Advanced Email Marketing Strategies Conference Strategies

Advanced e-Mail Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], 2002 L-Soft

Steps for an e-Mail Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], 2002 L-Soft

Common e-Mail Marketing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], 2002 L-Soft Defining e-Mail Marketing Objectives

e-Mail marketing campaign response rates by campaign objective  2002 L-Soft Source: IMT Strategies, September 2001

Conversion Costs for Retention and Acquisition Goals  2002 L-Soft Source: IMT Strategies, September 2001 Acquisition versus retention Acquisition Retention E-mail $57.10 $2.50 Direct Mail $25.00 $60.00 Banner ads $140.00 N/A Acquisition Retention Search engine positioning 94% 6% Banner ads 91% 9% Referral/viral programs 85% 15% Affiliate programs/ sponsorships 75% 25% Incentive programs 51% 49% E-Mail Marketing 37% 63%

Popular e-Mail models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], 2002 L-Soft ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Determining Effective Strategies

E-mail overload: Number of e-mail marketing e-mail sent in the US  2002 L-Soft Source: Forrester Research, August 2001 Reaching your Target Audience

Response to permission e-mail versus unknown senders  2002 L-Soft

Opt-in, opt-out, double opt-in, spam: Preferred e-mail marketing methods  2002 L-Soft Source: Opt-In News, May 2002

CTR and Conversion rate of US e-mail marketing campaigns – for permission based lists  2002 L-Soft Source: IMT Strategies, Sept. 2001

US Consumers’ Privacy concerns  2002 L-Soft Source: Harris Interactive, February 2002

US E-Mail users’ preferred e-mail marketing privacy and customer-support practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], 2002 L-Soft

Most Important e-Mail Marketing trust-building factors among US users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], 2002 L-Soft

Why customers would give personal info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], 2002 L-Soft

Building Customer Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], 2002 L-Soft

Building your lists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], 2002 L-Soft

E-Mail Message Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], 2002 L-Soft Creating the Content

Email users’ preferred e-mail marketing personalization models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], 2002 L-Soft

How to measure the effectiveness of e-mail marketing campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], 2002 L-Soft Evaluating results

Response time and cost per unit, e-mail vs. direct mail ,[object Object], 2002 L-Soft Source: DMA, Forrester Research, Gartner Group, 2002 E-Mail Direct Mail Response Time 3 days 3-6 weeks Cost per unit $0.25 $1.25

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], 2002 L-Soft ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VS. To Outsource or not to Outsource

Evaluate Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], 2002 L-Soft

Advanced Email Marketing Strategies Conference Strategies

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