This document provides information about advertising opportunities on the website Sletat.ru. Sletat.ru is a leading online travel company in Russia that allows users to search for and book tours. The document outlines the various advertising formats available on the site, including banner ads, search result placements, news publishing, and context ads. It provides pricing and audience information for each format. Testimonials from other companies praise the site's advertising effectiveness and reasonable rates.
This document describes advertising opportunities on the Sletat.ru travel website. Sletat.ru attracts over 10 million monthly views and 36 million annual unique visitors. It provides opportunities for non-standard advertising campaigns through interactive modules, landing pages, and branding of the homepage. These customized ads aim to maximize audience engagement and increase brand awareness more than traditional ads.
This document summarizes the professional experience of Ivo Tzvetkov, an international hotelier with 20 years of experience. It outlines his roles as Resident Manager, Director of Operations, Front Office Manager, and other positions. He has led various hotel departments and taken on responsibilities such as driving revenue, ensuring guest satisfaction, controlling costs, and developing employees. The document demonstrates Tzvetkov's broad experience across different countries and hotel brands.
This document describes advertising opportunities on the Sletat.ru travel website. Sletat.ru attracts over 10 million monthly views and 36 million annual unique visitors. It provides opportunities for non-standard advertising campaigns through interactive modules, landing pages, and branding of the homepage. These customized ads aim to maximize audience engagement and increase brand awareness more than traditional ads.
This document summarizes the professional experience of Ivo Tzvetkov, an international hotelier with 20 years of experience. It outlines his roles as Resident Manager, Director of Operations, Front Office Manager, and other positions. He has led various hotel departments and taken on responsibilities such as driving revenue, ensuring guest satisfaction, controlling costs, and developing employees. The document demonstrates Tzvetkov's broad experience across different countries and hotel brands.
The document discusses how businesses can promote themselves via the internet. It notes that millions of potential clients are online and businesses can connect with the world. It emphasizes learning about social media marketing (SMM), search engine optimization (SEO), using blogs, and creating websites. Statistics show the large number of people online and spending on digital advertising. The document also provides an example of a successful promotional campaign by OfficeMax using social media. It invites the reader to an international summer school in Ekaterinburg, Russia to learn about online business promotion through lectures, projects, and language classes.
The online retail market in Russia reached $16.5 billion in 2013, growing by around 30% annually. Around 30 million Russians shopped online for physical goods. While still lagging major European countries, internet penetration in Russia is growing rapidly at over 10% per year. The largest segments are household appliances, electronics, clothing, shoes and accessories. The market is dominated by Moscow and St. Petersburg, but regional e-commerce is growing fast as internet access expands across Russia.
The document announces a seminar titled "Agent's competence as a protection against the crisis" that will discuss how experience and intuition can help travel agents anticipate developments in an unstable market and avoid bankruptcy risks. It provides details on the event format, topics, speakers, venue, and dates. The hosting company, Слетать.ру, invites travel industry professionals to attend for free and partner with them by sponsoring or sharing information about the event to reach their target audience of tourism companies and professionals.
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This document summarizes a mobile loyalty program that has seen rapid growth. In its first 5 weeks, it gained 150 clients in Ukraine and Russia and over 5,000 mobile downloads. It allows businesses to create customized loyalty programs where customers scan codes to earn points and receive rewards. The program sends push notifications, tracks customer activity in detail, and will soon add customer surveys. The company projects $1.3 million in revenue within a year and $47 million in profits over 5 years as it expands across Europe. It has received recognition as a top startup and has raised $395,000 in seed funding to continue its expansion.
YA Corporation is a full-service PR, advertising and promotions agency based in Moscow, Russia established in 1992. It has 45 employees and annual fee income up to £1.5 million. The agency has extensive experience working with clients across Russia and internationally, and provides a wide range of communication services including reputation management, government relations, and event planning. It prides itself on its team of experienced professionals and creative solutions tailored to each client's needs.
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BUYBRAND is the largest franchising exhibition in Eastern Europe. It has been held annually in Moscow since 2003. The number of exhibitors and visitors has grown each year, with over 200 exhibitors and 5,000 visitors in 2008. The exhibition attracts major franchising companies and those seeking franchise partnerships. Most visitors are between 31-50 years old and interested in investments between $45,000-$500,000. BUYBRAND provides opportunities for companies to find partners, promote their brands, and connect with industry leaders in the growing Russian franchising market.
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My name is Maxim Perevezentsev and I am Russian/CIS/CEE markets entry expert. Please find below some useful information about my experience, knowledge, and skills:
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- Strong team leading and management experience in CEE and CIS markets.
- 50+ Russia/CIS market entry projects since 1998. I did projects for both government and commercial organizations from Russia, USA, European Union, Japan, Qatar, Israel, etc.
- My data base of B2B contacts consists of 5000+ contacts in Russia and CIS (Top and middle level in commercial and government organizations) and 50,000+ contacts all over the world (including Fortune 500).
- I was approved as being a qualified Russian market expert by USAID (after a 1-year program for Russian market entry of Albanian garment industry).
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This document summarizes the advertising opportunities available on the Sletat.ru travel website. Sletat.ru attracts over 10.8 million monthly views and 36.8 million annual unique visitors. It provides opportunities for non-standard interactive ads like branded modules, landing pages with multimedia content, and home page images linking to external sites. These creative ad formats aim to maximize brand awareness, interest and loyalty by gamifying the user experience. Statistics show they achieve 7-10 times higher conversion rates than standard ads. The document promotes Sletat.ru as an effective tool to reach over 2.5 million monthly and 36 million annual users.
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The document discusses the success of e-commerce business models in Thailand. It attributes their success to factors like government support of e-commerce, the ability of business models to create value for products and services affordably, and their suitability for small and medium-sized enterprises. It provides examples of successful e-commerce models in Thailand, including an online travel agent, a financial marketplace, and an e-commerce service provider. The key factors for the success of electronic businesses are the ability to quickly increase the number of users, create confidence among users, provide clear added value for all parties, and build alliances with industry partners to gain competitive advantages and add more value.
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The document discusses how businesses can promote themselves via the internet. It notes that millions of potential clients are online and businesses can connect with the world. It emphasizes learning about social media marketing (SMM), search engine optimization (SEO), using blogs, and creating websites. Statistics show the large number of people online and spending on digital advertising. The document also provides an example of a successful promotional campaign by OfficeMax using social media. It invites the reader to an international summer school in Ekaterinburg, Russia to learn about online business promotion through lectures, projects, and language classes.
The online retail market in Russia reached $16.5 billion in 2013, growing by around 30% annually. Around 30 million Russians shopped online for physical goods. While still lagging major European countries, internet penetration in Russia is growing rapidly at over 10% per year. The largest segments are household appliances, electronics, clothing, shoes and accessories. The market is dominated by Moscow and St. Petersburg, but regional e-commerce is growing fast as internet access expands across Russia.
The document announces a seminar titled "Agent's competence as a protection against the crisis" that will discuss how experience and intuition can help travel agents anticipate developments in an unstable market and avoid bankruptcy risks. It provides details on the event format, topics, speakers, venue, and dates. The hosting company, Слетать.ру, invites travel industry professionals to attend for free and partner with them by sponsoring or sharing information about the event to reach their target audience of tourism companies and professionals.
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The document summarizes an online portal called Luxury-info.ru that provides information about luxury goods, services, and lifestyle. It aims to inform its audience in Russia about latest events and developments in the luxury market through news, articles, reviews, and interviews. The portal covers 10 sections on topics like cars, yachts, fashion, travel and has an audience of 250,000 users per month that is growing. It provides advertising opportunities like banners and sponsored content and participates in luxury exhibitions. Contact details are provided for advertising and editorial inquiries.
eTargeting: Digital marketing in russia - DMedia LtdAnne Quilliet
This document summarizes the services of a leading digital marketing agency in Russia. It discusses that the agency was founded in 2011 and now employs over 40 experts. It provides services across multiple digital channels for over 200 Russian and international clients. Core services include premium display advertising, retargeting, social network advertising, email campaigns, and affiliate marketing. The agency has access to large publisher networks and audiences on major Russian social networks and email lists. It also discusses the size and growth of the Russian digital marketing and e-commerce industries.
This document summarizes a mobile loyalty program that has seen rapid growth. In its first 5 weeks, it gained 150 clients in Ukraine and Russia and over 5,000 mobile downloads. It allows businesses to create customized loyalty programs where customers scan codes to earn points and receive rewards. The program sends push notifications, tracks customer activity in detail, and will soon add customer surveys. The company projects $1.3 million in revenue within a year and $47 million in profits over 5 years as it expands across Europe. It has received recognition as a top startup and has raised $395,000 in seed funding to continue its expansion.
YA Corporation is a full-service PR, advertising and promotions agency based in Moscow, Russia established in 1992. It has 45 employees and annual fee income up to £1.5 million. The agency has extensive experience working with clients across Russia and internationally, and provides a wide range of communication services including reputation management, government relations, and event planning. It prides itself on its team of experienced professionals and creative solutions tailored to each client's needs.
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BUYBRAND is the largest franchising exhibition in Eastern Europe. It has been held annually in Moscow since 2003. The number of exhibitors and visitors has grown each year, with over 200 exhibitors and 5,000 visitors in 2008. The exhibition attracts major franchising companies and those seeking franchise partnerships. Most visitors are between 31-50 years old and interested in investments between $45,000-$500,000. BUYBRAND provides opportunities for companies to find partners, promote their brands, and connect with industry leaders in the growing Russian franchising market.
Maxim Perevezentsev is a Russian/CIS/CEE market entry expert with over 18 years of experience helping foreign companies enter the Russian and CIS markets. He has led over 50 market entry projects for organizations from various countries and industries. Perevezentsev provides consulting services on market research, identifying distributors and partners, developing marketing strategies, and facilitating business deals. He maintains a large professional network and database of over 5,000 B2B contacts in Russia and CIS.
My name is Maxim Perevezentsev and I am Russian/CIS/CEE markets entry expert. Please find below some useful information about my experience, knowledge, and skills:
- LinkedIn "evangelist" in Russia and CIS. I develop business of LinkedIn Marketing Solutions in Russia and CIS as LinkedIn Account Director, train companies (Top-100, exporters) and advertizing agencies, participate in events as speaker and in on-line seminars as teacher.
- Strong team leading and management experience in CEE and CIS markets.
- 50+ Russia/CIS market entry projects since 1998. I did projects for both government and commercial organizations from Russia, USA, European Union, Japan, Qatar, Israel, etc.
- My data base of B2B contacts consists of 5000+ contacts in Russia and CIS (Top and middle level in commercial and government organizations) and 50,000+ contacts all over the world (including Fortune 500).
- I was approved as being a qualified Russian market expert by USAID (after a 1-year program for Russian market entry of Albanian garment industry).
- Chairman of the Committee for Cooperation with the Italian Republic of RUSSIAN TRADE AND ECONOMIC DEVELOPMENT COUNCIL www.rtedc.org
This document summarizes the services provided by UNIGLOBE Total Travel, a large international travel management company.
UNIGLOBE has over 700 offices globally, providing local service with global buying power. They offer comprehensive travel management services including flights, hotels, car rental, and other arrangements. UNIGLOBE agents undergo extensive training to ensure high quality customer service. Clients benefit from cost savings due to UNIGLOBE's large annual sales volume and negotiating power with suppliers. UNIGLOBE provides both online booking tools for clients as well as dedicated travel consultants to handle bookings and meet all client needs.
The document provides an overview of the Russian automotive market in 2017, including key figures and statistics. It summarizes that in 2016, there were over 41 million passenger cars in Russia, with an average age of 12.9 years. The top selling models were the Hyundai Solaris, Lada Granta, and Kia Rio. The document also examines commercial vehicle statistics and provides a forecast for new passenger vehicle sales through 2021.
MonMaps is for people enthusiastic about travelling: it is an enriched experience in passing local knowledge, such as favourite points of interest, recommended tours or hidden treasures.
As we like to say, MonMaps “lets your friends see the city through your eyes”, thanks to eye-catching maps made by you, with your customised content, styles and themes.
Get creative and share your Must-See places with the people you care about.
This document summarizes the advertising opportunities available on the Sletat.ru travel website. Sletat.ru attracts over 10.8 million monthly views and 36.8 million annual unique visitors. It provides opportunities for non-standard interactive ads like branded modules, landing pages with multimedia content, and home page images linking to external sites. These creative ad formats aim to maximize brand awareness, interest and loyalty by gamifying the user experience. Statistics show they achieve 7-10 times higher conversion rates than standard ads. The document promotes Sletat.ru as an effective tool to reach over 2.5 million monthly and 36 million annual users.
Creative Force is a marketing and events agency that specializes in organizing large-scale events, national BTL projects, PR, and digital activations for car brands. They have experience organizing test drives, tours, launches, and exhibitions for brands such as Nissan, Peugeot, Renault, Infiniti, and Datsun, reaching hundreds of thousands of people across Russia and other countries. The agency also provides business event services including conferences, product launches, and special client events.
The document discusses the success of e-commerce business models in Thailand. It attributes their success to factors like government support of e-commerce, the ability of business models to create value for products and services affordably, and their suitability for small and medium-sized enterprises. It provides examples of successful e-commerce models in Thailand, including an online travel agent, a financial marketplace, and an e-commerce service provider. The key factors for the success of electronic businesses are the ability to quickly increase the number of users, create confidence among users, provide clear added value for all parties, and build alliances with industry partners to gain competitive advantages and add more value.
Basil Boluk is a serial entrepreneur and digital marketer with over 25 years of experience in marketing, business development, and project management. He has extensive expertise in startups, e-commerce, SEM/SEO, social media marketing, and business strategy. Boluk provides strategic consulting and performs digital marketing for clients across various industries globally.
2. Sletat.ru is:
ABOUT THE COMPANY
the leading company in the field of the development of high-tech information solutions
for the market of tourist services;
a system of searching and booking travels, which provides the rapid and efficient
interaction of all market participants: tour operators, travel agents, hoteliers and tourists.
The main direction is developing and providing
services for the search and sales of tours online,
which transform the web site of a travel agency into
the e-commerce store that sells tours.
Company’s Mission is the introduction of innovative
technologies in everyday practice of
tourist business in Russia.
Clients business care is at the crux of company’s
activities.
Every day, more than 80 000* users are looking
for tours on www.sletat.ru, and more than 250 000
ones are using search modules of Sletat.ru on web
sites of partners and clients of the company.
* According to LiveInternet for July 2013.
3. PRINCIPLES OF OPERATION
Professionalism
Sletat.ru’s team includes IT specialists and experts of tourist industry.
Knowledge of the latest information technologies and a deep understanding of the
market of tourist services are the basis of the effective operation of the company.
Reliability
The Support team monitors using the services of Sletat.ru round–the- clock and is
ready at any time to response to any user requests.
Constant development
We constantly improve our services and develop new areas of the operation to help a
client to solve any business problem.
Responsibility
All obligations to our clients are performed qualitatively, efficiently and in full.
Efficiency
We offer optimal solutions to provide the sales growth and successful business
development.
Sletat.ru stably ranks 1st in the rating of Mail.ru «Tourist industry for professionals».
In 2012, Sletat.ru has been recognized by professionals as the travel
search system No. 1 on such features as the «relevance», «accuracy», and «completeness
of information».
4. AUDIENCE
Area coverage
The central part of Russia
North-West
Volga river region
Ural region
Siberia region
South
Other regions
6%
6%
9%
23%
17%
34%
5%
5. ADVERTISING FORMATS
Depending on the marketing objectives of your company, you can choose the best
options of advertising format on Sletat.ru:
Banner ads on the main page
from 4 000 to 160 000 rubles
Run-through banners on inner pages
from 4 000 rubles
Placement in search results
from 3 000 rubles
News publishing
from 4 000 rubles
Context ads
from 292 rubles
Advertising agencies have discounts from 5 %
« Sletat.ru drew our attention by their light design, good navigation and convenient search
filters - so-called «usability». We have decided to start a cooperation and not lost - results
fully lived up to expectations! Approximately 1 500 000 banner hits and more than 7 000
transitions per month, CTR > 0,5%! And it’s all at moderate prices. Besides, our banners look
great on sletat.ru!
Elena Astanina, the head of Department of marketing communications of «Russian Express» company.
7. The users of Sletat.ru browse more than 650 000* search queries
results daily.
City 1 month Package two
capital cities
Module
I group
Moscow 50 000
65 000
St. Peterburg 40 000
Others 20 000
Module
II group
Moscow 30 000
40 000
St. Peterburg 20 000
Others 10 000
Module
III group
Moscow 20 000
25 000
St. Peterburg 10 000
Others 7 000
Module
IV group
Moscow 10 000
14 000
St. Peterburg 7 000
Others 4 000
TARGETING BANNERS
Мodule 2А1
Displaying a banner below the travel search form, after pressing the
«Find» button.
Displaying under the scheme “ the city of departure + country of arrival”
Discounts for long-term placement are available Rates are quoted in rubles
« Many thanks to the specialists of «Sletat.ru» for the cooperation and caring for clients
and partners needs. Reasonable pricing and a variety of advertising space for banners allow
any company, including us, to test and appreciate the real efficiency of advertising on your
portal. You have a great project, which is dynamic and positive. Good luck and success!
Olesya Klimentyeva, a leading specialist of the Internet marketing Department of TUI
* According to LiveInternet for July 2013.
8. TARGETING BANNERS IN
SEARCH RESULTS
2А1 Module size 960Х60
А5 Module size 960Х60
А5 Module size 960Х60
City 1 month Package two capital
cities
Module
I group
Moscow 20 000
30 000
St. Peterburg 15 000
Others 10 000
Module
II group
Moscow 15 000
20 000
St. Peterburg 10 000
Others 7 000
Module
III group
Moscow 10 000
13 500
St. Peterburg 7 000
Others 4 000
Module
IV group
Moscow 7 000
10 000
St. Peterburg 5 000
Others 3 000
Modules A5
Displaying a banner on 8 or 12-th
line of tour search results.
Displaying under the scheme “
the city of departure + country of
arrival”
Discounts for long-term placement are available Rates are quoted in rubles
9. From March to August
COUNTRIES OF ARRIVAL
I category II category III category IV category
Bulgaria Dominican Vietnam Abkhazia Georgia Marianas Uganda
Greece Israel India Australia Denmark Monaco Uzbekistan
Spain Cuba Indonesia Austria Zambia Myanmar Fiji
Italy Maldives China Azerbaijan Zimbabwe Nepal Philippines
Cyprus Mexico Mauritius Albania Jordan Netherland Finland
Tunisia UAE Malaysia Andorra Ireland New Zealand French
Turkey Croatia Malta Antigua Iceland Norway Polynesia
Montenegro Morocco Argentina Cape-Verde Oman Chile
Czech Portugal Armenia Cambodia Panama Switzerland
Egypt Russia Bahamas Canada Paraguay Sweden
Thailand Seychelles Barbados Kenya Peru Ecuador
Ukraine Belarus Colombia Poland Estonia
France Belgium Costa-Rica Romania Ethiopia
Sri Lanka Brazil Kyrgyzstan St. Lucia South Africa
UK Laos Serbia South Korea
Hungary Latvia Singapore Jamaica
Venezuela Lithuania Slovakia Japan
Guatemala Lebanon Slovenia
Germany Luxemburg USA
Hong Kong Madagascar Tanzania
From September to February
I category II category III category IV category
Egypt Austria Bulgaria Abkhazia Canada Seychelles
Thailand Israel Vietnam Australia Kenya St. Lucia
India Germany Azerbaijan Colombia Serbia
Spain Greece Albania Costa-Rica Singapore
Italy Mauritius Andorra Kyrgyzstan Slovakia
UAE Malaysia Antigua Laos Slovenia
China Maldives Argentina Latvia USA
Turkey Indonesia Armenia Lithuania Tanzania
France Dominican Bahamas Lebanon Uganda
Czech Cyprus Barbados Luxemburg Uzbekistan
Cuba Belarus Madagascar Fiji
Ukraine Belgium Malta Philippines
Tunisia Brazil Marianas French
Sri Lanka UK Morocco Polynesia
Russia Hungary Monaco Chile
Finland Venezuela Myanmar Sweden
Croatia Guatemala Nepal Ecuador
Montenegro Hong Kong Netherland Estonia
Switzerland Georgia New Zealand Ethiopia
Mexico Denmark Norway South Africa
Zambia Oman South Korea
Zimbabwe Panama Jamaica
Jordan Paraguay Japan
Ireland Peru
Iceland Poland
Cape-Verde Portugal
10. NEWS PUBLISHING
The publication of the news with a link to the advertiser’s site
The term of placement is unlimited
Possibility of taking out the headlines on the master page and adding
illustrations (or logo on customer request)
This format will increase the inflow of visitors to your site and increase its
rating in search engine lists for keyword phrases
Placement of
1 news
News (up to 3 000 characters), with placing the headline on the home
page, with logo and hyperlink to company’s website 4 000 rub
sample
sample
11. CONTEXT ADS
The publication of special offers for sale of airline
tickets, last-minute tour packages, refused
tours, promotional tours, exclusive tour packages,
early booking tours, cruises, etc. in the section
«Tours for Bargain Sale».
Advertisement with a volume up to 150 characters.
The term of placement up to 45 days from the date
of the publication.
Number of ads Amount
Placing ads on
Sletat.ru portal
10 ads 3 900 rub
20 ads 7 410 rub
50 ads 16 574 rub
100 ads 29 250 rub
Packages «Double volume» provides the back-up of all published
ads on Tiptu.ru portal in the section «Tours».
Number of ads Amount
10 ads 4 090 rub
20 ads 7 770 rub
50 ads 17 380 rub
100 ads 30 675 rub
Double
volume
The back-up of
all published
ads on
Tiptu.ru portal
in the section
«Tours»
12. TESTIMONIALS
« «Solvex-travel» thanks «Sletat.ru» for fruitful cooperation and efficiency in solving arising
issues! We were pleased with the efficiency of banner ads along with its reasonable price. I
can emphasize that we and our affiliated agencies are glad to work with your company.
Natalia Rotmistrova, marketing Director of Solvex-travel
« We are actively being promoted on sletat.ru portal using banner ads and placing
advertisements in the section «Tours for Bargain Sale». Here we get the real efficiency: a
high CTR and an appreciable growth of the audience. Employees of «Sletat.ru» are aimed
at obtaining high results and track any changes in the market. Specialists of the Ads Sale
Department are always ready to provide the technical support and adapt a marketing
campaign to advertisers needs. That is why today ,«Sletat.ru» is the most dynamic and
efficient company I recommend to all.
Ekaterina Grigorieva, the head of marketing and PR in «Intaer» Group
« First of all, «Sletat.ru» is our reliable partner, which successfully achieves its objectives. As a leading
tour operator that focuses on travels to Greece, we are sure that every tourist dreaming of a holiday in
Greece, or tour expert seeking to provide adequate services to clients will find on your portal relevant
and actual information on prices and tours offered in this direction. Such efficiency and accuracy of
data help to accelerate the process of purchase and sale of tours, which is beneficial to all participants
of the deal. «Mouzenidis travel» appreciates the successful cooperation and wishes to «Sletat.ru»
portal and its visitors success and prosperity!
Alexander Tsandekidi, General Director of MOUZENIDIS TRAVEL
« We were looking for a high quality and reliable platform to work with clients that is able to
provide timely all actual information about required travels. Sletat.ru portal has completely
justified our expectations. We also use wide advertising opportunities of «Sletat.ru» to
inform tourists and agents promptly about special offers and new products.
The results are appreciable: the growth of online sales, the increased number of unique
visitors to our site. In general, it provides a positive effect on our brand awareness.
Marina Samorodskaya, Tourism Director of «Versa» tour operator.
« While choosing an advertising platform, we were seeking after a high quality facility to
notice the attention of wider target audience concerned with beneficial offers for sale of
Charter flights and tours. Finally, we have chosen the «Sletat.ru» portal. First, it has a special
section «Tours for Bargain Sale» that provides easier announcement of last minute package
offers. Secondly, the ad is really effective here: our cooperation furthered a 25% increase in
the number of people who are aware of our products. We thank «Sletat.ru» for cooperation,
and we are going to continue it in the future.
Alexey Usachev, General Director of «Charter Center» company.