The document summarizes an advertising internship at Powerhouse Gym East Lansing. As part of the internship, the individual was responsible for using social media to promote the gym and increase engagement. Various tactics were used including creating videos, organizing social media contests, and posting regularly about topics like workouts, nutrition, and special offers. Through the internship, the person learned about effective social media strategies for gyms and gained experience with content creation and engagement that furthered their interest in social media management.

1. ADVERTISING INTERNSHIP
BY: LIA DAVIS

2. COMPANY
DESCRIPTION:
• Powerhouse Gym is one of the most recognized gyms in the
fitness industry.
• It has earned itself an extremely credible name among those in
the health and fitness industry.
• The first Powerhouse Gym was founded in 1975.
• The Powerhouse Gym name now has 300 licensees in 39
different states.
• Powerhouse has also expanded to 17 countries worldwide.

3. COMPANY
DESCRIPTION (CONT.):
• Powerhouse Gym East Lansing is very popular among the
students of Michigan State University, as their location is close
to the campus’ edge.
• The gym’s facilities are state of the art and accommodate
basically every workout there is.
• The prime fitness facility it provides attracts any and all fitness
enthusiasts.
• The quality of the gym is top notch, from excellent customer
service, to personal training, to the equipment itself.

4. INTERNSHIP
RESPONSIBILITIES:
Powerhouse Gym East Lansing presented me with the challenge of
using my creativity to build the gym’s social media presence. The job
description stated:
“The internship position in question will require the students to use
their knowledge of marketing, social media, and/or graphic design to
develop the community reach of Powerhouse Gym East Lansing. The
intern will be responsible for collecting and developing media content
and text that reflects the culture of the business. Interns will work as a
team with each other and current staff to achieve these goals. Weekly
meetings will be established to plan out and discuss the topics of
content for that and upcoming weeks. Interns are encouraged to
demonstrate their creativity and share their ideas. Interns will have full
access to the facility so that they may use it over the course of the
internship to further their understanding of the business, to gather
content, and to enjoy a healthy, fit lifestyle. This position is unpaid and
will require between 12-20 hours of work per week.”

5. ADVERTISING
INTERNSHIP
OBJECTIVES:
• Reflect the upbeat, high-class gym Powerhouse is online
through social media
• Promote the world-class group fitness classes of the gym, the
gym’s personal trainers & personal training services, and
special gym offers
• Increase engagement and page likes
• Educate our followers on special gym offers, nutrition, types of
workouts they can do at the gym and other workout information
• Discover when it is most beneficial to post to our followers (find
out when the most people are “reached” by a post
• Create original content including pictures, flyers and videos

6. ACHIEVING ADVERTISING
OBJECTIVES:
The following video is an advertisement video for Powerhouse
Gym East Lansing I put together with my fellow intern, Gabe:
https://www.youtube.com/watch?v=NGqhmIJsl70
The following is a video that provides an exclusive look into
Powerhouse Gym East Lansing trainer Graham Turner’s
personal training session with a client:
https://www.youtube.com/watch?v=a6pyamORV9s

7. ACHIEVING
ADVERTISING
OBJECTIVES:
To the right is one of many
featured #TrainerTuesday posts
that were featured on Facebook
and Instagram:

8. ACHIEVING
ADVERTISING
OBJECTIVES:
To the right is a flyer I
created that was sent
out in an email blast
and posted on social
media to promote the
launching of INSANITY
classes every Saturday
at the gym:

9. ACHIEVING
ADVERTISING
OBJECTIVES:
Hosting A Social Media Contest –
Gabe and I held our first ever contest giveaway on Instagram the
week of November 15th. We also promoted the contest on Facebook.
To win a free month gym membership and Powerhouse t-shirt, people
had to like us on Facebook, follow us on Instagram, and tag
@powerhousegymel in one of their Instagram gym pictures. Quite a
few people got involved and the contest was a success.
We received 5 new page likes on the Facebook page. The posts for
the week also had a 38.8% increase in total reach from previous week.

10. ACHIEVING
ADVERTISING
OBJECTIVES:
I posted about the following topics regularly to increase
engagement and page likes –
• #MotivationalMonday
• Funny Gym Memes
• Articles on cardio & fat burning
• #TrainerTuesday & Personal Training offers
• Nutrition Articles
• Articles on specific muscle group workouts
• #FlexFriday
• Shared group fitness class information & monthly schedules
• Special gym offerings & deals
• Articles on stretching

11. BLOGGING & LEARNING
FROM OTHERS:
• Blogging allowed me to not only reflect on my
experience but also share prevalent information on
Advertising-related material
• I enjoyed sharing advertisements I saw that were of
interest to me and interested other students as well. It
was beneficial to address and analyze popular ads of
today.
• It was nice to share happenings from my internship,
such as free fitness classes that were offered, to
students on the blog; hopefully someone took
advantage of the offering!

12. BLOGGING & LEARNING
FROM OTHERS:
• I learned that every student, along with myself, was
working extra hard to balance schoolwork and an
internship while planning for their futures.
• It was interesting to learn what other students were doing
as part of their internships. It was informational to read
about other students’ experiences and learn from them
myself.
• Overall, it was nice to learn about others’ experiences
along with my own and have a place to be open and
reflective about them.

13. WHAT I LEARNED:
• Having a structure/outline to work from when posting on social
media is not only helpful, but also allows postings to be
consistent to the audience.
• Promoting events, specifically group fitness classes, is more
engaging if you can describe and show (with a picture or video)
what happens at the class so the audience can have a “preview”
of what the class entails.
• Personal training is a major gym offer that is beneficial to
advertise. The highly qualified staff at Powerhouse is something
to advertise specifically.
• Free happenings, such as fitness classes or a free personal
training consultation with the purchase of a membership, are
gym benefits that should be promoted.

14. WHAT I LEARNED (CONT.):
• I learned that the fitness industry appeals to a very specific
audience that can receive great engagement when sharing
information on fitness, nutrition, the healthy lifestyle, and other
workout information including articles and recommended
workouts.
• The internship was never boring or dull. There was always
information to share or events to promote which was exciting.
• Social media is always changing – being able to share articles,
create flyers and videos, and post pictures allowed variety in my
responsibilities.
• I learned that representing a company through social media is
very interactive and gives you the ability to encourage
engagement and action – something I find great about social
media.

15. CONCLUSION:
This internship only furthered my interest in social media
management.
I was able to enhance my skills by being creative on multiple
social media outlets.
It was wonderful working for Powerhouse Gym East Lansing
and promoting the great things the gym does and provides
for its members.
My goal after this internship & graduating in May: obtain a
social media management position for a company or agency.