This document provides guidance on writing effective advertisements. It begins by defining advertisements and their purpose. It then lists important points to include in different types of advertisements like matrimonial, recruitment, property, and vehicle advertisements. The document also provides tips for crafting advertisements that grab attention, generate interest, create desire, and inspire action. Specifically, it recommends that advertisements be simple, brief, creative, and clearly highlight product benefits. Finally, it provides examples of effective advertisement headlines and formats.
Xi essay writing_part%20_i_122_alpha[1]avtardhillon
The document provides instructions on how to write an essay. It begins by explaining the importance of writing skills and the different types of essays. It then discusses choosing a topic, organizing ideas with an outline, and determining the overall composition. The main steps of writing an essay are introduced as having an introductory paragraph, three supporting paragraphs, and a conclusion paragraph. Specific guidance is provided on how to write each part, such as including a thesis statement in the introduction. Transition words, editing, and final checks are also covered. An example essay is then provided and discussed to demonstrate how to apply the instructions.
Samantha Khan chose the role of first aid officer for her school's badminton tournament SBA. Her responsibilities included maintaining a first aid kit, treating injuries, filing injury reports, and preventing future injuries. During the tournament, she treated a player with knee pain from a fall using RICE therapy and advised being more careful falling. She also treated a player with a minor facial scratch.
This physical education syllabus outlines the learning objectives and content for students from year 1 to year 6+. It is organized into four strands: physical development and health, movement skills and concepts, lifelong commitment to an active lifestyle, and healthy relationships in communities. Within each strand, the document describes the focus of learning and lists objectives for students to participate in physical activity, develop movement skills, understand health benefits, and interact positively with others through group activities.
This document discusses the history of physical education among primitive and ancient peoples. It describes how physical activity for primitive man was focused on survival through activities like hunting and protecting themselves. Dance was an important form of expression for some tribal societies with limited language. Ancient Greeks emphasized physical education differently between Sparta which focused on strong armies and Athens which emphasized physical perfection. The Olympics began in Ancient Greece and were highly prestigious sporting events. The Romans valued physical activity mainly for its military benefits while sports became more focused on entertainment spectacles.
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Xi essay writing_part%20_i_122_alpha[1]avtardhillon
The document provides instructions on how to write an essay. It begins by explaining the importance of writing skills and the different types of essays. It then discusses choosing a topic, organizing ideas with an outline, and determining the overall composition. The main steps of writing an essay are introduced as having an introductory paragraph, three supporting paragraphs, and a conclusion paragraph. Specific guidance is provided on how to write each part, such as including a thesis statement in the introduction. Transition words, editing, and final checks are also covered. An example essay is then provided and discussed to demonstrate how to apply the instructions.
Samantha Khan chose the role of first aid officer for her school's badminton tournament SBA. Her responsibilities included maintaining a first aid kit, treating injuries, filing injury reports, and preventing future injuries. During the tournament, she treated a player with knee pain from a fall using RICE therapy and advised being more careful falling. She also treated a player with a minor facial scratch.
This physical education syllabus outlines the learning objectives and content for students from year 1 to year 6+. It is organized into four strands: physical development and health, movement skills and concepts, lifelong commitment to an active lifestyle, and healthy relationships in communities. Within each strand, the document describes the focus of learning and lists objectives for students to participate in physical activity, develop movement skills, understand health benefits, and interact positively with others through group activities.
This document discusses the history of physical education among primitive and ancient peoples. It describes how physical activity for primitive man was focused on survival through activities like hunting and protecting themselves. Dance was an important form of expression for some tribal societies with limited language. Ancient Greeks emphasized physical education differently between Sparta which focused on strong armies and Athens which emphasized physical perfection. The Olympics began in Ancient Greece and were highly prestigious sporting events. The Romans valued physical activity mainly for its military benefits while sports became more focused on entertainment spectacles.
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Product Innovation Storytelling - 5 tips to breakthrough to your consumersJosh Hansen
5 tips for telling your innovative product story. Products today are innovative and sometimes complex and consumers want to know immediately how products can benefit them, which makes marketing those products a challenge. The best brands such as Nike, Apple, Adidas and others know how to tell their brand stories.
20140315 brand management chapter 3 iba mba48 eZeeshan Huq
The document discusses step 1 in developing or building a brand, which is to decide what to brand. This could be a company, product category, product, promise, person, or concept. It is best to have a single brand which is the most durable way to build the brand. The challenge is to find a single point, such as the promise or purpose. It discusses extending brands across categories or products. Brands can be built on a promise, concept, or company. Key performance indicators should also be considered.
This document provides an overview of key marketing concepts for students including the marketing mix (4Ps), developing new products, creating company names and logos, identifying target markets, and creating advertisements. It outlines exercises for students to complete in groups, including developing a new product from items in a bag, brainstorming a company name and logo, conducting a target market survey, and creating a print advertisement and commercial for their product. The goal is for students to understand and apply fundamental marketing strategies through hands-on projects and presentations.
The document discusses product packaging and marketing. It provides guidance on defining the product, understanding the customer, and developing a process to attract customers, convert them into leads, and close sales. Key aspects covered include analyzing data to set goals and identify target markets, customizing messages for different channels, tracking customer progression from stranger to promoter, and ensuring the overall marketing approach aligns with supply and demand.
This document appears to be an agenda for a business design workshop. It includes introductions and icebreakers, an overview of corporate entrepreneurship and the business model canvas tool, and a schedule for the day including group work and presentations. Participants are asked to provide their name and hashtags to introduce themselves. The agenda also provides WiFi login information and notes about smoking being allowed on the roof terrace.
This document provides an agenda for a business design workshop. It includes introductions and hashtags for participants, an overview of corporate entrepreneurship and the business model canvas tool. The agenda covers introducing the business model canvas, forming groups to work on ideas using the canvas, and having group presentations. It encourages participants to think about opportunities as corporate entrepreneurs and provides facts about gender diversity in corporate leadership.
Facebook Marketing Ad Hacks: Tips, Tricks & Must Dos for Facebook MarketersNed Poulter
Having consulted and trained a myriad of companies, from start ups right up to some of the biggest social media properties in the world, Ned Poulter (Pole Star Digital) has amassed a total client ad spend on social in excess of £1M. He has harnesses a wealth of knowledge when it comes to strategising and implementing paid social media strategies.
In this session Ned communicated his findings in a form of actionable takeaways, including insights on: Campaign strategy development, recommendations on tools to use for your Facebook ad campaigns, creative ways to developing target audiences and Insight into the latest Facebook marketing ad formats – and why you should be pushing your creative boundaries, using newer formats available.
the downs andlizing asee the textBurger Kingsfor .docxcherry686017
the downs and
lizing a
see the text
Burger King's
for french fries
with those
Large colnpanies use regional rollouts, introducing the product sequen-
tially into geographical areas of the United States, to allow production levels
and markbting activities to build up gradually to minimize the risk of new-
product failure. Grocery product manufacturers and telephone service pro-
viders use this strategy.
Burger King's French Fries: The Complexities of
Commereialization Burger King's "improved french fries" are an example
of what can go wrong at the commercialization stage. McDonald's french fries are the
gold standard against which all other fries in the fast-food industry are measured. In
1997,Btrger King decided to take on McDonald's fries and spent millions of R&D dol-
lars developing a whey/starch-coated fry designed to retain heat longer and add crispi-
ness. The launch, backed with a $70 million marketing campaign, tumed into a disaster.
The reason: Except under ideal conditions, the new fry proved too complicated to get
right day after day in Burger King restaurants, and changes had to be made to get the
"production" process correct to ensure consistent results.
Fast-forward to today. Over the past couple of years, Wendy's has introduced new
fries in the fast-food war. Launched in late 2010, Wendy's Natural Cut Fries with Sea
Salt have become a huge hit.
Burger King, now the number three fast-food marketer after McDonalds and Wendy's,
responded with its new Thick Cut fries in late 2011. In development and testing for over
two years, the new fries are "fluffier" on the inside for a more "potatoey" taste, have
less sodium, and have a new "coating" on the outside. This was done to create a "crispy,
golden brown deliciousness" while retaining the heat longer-for at least 10 minutes
because 75 percent of customers eat their fries "on the go" in their cars, offices, or
homes.
A taste test conducted by an independent market research firm stated that the new
Burger King fries were preferred over McDonald's fries by a 57 to 35 percent margin.
Burger King also launched the largest TV advertising campaign in its history-featuring
"spokespud" Mr. Potato Head-to promote the new fries.a3
The Special Risks in,Commercializing Orocery Products New grocery
products pose special commercialization problems. Because shelf space is so limited,
many supermarkets require a slotting fee for new products, a payment a manufacturer
makes to place a new item on a retailer's shelf. This can run to several million dollars
for a single product. But there's even another potential expense. If a new grocery
product does not achieve a predetermined sales target, some retailers require afailure
fee, a penalty payment a manufacturer makes to compensate a retailer for devoting
valuable shelf space to a product that failed to sell. These costly slotting fees and
failure fees are further examples of why large grocery product manufacturers use
regional rollouts.
Speed ...
This document provides branding and identity materials for "In the Mix Magazine". It includes the magazine's masthead, headers, sectionals and other branding elements. It also includes brand extension examples like media kits, print collateral, event signage and product advertisements. The document provides these materials to guide consistent branding efforts across In the Mix Magazine's applications. It establishes file formats and contact information for questions about using the branding elements.
The document discusses pricing strategies for marketing products. It states that marketers must link price to the real and perceived value of a product while also considering supply costs, seasonal discounts, and competitors' prices. Additionally, a firm's finance department would be consulted to ensure the proposed pricing strategy is viable. The marketing orientation aims to determine customer needs and meet them profitably.
Social Medai Advertising to find New Overseas CustomersBusiness West
This document summarizes a presentation about using social media advertising to find new overseas customers. The presentation covers:
- Understanding different audience segments, platforms, and developing an internationalization strategy.
- Case studies of using different social media platforms like Facebook, Instagram, and developing localized content.
- Best practices for social media campaigns including defining goals, targeting the right audiences, and different ad types.
- Exercises where attendees build personas and develop message propositions for different audience segments.
Margo schlossberg content marketing presentation translation and localization...Margo Schlossberg
This document provides information about Margo Schlossberg and her qualifications and experience in content creation and management. It outlines her educational background in marketing and language skills. It also lists her extensive writing experience across various industries. The rest of the document proposes various blog post and video ideas around topics like lead generation, globalization, emerging markets, and industry spotlights that leverage her experience and expertise in content creation. It aims to showcase her abilities in developing strategic and engaging content.
4.3 Final Sales PresentationYou may select a Group Presentatio.docxtroutmanboris
4.3 Final Sales Presentation
You may select a Group Presentation or you may work alone. There is a video presentation of the following information attached to this assignment.
Examples of presentations are provided at the end of the instructions.
Animation software should not be used as the backdrop for this promotional video.
Please review the rubric.
Due at the end of Week Three: Outline for Presentation
Due by the end of Week Four: The actual presentation
If you need assistance adding (required) narration and music to Keynote, you can call FSO Support for help. Also, you can follow these directions:
https://support.apple.com/kb/ph26006?locale=en_US
Objectives:
• Determine how to “sell” through an infomercial/commercial
• Determine how to understand and apply the principles of AIDA (below)
• Build upon knowledge gained in the marketing courses
• Produce a high quality presentation designed to “sell” a product or inspire people to donate to a good cause
• To employ technology that demonstrate effective use of 21st century skills
Assignment: Create a dynamic, compelling commercial/infomercial that will be used on the website for product/charity or business. Background music is required and should suit the emotional tone of the message and the tastes of the target market.
This is the actual video presentation or a self playing narrated Keynote that would serve as the commercial for your business, charity, product. Multiple files will not be accepted for this assignment.
Since this is the Actual Commercial, you should not include background information from your creative planning - only the actual content intended to be shown to your audience.
Deliverable:
Commercial/Infomercial using video will last 2 to 5 minutes.
Narrated Slideshow will include at least 10 slides and last 2 – 5 minutes. Background music is required.
You may create a hybrid – Slideshow plus Video or Video including Slideshow.
Instructions:
1. Write a script using all research on your topic.
2. Produce a video or self playing narrated Keynote and submit to the platform. If you are unable to upload the platform, you may use the course dropbox. Please email me that your presentation has been uploaded if you use dropbox.
Dropbox.com
Sign on: [email protected]
Password: professionalsellingfs
Additional Information for Creating Your Presentation.
All presentations must: (AIDA)
Capture the audience's Attention
Create Interest
Instill Desire
Motivate them to Action
You should determine.
The Product/Service/Charity/Business – What are you selling?
Target Market – Who are you selling to?
Product Features and Advantages – What makes your product/charity better than others?
Benefits – What will your product/donation do for the consumer?
Objections – Why would the customer resist?
Price – For products
Minimum Contribution - For charity donations
Needs – If you are selling a product or business, what needs does your product meet?
Concept – What is the principal theme of.
Facebook & Instagram Ad Accelerator - Shopify AdvancedTopGrowthMarketing
Slides from a Shopify LA webinar by Jack Paxton from Top Growth Marketing. The slides explain intermediate and advanced techniques to achieve better marketing outcomes through Facebook and Instagram ads.
This document summarizes a presentation on developing an effective value proposition using the Value Proposition Canvas framework. It discusses moving from the Business Model Canvas to the Value Proposition Canvas, understanding customer needs through developing personas like "Erling the Banker", filling out the different components of the Value Proposition Canvas through breakout sessions, and providing examples of strong value propositions. The overall goal is to help attendees understand and apply the Value Proposition Canvas to develop a compelling value proposition for their own startup.
Explore 4 ways to be Self Employed - The Benefits and the Challenges that appy to each one and how to assess if you are a good candidate for Self-Employment. Are you up for the Challenge?
Dog Walker business plan.
Dog Walker is one of the most easy going business ideas. It’s a kind of business which has a high demand of all the time. If you want to be successful in Dog Walker business, you must follow some critical success factors. Dog Walker business is highly risk averse business idea. If you don't get any business to start then you can easily start the Dog Walker business to avoid any kind of risky business engagement. If you’ve wanted to start a Dog Walker for years, it might be the best time to draw up a plan to open your business. You need a Dog Walker business plan to get the business funding such as Bank Loan, Investors and sponsor-holder etc. Your business plan should include market research, competitors Analysis, target audience, marketing plan, and a financial and budgeting projection. Hopefully this Presentation will help you to write a good Restaurant business Plan.
Knock me for more details https://planforstartup.com/
This document provides information about marketing roles and case interview preparation frameworks. It begins with an introduction of the speaker's background. It then outlines an agenda covering expectations of marketing roles, experiences, case interview frameworks with examples, industry discussions, interview questions, and skills employers seek. Several marketing role responsibilities and typical activities are defined. frameworks for analyzing case studies involving topics like falling profits, new product introductions, entering new categories/markets are presented. The use of external agencies is explained. Examples involving Gillette blades and popcorn products are described. The document concludes with an overview of how to approach guesstimates in interviews.
Child Care business plan.
Child Care is one of the most common business ideas. It’s a kind of business which has a high demand of all the time. If you want to be successful in Child Care service business, you must follow some critical success factors. Child Care business is highly risk averse business idea. If you don't get any business to start then you can easily start the Child Care business to avoid any kind of risky business engagement. If you’ve wanted to start a Child Care for years, it might be the best time to draw up a plan to open your business. You need a Child Care business plan to get the business funding such as Bank Loan, Investors and sponsor-holder etc. Your business plan should include market research, competitors Analysis, target audience, marketing plan, and a financial and budgeting projection. Hopefully this Presentation will help you to write a good Restaurant business Plan.
Knock me for more details https://planforstartup.com/
Margo Schlossberg has extensive experience in marketing, writing, and content management. She has traveled to 28 countries, lived and worked in Malaysia and Indonesia, and studied Portuguese. Her qualifications include a degree in international marketing, mandatory language study, overseas work experience, and experience writing for various industries. She believes the key skills for a great content manager are strong writing, high energy, keeping up to date, editing, creative thinking, lead generation expertise, and a love of writing and content.
Eng xii transformation of sentences part 2 master_129avtardhillon
Here are the completed compound sentences with coordinating conjunctions:
1. My dog likes to eat grass, even though she's not allowed to eat grass inside.
2. The dog likes to play fetch, while the cat likes to roll in the grass.
3. Samuel seldom thinks for himself, so he is always not presentable in his appearance.
4. My mother follows her horoscope, but my father does not follow horoscopes.
5. The media often exaggerates events and promote sales. The teacher is not always right, nor is she perfect.
The document discusses active and passive voices in sentences. It provides examples of sentences written in both active and passive voices. It explains that in active voice, the subject performs the action, while in passive voice, the subject receives the action. It also discusses the rules for changing a sentence from active to passive voice, such as making the object the subject and using the past participle of the verb. The document aims to help learners properly identify and construct sentences in both voices.
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5 tips for telling your innovative product story. Products today are innovative and sometimes complex and consumers want to know immediately how products can benefit them, which makes marketing those products a challenge. The best brands such as Nike, Apple, Adidas and others know how to tell their brand stories.
20140315 brand management chapter 3 iba mba48 eZeeshan Huq
The document discusses step 1 in developing or building a brand, which is to decide what to brand. This could be a company, product category, product, promise, person, or concept. It is best to have a single brand which is the most durable way to build the brand. The challenge is to find a single point, such as the promise or purpose. It discusses extending brands across categories or products. Brands can be built on a promise, concept, or company. Key performance indicators should also be considered.
This document provides an overview of key marketing concepts for students including the marketing mix (4Ps), developing new products, creating company names and logos, identifying target markets, and creating advertisements. It outlines exercises for students to complete in groups, including developing a new product from items in a bag, brainstorming a company name and logo, conducting a target market survey, and creating a print advertisement and commercial for their product. The goal is for students to understand and apply fundamental marketing strategies through hands-on projects and presentations.
The document discusses product packaging and marketing. It provides guidance on defining the product, understanding the customer, and developing a process to attract customers, convert them into leads, and close sales. Key aspects covered include analyzing data to set goals and identify target markets, customizing messages for different channels, tracking customer progression from stranger to promoter, and ensuring the overall marketing approach aligns with supply and demand.
This document appears to be an agenda for a business design workshop. It includes introductions and icebreakers, an overview of corporate entrepreneurship and the business model canvas tool, and a schedule for the day including group work and presentations. Participants are asked to provide their name and hashtags to introduce themselves. The agenda also provides WiFi login information and notes about smoking being allowed on the roof terrace.
This document provides an agenda for a business design workshop. It includes introductions and hashtags for participants, an overview of corporate entrepreneurship and the business model canvas tool. The agenda covers introducing the business model canvas, forming groups to work on ideas using the canvas, and having group presentations. It encourages participants to think about opportunities as corporate entrepreneurs and provides facts about gender diversity in corporate leadership.
Facebook Marketing Ad Hacks: Tips, Tricks & Must Dos for Facebook MarketersNed Poulter
Having consulted and trained a myriad of companies, from start ups right up to some of the biggest social media properties in the world, Ned Poulter (Pole Star Digital) has amassed a total client ad spend on social in excess of £1M. He has harnesses a wealth of knowledge when it comes to strategising and implementing paid social media strategies.
In this session Ned communicated his findings in a form of actionable takeaways, including insights on: Campaign strategy development, recommendations on tools to use for your Facebook ad campaigns, creative ways to developing target audiences and Insight into the latest Facebook marketing ad formats – and why you should be pushing your creative boundaries, using newer formats available.
the downs andlizing asee the textBurger Kingsfor .docxcherry686017
the downs and
lizing a
see the text
Burger King's
for french fries
with those
Large colnpanies use regional rollouts, introducing the product sequen-
tially into geographical areas of the United States, to allow production levels
and markbting activities to build up gradually to minimize the risk of new-
product failure. Grocery product manufacturers and telephone service pro-
viders use this strategy.
Burger King's French Fries: The Complexities of
Commereialization Burger King's "improved french fries" are an example
of what can go wrong at the commercialization stage. McDonald's french fries are the
gold standard against which all other fries in the fast-food industry are measured. In
1997,Btrger King decided to take on McDonald's fries and spent millions of R&D dol-
lars developing a whey/starch-coated fry designed to retain heat longer and add crispi-
ness. The launch, backed with a $70 million marketing campaign, tumed into a disaster.
The reason: Except under ideal conditions, the new fry proved too complicated to get
right day after day in Burger King restaurants, and changes had to be made to get the
"production" process correct to ensure consistent results.
Fast-forward to today. Over the past couple of years, Wendy's has introduced new
fries in the fast-food war. Launched in late 2010, Wendy's Natural Cut Fries with Sea
Salt have become a huge hit.
Burger King, now the number three fast-food marketer after McDonalds and Wendy's,
responded with its new Thick Cut fries in late 2011. In development and testing for over
two years, the new fries are "fluffier" on the inside for a more "potatoey" taste, have
less sodium, and have a new "coating" on the outside. This was done to create a "crispy,
golden brown deliciousness" while retaining the heat longer-for at least 10 minutes
because 75 percent of customers eat their fries "on the go" in their cars, offices, or
homes.
A taste test conducted by an independent market research firm stated that the new
Burger King fries were preferred over McDonald's fries by a 57 to 35 percent margin.
Burger King also launched the largest TV advertising campaign in its history-featuring
"spokespud" Mr. Potato Head-to promote the new fries.a3
The Special Risks in,Commercializing Orocery Products New grocery
products pose special commercialization problems. Because shelf space is so limited,
many supermarkets require a slotting fee for new products, a payment a manufacturer
makes to place a new item on a retailer's shelf. This can run to several million dollars
for a single product. But there's even another potential expense. If a new grocery
product does not achieve a predetermined sales target, some retailers require afailure
fee, a penalty payment a manufacturer makes to compensate a retailer for devoting
valuable shelf space to a product that failed to sell. These costly slotting fees and
failure fees are further examples of why large grocery product manufacturers use
regional rollouts.
Speed ...
This document provides branding and identity materials for "In the Mix Magazine". It includes the magazine's masthead, headers, sectionals and other branding elements. It also includes brand extension examples like media kits, print collateral, event signage and product advertisements. The document provides these materials to guide consistent branding efforts across In the Mix Magazine's applications. It establishes file formats and contact information for questions about using the branding elements.
The document discusses pricing strategies for marketing products. It states that marketers must link price to the real and perceived value of a product while also considering supply costs, seasonal discounts, and competitors' prices. Additionally, a firm's finance department would be consulted to ensure the proposed pricing strategy is viable. The marketing orientation aims to determine customer needs and meet them profitably.
Social Medai Advertising to find New Overseas CustomersBusiness West
This document summarizes a presentation about using social media advertising to find new overseas customers. The presentation covers:
- Understanding different audience segments, platforms, and developing an internationalization strategy.
- Case studies of using different social media platforms like Facebook, Instagram, and developing localized content.
- Best practices for social media campaigns including defining goals, targeting the right audiences, and different ad types.
- Exercises where attendees build personas and develop message propositions for different audience segments.
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This document provides information about Margo Schlossberg and her qualifications and experience in content creation and management. It outlines her educational background in marketing and language skills. It also lists her extensive writing experience across various industries. The rest of the document proposes various blog post and video ideas around topics like lead generation, globalization, emerging markets, and industry spotlights that leverage her experience and expertise in content creation. It aims to showcase her abilities in developing strategic and engaging content.
4.3 Final Sales PresentationYou may select a Group Presentatio.docxtroutmanboris
4.3 Final Sales Presentation
You may select a Group Presentation or you may work alone. There is a video presentation of the following information attached to this assignment.
Examples of presentations are provided at the end of the instructions.
Animation software should not be used as the backdrop for this promotional video.
Please review the rubric.
Due at the end of Week Three: Outline for Presentation
Due by the end of Week Four: The actual presentation
If you need assistance adding (required) narration and music to Keynote, you can call FSO Support for help. Also, you can follow these directions:
https://support.apple.com/kb/ph26006?locale=en_US
Objectives:
• Determine how to “sell” through an infomercial/commercial
• Determine how to understand and apply the principles of AIDA (below)
• Build upon knowledge gained in the marketing courses
• Produce a high quality presentation designed to “sell” a product or inspire people to donate to a good cause
• To employ technology that demonstrate effective use of 21st century skills
Assignment: Create a dynamic, compelling commercial/infomercial that will be used on the website for product/charity or business. Background music is required and should suit the emotional tone of the message and the tastes of the target market.
This is the actual video presentation or a self playing narrated Keynote that would serve as the commercial for your business, charity, product. Multiple files will not be accepted for this assignment.
Since this is the Actual Commercial, you should not include background information from your creative planning - only the actual content intended to be shown to your audience.
Deliverable:
Commercial/Infomercial using video will last 2 to 5 minutes.
Narrated Slideshow will include at least 10 slides and last 2 – 5 minutes. Background music is required.
You may create a hybrid – Slideshow plus Video or Video including Slideshow.
Instructions:
1. Write a script using all research on your topic.
2. Produce a video or self playing narrated Keynote and submit to the platform. If you are unable to upload the platform, you may use the course dropbox. Please email me that your presentation has been uploaded if you use dropbox.
Dropbox.com
Sign on: [email protected]
Password: professionalsellingfs
Additional Information for Creating Your Presentation.
All presentations must: (AIDA)
Capture the audience's Attention
Create Interest
Instill Desire
Motivate them to Action
You should determine.
The Product/Service/Charity/Business – What are you selling?
Target Market – Who are you selling to?
Product Features and Advantages – What makes your product/charity better than others?
Benefits – What will your product/donation do for the consumer?
Objections – Why would the customer resist?
Price – For products
Minimum Contribution - For charity donations
Needs – If you are selling a product or business, what needs does your product meet?
Concept – What is the principal theme of.
Facebook & Instagram Ad Accelerator - Shopify AdvancedTopGrowthMarketing
Slides from a Shopify LA webinar by Jack Paxton from Top Growth Marketing. The slides explain intermediate and advanced techniques to achieve better marketing outcomes through Facebook and Instagram ads.
This document summarizes a presentation on developing an effective value proposition using the Value Proposition Canvas framework. It discusses moving from the Business Model Canvas to the Value Proposition Canvas, understanding customer needs through developing personas like "Erling the Banker", filling out the different components of the Value Proposition Canvas through breakout sessions, and providing examples of strong value propositions. The overall goal is to help attendees understand and apply the Value Proposition Canvas to develop a compelling value proposition for their own startup.
Explore 4 ways to be Self Employed - The Benefits and the Challenges that appy to each one and how to assess if you are a good candidate for Self-Employment. Are you up for the Challenge?
Dog Walker business plan.
Dog Walker is one of the most easy going business ideas. It’s a kind of business which has a high demand of all the time. If you want to be successful in Dog Walker business, you must follow some critical success factors. Dog Walker business is highly risk averse business idea. If you don't get any business to start then you can easily start the Dog Walker business to avoid any kind of risky business engagement. If you’ve wanted to start a Dog Walker for years, it might be the best time to draw up a plan to open your business. You need a Dog Walker business plan to get the business funding such as Bank Loan, Investors and sponsor-holder etc. Your business plan should include market research, competitors Analysis, target audience, marketing plan, and a financial and budgeting projection. Hopefully this Presentation will help you to write a good Restaurant business Plan.
Knock me for more details https://planforstartup.com/
This document provides information about marketing roles and case interview preparation frameworks. It begins with an introduction of the speaker's background. It then outlines an agenda covering expectations of marketing roles, experiences, case interview frameworks with examples, industry discussions, interview questions, and skills employers seek. Several marketing role responsibilities and typical activities are defined. frameworks for analyzing case studies involving topics like falling profits, new product introductions, entering new categories/markets are presented. The use of external agencies is explained. Examples involving Gillette blades and popcorn products are described. The document concludes with an overview of how to approach guesstimates in interviews.
Child Care business plan.
Child Care is one of the most common business ideas. It’s a kind of business which has a high demand of all the time. If you want to be successful in Child Care service business, you must follow some critical success factors. Child Care business is highly risk averse business idea. If you don't get any business to start then you can easily start the Child Care business to avoid any kind of risky business engagement. If you’ve wanted to start a Child Care for years, it might be the best time to draw up a plan to open your business. You need a Child Care business plan to get the business funding such as Bank Loan, Investors and sponsor-holder etc. Your business plan should include market research, competitors Analysis, target audience, marketing plan, and a financial and budgeting projection. Hopefully this Presentation will help you to write a good Restaurant business Plan.
Knock me for more details https://planforstartup.com/
Margo Schlossberg has extensive experience in marketing, writing, and content management. She has traveled to 28 countries, lived and worked in Malaysia and Indonesia, and studied Portuguese. Her qualifications include a degree in international marketing, mandatory language study, overseas work experience, and experience writing for various industries. She believes the key skills for a great content manager are strong writing, high energy, keeping up to date, editing, creative thinking, lead generation expertise, and a love of writing and content.
Similar to Advertisement x 116_eng(for beta)_27.10.09 (20)
Eng xii transformation of sentences part 2 master_129avtardhillon
Here are the completed compound sentences with coordinating conjunctions:
1. My dog likes to eat grass, even though she's not allowed to eat grass inside.
2. The dog likes to play fetch, while the cat likes to roll in the grass.
3. Samuel seldom thinks for himself, so he is always not presentable in his appearance.
4. My mother follows her horoscope, but my father does not follow horoscopes.
5. The media often exaggerates events and promote sales. The teacher is not always right, nor is she perfect.
The document discusses active and passive voices in sentences. It provides examples of sentences written in both active and passive voices. It explains that in active voice, the subject performs the action, while in passive voice, the subject receives the action. It also discusses the rules for changing a sentence from active to passive voice, such as making the object the subject and using the past participle of the verb. The document aims to help learners properly identify and construct sentences in both voices.
This document provides a summary of Nehru's Will and Testament by Jawahar Lal Nehru:
1. Nehru expresses that he does not want any religious ceremonies performed after his death, as he does not believe in them and thinks submitting to them would be hypocritical.
2. He wishes for his body to be cremated after death, and for his ashes to either be scattered in the Ganges river or disposed of in a specific manner without retaining any part of the ashes.
3. The passage examines Nehru's final wishes regarding ceremonies after his death and disposition of his remains, demonstrating his secular beliefs and rejection of religious rituals.
1) This document discusses the active and passive voices in English grammar.
2) In the active voice, the subject of the sentence performs the action stated by the verb. In the passive voice, the subject is not the performer of the action and the action is done upon it.
3) Examples are provided to illustrate sentences written in the active and passive voices. Learners are then asked questions to help them identify the voice in given sentences and distinguish subjects that perform actions from those that do not.
Eng xii transformation of sentences part i_128 master frozenavtardhillon
The document provides an overview of a lesson on transforming sentences. The learning objectives are to define different types of sentences and sentence components. Examples are given to distinguish between a subject and predicate in simple sentences. Exercises are included for students to practice identifying subjects and predicates, and changing simple sentences into compound or complex sentences.
The document discusses common errors made in English grammar. It begins by explaining why such errors are commonly made and provides examples of errors with parts of speech like nouns, verbs, adjectives. It then examines specific areas where errors typically occur, such as with homonyms, punctuation, plural vs. possessive forms, subject-verb agreement, and common misspellings. The document aims to help students identify and avoid frequent grammatical mistakes.
Xii transformation of sentences part 2 129-revisedavtardhillon
Here are the responses with added independent clauses:
1. I finished my homework, and __I went outside to play__.
2. The dog barked loudly, but __the owner did not hear it__.
3. We went to the beach, or __we could have gone to the park__.
4. I ate an apple, so __I was not hungry for lunch__.
5. She studied all night, nor __did she get enough sleep__.
ANCHOR
Very good students.
You have done it correctly.
Now let us do one more exercise.
VO WITH TEXT ON SCREEN
EXERCISE 2
Identify the type of each sentence - simple,
The document summarizes Ted's story of wanting to go to the moon. As a child, Ted dreamed of seeing the stars from the moon. As an adult, Ted excelled in his studies of astronomy but was rejected from a position on the moon due to a heart condition. Despite this, Ted was determined to find a way to the moon. He discovered an old space suit and began hatching a plan to launch himself to the moon in a homemade rocket.
This document provides a 3-sentence summary of idioms in English:
The document defines idioms as phrases where the meaning cannot be determined from the individual words. It discusses how idioms add color to language and provides examples of common idioms like "turn on one's heels" and "a turning point." The document explains how idioms help create mental images and convey messages more vividly than literal language.
This document provides a breakdown of the typical marks or sections of a letter and the associated mark values. The body of the letter usually receives the most marks at 6, while the address and date, salutation, subscription, and name of the writer each receive 1 mark or less. The total expected marks for a letter is 10.
This document provides a lesson on idioms for students in class 11. It begins by explaining that idioms are phrases where the meaning cannot be determined from the individual words. The document then lists three learning objectives related to defining idioms, stating their importance, and applying their usage. Several idioms are then defined and examples are provided, including "to shoo away," "a turning point," "with a sigh," and "soar into the sky." The document emphasizes that idioms help vividly portray situations and messages. It continues defining and providing examples for additional idioms such as "a wild goose chase," "a great deal," "at any rate," "to be on fire," "broke out,"
Here are the key points about the content or body of a letter:
- It is the main or central part of the letter where the main purpose or theme is discussed.
- In a private letter, the content can be about sharing news, asking questions, requesting something etc. based on the relationship between the writer and recipient.
- In an official letter, the content must be clear, concise and relevant to the purpose of writing the letter like applying for a job, requesting information, making a complaint etc.
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- Factual information, examples or references may be included to strengthen the message.
- The
The document discusses Jawahar Lal Nehru's essay on "The Variety and Unity of India", noting that while India is extremely diverse in its people's physical appearances, languages, foods, and customs depending on their state or region, they also share common bonds and qualities that make them distinctly Indian, and the conception of nationalism has become an increasingly uniting force. It explores examples of differences between groups like Tamils and Pathans as well as similarities in customs between border regions and neighboring countries.
The document provides a lesson on common errors in English grammar. It begins with an introduction and learning objectives. It then covers 5 key areas of common errors: [1] homonyms, [2] punctuation, [3] plurals vs possessives, [4] agreement, and [5] common misspellings. For each area, it provides examples of errors and the correct forms. It concludes by providing examples that demonstrate errors with nouns, adjectives, verbs, prepositions, and articles.
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1. The document discusses changes that occur when direct speech is changed to indirect speech and vice versa.
2. It provides examples of how tenses change from one form to the other, with all tenses becoming past tense in indirect speech.
3. Exceptions are discussed where the tense may not change, such as when the reporting verb is in the present tense, a permanent truth is stated, or an accepted belief is reported.
4. In addition to tenses, it notes that other aspects like person can also change between the two forms of speech.
The document provides instructions for a lesson on different types of essays for Class X students. It discusses narrative and descriptive essays. For narrative essays, it defines them, provides examples of their basic qualities and steps for writing them. It also gives tips on how to write the experience and conclusion. For descriptive essays, it defines them and discusses focusing on the five senses and using vivid details when writing descriptions. The document aims to improve students' understanding of these two essay types through examples and exercises.
This document provides an overview of a lesson on essay writing. It begins by explaining the four key aspects of mastering any language: writing, reading, listening, and speaking. It then discusses the structure of an essay, including the introduction, body, and conclusion. It provides learning objectives which are to recap previous lessons, define what an essay is and its purpose, structure, how content is selected, different types of essays, and how to identify parts of an essay. Key points for writing an essay are outlined such as selecting a topic, writing an introduction, organizing ideas with clear sentences and paragraphs. Examples of analyzing essay topics are also provided.
Eng xii essay writting ii_125_16.11.09avtardhillon
This document provides instruction on three types of essays: imaginative, reflective, and expository. It begins by defining an imaginative essay as a short fictional story based on a given prompt. Tips are provided on incorporating sensory details, conversations, and historical elements. An example imaginative essay is presented. Reflective essays are defined as evaluating a past experience. The format and elements of a reflective essay are described through an example. Finally, expository essays are defined as factual essays that explain or define a topic through examples and cause/effect relationships. Characteristics of an expository essay such as the thesis statement and paragraph structure are outlined. Examples of potential topics for each essay type are provided at the end.
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Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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1. PES/ENG/X/116
• Beta version of file.
• Pl mention all reqd changes at this stage.
• Word limit- 1800
• Pl see if we can combine it with notice writing -114, as word limit is
too less for half an hour episode.
A PUNJAB EDUSAT SOCIETY PRODUCTION
Subject : English
Class : X
Topic : Advertisement
Anchor -1
Children you must have seen the advertisement that appear under classified
columns in boxes in the newspaper or various magazines. Classified
advertisements cover usually vacancies, matrimonial, situation wanted,
educational, lost and found etc. type of notices.
pZfuU, s[;h ftfrnkgBkA pko/ skA ikDd/ jh j't'r/ fiBkQA Bz{ n;hA ne;o nypkokA ftZu
ikA o;kfbnkA ftZu torhfeqs ykfBnkA ftZu d/yd/ jkA .fJj ftfrnkgB finkdkso B"eohnkA,
ftnkjkA, EktkA, gVQkJh ns/ rz[whnkA-fwbhnkA t;s{nkA d/ Bkb ;pzfXs jz[d/ jB ikA
T[BkQA pko/ ;{fus eod/ jB .
Have you ever felt like reading them even if you do not have to buy anything?
eh s[jkvk ed/ fdb ehsk j? fJBkQA Bz{ gVQB dk Gkt/ jh s[jkvk fJ; ;G Bkb e'Jh b?Dk
d/Dk Bk j't/ .
I am sure you must have especially the commercial advertisements.
These commercial advertisements are inserted by business houses to promote
the sale of their products. They are put in boxes merely to attract the attention of
all irrespective of their ability to buy the products advertised in them. Thus, by an
artistic effect even an average product may be shown of a very high quality. So
much depends on how an article is advertised visually, artistically and, of course,
glamorously.
ftUgkoh nkgD/ gdkoEkA d/ tgkoe tkX/ ykeo ftfrnkgBkA dk ;jkok b?Ad/ jB .fJj
ftfrnkgB pke; ftZu fJ; bJh gkJ/ ikAd/ jB skA i' b'ekA dk fXnkB fJBkQA tZb ikJ/ ns/
fJBkQA dh ;/b finkdk d' finkdk j'J/ .fJBkQA pke;kA ftZu fJBkQA ftfrnkgBkA Bz{ fJ;
sokA ebkswe Yzr Bkb fbfynk ikAdk j? skA i' fJZe ;kXkoB gdkoE th yk; br/ .fJj ;G
-1-
2. PES/ENG/X/116
fJ; s/ th nkXkfos jz[dk j? fe ftfrnkgB fe; Yzr Bkb ns/ feE/ fbfynk frnk j? ns/ T[; s/
fesB/ b'ekA dh Bio g?Adh j? .
Today in this module we are dealing with the topic of ‘advertisement writing’. Let
us see what we are going to learn today.
VO WITH TEXT ON SCREEN
Learning Objective
• Definition of advertisement
• How to write an effective advertisement
• To familiarise with some of the samples of advertisement
Anchor – 2
What is definition of advertisement?
VO WITH TEXT ON SCREEN
ftfrnkgB
wFj{oh dk fJZe iohnk j? .
fJZe ;{uBkA, fit/ fe g';No ikA g?;/ d/e/ pokvek;N ikA fJb?eNkqfBe whvhnk okjh
fdsh ikAdh j?, yk; s"o s/ iBsk Bz{ fyZu gkT[D tk;s/ pDkJh ikAdh j? .
ftfrnkgB ikA wFj{oh nkdkB gqdkB dk T[j iohnk j? fi;Bz{ fe nkgD/ gdkoEkA Bz{ t/uD
tk;s/ ikA ;/tktk bJh tofsnk ikAdk j? .fJj yk; s"o s/ T[; t;s{ pko/ ikDekoh fdzdk j? fe T[;
dk BkA eh j? ns/ T[j tosD tkb/ tk;s/ fe; sokQA bkGdkfJe j? .id' fe ftfrnkgB rqkje Bz{
T[; yk; t;s{ Bz{ b?D tk;s/ gq/fos eodk j? .
Advertisement is
1. The act of advertising.
2. A notice, such as a poster or a paid announcement in the print, broadcast,
or electronic media, designed to attract public attention or patronage.
Advertising is a form of communication used to help sell products and services.
Typically it communicates a message including the name of the product or
service and how that product or service could potentially benefit the consumer.
However, advertising does typically attempt to persuade potential customers to
purchase or to consume more of a particular brand of product or service.
VO WITH TEXT ON SCREEN
-2-
3. PES/ENG/X/116
Important points to remember while writing your advertisements:
Please remember to provide the following information in your advertisements to
make it most effective:
Matrimonial Advertisements:
• Religion / Caste
• Manglik (Yes/No)
• Age & Height
• Income
• Qualification
• Occupation
• Personal info about Bride / Groom : Viz. complexion, health, personality, family
background.
• Horoscope required (Yes/No)
• Box No. required (Yes / No)
Recruitment Advertisements:
• Job Profile
• Qualification
• Experience
• Salary
• Industry
• Contact Info
Property Advertisements:
• Sale / Rent / Lease
• Location
• Rooms / Bedrooms
• Drawing / Dining
• Courtyard / Lobby / Terrace / Open space
• Parking space
• Bathrooms
• Premises /Amenities
• Geographical Location (Viz. North facing, park facing, corner etc.)
• Rent / Price
• Contact info
Vehicle Advertisements:
• Buy / sell
• Make
• Model
• Type - Car / Jeep / Truck / 2-wheeler
• Condition
• Price
-3-
4. PES/ENG/X/116
• Color
• Seating capacity
• Mileage
• Petrol / Diesel / CNG
• AC / Non AC
• Stereo (Yes / No)
• Contact info
Anchor – 3
Tips for Effective Advertising
Advertising is an indispensable part of any business. Every company spends a
lot of money on advertising so that people buy their product or service. But the
amount of money spent alone cannot make advertising effective. They should be
drafted in such a manner that they catch the attention of the reader to go through
them even if the reader has no desire to buy the product.
ftfrnkgB fe;/ th T[d:'r dk fJZe bkiwh fjZ;k j? .jo ezgBh ftfrnkgBkA s/ bZykA o[gJ/
you eodh j? skA i' b'e T[BkQA d/ gdkoE yohdD ikA T[BkQA dhnkA ;/tktkA b?D .go
ykbh g?;k youD d/ Bkb ftfrnkgB Bz{ n;odko Bjh pDkfJnk ik ;edk .ftfrnkgB dk ykek
n?;/ sohe/ Bkb T[bhfenk ikDk ukjhdk j? fi; Bkb fe T[j ftfrnkgB b'ekA Bz{ gVQB bJh
fyZu gkt/ Gkt/ jh T[; Bkb T[;dk wsbp j't/ ikA BjhA .
The following points would make advertising effective.
1. Advertisements should be simple enough to be understood by the masses.
ftfrnkgB nfijk j'Dk ukjhdk j? i' ;ob j't/ ns/ nkw iBsk Bz{ ;wM nk ikt/ .
2. Advertisements should contain the memorable content in it, to make it
retainable in the minds of the people.
ftfrnkgB nfijk j'Dk ukjhdk j? i' b'ekA d/ fdb s/ fJZe Skg SZv ;e/ skA i' T[j T[BkQA
Bz{ :kd ofj ;e/ .
3. Advertisements should contain the punch lines and dialogues to convey the
advertising messages properly.
ftfrnkgB dhnkA bkJhBkA nfijhnkA j'DhnkA ukjhdhnkA jB i' ;ob FpdkA ftZu ftfrnkgB
dk wZ[y wzst fpnkB eo ;eD .
-4-
5. PES/ENG/X/116
4. Advertisements should clearly mention the features of the products or
services.
ftfrnkgB ftZu fi; T[sgkd dh rZb ehsh ik ojh j? T[; pko/ ns/ ;/tktkA pko/ ;gFN ns/ ;kc
ikDekoh j'Dh ukjhdh j?
5. Advertisements should make the brand names very clear in the message.
ftfrnkgB ftZu ezgBh dk BkA Gkt T[sgkd fejVh ezgBh dk j? T[; pko/ th ;gFN o{g
ftZu fbfynk j'Dk ukjhdk j? .
6. Advertisements should be creative to gain the attention of the public. A short
and creative Advertisement would be more effective than a long Advertisement in
which creativity is not applied.
ftfrnkgB o'ue j'Dk ukjhdk j? skA i' T[j b'ekA Bz{ nkeofFs eo ;e/ .fJZe S'Nk ftfrnkgB
fJZe bzp/ ns/ tZv/ ftfrnkgB s' finkdk n;odko jz[dk j? .
These days no one has the time or patience to go through lengthy write-ups. The
advertisement should, therefore, be brief.
nZieb fe;h ftnesh e'b fJBkQA ;wkA Bjh fe T[j tZv/ tZv/ ftfrnkgBkA Bz{ gVQ ;e/
fJ;bJh ftfrnkgB S'Nk Gkt ;zy/g ftZu j'Dk ukjhdk j? .
Anchor – 4
The purpose of a good ad is to get you to do something i.e.,To act.
fJZe uzr/ ftfrnkgB dk wzst jzdk j? fe T[j s[jkBz{ ftfrnkgs T[sgkd Bz{ yohdD
Bz{ T[e;k ;e/ .
What are the main ingredients of a GOOD Advertisement?
VO WITH TEXT ON SCREEN
Following are the ingredients of any good classified ad -
- Attention
- Interest
- Desire
- Action
Attention applies to your headline. You want to generate attention and get
readers to read the rest of your ad. You need to write a good headline. Your
headline should be short, to the point, and demand attention.
Here are some examples:
-5-
6. PES/ENG/X/116
Connecting people Nokia
Jeetey Raho! We cover you. At every step in life- ICICI Prudential Life Insurance
Eat healthy Think better-Britannia
The shorter your ad, the shorter your headline needs to be. Make every word
count.
If you have the attention of your reader, the next step is interest. Focus on the
main benefit of your product or service.
i/ gVQB tkbk fXnkB fdzdk j? skA nrbk uoD j? fdbu;gh .nkgD/ gq'v?eN d/ yk; bkG
ikA ;/tktkA T[go fXnkB fdU .
If you are writing a short ad, then you can only focus on one benefit.
i/ s[;hA S'Nk ftfrnkgB d/ oj/ j' skA s[;hA{ f;oc bkG s/ fXnkB d/ ;ed/ j' .
Remember, a benefit is different from a feature. A feature tells you what
something will do. A benefit tells the person how it will help him/her.
fJj :kd oy' fe bkG jw/FkA gfjb{nkA s' tyZo/ jz[dk j? .gfjb{ s[jkBz{ fJj d;d/ jB fe fi;
t;s{ pko/ rZb j' ojh j? T[j eh eo/rh ns/ bkG fJj d;d/ jB fe T[j ftnesh bJh fe; sokQA
bkGekoh jB .
For example:
If you are selling a product to end baldness, a feature might be that it's easy to
use. A benefit would be that the person would have crop of hair that makes him
look 20 years younger.
Here's the beginning of an example ad:
Headline: End Male Pattern Baldness Forever?
Interest: Unique formula ends male pattern baldness forever.
Next, you want to create a desire for your product.
Example: In just 15 minutes a day, you can be on your way to a full head of hair.
Finally, you want the reader to take action. Send for free details, write for free
details, click through, etc.
Example: Get your free subscription to the "Male Pattern Baldness Newsletter"
now.
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7. PES/ENG/X/116
These are just examples, and I'm sure that they can definitely be refined.
Anchor – 5
Children, now that you have got the tips on writing effective advertisements, let
us have a look at some of the sample advertisements.
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nkU j[D eZ[M T[dkjoBk okjh fJ;Bz{ uzrh sokQA ;wMhJ/ .
An advertisement for ‘SMILY HERBAL TOOTHPASTE’
FOR SPARKLING WHITE TEETH
USE…………….SMILY TOOTHPASTE…………………
The goodness of herbs fights
Tooth decay
Bad odour
Gum diseases
BUY ONE GET ONE FREE
Sample – 2
An advertisement for Slimming and Beauty Clinic
]
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8. PES/ENG/X/116
Get in Shape with Lose Upto 8-10 Gram in 10 hours
THE BODY CARE
- banish skin problems like wrinkles, dark circles
- professional hair styles, all sorts of hair care treatments
- head to toe beauty packages
Contact: The Body Care, Slimming and Beauty Clinic
23, PUDA Shopping Complex
Jalandhar
Punjab
Sample – 3
An advertisement for Digital Camera
HURRY! OFFER VALID TILL STOCKS LAST
Anchor - 6
Let us recapitulate what we have learnt so far
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9. PES/ENG/X/116
VO WITH TEXT ON SCREEN
Summary
Advertisements are the messages carried in media i.e. T.V, Newspaper,
Magazine etc. to persuade people to buy the product or service offered by the
advertiser.
Drafting an Advertisement
- An advertisement should be simple and to the point
- should be creative and brief
- should contain punch lines and dialogue
- should mention the features of the products or services
Four basic ingredients of a good advertisement are
Attention
Interest
Desire
Action
ANCHOR - 7
So now you are well acquainted with the format and the features for drafting
advertisement. So in simple way we can say that the guide to writing good
advertisements is to follow these basic steps:
First step in writing a good advertisement is that –
Study the advertisements that attract your attention. This can be advertisement in
the newspaper, magazines or internet and then practice writing advertisements
on your own.
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.n;h ;"y/ FpdkA ftZu fJj efj ;ed/ jkA fe uzr/ ftfrnkgB Bz{ fbyD bJh fJBkQA rZbkA dk
fXnkB oyZDk io{oh j? .
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dhnkA ftfrnkgBkA s[jkBz{ nypkokA, o;kfbnkA ns/ fJZNo-B?N s/ fwbDrhnkA .
fJBkQA Bz{ gVQB s/ ;wMD s' pknd s[;h nkgDk ftfrnkgB fbyD dk nfGnk; eo ;ed/ j' .
CUT TO TEXT WITH VO
Draft an advertisement for package tour to the holy places of the country.
The drafted advertisements may resemble something like this.
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10. PES/ENG/X/116
GUIDED 7 DAY TOUR TO VAISHNO DEVI, HARIDWAR, BADRINATH
Pay your obeisance to the holy shrine and bathe in the Holy Ganges water
Travel in super – deluxe AC Luxury Coaches
Charges Per Person- Rs 2500(Adult), Rs 1000 (Children)
Book early to avoid disappointment
Contact: Raj Tour and Travels, 23, Nai Sarak, Chandni
Chowk, Delhi
Anchor 12
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Bz{ T[whd j? fe nZi dk fJj gkm s[jkBz{ ;kfonkA Bz{ uzrh sokQA ;wM nk frnk j't/rk
.nZi dh ebk; ftZu s[jkvk ;kfonkA dk fXnkB d/D bJh XzBtkd .nrbh ebk; ftZu c/o
fwbkAr/ .
BETA STAGE OF SCRIPT
Submitted No. of Times: 1 2 3 4
Subject: _________________________________, Class: ________________________
Topic: _________________________________________________________________
Script ID: ______________________________________________________________
Date of Receiving by PES: ________________________________________________
Date of Receiving by Subject Specialist: ____________________________________
Name of Subject Specialist: _______________________________________________
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11. PES/ENG/X/116
Tick (√ ) any one of the following:
1. Necessary suggestions given at Alpha Stage have been incorporated by Service
Provider. The script is now approved for making Master file.
2. None of the recommended corrections at alpha stage have been incorporated by
the Service Provider and the script is returned back to send it again for Beta stage.
3. Some of the recommended corrections have not been incorporated and the script
is sent back again to return as Beta again.
4. New suggestions are recommended for incorporation, thus the script sent back to
return as Beta again.
Submitted to Service Providers Date _____________________.
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