This document provides information on advertisement copy, including its meaning, definition, components, and effective layout. Advertisement copy is written material used in print, broadcast, or other media to promote products or services. It should be attractive, informative, convincing, memorable, interesting, simple, realistic, and educative. The layout of copy typically includes a headline to grab attention, content to describe the product benefits and features through text, images, or other media, confirming marks like logos, and contact information for customers. Effective advertisement copy uses various approaches like descriptive, institutional, suggestive, educative, or benefits-focused messaging to promote products or services.

1. ADVERTISEMENT COPY
PREPARED BY
SANGAMESH UPPAR
LECTURER IN COMMERCE
9740522622

2. Meaning
The term advertisement has been derived
from the latin word ‘ADVERTERE’
Advertisement is form of a sales promotion
where you can expose the products to the
outside world and let them know about the
positive points about your products

3. Definition
ROBERT ZACHER
“Advertisement is a means of
communication information parenting to
product and services/ideas,by other then
direct personal contact,on an openly paid
basis with intent to sell or other wise obtain
favouarable consideration.”

4. Advertisement copy
meaning
Advertisement copy is material written for
advertisement and publicity. it contains words,
narration,picture,and sketches about the
products or services.
Definition
CHUNAWALL &SETHIA:
 Advertisement copy is refers to written material
which is to be set in type for the print media or
spoken by announcers for broad-cost
commercials.

5. Effective Advertisement copy
 Attractive
 Informative
 convincing
 remembreable
 create interest
 simple
 realistic
 Educative

6. Layout of advertisement copy
• Layout refers to the way of structuring or
placing various contents of massage
• Layout is to be adjusted according to the
media and size of advertisement copy
in any advertisement copy the following five
matters are found :-

7. 1.Caption
• The beginning of advertisement copy is
headline it should act like attention getter,
divert readers mind from useful reading and
should evoke interest

9. 2.comprehension
• The sprit of caption is to be elaborated with
illustration examples etc, this can be done
either by presenting some drawings ,photos
,sketches, diagrams,dialogue etc,

11. 3.Copy’s Text
• It thoroughly all the features ,uses ,utility ,
satisfaction, using procedure
• The text may be presented in different
approaches
a) Descriptive Approach:
where an
advertisement copy narrates a story either
from historical events or epics

13. B)Institutions Approach
• Where the stress is on the company’s
name,promotors or founders of the institution

14. c)Suggestive approach
• Where a solution is offered for a particular
problem and products is introduced as a
problem solver

15. d)Educative approach
• Where some facts and figures are given and
they add to knowledge of readers

16. e)Benefits Approach
• Where the benefits and advantages an user of
a product gets are mentioned one by one

18. f)Jokes Approach
• Where some kind of short jokes are narrated
and the product is offered as a solution

19. 4.Confirming Marks
• Another important content of an
advertisement copy is the use of trade mark
or symbol or logo of the product or copy

20. 5.Contact Address
• At the end of the advertisement the name and
address of the manufacturer ,distributors
,agents etc. are given so that the prospective
customer can contact them .