1. Sports Freak is a company creating cutting edge content, tools &
challenges for sports & fitness enthusiasts.
WEBSITE MOBILE APP
Publication
Influencers
Share Of Voice
Challenge & Compete
User Generated
Owning Our Audience
MERCHANDISE
Online Store
Men & Women Apparel
Building Loyalty
EVENTS
Local Events
Sport Workshops
Large Conferences

2. TEAM
VAHE TASHJIAN
FOUNDER & CEO
SOCIAL ROCKFISH
GROWTH
MARKETING
ROBYN BALLIET
BUSINESS
DEVELOPMENT
LEN FREEMAN
CFO
CITRUS BITS
APPLICATION
DEVELOPMENT

3. SEE OUR COLLECTION
WEBSITE / PUBLICATION

4. SEE OUR COLLECTION
CREATE
SEARCH
PARTICIPATE
INVITE
FOLLOW ATHLETES
CONTESTS
MOBILE APP / CHALLENGE & COMPETE

5. OUR COLLECTION
TSHIRTS HOODIESHATS SWEATSSOCKSSHORTS
MERCHANDISE / ONLINE STORE
APPAREL FOR MEN AND WOMEN

6. LOCALLY MAJOR CONFERENCESWORKSHOPS
Local Fitness Events
Bootcamps
Brand Integrations
Celebrity Coachs
Sports Specific
High/Colg Audience
Brand Sponsorships
Sport/Fitness Challenge Activities
Sponsored Shows
EVENTS / CONFERENCES
DEVELOPING AMAZING SPORTS EVENTS AND CONFERENCES

7. MARKET VALIDATION
$78B2014 US market size for
Health & Fitness Clubs
Research firm: http://www.statista.com/topics/1141/
health-and-fitness-clubs/
$63B2014 Consumer Purchases
of Sporting Goods
Research firm: http://www.statista.com/statistics/200773/sporting-
goods-consumer-purchases-in-the-us-since-2004/

8. ALL DIGITAL STRATEGY
AUDIENCE DEVELOPMENT
APPLICATION INSTALLS
INFLUENCER REACH
CONTENT
Growing an audience on social
and developing engaging
content to develop search
rankings.
Our screened athletes will
post their challenges on
social allowing sports freak
to reach an extended audience
Developing informative written
content & user generated videos
through the Sports Freak
mobile application
Driving paid customer acquisition
installs for the app and lowering costs
by engaging users within products
viral loop
Our digital strategy will allow us to reach and engage millions of online users within
the next 12 months

9. HOW MUCH FUNDING
WE REQUIRE
$350k

10. FIRST YEAR BUSINESS MODEL
Publication Advertising
-Banners
- Sponsored Content
$15k Monthly
$15 CPM
Three platforms to monetize before expanding into events
Mobile Application
CPC (cost per challenge)
$15k Monthly
$5K CPC
Merchandise Sales
1% of Audience at a
average sale price of $50
$1MIL
2 MILLION
UNIQUE VISITS
500K
ACTIVE USERS
1%
CONVERSION RATE

11. FINANCIALS
2015 2016 2017Total Sales
Total Sales
Total Expenses
NET Revenue
$250,000 $1,200,000 $2,000,000
$350,000 $650,000 $900,000
-$100,000 $450,000 $1,550,000
$0
$750,000
$1,500,000
$2,250,000
$3,000,000
2015 2016 2017
EXPENSE vs SALES
STARTUP

12. vahe@thesportsfreak.com