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Media Life is a course intended for undergraduate students across campus. Its goal is to make people aware of the role that media play in their everyday life. The key to understanding a "media life" is to see our lives not as lived WITH media (which would lead to a focus on media effects and media-centric theories of society), but rather IN media (where the distinction between what we do with and without media dissolves). This presentation was co-designed with Phoebe Elefante.

Education Business Technology

advertising, marketing communications & public relations = production of culture technology laws & regulations organizations careers markets

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technology: everything mobile & integrated

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idea Meez MMS Foursquare Facebook MyBlog Twitter Mocospace IM email SMS Flickr YouTube MySpace TV Radio Print DOOH online PR DR junk

markets: globalization, avoidance, credibility

The document discusses the evolution of the advertising industry and the role of copywriters. It traces how the industry has moved from separate specialized agencies working independently for clients to integrated agencies providing all services under one roof. This integrated model aims to improve coherence across communications and reduce coordination work. The role of copywriters has also evolved from focusing only on writing to taking on more investigative and creative functions to develop original content and ideas across different media.

Career Day at Buford Middle School

Mike Cottmeyer

Marketing careers

yacub13

Marketing provides a diverse range of career opportunities, accounting for about one-third of all jobs in the US economy. Jobs in marketing are growing as production jobs become automated, and marketing careers typically offer higher pay and more opportunities for advancement compared to other business fields. There are many different occupational areas in marketing including hospitality, importing/exporting, marketing research, and advertising, with entry-level jobs requiring less experience and specialist and manager roles demanding greater decision-making skills and leadership abilities.

Career Day Presentation Final

Adam Goodman

Richard Branson started several successful companies across 41 companies and 7 industries, though he didn't know what he wanted to do at first. He followed his passions and always wanted to learn more. Meg Whitman also followed her passions and wanted to learn after her initial plans didn't work out. Bill Gates left Microsoft to focus on philanthropic work through his foundation, establishing schools and libraries in Nepal. The document encourages finding your passions and continuously learning and adapting as the world changes.

Marketing at the 4th Grade Career Day

Graham McInnes

Marketing career day

SIGMA Marketing Insights

The document discusses careers in marketing and provides an overview of the marketing field. It describes the key roles and responsibilities of marketers, including determining product, price, place, and promotion strategies. It also notes that the field is constantly changing and requires marketers to engage with customers across many new channels and relationships. Important skills for marketers include communications, problem solving, customer service, and the ability to learn new technologies and absorb knowledge quickly.

This document discusses the transition to a "Society30" model and the role of Seats2Meet.com in enabling this transition. It notes that traditional corporate clients and economies based on scarcity are disappearing. Seats2Meet.com provides an online platform, meeting spaces, and collaboration tools to help free agents connect in a sharing economy. The platform leverages social media, mobile tools, and user-generated content to create a collaborative ecosystem for matching people and spaces.

Its all about Jobs

Marc Canter

Digital Winners 2014: Sindre Ostgard, Tinius Trust

Telenor Group

Digital Winners discusses the future of media and telecommunications. It notes that innovation is crucial as digital natives who have grown up with technology now make up the majority of consumers and entrepreneurs. The document outlines how digital technologies like smartphones, cloud computing, APIs, data analytics and the internet of things are enabling new forms of content delivery, personalization, and commerce across multiple platforms and devices. It argues that companies must innovate or risk being disrupted by more agile competitors in an increasingly connected digital world where "smart things are everywhere."

Open Innovation & Performance Management

trommsdorff + drüner

trommsdorff + drüner is a management consulting firm focused on innovation and marketing. They have 90 employees across offices in Berlin and Beijing. The presentation discusses their work with clients like Volkswagen on projects in China utilizing social media and open innovation. It also outlines their digital performance management services and dashboards that integrate various data sources to provide insights for optimizing marketing performance. Live demonstrations show how data from different channels can be analyzed in real-time to improve campaign outcomes.

Pk Press Felix

priscilla daniel

The document discusses various topics related to creative industries including collaboration, viral and guerrilla marketing, the long tail effect, and different business models for selling creative works including free, ad-supported, and premium models. It also mentions challenges around intellectual property and the potential for an online resource center to help connect creative industry experts, share resources and opportunities, and facilitate networking and learning.

Social Media In China

trommsdorff + drüner

Innogoal innovation for the 21st century

Mike Mastroyiannis

Innovation processes over the last 30 years. What is changing fast now? Exponential Tech Ubiquitous Connectivity Urbanization/Ageing Digital Healthcare How to prevent being disrupted? What do you need to change? Options for the new innovation set up Impacts on the company/functions A solution, e.g Bus Model to suit your company Ideation/New Concepts/Portfolio generation Team effectiveness, trust, productivity, results Transformation execution Global Rollout/Portfolio mgt

Michele berkhout emergence of digital_brand_slideshare

Michele Berkhout

Digital Economy

Tiffany St James

The document discusses how the digital landscape has changed significantly over the past decade, with social media and smartphones now ubiquitous. It recommends that businesses focus on actively engaging in the digital world by listening, monitoring social media, having social media policies and strategies, and embracing transparency and collaboration online. The future holds rising opportunities around data analytics, location-based apps and services, and augmented reality technologies.

Digital Transformation? Put People First and Tech Will Follow

Gerrie Smits

What's Digital about Fashion Design?

AAM_Associates

This document summarizes a presentation on digital technologies and the fashion industry. It defines the digital economy and discusses how it has liberated constraints of time, place, actors, and relationships. It outlines new digital clusters like 3D printing, virtual/augmented reality, and e-commerce platforms. Opportunities for fashion designers include skills development, innovation in various stages of design and production, and adopting new business models. The presentation concludes with breakout group discussions on topics like direct-to-consumer retail and navigating emerging technologies.

Online Marketing to Seniors via Social Media - Alpro Marketing Forum

Lode Broekman

The maturity of social media - short introduction

Koen Blanquart

The Fall of Digital

Reid Givens

"The fall of digital" as presented at Webuquerque, November 2010. "For the past 15 years, the business, marketing and technology communities have been turned upside down with the mass adoption of the internet. Millions have been made and lost. Companies founded and companies gone broke. Business as usual has been changed forever, but the change isn't over yet. As the realities of the new connected world take hold, the architects of that world (the web developers and digital agencies) may be the ones who pay. How are the trends of today going to affect the professionals that set the ball in motion? That's what we will talk about in The Fall of Digital."

Social Media, an overview

Rick Mans

The next big wave of digital disruption for consumers

Ward Hemeryck

Work like a social media - How digital companies is eating traditional business

Socialsquare

Digital companies such as Facebook, Twitter, Instagram and Google are surely disrupting the world of marketing and communication, but moreover they are radically changing the concept of how companies operate. Today’s fastest-growing, most profoundly impactful companies are using a completely different operating model, that at heart are more purposely agile, lean and entrepreneurial. Digital companies operates at lower cost, at higher speed and with less organizational friction. They are vastly more innovative and disruptive despite their lack of domain knowledge. They are attracting highly passionate and skilled people. And they are ultimately creating better products and services than age old legacy companies have been able to. Think Nest+Google vs. Danfoss. Think Netflix vs. Blockbuster. Think Airbnb vs. Hotels. Literally no industry is going to be untouched by the proliferation of the digital companies. So as an established company it is not enough to be actively present on social media, you’ll also need to work like a digital company to keep up. How do you do that? On this event, we will present our thoughts on the operation models that is changing the world and we will discuss with the audience, what it takes to work like a truly digital company? What tools and process are needed? What competences are needed? and what are the benefits of operating like a digital company? The event will be a mixture of short perspectives from the Partners Martin and Magnus from Socialsquare and discussions with a panel of clued-in people. Follow the hashtag for the event to see announcements about the panel.

Culture in a Digital Org

Tathagat Varma

The document discusses the key aspects of a digital organization. It defines digital as blurring the digital and physical worlds through new business designs and using technology as a competitive advantage. Some key components of a digital organization are digital services, technologies, ways of working, operations, and culture. An enabling digital culture focuses on developing the right mindset, skills, autonomy, collaboration, and alignment. The biggest barrier to digital transformation is organizational culture.

Digital transformation Yuki 2017

Scopernia

The document provides an overview of digital transformation and the challenges organizations face. It discusses various forces disrupting industries like new gatekeepers, empowered customers who expect instant access and personalized experiences, and emerging technologies like artificial intelligence, robotics, and the Internet of Things. The document advocates that organizations transform by scanning their environment, determining digital's impact, creating a vision for the future, and defining a strategic roadmap.

E-commerce

sseganyi jumah

Social media is an online platform that can be used to market e-commerce businesses. Over 1.5 billion people use social media platforms like Facebook, Twitter, and Instagram. These platforms play an important role for e-commerce businesses by enabling marketing, in-app purchasing, advertising, and live video. To fully utilize social media's benefits, e-commerce businesses should research social media strategies, focus on customers, build trust through quality content, and follow industry trends. E-commerce also presents ethical and legal issues around privacy, tracking, fraud, and copyright that businesses must address.

Life in Media - Media Life

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