For athlete entrepreneurs that want to build a brand. We provide a framework on how monetize your talent, experience and unique voice. The program contains a sequence to connect with your audience, give them what they want and create a long lasting career in the process.

1. Marketing Team
The
Toolkit
For athlete entrepreneurs
that have a message to
share with the world.
www.thetoolkit.work

2. We create branding, content, and
marketing for athletes that want to have
an impact on their community.
About The Company
www.thetoolkit.work

3. PROBLEM
Athletes need time to train,
compete, and create a brand.
You can't do it all at once.
TIME01
NO CLEAR DIRECTION02
NO PLUG& PLAY
PRODUCT EXISTS
03
With all the information on the
internet, it's hard to know where
to start.
A 'ready made service' that is
specific to athletes is not on
the market.
Athletes don't know where
to begin monetizing their
ideas.

4. MARKET VALIDATION
1. THE EXPANSION
OF CROSSFIT
2. PROFESSIONAL
ATHLETES GONE BROKE
3. COLLEGE ATHLETES
DONE WITH COLLEGE
SPORTS
4. ATHLETES HAVE A
BUILT-IN FOLLOWING
Over 10K locations.
CrossFit Games viewer-
ship increases on ESPN
every year.
80% of professional
NFL players go broke.*
Thousands of college
students finish each year
without a clear path to use
their abilities.
Fitness culture is one of the
biggest draws on Instagram.
Successful brands on the
platform convert traffic to
their websites and products.
* SURVEY TAKEN FROM FORBES MAGAZINE

5. $667 Billion
Approx. 6.5%
increase each
year until
2020
Market Size
Over the past ten years, the average amount of
people caring about their health has increased.
Bottom Line: More opportunities in health and
wellness.
2015
1 Trillion
2020
www.thetoolkit.work

6. Our Process
We build the framework of their
brand, formulate organic
strategies outreach then monetize
their products and services.
We then promote them through online
marketing, adjusting output based
on feedback from their audience and
connections.
We ask the athletes about
their story and unique voice.
www.toolkit.work

7. PRODUCTDetails:
BUILD
PLATFORM TO
CONNECT WITH
AUDIENCE
SHARE GREAT
CONTENT
DETERMINE
UNIQUE
PERSONAL BRAND

8. WE CHARGE $1.2K PER TOOLKIT.
WE OFFER ADD ON SERVICES
Add On
Services
$1.2K
Toolkit
BUSINESS MODEL
THE TOOLKIT ISN'T JUST A PRODUCT. IT'S
LAUNCHING A CAREER.
Average Campaign
1 Ea Quarter

9. MARKET ADOPTION
EVENTS
Event each Quarter
- Strong Summit
- Mash Specatular
The Lifting Fix
Underground
Strength
Mash Elite
Setting up potential
seminars to bring
awareness to
athletes at the
professional and
amateur level.
PROPOSED
PARTNERSHIPS
THE TOOLBOX
SPEAKER SERIES
PARTNERS IN THE FITNESS INDUSTRY

10. COMPETITION
Competition in this space is fragmented, and no service has created a plan marketed directly
to help athletes alone. There are agents that provide gateways for sponsorship deals and
agencies do the same. But those are expensive options only for the most popular athletes and
ones that have money to afford that.
EXPENSIVE & INEFFECTIVE
MEDIA AGENCIES
SPORTS AGENTS
IN-PERSON
NETWORKING

11. C O M P E T I T I V E A D V A N T A G E
1 S T T O
M A R K E T
B R A N D
I N C E N T I V E S
C O L L A B E R A T I O N S
E A S Y T O U S E
First concise service tailored for athletes to
create a brand.
Established brands committed to connect to
the Toolkit, such as the CFO of Caffeine and
Kilos.
The product is easy to understand for athletes
that need a plan.
The toolkit is created by a writer formerly of
ESPN and with extensive experience from a USA
Weightlifter and medical staff member.

12. Team
The team is led by two amazing individuals who
have years of experience in the industry.
Doc Williams
Co-Founder and
CEO
Danny Lehr
Co-Founder and
Brand Ambassador
www.toolkit.work

13. 1ST QTR OBJECTIVES
Increase awareness of the brand, such
as podcast interviews with Barbell Life and
Sweat Rx Radio.
Create a workshop addressing How to
Launch a Sell Out Seminar at events that
align with vision of the company such as
The Mash Spectacular.
Launch Toolbox $20 Workshops (50% Goes
to event).

14. 2ND QTR OBJECTIVES
Create virtual summit, The Toolbox, to
create projects for athletes by thought-
leaders in the fitness industry each
quarter.
Create online course on the Creativelive
platform to help athlete entrepreneurs
start an online business organically
(connect with Barbell Business, Kelly
Starrett and Lewis Howes).
Increase online following by 200% by the
end of the second quarter.

15. Turning your
athletic skill into a
career.
We provide a framework on
how monetize the athlete's
talent, experience and
unique voice.
Easy to Use
Creating Valuable Content
Connection to the Target Audience
Made to find your destination.
The Toolkit