Adventures in Email - Angie Verros

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Angie Verros's deck from the 2018 Michigan Recruiter's Conference held in Detroit, MI onsite at General Motor's HQ. Better recruiting and sourcing emails.

Recruiting & HR

The$war$for$talent$is$hotter$than$ever$before

Subject(lines
• 33%#of#email#recipients#open#emails#based#only#
on#subject#line
• 69%#of#email#recipients#report#spam#based#only#
on#subject#line
• 22%#are#more#likely#to#respond#to#personalized#
messages
• 40%#of#emails#are#opened#on#mobile#first#–
average#screen#fits#4@7#words
• 22%#higher#open#rate#with#subject#lines#that#
create#urgency#or#exclusivity

Which%did%better?
• Plain&text&beat&HTML&for&deliverability
Why?
• More&likely&to&make&it&through&spam&filters&

People&do&click&even&when&they&do&not&respond

Candidate(experience
• Apply%process
• Timely%recruiter%response
• Interview%scheduling
• Timely%feedback%after%interviews
• Offer
• Rejection
• Onboarding

Thank&you
linkedin.com/in/averros/
facebook.com/angie.verros
@angieverros
angie@vaia.io
www.vaia.io

UCC Science, Engineering & Food Science Public Lecture - Professor Barry O'Sullivan Computers are extremely important in modern life. Understanding how they work, how they reason, how they "think", what are their limitations, is a fascinating subject called computer science.This lecture is focused on making the fundamental ideas of computer science accessible to children from the ages of 7-12 and their families. We present a set of learning activities that teach computer science through engaging games and puzzles that use cards, string, crayons and lots of running around. This lecture presents a subset of activities that form part of a Public Engagement Programme for Dublin City of Science 2012. Professor Barry O'Sullivan is Head of Department for Computer Science at University College Cork, Ireland. He is also Director of the Cork Constraint Computation Centre in the Computer Science Department at UCC, SFI Principal Investigator, Past President of the Association for Constraint Programming, Chairman of the Artificial Intelligence Association of Ireland, Coordinator of the EuropeanResearch Consortium for Informatics and Mathematics Working Group on Constraints, and Executive Council member of the Analytics Society of Ireland.

KazooCon 2014 - Building Your Business: Behind the Numbers!

2600Hz

Building And Releasing an Online Game From Nothing With NoOps - ChefConf 2015

Chef

Over the last two years we have built not just the game and the supporting software for what it takes to make an online game, but the team and the culture to support it. Using the tools for the right job: programming languages, frameworks, external services, open source tooling, development patterns and processes, we've been able to do so without over-hiring and instead fully embracing a DevOps culture. In this talk you'll experience this story from to back. Come hear how Undead Labs grew from a small 20 person game development shop creating a single player XBox 360 Live Arcade Game, State of Decay, to a multi-game studio bringing State of Decay and more to the online space. You'll hear how we leveraged Elixir, Unity, Chef, C# on Mono, and other tools to create the foundations of Undead's online platform while simultaneously developing multiple games and the personnel required for the studio's future. https://youtu.be/0LcxsYdP_Oc

Stay Awhile And Fiddle With Your Smartphone

Jamie Winsor

Recommedation. WebsterJohn Churcher Jr

Dawn Anderson, Move It Marketing As the amount of digital content search engines must make sense of increases, so too does the importance of clarity in the written and spoken word. In this session, you’ll learn about challenges and developments in NLP (natural language processing) and how to disambiguate vagueness to focus intent and content in your SEO tactics and strategy. Learn more at c3.conductor.com

On the Value of User Preferences in Search-Based Software Engineering:

CS, NcState

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Forti client00000

Alexandre-Toffalini

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Ever Pulse

Going Freelance...

Frances M. Thompson

Kickstart a freelance career with this presentation which includes a handful of exercises to help you identify and refine the skills that will get you freelance work. Additional resources and links can be found here -> http://www.asthebirdfliesblog.com/p/resources-for.html Delivered to a group of people interested in remote-working and location independence, Going Freelance is designed to help you get going with a freelance career or will help you decide if a freelance career is what you want to do. It is perhaps not the best presentation for experienced freelancers.

Creating Readable Email Newsletters

alicialane

Planning and creating a successful email campaign. In the workshop, we'll discuss how people are responding to email marketing, take a peak at successful campaigns, and cover best practices for integrating email marketing into your communications plan. We'll touch on how to measure the success of your current campaigns, and ways you can improve their performance through a defined strategy, design, content, and testing. Along the way, you'll pick up practical tips for making your next email the attention-grabbing, captivating, and successful communication tool you need it to be.

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