The document discusses various promotional methods for a pizza store including cold calling, flyers, direct mailing, and email marketing. It notes advantages like ensuring customers hear the promotion when cold calling and reaching many people cheaply with flyers. However, it also discusses disadvantages like people potentially being occupied during cold calls or throwing flyers away. Overall, the document concludes that email marketing may be the best option as it is one of the fastest and cheapest ways to advertise to many people who frequently check their emails.