The document discusses strategies for recruiters to stand out in the competitive talent acquisition market, emphasizing the importance of engaging and unique messaging in emails. Key statistics highlight the impact of subject lines on email open rates, noting that plain text emails perform better than HTML for deliverability. Additionally, it outlines the candidate experience journey, recommending timely communication and onboarding practices.

1. Adventures*in*email

2. The$war$for$talent$is$hotter$than$ever$before

3. So,$how$do$we$stand$out?

4. Starts&with&the&recruiter

5. About&Me

6. Speaking)

7. The$other$side$of$
the$desk

9. First&impressions&are&everything

10. How$do$we$
stand$out?

11. Keep$it$real

12. Keep$it$entertaining$&$funny

13. Keep$it$unique

14. Messaging

15. Subject(lines
• 33%#of#email#recipients#open#emails#based#only#
on#subject#line
• 69%#of#email#recipients#report#spam#based#only#
on#subject#line
• 22%#are#more#likely#to#respond#to#personalized#
messages
• 40%#of#emails#are#opened#on#mobile#first#–
average#screen#fits#4@7#words
• 22%#higher#open#rate#with#subject#lines#that#
create#urgency#or#exclusivity

16. LinkedIn(Find(Nearby

17. VS
HTML%vs%plain%text

18. Which%did%better?
• Plain&text&beat&HTML&for&deliverability
Why?
• More&likely&to&make&it&through&spam&filters&

20. People&do&click&even&when&they&do&not&respond

21. Top$Content?

22. HTML%emails%generated%more%responses

23. Stalking.*Yes…Stalking

24. Sample'outreach'message

25. Actual'response

26. A"few"more

27. Crystal(knows

28. Exciting(journey

29. Candidate(experience
• Apply%process
• Timely%recruiter%response
• Interview%scheduling
• Timely%feedback%after%interviews
• Offer
• Rejection
• Onboarding

30. Welcome'to'the'Yelp'generation

31. Community)
resources

32. Boolean'black'belt

33. SourceCon

34. Recruiting*Daily &*Recruiting*Tools

35. HROS

37. Facebook(groups

38. Secret&sourcing&group

39. Recruiters)online

40. Growth'hacking'recruiters

41. Sourcers who*code

42. Amazing(Lists

43. Martin'Freeman’s'Sourcing'Toolkit

44. Dean%Da%Costa%Tools%List

45. RecruiterHunt

46. @ohsusannamarie

47. Sjamilla /(awesome-recruitment

48. We.$Are.$Not.$Robots

49. Thank&you
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