This document provides examples of best practices in social/digital media, TV, and press partnerships for The Body Shop and Maybelline New York brands. It includes links to YouTube videos showing The Body Shop's social media launch campaign for White Musk Libertine and a presentation to UK media. For Maybelline, it outlines its global brand building approach through 360 campaigns including the #1 mascara TV trailer, out-of-home creative plans with Vogue, and press partnerships with Cosmopolitan and Elle magazines.

1. THE BODY SHOP GLOBAL
SOCIAL /DIGITAL BEST
PRACTICE

2. http://www.youtube.com/watch?v=7tgOaYdqYCo
MEDIA PARTNERSHIPS( SOCIAL/DIGITAL /PR)
The Body Shop White Musk Libertine Social Media launch campaign: see links below
http://www.youtube.com/watch?v=GgiKilf_SWg
http://www.youtube.com/watch?v=46_Uz8jSmHI
Alexandra Aivalioti presenting White Musk Libertine to the leading UK TV and Press : see link below
http://www.youtube.com/watch?v=7tgOaYdqYCo

3. MAYBELLINE NEW YORK
TV BEST PRACTICE

4. MEDIA (TV) PARTNERSHIPS : MAYBELLINE NEW YORK
(GLOBALLY AWARDED BEST PRACTICE)

14. MAYBELLINE NEW YORK
BRAND BUILDING BEST
PRACTICES

15. GLOBAL BRAND BUILDING: 360 APPROACH:MAYBELLINE NEW YORK

21. TV PRODUCTIONS
#1 MASCARA IN THE WORLD SOLD OUT TRAILER

24. POWERFUL OOH PLAN

26. CREATIVES- VOGUE

27. OOH PLAN

28. OOH PLAN

29. MAYBELLINE NEW YORK
PRESS PARTNERSHIPS BEST
PRACTICE

30. MEDIA (PRESS) PARTNERSHIPS: MAYBELLINE NEW YORK
COSMOPOLITAN ELLE