McDonald's launched a social media campaign for its Monopoly promotion on Facebook in April 2010. The campaign aimed to ensure security and scalability while encouraging user engagement through status updates and sharing. As a result, it attracted over 300,000 users, nearly 2.5 million page views, and 400,000 application visits.

1. ad:tech San FranciscoMcDonald’s Gets Social with Monopoly on FacebookApril 20104/27/10

2. Branded Gaming Inside FacebookObjectives:Bring one of the most recognizable promotions of all time onto a new platform (Facebook)Ensure security and scalability with millions of dollars at stakeEncourage sharing

3. Don’t Forget the StreamSolution:Encourage Status UpdatesGet into the News StreamReward Sharing

4. ResultsMore Than 300k usersNearly 2.5 million pageviews400k application visits6k fans allowed the app to updatetheir status

5. Questions?Kevin Barenblat, co-founder and CEOinfo@contextoptional.com| +1.415.738.7997