1. Cameron
HenryCROSSFIT SOCIAL MEDIA
STRATEGY

2. CrossFit is a group
environment focused gym
that was first established
in 2000 by George
Glassman, a former
gymnast. The company was
first created as an online
website for trainers. Today,
CrossFit has expanded into
a multi-million dollar
corporation with over 5,500
CrossFit affiliated gyms,
and is the fastest growing
fitness program in the
world.
HISTORY

3. ¡ http://www.youtube.com/watch?v=xShmoddPPbQ
¡ Short video tutorial about what sets CRossFit apart from other
gyms
¡ Make this link available on all social media sites and mobile
app
WHAT IS CROSSFIT?

4. ¡ Revamp CrossFit’s
original online
strategy.
¡ Brand awareness is
skyrocketing
¡ Next, get people
involved
BASIC IDEA

5. ¡ $100,00 overall
budget
¡ App developer
¡ Google AdWords
¡ Social media
manager
¡ PR specialist
¡ CrossFit
professionals
BUDGET

6. ¡ Strong social media
presence on
Facebook, Twitter,
and Instagram
¡ More interactive
between company
and followers
¡ Videos/Photos from
members
SOCIAL MEDIA

7. ¡ Free app for all
smartphones
¡ Available to anyone
¡ Promoted at CrossFit
gyms and online
¡ Public can upload
videos and photos of
gym experiences,
before/after photos
etc.
CROSSFITT APP

8. ¡ Revamp original
CrossFit website
¡ Weekly video
tutorials
¡ Identify closest gym
¡ Links from
Facebook, Twitter,
and Instagram
CROSSFIT WEBSITE

9. ¡ Free 3 day
membership for new
customers
¡ Gets people involved
¡ Try with friends
¡ Same day discount
FREE TRIALS

10. ¡ Integrate ideas
¡ App, website, and
social media all
linked through one
another
¡ Accessibility is key
CONNECTING THE STEPS

11. ¡ Facebook- likes,
shares, and mentions
¡ Twitter- followers,
retweets, andhashtags
¡ Instagram- followers
and hashtags
¡ Google Analytics
¡ Crossfit app
downloads
¡ More CrossFit
members?
SUCCESS MEASUREMENT