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Sourcer's Daily Dozen - Glenn Gutmacher


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12 free (or almost free) sourcing tools every sourcing pro shouldn't live without, presented by Glenn Gutmacher with and RecruitiFi.

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Sourcer's Daily Dozen - Glenn Gutmacher

  1. 1. 2 The Updated Sourcers Daily Dozen Presented by: Glenn Gutmacher North America Group Mgr., Sourcing Center of Excellence, Avanade Inc. & Founder, @glenngutmacher
  2. 2. Who Is Glenn Gutmacher? • At Avanade since 2010, developing “internal RPO” model of offshore sourcing team and onshore junior recruiter calling team, plus occasional special sourcing research projects and global sourcing training • Pioneering Sourcing trainer and methods since 1997 (Founder of Recruiting- • Co-founder, Boston Area Talent Sourcing Association (BATSA) • VP of Arbita’s Recruiter Consulting & Education Services (2008-2010) • Senior Sourcer at Microsoft (2005-2008) & Getronics (2003-2005) • Founded JobSmart in 1996, greater Boston's 1st regional career portal (owned by a major newspaper chain) • Frequent presenter at recruiting conferences (SourceCon, RecruitingBlogs, RecruitingTrends, LinkedIn Talent Connect, ERE, AOEP, NAPS, etc.) • Yale University grad, started in Broadcasting as a student • Wife and 3 sons, ages 16, 13 and 10 3
  3. 3. 1. Supercharge your LI connections count relevantly From Stacy Donovan Zapar: • Intake prep using LinkedIn: When you meet with HM team, connect to everyone in advance and have a list ready of potential candidates and go through them, rather than asking who they know. Draft the outreach email in advance for them and let them tweak in their own style and ask they forward it along to their connections to boost employee referrals. • Turbocharge your network when you close reqs: Applicants who took time to apply but not screened, so all they got was a don't-call-us-we'll- call-you message. Send a welcome message ("Hi NAME, thanks so much for applying for the position X. We've decided to hire another well- qualified candidate. But I really appreciate the time you took to apply ... If you want to connect with me on LinkedIn, go here (bitly link) and let's stay in touch, and if you see another opening in the future, even at another company, I probably know the recruiter and would be happy to pass your info along. Here's my bloglink with some job search tips. Thanks, Your Name" Doing this on every req over the years is what made Stacy’s LinkedIn network so large. 4
  4. 4. 2. Use an Excel template to make contact (almost call) lists out of LI search results There was a time when you could export LinkedIn search results to Excel (at least in the paid version). These workarounds work even in the free version: a) Version for free LI advanced search b) For connections filtered by location c) For connections filtered by tag Method (a) 1. Run your normal advanced LinkedIn search 2. Highlight results (tip: hold down mouse after last result (#10) and drag upward). 3. Right mouse click on highlighted area, select Copy. 4. On the LISearchResultsData worksheet tab in the Excel template file, click in cell A1 and do Paste special (text/values only) 5. Formulas on next tab (LISearchResultsFx) automatically convert that into a contact list format 6. On that next tab, copy/paste green-highlighted columns of data into a blank Excel file 7. Add emails and phones (using process on later slides) 8. Optional: (a) import these into your CRM/ATS; (b) compare results to your first degree connections list to see if you already know some of them – (see compare step on next slide) 5
  5. 5. 2. Make contact/call lists out of targeted subsets of LI connections Method (b) version for connections with a location filter: 1. Go to your LinkedIn connections page 2. Use Filter By select menu and choose Location 3. Type official LI metro area name (e.g., if you type Greater San Diego Area, it will find all your connections in the metro, but typing San Diego will find fewer) 4. Hold and keep dragging your mouse down the page to highlight results until you get to the end (LI only displays a few at a time) 5. Right mouse click in highlighted area and select Copy 6. Paste special (text/values only) into the ConnectionsByLocationData Excel worksheet tab (formulas on next tab will automatically kick in) 7. Copy/paste special the green-highlighted columns of data from the next tab (ConnectionsByLocationFx Excel worksheet) into a blank Excel file 8. Add emails and phones (using process described on later slides) 9. Optional: to see which people on a tab you already have contact info for, export your LI connections, do paste special into 1st worksheet tab, then in Excel’s built-in help, find: Consolidate data from multiple worksheets in a single worksheet 6
  6. 6. 2. Make contact/call lists out of targeted subsets of LI connections Method (c) version for connections with a tag: 1. Go to your LinkedIn connections page 2. Use Filter By select menu and choose Tag 3. Select the tag (note: you need to tag some connections first – max. 1,000) 4. Hold and keep dragging your mouse down the page to highlight results until you get to the end (LI only displays a few at a time) 5. Right mouse click in highlighted area and select Copy 6. Paste special (text/values only) into the ConnectionsByTagData Excel worksheet tab (formulas on next tab will automatically kick in) 7. Copy/paste special the green-highlighted columns of data from the next tab (ConnectionsByTagFx Excel worksheet) into a blank Excel file 8. Add emails and phones (using process described on later slides) 9. Optional: compare results to your first degree connections list to get their email addresses per step 9 on previous slide 7 FREE BONUS: Download Glenn’s Excel template for all of this here.
  7. 7. 3. Facebook for finding personal emails Facebook is slowly making moves into the business world, but in the meantime, here’s a great way to use it for sourcing: Use graph search (i.e., enter the following in the top search box on Facebook, just replacing the red terms with your desired ones): People who are named " glenn gutmacher" and live in Massach usetts which finds this page: y.bailey?fref=browse_search The userid part of the profile URL determines an email address that automatically forwards to the email account used when they set up their FB account, or whatever email they saved as their “primary email” in Facebook email settings (unless they specifically turned that option off there). So any message sent to will go to his primary email! Note that this also works when you find a FB profile with a numerical userid – e.g., for you can email and it will auto-forward to their primary email as well! FYI, some sourcers say this doesn’t work consistently, so don’t depend solely on this method. 8
  8. 8. 4. Facebook for finding people by location, job title, company, etc. If you want to find people by many criteria (e.g., job titles, locations, companies and languages simultaneously, more similarly to LinkedIn, sometimes you must go beyond graph search. See the in- depth post by Balacs Paroczay for a how-to on that. 1. In the Facebook search box, type: People who work at Perficient (this is for current employees of company) 2. FYI, substitute Former Perficient employees (for past employees) or People who have worked at Perficient (current or past) 3. Add location as “and live in X” – e.g., people who have worked at Perficient and live in Texas 4. Add job title families (not all work this way): software developers who work at Microsoft and live in texas or software engineers who work at ibm and live in florida 5. Note that these search results default to the Posts tab. Click the People tab atop results instead. 9
  9. 9. 5. RSS feeds to Microsoft Outlook RSS feeds can be processed like emails in your email program: • Outlook 2007 or newer on Windows version only (not available on MS Office for Mac but there is a workaround: let a Windows colleague save the feed and use an Outlook rule to forward you the results). • RSS reader integrated so feeds can be processed just like emails: Right mouse click on RSS Feeds folder, select Add a New RSS Feed, and enter the RSS URL (see at right) • Convenient way to stay informed (don’t need a separate news reader app) 10
  10. 10. 5. RSS feeds to Microsoft Outlook (cont.) For sourcing strings or other research that you want to save, it works easily with results: • Just append &format=rss to any results URL to create a feed. Example:"how+to+configure"+instreams et%3A(title+url+anchor)%3Asharepoint&qs=n&form=QB RE&pq="how+to+configure"+instreamset%3A(title+url+a nchor)%3Asharepoint&format=rss • Copy the URL in the address bar and paste into “Add a new RSS Feed…” (see screenshot on previous slide) • Add an Outlook rule to forward results to appropriate team members to process/research if not handling yourself. Also use the free Outlook Social Connector to see the email history and social network history of anyone you ever received a message from or ever sent one to. 11
  11. 11. 6. Honeypot online form for e-outreach (fill out short form at From Amybeth (Hale) Quinn: • Various free tools for bulk emailing, such as (for Firefox) Mail Merge (works only with existing Gmail contacts) and (for Chrome) Gmerge Alpha, Yet Another Mail Merge (simple full-list merges; works with Google docs; limited # of emails/day) and ToutApp • Microsoft Office is perhaps easiest (combine Excel, Word and Outlook as illustrated in my live demo – if you also want merge fields in the subject line, use MS Publisher) • Add a sidenote column for some custom datapoint unique to each recipient • Use ellipses (…) at end of subject line • Using RE: in front implies it's a continuing conversation. • In follow-ups, can add: 2nd Attempt, 3rd Attempt, or Final Attempt in subject line • Best time to send is 2- 5pm local time or mid- morning Tu-Th. If you use YesMail or links in your message, you can track when people are clicking/viewing. • Keep use of first- person "I" and "my" type words to a minimum. Keep it focused on them. • Now let’s look at the responses and how we can quickly process them. 12
  12. 12. 7. Chrome extensions to find people info Free (or free trial) tools to find more people/contact info. All are for Chrome browser (+ others if indicated): • Broadlook Capture: spiders multiple people on page and researches info • Connectifier (Chrome, Firefox, IE) shows other social networks and contact info when viewing a profile (e.g., try with Indeed resumes) • Prophet, 360Social, Connect6, PeopleGraph are similar. • SellHack (Chrome, Firefox, Safari). Also try its free beta X-Ray search engine with contact info tool • WhoWorksAt - use when on target company’s website Also try extensions (Vibe, Rapporto, etc.) that reveal more data when all you have is an email address. Partial sources: Dean Da Costa & Martha Gateley TIP: Similarly- functioning Chrome extensions will often overlap (e.g., right hand column) so use Extensity to turn on/off your Chrome extensions quickly 13
  13. 13. 8. More web tools to find people info • AIRS resume search – similar to other Google CSE’s on the web (e.g., Irina Shamaeva created several available here). Learn more about Google CSEs. Other web-based tools (warning: current employer & contact info may be outdated). Some are expensive, so scale those by giving 1 license to part-time dedicated user who supports a few recruiters: • Search by name + location (Web only): LexisNexis, Pipl, Radaris, Zabasearch • (its full people search Community Edition is free) and Connect (formerly Jigsaw) provides work email & phone (free if use points system) • “Predictive” players: Bullhorn, Entelo • Deep & wide data: Dice OpenWeb, Gild, HiringSolved, SwoopTalent, TalentBin, WANTED Analytics 14
  14. 14. 9. Pushing out content efficiently for free Have great content that you want to distribute through social media? • HootSuite hootlet (multiple) - post any page to some/all of your social networks • – allows you to automatically disseminate content from any RSS feed as updates on your social media accounts on whatever frequency and schedule you want. 15
  15. 15. 10. X-raying Associations and Virtual Communities (MeetUps, etc.) Many technical and other communities exist online with plenty of info about individual talent, collected into similar-skilled buckets. Some are best searched directly (e.g., portfolios on Coroflot or or users on Github) and some via major search engines: • ("aiga" | "igda") ("ui designer | "ux designer") (member OR roster OR attendee OR chapter OR board OR conference OR list) • (and this article about how to source from them) • (and its technical sister sites) – try Googling: – TECH TERMS: inurl:users intitle:user sitecore – LOCATIONS: inurl:users intitle:user (houston OR texas OR "tx") 16
  16. 16. 11. Web scraping to download resumes (and other search results) The Outwit functionality subset of downloading actual files in bulk as described on this slide is something you can also do with the free Outwit Docs tool. To download resumes or other documents: 1. Example – in Outwit, Google this: • resume xamarin android (filetype:doc OR filetype:docx OR filetype:pdf) 2. Click Documents in left-hand column navigation menu 3. If >10 Google results, click Next button at bottom of Google page to go to next page of results. 4. Click any result in main pane, then Select All (Ctrl+A) 5. Right mouse click, select “Download Selected Files in” (specify desired folder) 6. All linked resumes in the Google search results are downloaded in a few seconds! 17 See this how- to video for a more detailed demo of Outwit and to see advanced scraping functions.
  17. 17. PROS: • Usable on search sites of any type, not just major search engines (prompts for your keywords and runs rest of embedded search criteria • Many other uses across the Web besides search engine results (e.g., extract email addresses from pages, select/deselect all checkboxes on a webform, etc.) • Portable; can be copied/stored as a folder in web browser’s favorites/bookmarks on any computer • Search “bookmarklets” plus a keyword to find relevant ones posted online, ask peers for useful bookmarklets, etc. 12. What Are Bookmarklets? Bookmarklets are browser favorites/bookmarks on steroids because they have JavaScript embedded in them: They don’t just take you to a website – they *do* something. Many websites also offer a bookmarklet version of their tool (, etc.). CONS: • Different web browsers support JavaScript differently, so you may have to modify some bookmarklets slightly to work in IE vs. Firefox vs. Chrome. • Need to know some JavaScript to truly customize bookmarklets 18
  18. 18. Use them to find things faster Instead of having to go to the website and look up something (e.g., Acronyma for abbreviations, Wikipedia for explanations of terms/concepts, Clusty for subcategories of results, company search on LinkedIn, job titles on Indeed or SimplyHired), you can be prompted for the search value to enter right from wherever you are, and be taken directly to the results. 19
  19. 19. Throw Momma from the Train Different ways to implement bookmarklets, jump off the train when you get to the destination you like: 1. Chrome extension 2. Firefox add-on (a little more flexible) 3. Bookmarklet combiner (hat tip: Aaron Lintz) 4. DIY (max. flexibility, any browser, more tech skill) 20
  20. 20. 12. Easy custom search bookmarklets in Google Chrome 1. Once installed, click its magnifying glass icon in the Chrome browser top (extensions) bar to open Search Bar. 2. In the Search Bar, click the settings cogwheel at the right to open the custom search options/help page. 3. Now just run the type of site search you want to add (Bing, Google, etc.), copy the URL and note where your variable text appears. For example,"glenn%20gutmacher" The free Chrome extension Search Bar allows you to have a large number of custom search engines in a toolbar format. 21
  21. 21. 12. Easy custom search bookmarklets in Google Chrome (continued) 4. Now click Custom Searches (also in left column menu of Search Bar options/help page) and select the checkbox of an existing unused search you want to replace, or to create a new one in the list, click the gray "Advanced Options" button and at the bottom, click the gray "create new" button. 5. In the "Search URL" column, paste URL from step 3 and substitute %s for the variable part. In this example, "%s" 6. The new custom search is saved automatically (close and reopen the Search Bar to refresh it to display). 7. Type your text in the Search Bar box and click the desired custom search’s icon to run it! 22
  22. 22. Easy custom search bookmarklets in Firefox This beats the Chrome tool because it lets you: 1) customize a bit more, 2) organize the bookmarklets in nested folders, with 3) clear text labels rather than one list of icons 1. Launch your Firefox browser and install the Add to Search Bar add-on. 2. Now install the companion Firefox add-on Organize Search Engines that lets you organize your search engines with separators and folders, and customize the searches further. 3. Now just go to whatever site search you want to add, right mouse click *in* the regular search box on the search site’s page and choose "Add to Search Bar...” which will add it to the right-hand search list (per screenshot below). To remove, re-order or customize, select “Manage search engines…” (last choice in menu) 23
  23. 23. Easy custom search in Firefox - example 1 Now the real fun starts: How do you modify a search engine into a custom search? These start-to-finish examples should get you going: 1. You’re using search and want to use its blog slashtag to only search for blogs related to your keywords, “application developer” and omit job postings. 2. Run the normal search query there, i.e.: "application developer" /blog -jobs which results in the URL of … 2+%2Fblog+-jobs 3. Right mouse click in the search box where you typed your keywords and select “Add to Search Bar…” (a tiny popup appears – just click OK or hit Enter key) 4. Go to your Firefox search engines menu and select the last choice “Manage search engines…” which generates a larger popup. 24
  24. 24. Easy custom search Firefox ex. 1 (cont’d.) 5. Click once on the search engine you just created (it will be at the bottom of the list) to highlight it, then click the Properties icon atop the popup window 6. In the first “Name” field, rename it Blekko blogs search. 7. Double-click the q={searchTerms} text in the “Parameter” field to highlight it in edit mode. Use your keyboard arrow keys to insert the quotation marks around the curly brackets and add a space and /blog -jobs at the end, so now the parameter should read: q="{searchTerms}" /blog -jobs q="{searchTerms}"+%2Fblog+-jobs also works (pasting end of the copied URL) 8. Hit the Enter key then the OK button at bottom of popup to save changes. You can now select this search from the Firefox search engines menu, type your tech keyword(s), hit Enter (or click the magnifying glass icon) and go directly to your Blekko results! 25
  25. 25. Create your own custom sets with Bookmarklet Combiner Why is Bookmarklet Combiner great? 1) Full flexibility on content (you enter your custom JavaScript), 2) the set of bookmarks can be private or shareable, and 3) it is easy to add the set to your own browser (Chrome, Firefox, IE, etc.) 1. Go to Bookmarklet Combiner 2. In the first section (“1. Enter bookmarklets”), type a logical bookmarklet name in the Name field and paste the full JavaScript code in the URL field (see next slide for a few basic but useful examples of JS-formatted bookmarklets to use) 3. Repeat previous steps with additional bookmarklets (click gray “Add another” button if you want to save a larger set) 4. Section 2 determines how you want to display/run them. 5. Section 3 is where you name this *set* of bookmarklets 6. In the “Result” section at the bottom, click Save button, then mouse-drag the bookmarklet set button onto your browser’s bookmarks/favorites bar to make it accessible there (you can move it later to a subfolder if desired). 7. If you share the URL for your bookmarklet set, others can drag your set into their browsers, too! (You control whether they can edit yours.) 26
  26. 26. Access the starter set that I created here. One-time install steps: 1) Make sure bookmarks bar is visible in your browser (in Chrome Settings, under “Appearance” make sure “Always show the bookmarks bar” checkbox is selected; in Firefox top menu, View  Toolbars  Bookmarks Bar), 2) Drag the BATSA bookmarklets button (at bottom of page under “Result” section) into your bookmarks bar (see screenshot below) How to use (see screenshot above): Click “BATSA bookmarklets” in your top bar. Menu of bookmarklets will appear along the left. Click the one(s) you want to run! 27
  27. 27. Basic useful example bookmarklets Find WhoIs for a domain: javascript:var%20s;if(window.getSelection){ s=window.getSelection();}else{s=document .selection.createRange().text;}var%20t=pro mpt('Enter%20root%20domain',s);if(t){void(l ocation=''+es cape(t)+'/');}else{void(s);} Find contact emails by domain: javascript:var%20s;if(window.getSelection){ s=window.getSelection();}else{s=document .selection.createRange().text;}var%20t=pro mpt('Enter%20rootdomain%20after%20@', s);if(t){void(location=' m/search?num=100&hl=en&newwindow=1 &q=(contact+OR+email)+*%40'+t);}else{voi d(s);} Github C# profiles by location: javascript:var%20s;if(window.getSelection){s=w indow.getSelection();}else{s=document.selectio n.createRange().text;}var%20t=prompt('Enter% 20location%20name%20for%20C%23%20Gith ub%20profiles',s);if(t){void(location='https://gith'+escape(t)+'&ty pe=Users&ref=advsearch&l=C%2523');}else{voi d(s);} (enter domain): javascript:var%20s;if(window.getSelection){s=w indow.getSelection();}else{s=document.selectio n.createRange().text;}var%20%20%20t=prompt ('Enter%20root%20domain%20after%20@',s);if (t){void(location=''+escape(t)+'/');}else{void(s);} 28
  28. 28. Questions? (You can also ping me later via email or social network links on slide #2) 29
  29. 29. Appendix (some more advanced custom bookmarklets) 30
  30. 30. Custom set of starter bookmarklets to add to your bookmarks folders 1. Copy the JavaScript code for your bookmarklet so it’s in your buffer 2. In Chrome, (a) open a new tab in your browser, (b) click the star icon to make a bookmark for it (as part of this step, select Choose folder and navigate to where you want it saved), (c) populate the Name field with a logical name for your bookmark, (d) click Edit, (e) replace everything in the URL field with your bookmarklet’s JavaScript code. 3. In Firefox, (a) go to Bookmarks  Show All Bookmarks. (b) Navigate to and open the folder where you will want the bookmarklet saved, (c) right mouse click anywhere in the main window pane and select New Bookmark (you can create a New Folder first if you want to store it inside that), (d) replace everything in the Location field with your bookmarklet’s JavaScript code, (e) populate the Name field with a logical name for your bookmark. 31
  31. 31. Custom set of starter bookmarklets to add to your favorites: MS Internet Explorer 4. In Internet Explorer (IE), a) open a new tab in your browser, b) select Favorites  Add to Favorites and use the “Create In” select menu to navigate to where you want it saved (you can create a new folder), c) change the Name field to populate a more logical name for your bookmarklet, d) click the Add button, e) select Favorites  Organize Favorites, f) navigate to the folder where you saved it, g) right mouse click on that bookmarklet favorite and select Properties, (h) replace everything in the URL field with your bookmarklet’s JavaScript code, (i) click OK button to save/close. Now you can select the bookmarklet (like any bookmark/favorite) and it will run it! If you ever need to edit a saved bookmarklet in your browser: (a) mouse over the saved bookmark, (b) right mouse click it and select Properties (for Firefox and IE) or select Edit (for Chrome), (c) replace everything in Location field (Firefox) or in URL field (for Chrome and IE) with your JavaScript code, (d) replace what’s in the Name field with a more logical name for your bookmarklet, (e) click Save (Firefox and Chrome) or OK (IE) button. 32
  32. 32. 2-value prompt search example 1 1. Start with base bookmarklet for a 2-value prompt (yellow text has 2nd variable prompt): javascript:var%20s;if(window.getSelection){s=window.g etSelection();}else{s=document.selection.createRange( ).text;}var%20one=prompt('Enter%20first%20value',s); var%20two=prompt('Enter%20second%20value',s);if(o ne){void(location=' ath/'+one+'/'+two+'/');}else{void(s);} 2. Change wording above value prompts as appropriate for site (see yellow highlight): javascript:var%20s;if(window.getSelection){s=window.g etSelection();}else{s=document.selection.createRange( ).text;}var%20one=prompt('Enter%20LASTname%20o nly',s);var%20two=prompt('Enter%20FIRSTname%20o nly',s);if(one){void(location=' RestOfPath/'+one+'/'+two+'/');}else{void(s);} 3. Change URL pattern to match the site (in this case, le/gutmacher/glenn): javascript:var%20s;if(window.getSel ection){s=window.getSelection();}els e{s=document.selection.createRang e().text;}var%20one=prompt('Enter% 20LASTname%20only',s);var%20tw o=prompt('Enter%20FIRSTname%2 0only',s);if(one){void(location='http://'+o ne+'/'+two);}else{void(s);} 4. Copy new bookmarklet into your bookmarks/favorites! 33
  33. 33. More complex example bookmarklets (copy as is to use – no need to understand/edit) Convert Bing search result into an RSS feed javascript:Q=[]; (1).split('&');%20for%20(i%20in%20c)%20{ %20f=c[i].split('=');%20if%20(f[0]=='q'%20|| %20f[0]=='as_q'%20||%20f[0]=='p'%20||% 20f[0]=='query')%20if%20(f[1])%20Q.push (f[1])%20}%20R=unescape(Q.join(';%20').r eplace(/+/g,'%20'));%20location%20=%20 ''+escape( R)+'&format=rss'; Find WhoIs for this root domain javascript:c=window.location.hostname;c= c.replace('www.','');location='http://whois.d'+c; Show all links on page javascript:WN7z=open('','Z6','width=800,height=4 00,scrollbars,resizable,menubar');DL5e=docume nt.links;with(WN7z.document){write('<base%20ta rget=_blank>');for(lKi=0;lKi<DL5e.length;lKi++){w rite(DL5e[lKi].toString().link(DL5e[lKi])+'<br><br>' )};void(close())} Find all emails (mailto: links) on page – try the bookmarklet here javascript:eMlA='';for(iB2M=0;iB2M<document.lin ks.length;iB2M++){if(document.links[iB2M].protoc ol=='mailto:'){Ju59=document.links[iB2M].toString ();eMlA+=Ju59.substring(7,Ju59.length)+'n'}};if(e MlA!=''){alert(eMlA)}else{alert('No mailto links on page!')} 34
  34. 34. 35 Thank you for attending! Learn more about the presenters: