shelter's efforts to help people in housing crisis situations.
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The document discusses the rise of consumerism and how it relates to identity formation. It outlines the key stages of social identity theory, including categorization, social identification, and social comparison. A brief history is given of how consumerism expanded with industrialization and how advertising increasingly used psychological tools to drive consumption and shape identities. Consumerism is seen as both enabling individual identities but also potentially supplanting other group affiliations, with mixed consequences.
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This document discusses global advertising and how it is impacted by globalization and culture. It provides three examples of advertisements, including one for Skechers featuring Christina Aguilera as a nurse that was criticized for exploiting stereotypes. Another ad for newspapers showing a man stabbed with a stiletto heel was banned for glorifying violence. The document advocates adjusting ads to different cultures by reducing offensive or violent elements while maintaining the core advertising idea.
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Trendbook created using primary and secondary data and market research describing the key influencers that will affect product development over the next 18 months.
Shelter (1)
This document discusses charity campaigns and advertising techniques. It provides information on:
- The target audience of charity ads, which are typically middle-class families, and techniques used like portraying vulnerable people to elicit emotions.
- Issues like audience desensitization to graphic charity ads over time.
- Details on the charity Shelter, which helps people with homelessness. It summarizes Shelter's 2011 campaign in the UK that aimed to raise awareness and encourage people at risk of losing homes to seek advice.
- An analysis of one of Shelter's print ads, discussing design elements like the red font and use of an everyday woman, and how these aim to personally target the audience and communicate Shelter
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This document discusses the relationship between social media use and consumer behavior through three sociological theories: Thorstein Veblen's theory of conspicuous consumption, Karl Marx's theory of means of consumption, and Herbert Blumer's symbolic interactionism. Veblen's theory holds that consumers display their wealth through the conspicuous consumption and acquisition of luxury goods. Marx's theory distinguishes between luxury and subsistence consumption and notes that consumer goods production often lacks ethics. Social media allows consumers to see idealized product images and make purchasing decisions based on social influences without knowledge of production means or ethics.
Customer behaviour & Decision making
Customer Behaviour & Decision Making
This report concentrates on providing a balanced view about the benefits and drawbacks of approaching customers as group segments or as individual consumers, by providing academic underpinning from reputable sources & personal critique.
“...Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply. “ Steve Jobs.
The purpose of this paper is to investigate the role of multiple actors in the customer behaviour and STP process, while observing the impact of key areas, such as: culture, globalisation, current marketing trends, postmodernism and brand affection. This study aims to contribute to the understanding of complexity, regarding market segmentation. The paper discusses the various problems that today’s marketer’s face and focuses on the emerging challenges of the new marketing reality.
This paper mainly deals with the concepts and issues surrounding the matter of consumption. Consumption is a complex social phenomenon, in which people consume goods or services for reasons beyond their basic use.
A consumer society is one in which the entire society is organized around the consumption and display of commodities, through which individuals gain prestige and identity. Given the above context, globalization brings about diverse trends, cultural differentiation and cultural hybridization (Pieterse, 1996).
The term “consumer culture” refers to cultures in which mass consumption fuels the economy and shapes perceptions, values, desires, and personal identity. Consumers do not make their decisions in a blank moment.
Their purchases are highly influenced by cultural, social and psychological factors. Therefore, a customer’s want has to be identified and his expectations must be matched with the other economic and social factors.
The world is moving and changing at a pace that is both positive and negative in a way. Britain is an exceptional example of this ongoing situation. London is now more diverse than any city that has ever existed. Altogether, more than 300 languages are spoken by the people of London, and the city has at least 50 non-indigenous communities with populations of 10,000 or more. (www.statistics.gov.uk)
People are changing from time to time, so do their tastes and preferences. Marketers are always concerned about cultural shifts and keen to discover new products or services that consumers may want. Understanding the ingredients and drivers of global consumer culture is the key to gaining insight regarding consumer behavior. In a diversified country like UK, culture not only influences consumer behavior but also reflects it. Marketing strategies are unlikely to change cultural values, but marketing does influence culture.
Cultural Norms And Values Of Kazakhstan And Its People
1. During the 1930s, about a million ethnic Kazakhs were forcibly migrated from their historic homeland in Kazakhstan due to Soviet repression and collectivization policies.
2. This mass migration in the 1930s formed the first path and major wave of the Kazakh diaspora living outside of Kazakhstan.
3. Kazakhs migrated and settled in neighboring countries like Russia, Uzbekistan, Turkmenistan, Iran, Turkey, Mongolia, and China to escape repression in their homeland.
Josie (2)
Yes, youths in the UK are part of today's consumer culture. With social media, businesses can target and encourage youths to buy into products and lifestyles through digital advertising to fit in with peers. There is a link between how youths express identity and modern consumerism, as prominent figures like Kylie Jenner and musicians promote consumer products that youths then copy and use to express themselves. However, consumer culture has not fully disintegrated class hostility and segregation, as class privilege still advantages some. While consumerism allows for more freedom in expressing gender identity, some youths may adopt trends without belief, risking confusion. Representation of ethnicities has improved but not reached full equality, as political
The New Politics of Consumption Why Americans want so much .docx
This document summarizes Juliet Schor's book "The New Politics of Consumption" which argues that Americans consume far more than they need due to structural changes in society that have intensified competitive consumption. Upward social comparisons, growing inequality, declining community, and mass media have inflated desires and normalized luxury consumption, outpacing income growth and crowding out savings, leisure, and support for public goods. Individual solutions are insufficient and a collective critique of consumer culture is needed to address quality of life issues in an era of intense consumption pressure.
Research template
The Smokefree NHS campaign aims to convince people to quit smoking and help those trying to quit through online resources, a quit kit, social media, and TV advertisements. The campaign's goals are to change attitudes towards smoking, raise awareness of health risks, and support those looking to quit smoking. Key techniques include an informative website, social media presence, TV and YouTube ads, and a quit kit mailed to people who sign up for support through the Smokefree website.
Consumerism
Consumerism refers to the ideology that encourages the acquisition and consumption of goods and services. It originated in ancient times but became prominent in the late 19th and early 20th centuries with the rise of industrialization and mass production. Industries promote consumerism through advertising and marketing to convince people to continually buy new products. While it benefits industries and drives economic growth, consumerism has also been criticized for prioritizing constant consumption over other values like sustainability.
Media messages- Burn the witch
The video has many intertextual references to works like The Wicker Man and the children's TV show Trumpton. It depicts a town where the upper classes hold power over the workers and foreigners. Scenes show the mayor controlling the townspeople and migrants being forced into unfair labor. The video comments on issues like xenophobia, authoritarianism, and differences in social class. It uses surreal puppet imagery and animation to portray these concepts in a way that references both nostalgia for childhood media and darker symbolic art styles.
Audience
This document discusses a survey about radio consumption habits. Students were asked to create a 10 question survey using the GEARS audience segmentation model and distribute it to at least 100 people. The survey looked at what radio stations and platforms people use, how long they listen each week, and demographic information. The results showed that most respondents were younger, listened to Capital FM in the car, and also used Spotify for music rather than listening to the radio for long periods.
Media messages
The Big Issue is a magazine launched in 1991 that aims to help homeless people earn income by selling the magazine. Vendors can buy issues for £1.25 and sell them for £2.50, acting as micro-entrepreneurs. Over 100,000 people have been helped since it began. The target reader is educated with limited income who wants to make a difference. Front covers must attract this audience and appeal to vendors to ensure sales. The magazine provides an alternative representation to the mainstream that questions dominant ideologies and supports social welfare.
Media Revision notes
This document summarizes and analyzes several theories related to representations in media:
- Van Zoonen's theory discusses how media portrays gender stereotypes that reinforce societal views of femininity and masculinity.
- Gilroy's post-colonialist theory examines how ethnic minorities are often depicted as powerless and marginalized compared to depictions of white Westerners as powerful and important.
- An example news article is analyzed applying Gilroy's theory, finding depictions that portray white politicians as having power over ethnic minorities.
News and on line media
The document discusses different UK newspapers, including their political biases and ownership. It notes that the Guardian and Daily Mail have contrasting views, with the Guardian being left-wing and anti-Brexit while the Daily Mail is right-wing and does not care for all of society. Newspaper circulation has declined significantly since 2000 due to technological developments that allow online access. Regulation of the press focuses on content, ownership laws, and upholding journalism standards while maintaining press freedom.
Advertising and marketing part 2
This document discusses racial and gender stereotypes portrayed in Old Spice advertising. It analyzes an ad featuring Terry Crews that depicts common black stereotypes like being athletic due to his muscular physique, exhibiting strength and independence by fighting another man on his own. It also notes the ad shows humorous stereotypes by having the men bicker in a funny way. The document contrasts older, more serious Old Spice ads targeting mature audiences to the transformative 2010 campaign featuring Isaiah Mustafa that had a humorous approach and targeted a wider audience, showing how the brand's messaging has changed over time.
Advertising and marketing
This document defines key terms related to media language, representations, and advertising/marketing. It discusses how media language can be analyzed using genre conventions and technical elements. Representations can be analyzed by looking at stereotypes, conclusions about groups, and how representations are constructed as real. It also defines the political, social, and cultural contexts. Advertising is defined as making a product known to the target audience, while marketing prepares a product for the marketplace. Print ads use codes/conventions, genre, and constructing meaning. Two examples of print ads are summarized, analyzing how groups are represented.
Media essay 14 11-19
The political context influences newspaper ownership and regulation. Regulators like IPSO establish rules for newspapers to uphold standards and protect individuals, while allowing free expression. However, the phone hacking scandal led to the Leveson inquiry and the discontinuation of News of the World. This showed widespread hacking and influenced the creation of IPSO to better regulate papers. Ownership also influences newspapers, as papers like The Guardian may criticize those they oppose politically due to its left-wing bias under editors like Katherine Viner and Scott Tross.
Audience
This document discusses a survey about radio consumption habits. Students were asked to create a 10 question survey using the GEARS audience segmentation model and distribute it to at least 100 people. The survey looked at what radio stations people listen to, how long they listen each week, and what other platforms they use for music. The results showed that most respondents were younger, listened to Capital FM in the car, and also used Spotify for music rather than listening to the radio for long periods.
Radio analysis
Capital FM aims its content at a younger audience of teenagers and young adults by playing popular current songs and using youth slang. It is active on social media platforms like Instagram, Twitter and Snapchat to stay aware of trends. The main presenter, Roman Kemp, is only 26 and appeals to listeners aged 15 to 25. Capital FM also hosts concerts and competitions that offer experiences appealing to younger audiences like trips to Ibiza and New York.
In contrast, BBC Radio 4 attracts an older average audience of 55 with its music from past decades and spoken content about news, history and science. The breakfast presenter John Humphrys is 76 and discusses topics relevant to the older generation. Its calmer style without loud music
Representation
The document discusses representation of women in the media according to Van Zoonen's theory of patriarchal representation. It provides examples of how women are often sexualized in films, magazines, and tabloids through images and articles that focus primarily on their bodies and roles as mothers. Men are typically portrayed as powerful, independent, and rational while women are shown as emotional, caring for others, and defined by their sexuality and relationships.
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The document discusses the rise of consumerism and how it relates to identity formation. It outlines the key stages of social identity theory, including categorization, social identification, and social comparison. A brief history is given of how consumerism expanded with industrialization and how advertising increasingly used psychological tools to drive consumption and shape identities. Consumerism is seen as both enabling individual identities but also potentially supplanting other group affiliations, with mixed consequences.
NDU Term Paper | Global Advertising
This document discusses global advertising and how it is impacted by globalization and culture. It provides three examples of advertisements, including one for Skechers featuring Christina Aguilera as a nurse that was criticized for exploiting stereotypes. Another ad for newspapers showing a man stabbed with a stiletto heel was banned for glorifying violence. The document advocates adjusting ads to different cultures by reducing offensive or violent elements while maintaining the core advertising idea.
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This document discusses charity campaigns and advertising techniques. It provides information on:
- The target audience of charity ads, which are typically middle-class families, and techniques used like portraying vulnerable people to elicit emotions.
- Issues like audience desensitization to graphic charity ads over time.
- Details on the charity Shelter, which helps people with homelessness. It summarizes Shelter's 2011 campaign in the UK that aimed to raise awareness and encourage people at risk of losing homes to seek advice.
- An analysis of one of Shelter's print ads, discussing design elements like the red font and use of an everyday woman, and how these aim to personally target the audience and communicate Shelter
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This document discusses the relationship between social media use and consumer behavior through three sociological theories: Thorstein Veblen's theory of conspicuous consumption, Karl Marx's theory of means of consumption, and Herbert Blumer's symbolic interactionism. Veblen's theory holds that consumers display their wealth through the conspicuous consumption and acquisition of luxury goods. Marx's theory distinguishes between luxury and subsistence consumption and notes that consumer goods production often lacks ethics. Social media allows consumers to see idealized product images and make purchasing decisions based on social influences without knowledge of production means or ethics.
Customer behaviour & Decision making
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This report concentrates on providing a balanced view about the benefits and drawbacks of approaching customers as group segments or as individual consumers, by providing academic underpinning from reputable sources & personal critique.
“...Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply. “ Steve Jobs.
The purpose of this paper is to investigate the role of multiple actors in the customer behaviour and STP process, while observing the impact of key areas, such as: culture, globalisation, current marketing trends, postmodernism and brand affection. This study aims to contribute to the understanding of complexity, regarding market segmentation. The paper discusses the various problems that today’s marketer’s face and focuses on the emerging challenges of the new marketing reality.
This paper mainly deals with the concepts and issues surrounding the matter of consumption. Consumption is a complex social phenomenon, in which people consume goods or services for reasons beyond their basic use.
A consumer society is one in which the entire society is organized around the consumption and display of commodities, through which individuals gain prestige and identity. Given the above context, globalization brings about diverse trends, cultural differentiation and cultural hybridization (Pieterse, 1996).
The term “consumer culture” refers to cultures in which mass consumption fuels the economy and shapes perceptions, values, desires, and personal identity. Consumers do not make their decisions in a blank moment.
Their purchases are highly influenced by cultural, social and psychological factors. Therefore, a customer’s want has to be identified and his expectations must be matched with the other economic and social factors.
The world is moving and changing at a pace that is both positive and negative in a way. Britain is an exceptional example of this ongoing situation. London is now more diverse than any city that has ever existed. Altogether, more than 300 languages are spoken by the people of London, and the city has at least 50 non-indigenous communities with populations of 10,000 or more. (www.statistics.gov.uk)
People are changing from time to time, so do their tastes and preferences. Marketers are always concerned about cultural shifts and keen to discover new products or services that consumers may want. Understanding the ingredients and drivers of global consumer culture is the key to gaining insight regarding consumer behavior. In a diversified country like UK, culture not only influences consumer behavior but also reflects it. Marketing strategies are unlikely to change cultural values, but marketing does influence culture.
Cultural Norms And Values Of Kazakhstan And Its People
1. During the 1930s, about a million ethnic Kazakhs were forcibly migrated from their historic homeland in Kazakhstan due to Soviet repression and collectivization policies.
2. This mass migration in the 1930s formed the first path and major wave of the Kazakh diaspora living outside of Kazakhstan.
3. Kazakhs migrated and settled in neighboring countries like Russia, Uzbekistan, Turkmenistan, Iran, Turkey, Mongolia, and China to escape repression in their homeland.
Josie (2)
Yes, youths in the UK are part of today's consumer culture. With social media, businesses can target and encourage youths to buy into products and lifestyles through digital advertising to fit in with peers. There is a link between how youths express identity and modern consumerism, as prominent figures like Kylie Jenner and musicians promote consumer products that youths then copy and use to express themselves. However, consumer culture has not fully disintegrated class hostility and segregation, as class privilege still advantages some. While consumerism allows for more freedom in expressing gender identity, some youths may adopt trends without belief, risking confusion. Representation of ethnicities has improved but not reached full equality, as political
The New Politics of Consumption Why Americans want so much .docx
This document summarizes Juliet Schor's book "The New Politics of Consumption" which argues that Americans consume far more than they need due to structural changes in society that have intensified competitive consumption. Upward social comparisons, growing inequality, declining community, and mass media have inflated desires and normalized luxury consumption, outpacing income growth and crowding out savings, leisure, and support for public goods. Individual solutions are insufficient and a collective critique of consumer culture is needed to address quality of life issues in an era of intense consumption pressure.
Research template
The Smokefree NHS campaign aims to convince people to quit smoking and help those trying to quit through online resources, a quit kit, social media, and TV advertisements. The campaign's goals are to change attitudes towards smoking, raise awareness of health risks, and support those looking to quit smoking. Key techniques include an informative website, social media presence, TV and YouTube ads, and a quit kit mailed to people who sign up for support through the Smokefree website.
Consumerism
Consumerism refers to the ideology that encourages the acquisition and consumption of goods and services. It originated in ancient times but became prominent in the late 19th and early 20th centuries with the rise of industrialization and mass production. Industries promote consumerism through advertising and marketing to convince people to continually buy new products. While it benefits industries and drives economic growth, consumerism has also been criticized for prioritizing constant consumption over other values like sustainability.
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Cultural Norms And Values Of Kazakhstan And Its People
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The New Politics of Consumption Why Americans want so much .docx
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Media messages- Burn the witch
The video has many intertextual references to works like The Wicker Man and the children's TV show Trumpton. It depicts a town where the upper classes hold power over the workers and foreigners. Scenes show the mayor controlling the townspeople and migrants being forced into unfair labor. The video comments on issues like xenophobia, authoritarianism, and differences in social class. It uses surreal puppet imagery and animation to portray these concepts in a way that references both nostalgia for childhood media and darker symbolic art styles.
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This document discusses a survey about radio consumption habits. Students were asked to create a 10 question survey using the GEARS audience segmentation model and distribute it to at least 100 people. The survey looked at what radio stations and platforms people use, how long they listen each week, and demographic information. The results showed that most respondents were younger, listened to Capital FM in the car, and also used Spotify for music rather than listening to the radio for long periods.
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The Big Issue is a magazine launched in 1991 that aims to help homeless people earn income by selling the magazine. Vendors can buy issues for £1.25 and sell them for £2.50, acting as micro-entrepreneurs. Over 100,000 people have been helped since it began. The target reader is educated with limited income who wants to make a difference. Front covers must attract this audience and appeal to vendors to ensure sales. The magazine provides an alternative representation to the mainstream that questions dominant ideologies and supports social welfare.
Media Revision notes
This document summarizes and analyzes several theories related to representations in media:
- Van Zoonen's theory discusses how media portrays gender stereotypes that reinforce societal views of femininity and masculinity.
- Gilroy's post-colonialist theory examines how ethnic minorities are often depicted as powerless and marginalized compared to depictions of white Westerners as powerful and important.
- An example news article is analyzed applying Gilroy's theory, finding depictions that portray white politicians as having power over ethnic minorities.
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The document discusses different UK newspapers, including their political biases and ownership. It notes that the Guardian and Daily Mail have contrasting views, with the Guardian being left-wing and anti-Brexit while the Daily Mail is right-wing and does not care for all of society. Newspaper circulation has declined significantly since 2000 due to technological developments that allow online access. Regulation of the press focuses on content, ownership laws, and upholding journalism standards while maintaining press freedom.
Advertising and marketing part 2
This document discusses racial and gender stereotypes portrayed in Old Spice advertising. It analyzes an ad featuring Terry Crews that depicts common black stereotypes like being athletic due to his muscular physique, exhibiting strength and independence by fighting another man on his own. It also notes the ad shows humorous stereotypes by having the men bicker in a funny way. The document contrasts older, more serious Old Spice ads targeting mature audiences to the transformative 2010 campaign featuring Isaiah Mustafa that had a humorous approach and targeted a wider audience, showing how the brand's messaging has changed over time.
Advertising and marketing
This document defines key terms related to media language, representations, and advertising/marketing. It discusses how media language can be analyzed using genre conventions and technical elements. Representations can be analyzed by looking at stereotypes, conclusions about groups, and how representations are constructed as real. It also defines the political, social, and cultural contexts. Advertising is defined as making a product known to the target audience, while marketing prepares a product for the marketplace. Print ads use codes/conventions, genre, and constructing meaning. Two examples of print ads are summarized, analyzing how groups are represented.
Media essay 14 11-19
The political context influences newspaper ownership and regulation. Regulators like IPSO establish rules for newspapers to uphold standards and protect individuals, while allowing free expression. However, the phone hacking scandal led to the Leveson inquiry and the discontinuation of News of the World. This showed widespread hacking and influenced the creation of IPSO to better regulate papers. Ownership also influences newspapers, as papers like The Guardian may criticize those they oppose politically due to its left-wing bias under editors like Katherine Viner and Scott Tross.
Audience
This document discusses a survey about radio consumption habits. Students were asked to create a 10 question survey using the GEARS audience segmentation model and distribute it to at least 100 people. The survey looked at what radio stations people listen to, how long they listen each week, and what other platforms they use for music. The results showed that most respondents were younger, listened to Capital FM in the car, and also used Spotify for music rather than listening to the radio for long periods.
Radio analysis
Capital FM aims its content at a younger audience of teenagers and young adults by playing popular current songs and using youth slang. It is active on social media platforms like Instagram, Twitter and Snapchat to stay aware of trends. The main presenter, Roman Kemp, is only 26 and appeals to listeners aged 15 to 25. Capital FM also hosts concerts and competitions that offer experiences appealing to younger audiences like trips to Ibiza and New York.
In contrast, BBC Radio 4 attracts an older average audience of 55 with its music from past decades and spoken content about news, history and science. The breakfast presenter John Humphrys is 76 and discusses topics relevant to the older generation. Its calmer style without loud music
Representation
The document discusses representation of women in the media according to Van Zoonen's theory of patriarchal representation. It provides examples of how women are often sexualized in films, magazines, and tabloids through images and articles that focus primarily on their bodies and roles as mothers. Men are typically portrayed as powerful, independent, and rational while women are shown as emotional, caring for others, and defined by their sexuality and relationships.
Constructed media
The document discusses how media messages are constructed rather than objective reflections of reality. It notes that media producers make many decisions that shape the messages and interpretations presented. Even images intended to look realistic represent someone's perspective. All media messages are assembled by individuals or groups, and embed their values and views. The document uses examples of how politicians like Trump and Obama are portrayed differently in the media based on the biases and intended audiences of conservative versus liberal outlets.
Timeline of media
The document provides a timeline of key developments in media from 1802 to today. It discusses the invention of the printing press in 1802 and the rise of print media in the 1840s-50s. It then outlines the development of silent films, the telephone, photography, radio, and tabloid newspapers between the late 1800s to early 1900s. The timeline also notes the introduction of talking movies in 1927, the development of home TV from 1925-1936, and the rise of personal computers and digital cameras in the 1970s-80s. It concludes with the invention of mobile phones in 1973, the growth of major tech companies from the late 90s onward, and the rise of personal media players and social media platforms from
Media mind map
This document provides a mind map overview of the media industry, including social media (YouTube, Snapchat, Instagram, Twitter), radio (BBC, Capital FM, Kiss), TV (BBC, Netflix, Disney, channels), print media (newspapers like The Guardian, magazines), advertising (TV, radio, social media, print), and games (augmented reality like Pokémon Go, virtual reality like Oculus Rift, consoles like Xbox and Playstation). It describes the different types of content on each platform and who their target audiences tend to be (e.g. BBC radio focuses more on news for older audiences while Capital targets younger people).
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Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
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Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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- 1. Advertising and Marketing Part 3: Charity Adverts In the UK there are 320,000 homelesspeopleand170,000 ofthemare in London. Inthe last decade the numberof people had increased by 100%- itdoubled. Shelter is a charity for homelesspeople and they want to give the homeless a safe place to stay. Factorsof homelessness: o Unaffordablehouses o Austerity o Domestic abuse o Mental healthissues- People can’t keepjobs.
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