Tweetcamp VI


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Slides from the Tweetcamp VI session, to be held at 2:30 p.m. CDT on Wednesday, June 29, 2011.

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Tweetcamp VI

  1. 1. Tweetcamp: Twitter Basic Training #Tweetcamp Lee Aase (@LeeAase) Randy Schwarz (@RandySchwarz) Mayo Clinic Center for Social Media June 29, 2011Wednesday, June 29, 2011
  2. 2. History of #Tweetcamp • Began in April 2009 as training opportunity for Mayo Clinic employees • Consistent with goals of Mayo Clinic Center for Social Media and Social Media Health NetworkWednesday, June 29, 2011
  3. 3. Mayo Clinic Center for Social Media • Our Raison d’etre: The Mayo Clinic Center for Social Media exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients. • Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.Wednesday, June 29, 2011
  4. 4. Social Media Health Network • Membership group associated with Mayo Clinic Center for Social Media • For organizations wanting to use social media to promote health, fight disease and improve health care • Dues based on organization revenues • Industry members eligible to join, but not accepting industry grant funding • 75 member organizations as of 6/30/11Wednesday, June 29, 2011
  5. 5. Why Open Tweetcamp to the World? • Sharing with, learning from others is a Mayo value − Dr. Will and Dr. Charlie via Train, Boat − Twitter, social media are powerful tools for much faster, broader exchanges • Opening to the world makes experience even more valuable for Mayo employees • Sampler for Social Media ResidencyWednesday, June 29, 2011
  6. 6. Coming in October: Social Media Summit & Residency in Rochester • Oct. 17-19 Summit − Four pre-conference workshops − Three-track conference • Oct. 19-20 Network Member Meeting − Interactive, member-led discussions • Oct. 20-21 Social Media Residency − Hands-on practical application (but no all-night shifts) • Network members save $1250 on full weekWednesday, June 29, 2011
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  9. 9. Today’s Goals • You will better understand social media, with Twitter as a prime example • You will see, share applications for your work • For Mayo Employees: You will learn how to connect with interested communities to −Listen and learn −Improve relevance, broaden use of content • For everyone: You will find your “voice”Wednesday, June 29, 2011
  10. 10. A Step Beyond 7 HabitsWednesday, June 29, 2011
  11. 11. “8th Habit” Opportunity I can go to any group, and I do it all the time, all over the world, and I ask a simple question: “How many honestly believe that the vast majority of the workforce in your organizations possess more talent, more intelligence, more capability, more creativity, more resourcefulness than their present jobs require or even allow them to use?” Literally, almost everyone raises their hands…. Think of the loss of what we could call “voice,” of people’s intelligence, capability, creativity. And yet I can ask the next question: … “How many feel pressured to produce more for less?” and you know what, the same amount of hands go up. Now just put those two questions together: Here there’s this enormous capability and talent and intelligence, and also this great pressure to produce more for less, and they’re not able to even use it. -- Stephen CoveyWednesday, June 29, 2011
  12. 12. Stephen Covey’s “8th Habit” Going beyond effectiveness to greatness “Find your voice and inspire others to find theirs”Wednesday, June 29, 2011
  13. 13. Expectations • This is an opportunity for you to find your voice. • This is NOT “another thing to do” and is NOT a new job expectation for your annual review • DO listen and participate for the next 45 minutes, then complete the basic assignments • If social media opportunities don’t seem at least a little interesting and exciting, feel free to return to your regularly scheduled programming.Wednesday, June 29, 2011
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  15. 15. Don’t Be “That Guy” • Social media are NOT just another way to push out your same old advertising messages • The Law of Large Numbers vs. Dinner Party Rule • Implications: − Give more than you take − Be real and transparent − Act with IntegrityWednesday, June 29, 2011
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  19. 19. Twitter vs. Facebook • Facebook is primarily for strengthening existing connections (or reconnecting) with your friends. • Twitter enables you to connect with people who have common interests. For the friends you don’t know yet.Wednesday, June 29, 2011
  20. 20. Twitter vs. Blogs • Twitter is a micro-blogging platform. • Limited length reduces writer’s/artist’s block • Blogs provide opportunity for more thoughtful reflection and development −Tweeting = great way to take notes on a live event AND spread word about it −Blog = platform for review/synthesis • Twitter = great for spreading word about postsWednesday, June 29, 2011
  21. 21. Assignments for Virtual, Non- Mayo Participants • Introduce yourself with a tweet that includes your city and the hashtag #tweetcamp (and optionally your employer name) • Continue to tweet any questions or comments using the same hashtagWednesday, June 29, 2011
  22. 22. 5 Reasons Twitter is Better than Email • “Brevity is the soul of wit” - and of Twitter • No expectation to read and respond to everything • Conversations open and discoverable • Direct messages can reach recipients with priority • Blocking or unfollowing punishes abusesWednesday, June 29, 2011
  23. 23. So what can you say in 140 Characters anyway? • Have u seen how ppl txt? U can pack lots in via abbrev • URL shorteners let you link to Web sites with more informationWednesday, June 29, 2011
  24. 24. From 71 characters or more to 27 or fewer • This: 2011/06/27/tweetcamp-vi-on-wednesday/ becomes • This: - or a slightly longer but customized version •, June 29, 2011
  25. 25. Case Studies: A Series of Serendipitous EventsWednesday, June 29, 2011
  26. 26. Case Study #1: ListeningWednesday, June 29, 2011
  27. 27. Ensuing ConversationWednesday, June 29, 2011
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  29. 29. Case Study #2: Baltimore TweetupMe: Are you based in Baltimore?Me: I’m going to be there Tuesday for this conference.( on a panel RU available late pm? Me: I’m flying out Tues at 6:45 p.m. Any avail in the later afternoon? I think my panel is done about 2:30Wednesday, June 29, 2011
  30. 30. Case Study #3: Journalist InteractionsMe: Not sure when I’m next in TC...will check when I get back home later tonightMe: As per my call, I have a good social media day that would connect with another interestingstory. Call 507-xxx-xxxx or my cell 507-xxx-xxxxWednesday, June 29, 2011
  31. 31. Twitter Hashtags • Enable easy gathering, especially around an event (real-life or virtual), such as: − #hcsm − #hcmktg − #mayoragan − #MCCSM − #tweetcamp • Create a hashtag simply by using it in a tweet: no permission required • It can become messy... see #tweetcampWednesday, June 29, 2011
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  33. 33. #wristpain and #MayoUSAToday • Twitter chat relating to story on Jayson Werth in USA Today on #wristpain • Suggested Twitter chat with Dr. Richard Berger to give readers more info • Led to ongoing #MayoUSAToday seriesWednesday, June 29, 2011
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  37. 37. Last Friday 3031031-9Wednesday, June 29, 2011
  38. 38. Last Friday 3031031-9Wednesday, June 29, 2011
  39. 39. 3031031-10Wednesday, June 29, 2011
  40. 40. Less than 24 hours after my initial appointment, I not only had a new diagnosis - a UT split tear - but had surgery to correct the problem. As I write this, my right arm is in a festive green, but otherwise annoying cast. The short-term hassle, however, should be more than worth the long-term gain - the potential for a future without chronic wrist pain. A future, that without Twitter and those in the medical community willing to experiment with new communications tools, might not exist for me. 3031031-10Wednesday, June 29, 2011
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  42. 42. The Twitter API • A toolkit other programmers can use to create useful services based on Twitter • Examples include: − (and others) for sharing photos − Phone applications (e.g. Twitterific, Twittelator, Tweetie, Twitterberry) and Desktop clients (e.g. Tweetdeck) −, to schedule tweets and manage − Hundreds of others (tweet your favorites and their functions with #tweetcamp hashtag)Wednesday, June 29, 2011
  43. 43. Twitter Time Travel Through Hootsuite, CoTweet, TweetdeckWednesday, June 29, 2011
  44. 44. Building “Tweet Cred” • Consider following those who follow you. Following does not mean endorsement • Keep it person-al: Automatic direct messages to new followers miss the point. • Don’t “Protect” updates • When people mention you, reply (@) to them. If they D, respond in kind. • Re-Tweet (RT) to credit sources, help followers find interesting tweeters. • Publicly thank those who help you. Admit mistakes. • Don’t conceal work affiliationWednesday, June 29, 2011
  45. 45. Mayo Clinic’s Evolving “Follow” Policy • At first @mayoclinic didn’t follow anyone • Then started following other medical providers • But only people we follow can send direct messages, so we began adding “non- salesy” tweeters • New approach: Follow followers who show they want to be followed by sending a tweet saying: “@mayoclinic please follow”Wednesday, June 29, 2011
  46. 46. @mayoclinic ProfileWednesday, June 29, 2011
  47. 47. Sample Twitter BioWednesday, June 29, 2011
  48. 48. How I Monitor & Respond in Twitter • Two accounts: @leeaase and @mayoclinic • Use Tweetdeck, with panes for − All Friends − “Top Tweeps” − Mentions of @leeaase, @mayoclinic − Direct messages to @leeaase, @mayoclinic − Search (“Mayo Clinic” or mayoclinic) − Hashtags like #hcsm, #hcmktg, #MCCSMWednesday, June 29, 2011
  49. 49. My Twitter Priorities • Following 1,000+ in two accounts = Fire Hose • Particular emphasis on Replies, Directs and tweets mentioning Mayo Clinic • Scan “All Friends” as able, but no guilt trip • As tweeps say interesting things or interact, add to “Top Tweeps”Wednesday, June 29, 2011
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  51. 51. Finding “Tweeps” • Search for terms that interest you on Twitter −See who is saying interesting things −Follow them • See Twitter’s recommendations • Try services like and • Start tweeting so others can find youWednesday, June 29, 2011
  52. 52. Assignments • Sign up for Twitter if you haven’t yet, and set up your account to conform to Mayo guidelines • Follow @leeaase, @mayoclinic & lists like!/list/LeeAase/mccsm-advisors • Start spending 15 minutes a day listening, following, re-tweeting and tweeting • See “10 Ways You Can Use Mayo Clinic’s Social Media Tools” - • See full Twitter curriculum • If you have a smart phone, get a Twitter appWednesday, June 29, 2011
  53. 53. Discussion Tweet questions, comments to #tweetcampWednesday, June 29, 2011