The document summarizes an advertisement for Lucozade Sport. It describes a scene where people on treadmills drinking Lucozade last longer than those drinking water, as scientists monitor their effort levels. The only sounds are of the treadmills and heavy breathing. The only text is "YES!! Hydrates and fuels better then water." The target audience includes amateur and professional athletes. The message is that drinking Lucozade allows one to perform better and reach their full potential in sports by replacing lost electrolytes.

1. Name: Thomas Biggs-Rayner
BTEC Creative Media Production
Advert Analysis
Name of Product: lucozade sport :last man standing
AdvertDetails(what happens?):
Music & Sound Effects:
Text:
Group Roles:
Audience:
Message:
There are people in a big training facility under going lots of vigorous tests and then going
on the tread mill(one side water and the other side lucozade sport) and the people drinking
lucozade last longer than the people drinking the water. Around them are scientists
recording results and observing them as they run. They are also recording the effort levels,
heart beats and breathing rate of the athletes/volunteers. The volunteers are shirtless; this
justifies the amount of effort that the athletes are putting in due to the amount of sweat
that they are producing
The only sound effects that are in this advert are the sound of people running on
treadmills, the sound of heavy breathing, the sound of rushing water and the over voice.
The only text that it has is “YES!! Hydrates and fuels better then water” its short and to
the point as if to say make the most out of your life and drink Lucozade. this is an
effective method because it is easy to remember because there is only a limited amount of
text so that will be the main thing that the viewer remember after watching this.
The target audience are amateur sports people and also professional athletes. Its is one of
the main sponsors of the London marathon, England and Irish rugby and was on of the big
drinks/sponsors for the London 2012
The message in the advert is that if you want to make the fullest potential out of your
sports its better to drink lucozade because it replaces the electrolytes in your body that
you loose from your sweat

2. Name: Thomas Biggs-Rayner