The document discusses branding strategies for entrepreneurs. It defines branding as concerning both the internal culture and external perception of a company. Branding helps define a company's essence and is communicated through brand promises and a consistent visual and verbal identity across all customer experiences and channels. To create a strong brand, entrepreneurs should clearly define who they are and what they stand for, have customers serve as ambassadors, listen to customer feedback, and define a clear plan of action and target audience.

1. Branding Strategies for Entrepreneurs

2. This worksheet is a summary of Anne Miltenburg’s recent workshops and office
hours at Cogite. Anne is a brand strategist and the founder of The Brandling, a
company that aims to empower businesses and change makers through strong
strategic branding.

3. TOPICS
1- WHAT IS BRANDING?
2- BRANDING WHO YOU ARE
3- WHAT CAN ENTREPRENEURS DO TO CREATE A STRONGER BRAND?

4. • Branding concerns the inside and the outside of a company and is inherent to
culture, transcending spoken languages to focus on the most basic levels of
communication.
• Branding helps define who you are, your company or product’s most basic
essence.
• Branding is the essence of what you do, your vision for the future, your
mission on how to get there, and the values that drive your actions.
1- WHAT IS BRANDING?

5. 1- WHAT IS BRANDING?
These are translated into brand promises: things you commit to deliver to your
audience/ clients. This inner world is translated to the outside world through a
visual and verbal identity. The inner world is translated into tangible experiences,
productions, services, communications, and channels, all branded by the same
visual and verbal identity.

6. 2- BRANDING WHO YOU ARE
It is critical to map out who you are and why what you do matters
By clearly defining who you are and what your company or product stands for,
you can create strong branding principles to drive everything you do.

7. 3- WHAT CAN ENTREPRENEURS DO
TO CREATE A STRONGER BRAND?
• Have your customers serve as your company’s ambassadors.
• Listen to your audience to better understand your company or product from a
different point of view.
• Define a strong plan of action and clearly define your target audience.