Workshop given to the Association of Funraising Professionals (June 2009)

1. BULL’S-EYE
BUILDING CORPORATE/NON-PROFIT RELATIONSHIPS THAT LAST
PARTNERS:

2. Bull’s-Eye
BUILDING CORPORATE/NON-PROFIT RELATIONSHIPS THAT LAST
Think Tank Presenters:
• Cindy Glick – Corporate Affairs Director, Just Born,
Incorporated
• Laurie Gostley-Hackett – Manager of Community
Relations and Philanthropy, Air Products
• Deborah Kipp, CFRE - Assistant Vice President,
Corporate, Foundation and Government Relations,
Muhlenberg College & Vice President, The Kipp Group, LLC
• You
PARTNERS:
2

3. “This economic crisis doesn’t represent
a cycle. It represents a reset.”
(Committee Encouraging Corporate Philanthropy, 2009)
PARTNERS:
3

4. In the current economic climate,
it is most important for companies to:
Refocus Contributions to Causes
56%
Central to Business Strategy
Refocus Contributions to Areas
21%
of Greatest Need
Fulfill Existing Philanthropic
19%
Commitments
Increase Overall Philanthropy 4%
(Committee Encouraging Corporate Philanthropy, 2009)
PARTNERS:
4

5. Stakeholders
• When considering a
change in a company’s Employees
51%
contribution – which Media
0%
constituencies most
influence their
decision? Customers
Government 29%
& Community
Leaders
8% Board &
Shareholders
12%
(Committee Encouraging Corporate Philanthropy, 2009)
PARTNERS:
5

6. Knowing Your Target
• Ready, Aim, Fire
Employee
Involvement
Community Business
Need Need
PARTNERS:
6

7. Collaborative Considerations
• Explore untapped non-cash corporate resources
• Seizing opportunities for increased efficiencies
• Inviting staff, customers, clients, government
representatives, and critics into a collaborative
dialog
(Committee Encouraging Corporate Philanthropy, 2009)
PARTNERS:
7

8. Collaboration Mapping Process
PARTNERS:
8

9. CREATIVELY LEVERAGING RESOURCES
NEEDS ASSETS
• Money • Expertise in staff
• Employee retention • Space
• New technology • Prizes – tickets
• Additional office space • Retired experts
• Employee training • Volunteers
• Staff for special projects • Speakers
• Strategic planning • Technology
PARTNERS:
9

10. Summary
In trying economic times companies and non-profits can:
• Donate products or services
• Contribute office space, meeting room facilities, printing services
• Renegotiate leases and vendor contracts such as with printing, shipping
on the non-profit’s behalf
• Offer sabbatical programs to share employees temporarily with partners
• Form a funders forum to examine and improve the plight of our
community
• Establish an endowed corporate foundation – allowing for consistent
giving in tough times
PARTNERS:
10

11. Reference
Committee Encouraging Corporate Philanthropy. (2009). Global leaders:
confronting a crucial decision, executive report February 2009. New York:
Author.
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11

12. Contact Information
Cindy Glick Deborah Kipp, CFRE
Corporate Affairs Director Assistant Vice President, Corporate,
Just Born, Incorporated Foundation & Government Relations
1300 Stefko Boulevard Muhlenberg College
Bethlehem, PA 18017 2400 Chew Street
610-867-7568 Allentown, PA 18014
Email: cglick@justborn.com 484-664-3223
Web: http://www.justborn.com Email: kipp@muhlenberg.edu
Web: http://www.muhlenberg.edu
Laurie Gostley-Hackett Vice President
Manager of Community Relations and Philanthropy The Kipp Group, LLC
Air Products 1246 Divot Drive
7201 Hamilton Boulevard Shepherd Hills
Allentown, PA 18195-1501 Wescosville, PA 18106
610-481-6118 610-398-9733
Email: gostlelj@airproducts.com Email: kippgrp@ptd.net
Web: http://www.airproducts.com Web: http://kippgrp.homeip.net
PARTNERS:
12