Advancing Disadvantaged and
Underserved Communities:
Strategies for Improving Financial
Wellness
Barbara O’Neill, Ph.D., CFP®
Rutgers Cooperative Extension
boneill@njaes.Rutgers.edu
Two Worlds of Personal Finance
Upper Income Clients
• Future orientation
• Focus on building wealth
to reach future goals
• Have financial resources
to work with
Disadvantaged Clients
• Most concerned about a
crisis and/or present needs
• Focus on debt and/or basic
asset building
• Have limited income
and/or assets to work with
Two Worlds of Personal Finance
Upper Income Clients
• Impressed by expertise
and credentials
• Like stories and data
about future goal
achievement
• Typically do not receive
needs-based public
benefits
Disadvantaged Clients
• Impressed by people who
“have walked in their
shoes”
• Like stories about how
“people like them”
overcame the same
challenges that they have
• May qualify for needs-based
public assistance
Commonalities of All Clients
• Living within a budget
• Paying income taxes
• Establishing and maintaining good credit
• Concerns about retirement
• Potential to “Nudge” positive financial behaviors
• Want to progress from “Point A” to “Point B”
Asset Building Continuum
Source: Shawn Young, Financial Health Institute
Common
Characteristics of
LMI Clients
1. Income Volatility
https://www.nytimes.co
m/2017/05/31/business/
economy/volatile-
income-economy-
jobs.html
Great Resource
• Year-long study of financial insecurity
with 235 LMI households in five states
• Almost 300,000 cash flow records;
combines research data and stories
• Many jobs have irregular hours and
unpredictable pay
• Big issue: Coping with income “dips”
caused by factors such as bad weather
and slow sales
https://www.amazon.com/Financial-Diaries-American-Families-
Uncertainty/dp/0691172986
2. Scarcity Mindset
Source: Shawn Young, Financial Health Institute
A belief that
“there will never
be enough” so
thoughts and
actions stem from
a place of lacking
https://www.debtr
oundup.com/scar
city-mindset-
keeping-you-
poor/
Examples of Scarcity Mentality
Thinking and Actions
• “I wish I could afford that”
• “I guess I’ll always live paycheck to paycheck”
• “What I have is good enough”
• “I won’t ever be able to have what I really want”
• Under-tipping waiters to pay less for meals
• Not investing to avoid losing money
• Clinging to possessions (even hoarding)
• Extreme focus on “keeping what you have”
• Mistaken belief that you can’t make any more money
3. Tunneling and “Mental
Bandwidth” Issues
Source: Shawn Young,
Financial Health Institute
As people focus more on dealing
with a financial crisis or scarcity
issues, they have less brainpower
to focus on other things in life.
4. External Locus of Control
• Tendency to praise or blame external factors for
things that happen
• Belief that chance or fate controls their life
Source: https://en.wikipedia.org/wiki/Locus_of_control
Tips for Working
With LMI Clients
1. Use an Irregular Income
Budgeting Process
Source:
https://www.moneyunder30.co
m/variable-income-how-to-
manage-money-when-you-
dont-earn-steady-paycheck
2. Provide Success
Opportunities
“The $11 Savings Story”
3. Rethink Advice to Automate
• LMI households need flexibility
• May need to “rob Peter to pay Paul” at any time
• Automated savings deposits and bill-paying reduce
cash flow flexibility
4. Tell Powerful Stories
• Stories about people like them
• Can be people you know or from the news
• Focus on “The Messy Middle” and best practices
5. Dress Down
• Don’t set yourself apart from people that you are
trying to help
– Business casual
– Leave the suit and heels at home
Source:
https://www.
thestreet.co
m/lifestyle/w
hat-is-
business-
casual-
14629494
6. Understand Tax Code
Features for LMI Households
• Saver’s Tax Credit:
https://www.investopedia.com/articles/retirement/04/0
31704.asp
• Earned Income Tax Credit: https://www.irs.gov/credits-
deductions/individuals/earned-income-tax-credit
• Refundable Tax Credits: https://www.irs.gov/credits-
deductions-for-individuals
7. Connect With Local
Human Services Agencies
• Provides a “warm handoff” to pro bono clients
• Gain insights about life circumstances of clients
• Look for organizations that agencies belong to
8. Find or Create a
Resource and Referral
Directory for LMI Clients
• Names and contact information for local human
services
• Type(s) of assistance available
• Requirements to receive assistance (e.g., income
and assets)
9. Use Relevant Examples
• Low-ball income and savings examples when speaking
• De-emphasize the “F-Word” (future)
– Use “Now” and “Later” instead
• Your Money, Your Goals (CFPB) Empowerment Toolkit:
https://files.consumerfinance.gov/f/201407_cfpb_you
r-money-your-goals_toolkit_english.pdf
• FDIC Money Smart:
https://www.fdic.gov/consumers/consumer/moneysm
art/adult.html
10. Guide and Empower
Be a “guide on the side”, not a “sage on the stage”
Resources for
Working With
LMI Clients
NEFE Evaluation Toolkit
White Paper
https://toolkit.nefe.org/evaluation-resources/evaluation-white-
paper/financial-education-groups/low-income-consumers
Spent (Documentary Film)
https://www.youtube.com/watch?v=pTd9Z2nCjM0
Resource: Irregular Income
Planning Worksheet
Source:
http://www.refleta.com/income-
budget-worksheet-image-high-
def/irregular-income-budget-dave-
ramsey-budget-templates/
America Saves Resources
https://americasaves.org
/organizations/download
s-and-resources/partner-
resource-
packets/income-
volatility-giving-savings-
a-lyft
Key Take-Aways
• Make time to fully appreciate the mindset of financially
unstable individuals. You will not teach a seminar or
counsel a client ever again in quite the same way
• People with low incomes do not lack financial
knowledge and self-control. In fact, many use very
creative strategies to get by
• The best thing that financial educators can do is to
provide tools and strategies to help people smooth
their incomes and reduce stress
The Cost of Living in
New Jersey:
Realities and Resources
Kim Cole, Education Outreach Coordinator
Navicore Solutions
How Much Does it Cost
to Live in NJ?
 According to Zillow, the average home price
in NJ is $345,000
Average Fair Market Rent Prices in NJ
How Much Does it Cost
to Live in NJ?
 Food - $352.22/person (groceries)
 Transportation – Average gallon of gas $2.92
Average car insurance $1,520/year
 Property taxes – Most expensive in the nation
 Healthcare – The average annual employee
contribution at private companies is $1,595 (22%
above the national median)
Current Poverty Guidelines
How Much Does Social
Security Pay?
 According to the United States Social Security
Administration, in 2019 the average monthly social
security payment was $1,461 per month. That is…
$17,532
per year
SSDI
Most SSDI recipients receive between $800
and $1,800 per month.
The average payment in 2019 is $1,234
$14,808
Per Year
SSI
The monthly payment amount for the
SSI program is based on the "federal
benefit rate" (FBR).
In 2019, the FBR is $771 per month for
individuals and $1,157 for couples
$9252
Per Year
What About Food Stamps?
What About Other Programs?
 Work First NJ – Temporary Assistance for Needy Families ( and
General Assistance
 A family of 3 receives $559/month from TANF
 An individual received $185/month from GA
 The four purposes of the TANF program are to:
 Provide assistance to needy families so that children can be
cared for in their own homes
 Reduce the dependency of needy parents by promoting job
preparation, work and marriage
 Prevent and reduce the incidence of out-of-wedlock
pregnancies
 Encourage the formation and maintenance of two-parent
families
Section 8
 Section 8 HCV program is based on the premise that
housing costs (rent and utilities) should not exceed 30
percent of a household's income.
 A New Jersey family of four in 2018 has to earn
$71,900 a year or less to be considered low-income,
according to the Department of Housing and Urban
Development.
 Initial requirements:
 Citizenship status- Must be a U.S. citizen at the
time of application.
 Family eligibility- Everyone in the household must
qualify.
 Eviction History- Must not have a prior history of
evictions.
 Income- Income limitations are set in place per
county, per state.
Utility Assistance
 LIHEAP - The Low Income Energy Assistance Program - heating
costs and certain medically-necessary cooling expenses
 USF - Universal Service Fund - to help make energy bills more
affordable for qualifying households whose annual household
income is at or below 185 percent of the Federal Poverty
Level (FPL).
 Fresh Start – Part of USF - allows eligible New Jersey households
participating in USF for the first time to earn forgiveness for pre-
existing arrearages by making full, on-time payments for 12
months.
 Winter Termination Program - protects specific categories of
customers from having their gas or electric shut off between
November 15th and March 15th.
 Lifeline Program - New Jersey Department of Human Services
and provides an annual energy benefit to qualified seniors and the
disabled.
Utility Assistance
 NJSHARES -a non-profit corporation that provides
assistance to income eligible New Jersey
households in paying their energy, telephone and
water bills.
 Telephone Assistance (Lifeline Program) - The
federal Lifeline telephone assistance program
provides a discount on your monthly telephone
bill.
Warning Signs of
Financial Trouble
 Missing/late payments on bills
 Only able to make minimum payments
 Unaware of current balances
 Maxing out credit cards
 Borrowing money from friends and family
 No emergency savings
 Bouncing checks/utilizing overdraft
Where to Go For Help
211
Benefits.gov
NJ.gov
DCAid
Benefitscheckup.org

Advancing Disadvantaged Communities-NJCFE ymposium-12-19

  • 1.
    Advancing Disadvantaged and UnderservedCommunities: Strategies for Improving Financial Wellness Barbara O’Neill, Ph.D., CFP® Rutgers Cooperative Extension boneill@njaes.Rutgers.edu
  • 2.
    Two Worlds ofPersonal Finance Upper Income Clients • Future orientation • Focus on building wealth to reach future goals • Have financial resources to work with Disadvantaged Clients • Most concerned about a crisis and/or present needs • Focus on debt and/or basic asset building • Have limited income and/or assets to work with
  • 3.
    Two Worlds ofPersonal Finance Upper Income Clients • Impressed by expertise and credentials • Like stories and data about future goal achievement • Typically do not receive needs-based public benefits Disadvantaged Clients • Impressed by people who “have walked in their shoes” • Like stories about how “people like them” overcame the same challenges that they have • May qualify for needs-based public assistance
  • 4.
    Commonalities of AllClients • Living within a budget • Paying income taxes • Establishing and maintaining good credit • Concerns about retirement • Potential to “Nudge” positive financial behaviors • Want to progress from “Point A” to “Point B”
  • 5.
    Asset Building Continuum Source:Shawn Young, Financial Health Institute
  • 6.
  • 7.
  • 8.
    Great Resource • Year-longstudy of financial insecurity with 235 LMI households in five states • Almost 300,000 cash flow records; combines research data and stories • Many jobs have irregular hours and unpredictable pay • Big issue: Coping with income “dips” caused by factors such as bad weather and slow sales https://www.amazon.com/Financial-Diaries-American-Families- Uncertainty/dp/0691172986
  • 9.
    2. Scarcity Mindset Source:Shawn Young, Financial Health Institute A belief that “there will never be enough” so thoughts and actions stem from a place of lacking https://www.debtr oundup.com/scar city-mindset- keeping-you- poor/
  • 10.
    Examples of ScarcityMentality Thinking and Actions • “I wish I could afford that” • “I guess I’ll always live paycheck to paycheck” • “What I have is good enough” • “I won’t ever be able to have what I really want” • Under-tipping waiters to pay less for meals • Not investing to avoid losing money • Clinging to possessions (even hoarding) • Extreme focus on “keeping what you have” • Mistaken belief that you can’t make any more money
  • 11.
    3. Tunneling and“Mental Bandwidth” Issues Source: Shawn Young, Financial Health Institute As people focus more on dealing with a financial crisis or scarcity issues, they have less brainpower to focus on other things in life.
  • 12.
    4. External Locusof Control • Tendency to praise or blame external factors for things that happen • Belief that chance or fate controls their life Source: https://en.wikipedia.org/wiki/Locus_of_control
  • 13.
  • 14.
    1. Use anIrregular Income Budgeting Process Source: https://www.moneyunder30.co m/variable-income-how-to- manage-money-when-you- dont-earn-steady-paycheck
  • 15.
  • 16.
    3. Rethink Adviceto Automate • LMI households need flexibility • May need to “rob Peter to pay Paul” at any time • Automated savings deposits and bill-paying reduce cash flow flexibility
  • 17.
    4. Tell PowerfulStories • Stories about people like them • Can be people you know or from the news • Focus on “The Messy Middle” and best practices
  • 18.
    5. Dress Down •Don’t set yourself apart from people that you are trying to help – Business casual – Leave the suit and heels at home Source: https://www. thestreet.co m/lifestyle/w hat-is- business- casual- 14629494
  • 19.
    6. Understand TaxCode Features for LMI Households • Saver’s Tax Credit: https://www.investopedia.com/articles/retirement/04/0 31704.asp • Earned Income Tax Credit: https://www.irs.gov/credits- deductions/individuals/earned-income-tax-credit • Refundable Tax Credits: https://www.irs.gov/credits- deductions-for-individuals
  • 20.
    7. Connect WithLocal Human Services Agencies • Provides a “warm handoff” to pro bono clients • Gain insights about life circumstances of clients • Look for organizations that agencies belong to
  • 21.
    8. Find orCreate a Resource and Referral Directory for LMI Clients • Names and contact information for local human services • Type(s) of assistance available • Requirements to receive assistance (e.g., income and assets)
  • 22.
    9. Use RelevantExamples • Low-ball income and savings examples when speaking • De-emphasize the “F-Word” (future) – Use “Now” and “Later” instead • Your Money, Your Goals (CFPB) Empowerment Toolkit: https://files.consumerfinance.gov/f/201407_cfpb_you r-money-your-goals_toolkit_english.pdf • FDIC Money Smart: https://www.fdic.gov/consumers/consumer/moneysm art/adult.html
  • 23.
    10. Guide andEmpower Be a “guide on the side”, not a “sage on the stage”
  • 24.
  • 25.
    NEFE Evaluation Toolkit WhitePaper https://toolkit.nefe.org/evaluation-resources/evaluation-white- paper/financial-education-groups/low-income-consumers
  • 26.
  • 27.
    Resource: Irregular Income PlanningWorksheet Source: http://www.refleta.com/income- budget-worksheet-image-high- def/irregular-income-budget-dave- ramsey-budget-templates/
  • 28.
  • 29.
    Key Take-Aways • Maketime to fully appreciate the mindset of financially unstable individuals. You will not teach a seminar or counsel a client ever again in quite the same way • People with low incomes do not lack financial knowledge and self-control. In fact, many use very creative strategies to get by • The best thing that financial educators can do is to provide tools and strategies to help people smooth their incomes and reduce stress
  • 30.
    The Cost ofLiving in New Jersey: Realities and Resources Kim Cole, Education Outreach Coordinator Navicore Solutions
  • 31.
    How Much Doesit Cost to Live in NJ?  According to Zillow, the average home price in NJ is $345,000 Average Fair Market Rent Prices in NJ
  • 32.
    How Much Doesit Cost to Live in NJ?  Food - $352.22/person (groceries)  Transportation – Average gallon of gas $2.92 Average car insurance $1,520/year  Property taxes – Most expensive in the nation  Healthcare – The average annual employee contribution at private companies is $1,595 (22% above the national median)
  • 33.
  • 34.
    How Much DoesSocial Security Pay?  According to the United States Social Security Administration, in 2019 the average monthly social security payment was $1,461 per month. That is… $17,532 per year
  • 35.
    SSDI Most SSDI recipientsreceive between $800 and $1,800 per month. The average payment in 2019 is $1,234 $14,808 Per Year
  • 36.
    SSI The monthly paymentamount for the SSI program is based on the "federal benefit rate" (FBR). In 2019, the FBR is $771 per month for individuals and $1,157 for couples $9252 Per Year
  • 37.
  • 38.
    What About OtherPrograms?  Work First NJ – Temporary Assistance for Needy Families ( and General Assistance  A family of 3 receives $559/month from TANF  An individual received $185/month from GA  The four purposes of the TANF program are to:  Provide assistance to needy families so that children can be cared for in their own homes  Reduce the dependency of needy parents by promoting job preparation, work and marriage  Prevent and reduce the incidence of out-of-wedlock pregnancies  Encourage the formation and maintenance of two-parent families
  • 39.
    Section 8  Section8 HCV program is based on the premise that housing costs (rent and utilities) should not exceed 30 percent of a household's income.  A New Jersey family of four in 2018 has to earn $71,900 a year or less to be considered low-income, according to the Department of Housing and Urban Development.  Initial requirements:  Citizenship status- Must be a U.S. citizen at the time of application.  Family eligibility- Everyone in the household must qualify.  Eviction History- Must not have a prior history of evictions.  Income- Income limitations are set in place per county, per state.
  • 40.
    Utility Assistance  LIHEAP- The Low Income Energy Assistance Program - heating costs and certain medically-necessary cooling expenses  USF - Universal Service Fund - to help make energy bills more affordable for qualifying households whose annual household income is at or below 185 percent of the Federal Poverty Level (FPL).  Fresh Start – Part of USF - allows eligible New Jersey households participating in USF for the first time to earn forgiveness for pre- existing arrearages by making full, on-time payments for 12 months.  Winter Termination Program - protects specific categories of customers from having their gas or electric shut off between November 15th and March 15th.  Lifeline Program - New Jersey Department of Human Services and provides an annual energy benefit to qualified seniors and the disabled.
  • 41.
    Utility Assistance  NJSHARES-a non-profit corporation that provides assistance to income eligible New Jersey households in paying their energy, telephone and water bills.  Telephone Assistance (Lifeline Program) - The federal Lifeline telephone assistance program provides a discount on your monthly telephone bill.
  • 42.
    Warning Signs of FinancialTrouble  Missing/late payments on bills  Only able to make minimum payments  Unaware of current balances  Maxing out credit cards  Borrowing money from friends and family  No emergency savings  Bouncing checks/utilizing overdraft
  • 43.
    Where to GoFor Help 211 Benefits.gov NJ.gov DCAid Benefitscheckup.org