Customer management in used car businessThomas Dmoch
User generated content receives a special meaning in used car forums, blogs and social media platforms. Used car customers award a higher credibility to this sources than to advertising, brochures or sales talk. Sales expert Thomas Dmoch presents market research, best practices examples and factors for successful contact with used car customers whose purchase decision is mainly influenced by the judgment of other customers, i.e. eers from social media platforms.
Modern consumers have high-expectations. Unfortunately the majority of today's digital brand experiences leave much to be desired.
There are many commerce challenges to overcome, but by leveraging Adobe CQ and ElasticPath technology you can harness the power of commerce and it's data.
Customer management in used car businessThomas Dmoch
User generated content receives a special meaning in used car forums, blogs and social media platforms. Used car customers award a higher credibility to this sources than to advertising, brochures or sales talk. Sales expert Thomas Dmoch presents market research, best practices examples and factors for successful contact with used car customers whose purchase decision is mainly influenced by the judgment of other customers, i.e. eers from social media platforms.
Modern consumers have high-expectations. Unfortunately the majority of today's digital brand experiences leave much to be desired.
There are many commerce challenges to overcome, but by leveraging Adobe CQ and ElasticPath technology you can harness the power of commerce and it's data.
Executive Symposium: Achieving Hypergrowth Through B2B Digital StrategiesMirakl
Leading B2B organizations weigh in on the critical role of marketplaces and platforms in their hypergrowth and digital transformation strategy.
________________________________________________
Being a market leader means staying a step ahead of the rest. For industry giants Avnet and ABB, the future is digital. They’re owning the B2B digital transformation imperative, with innovative digital strategies that bring them closer to buyers and streamlines supply chains – all to offer the leading customer experience within their respective industries.
In this on-demand B2B Executive Symposium, hear MaryAnn Miller, Chief Administrative Officer at Avnet, Nishant Nishant, VP of Digital at Avnet, and Samer Shehadeh Global eCommerce & Innovation Director for ABB Electrification, in conversation with Joe Cicman, Sr. Analyst at Forrester, and discover how their businesses are transforming to stay at the head of the pack. You’ll learn:
- Why these industry giants are investing in a marketplace strategy now
- How to develop a leading digital transformation strategy of your own
- The secrets to effective change management in large organizations
EBE 2019- How to Succeed Internationally with new emerging Marketing Channels...E-Commerce Berlin EXPO
Nenad Cetkovic
COO Lengow
Cross-border e-commerce is becoming increasingly important: national markets are saturated; the geo-blocking regulation has once again put online delivery across borders at the center of attention. How can new emerging marketing channels improve cross-border strategies? What role do marketplaces and social media play in this?
Nenad Cetkovic is COO at Lengow and a web addict with over 15 years’ experience in the e-commerce sector. He is fascinated by new technologies and a board member and consultant for various start-ups in the Parisian Tech scene (NUMA, The Blockchain Group, Zenchef etc.).
Cardlytics at DRS: Reaching the Buyers You Really Want Digiday
Digiday workshop sponsored by Cardlytics. Card-Linked Marketing is a completely new media channel, providing advertisers the possibility of reaching exactly the consumers they want, at significant scale. For the first time, advertisers can fine-tune their marketing based actionable Big Data. Cardlytics will discuss the industry, practical factors for success, and case studies for making the most of this new and effective channel.
Speaker: Kasey Byrne, svp, marketing, Cardlytics
Online reviews have become extremely important for companies. They can help improve your businesses’ search engine ranking, as well as generate conversions. Today, 92% of consumers read online reviews (vs. 88% in 2014), and are more likely to click on your business listing if they see those golden stars. Consequently, online reviews generate more clicks from potential customers. Check out this post for more information on the importance of online reviews.
How ecommerce companies can do more with less shopping ad budget in 2020Jeff Deutsch
Marketers who depend on ecommerce for revenue have to do more than ever with limited budgets.
The best place to start increasing efficiency is improving customer experience with Shopping Ads.
Ecommerce companies can reduce Shopping Ad budgets by 48% while generating the same amount of revenue.
Research has indicated this in the past, and several cases from Longtail UX users below demonstrate this in practice.
Nearly Half of All Shopping Ad Spend Is Wasted
In online retail, a full 76% of paid search goes to Shopping Ads. However, studies have shown that nearly half that spend is wasted. One simple change may be all it takes to eliminate that waste: listing multiple products on the landing page that match the shopper’s search (rather than just one single product.)
Considering that 18% of all ecommerce ad spend goes to paid search, reducing that waste can lead to significant savings – around 6.8% of the total ad budget – for companies looking to tighten their belts.
Delivering Locally Relevant Advertising Across ScreensMichael Zarcone
It’s more important than ever for brands to uniquely connect with consumers in a targeted, personal way - regardless of where they are - if they want to make an impression through their digital marketing campaigns. It’s also never been easier. Learn how in our webinar, “Delivering Locally Relevant Advertising Across Screens.”
Elevate your customer experience with digital toolsJust On Line
In this presentation that took place in Athens Customer Experience Festival 2018, Arsenis Paschopoulos from Justonline.gr explains how online merchants and companies can take advantage of technologies like Artificial Intelligence, Chatbots, Augmented Reality, Localized Services, Phygital practices, to elevate their online (and not only) customer experience
Executive Symposium: Achieving Hypergrowth Through B2B Digital StrategiesMirakl
Leading B2B organizations weigh in on the critical role of marketplaces and platforms in their hypergrowth and digital transformation strategy.
________________________________________________
Being a market leader means staying a step ahead of the rest. For industry giants Avnet and ABB, the future is digital. They’re owning the B2B digital transformation imperative, with innovative digital strategies that bring them closer to buyers and streamlines supply chains – all to offer the leading customer experience within their respective industries.
In this on-demand B2B Executive Symposium, hear MaryAnn Miller, Chief Administrative Officer at Avnet, Nishant Nishant, VP of Digital at Avnet, and Samer Shehadeh Global eCommerce & Innovation Director for ABB Electrification, in conversation with Joe Cicman, Sr. Analyst at Forrester, and discover how their businesses are transforming to stay at the head of the pack. You’ll learn:
- Why these industry giants are investing in a marketplace strategy now
- How to develop a leading digital transformation strategy of your own
- The secrets to effective change management in large organizations
EBE 2019- How to Succeed Internationally with new emerging Marketing Channels...E-Commerce Berlin EXPO
Nenad Cetkovic
COO Lengow
Cross-border e-commerce is becoming increasingly important: national markets are saturated; the geo-blocking regulation has once again put online delivery across borders at the center of attention. How can new emerging marketing channels improve cross-border strategies? What role do marketplaces and social media play in this?
Nenad Cetkovic is COO at Lengow and a web addict with over 15 years’ experience in the e-commerce sector. He is fascinated by new technologies and a board member and consultant for various start-ups in the Parisian Tech scene (NUMA, The Blockchain Group, Zenchef etc.).
Cardlytics at DRS: Reaching the Buyers You Really Want Digiday
Digiday workshop sponsored by Cardlytics. Card-Linked Marketing is a completely new media channel, providing advertisers the possibility of reaching exactly the consumers they want, at significant scale. For the first time, advertisers can fine-tune their marketing based actionable Big Data. Cardlytics will discuss the industry, practical factors for success, and case studies for making the most of this new and effective channel.
Speaker: Kasey Byrne, svp, marketing, Cardlytics
Online reviews have become extremely important for companies. They can help improve your businesses’ search engine ranking, as well as generate conversions. Today, 92% of consumers read online reviews (vs. 88% in 2014), and are more likely to click on your business listing if they see those golden stars. Consequently, online reviews generate more clicks from potential customers. Check out this post for more information on the importance of online reviews.
How ecommerce companies can do more with less shopping ad budget in 2020Jeff Deutsch
Marketers who depend on ecommerce for revenue have to do more than ever with limited budgets.
The best place to start increasing efficiency is improving customer experience with Shopping Ads.
Ecommerce companies can reduce Shopping Ad budgets by 48% while generating the same amount of revenue.
Research has indicated this in the past, and several cases from Longtail UX users below demonstrate this in practice.
Nearly Half of All Shopping Ad Spend Is Wasted
In online retail, a full 76% of paid search goes to Shopping Ads. However, studies have shown that nearly half that spend is wasted. One simple change may be all it takes to eliminate that waste: listing multiple products on the landing page that match the shopper’s search (rather than just one single product.)
Considering that 18% of all ecommerce ad spend goes to paid search, reducing that waste can lead to significant savings – around 6.8% of the total ad budget – for companies looking to tighten their belts.
Delivering Locally Relevant Advertising Across ScreensMichael Zarcone
It’s more important than ever for brands to uniquely connect with consumers in a targeted, personal way - regardless of where they are - if they want to make an impression through their digital marketing campaigns. It’s also never been easier. Learn how in our webinar, “Delivering Locally Relevant Advertising Across Screens.”
Elevate your customer experience with digital toolsJust On Line
In this presentation that took place in Athens Customer Experience Festival 2018, Arsenis Paschopoulos from Justonline.gr explains how online merchants and companies can take advantage of technologies like Artificial Intelligence, Chatbots, Augmented Reality, Localized Services, Phygital practices, to elevate their online (and not only) customer experience
In this digital age, there are now more and more opportunities for faster, more profitable processes. No matter what your dealership role, Think Fast! will give you insights into how you can improve performance, increase profit and make your customers happier.
The last mile: The next battleground for businesses adapting to changing cons...Deloitte Canada
With online shopping in Canada poised to surge, the last mile is quickly becoming the next major opportunity for brand differentiation. From offering drive-through pick-up services to easy returns, it’s the perfect time to think big if you want to stand out.
Is your organization ready? View our presentation on the last mile to discover how improving the last mile, improves the customer experience.
This report is an in-depth look at how the global retail industry is impacted by mobile phones and social media. The report includes a variety of case studies and examples of how brands are adapting to the changing times.
IS20G11 - Turn Up the Volume! 3 Rockstar Tactics to Close More Deals with Co...Sean Bradley
Dealers that use ecommerce have a competitive advantage. 9 out of 10 shoppers are more likely to buy from a dealer that offers ecommerce. How can you fully capture this demand to increase your sales volume? Incorporate ecommerce into your BDC and sales processes. Attend this session to learn 3 proven tactics to close more deals with ecommerce.
Key Takeaways:
-Explore ways to upgrade your customer experience and win over today’s car buyers
-Discover how building ecommerce into your BDC and sales processes can boost profit per vehicle by $700
-Learn how to leverage ecommerce to close more deals
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
The ROI of Empowering Associates Through In-Store MobilityG3 Communications
Today’s consumers have more choices and more control than ever before. They will not tolerate less-than-stellar customer service, because they can reach into their pockets and check product reviews, prices and even purchase nearly any product in real time from an online retailer.
So what can retailers do to up their game when it comes to customer experience? By equipping store associates with mobile devices used to build relationships, not simply process transactions, retailers can have a significant impact on transaction size, conversions and even overall traffic, leading to incremental increases in sales.
In this upcoming webinar, Scott Pearson from Retaligent and Danya Rielly from Raymark will discuss the ways retailers can use mobile technology to improve store operations, boost associate productivity and empower every store associate to provide outstanding levels of customer service. Topics will include: clienteling, mobile POS and a focus on the ROI and competitive advantage that specialty retailers can attain by employing mobile clienteling.
The "Retailification" of the Car Rental IndustryCognizant
Rental cars are on the verge of becoming commodities. To overcome this issue, car rental companies can look to the best practices of the retail industry and use their own channels to offer customers a value-rich, rewarding and consistent experience at every touch point, supported by a "mobile first" omni-channel strategy.
#CNX14 - What the Winners are Doing: How Smart Brands Drive New and Repeat Sa...Salesforce Marketing Cloud
Serving has become the new selling and the key to selling more and creating genuine brand advocates is delivering a great customer experience at each stage of the customer lifecycle. See best-in-class examples of how innovative digital marketers are using data, content, and technology to deliver offers, information, and services that are personal, relevant, and timely. Join Joel Book from the ExactTarget Marketing Cloud as he shows you what the winners are doing to aid the customer’s product evaluation and purchase decision and provide great new user on-boarding and service after a purchase has been made.
Western Union's Journey to Customer LoyaltyChicago AMA
Jennifer Ramirez, VP, Global Customer Experience for Western Union presented "The Customer Journey: Owning the Moments that Matter" at Chicago AMA's Sunrise Executive Series breakfast January 22, 2015, in Chicago.
The Chicago AMA invites you to our annual Holiday Fundraiser as part of the Chicago AMA Gives Back program. The proceeds for this year’s fundraiser will go to UCAN to help Chicago area youth. Join us for appetizers, drinks, prizes, and holiday cheer as we celebrate 2014 while giving back to our local Chicago community.
Chicago AMA Gives Back Holiday CelebrationChicago AMA
The Chicago AMA invites you to our annual Holiday Fundraiser on December 9th as part of the Chicago AMA Gives Back program. The proceeds for this year’s fundraiser will go to UCAN to help Chicago area youth. Join us for appetizers, drinks, prizes, and holiday cheer as we celebrate 2014 while giving back to our local Chicago community. Register online at www.chicagoama.org.
Unleashing MarCom's Role In Strategy1_15_14Chicago AMA
Credibility, Visibility and Accountability Unleashing MarCom’s Role in Strategy Presentation presented by Rodrigo Sierra, CMO/SVP of American Medical Association to the American Marketing Association - Chicago Chapter at Sunrise Executive Series event held at Gibson's Bar 7 Steakhouse on January 15, 2014.
Data Driven Marketing by SimpleRelevanceChicago AMA
Learn how to overcome the biggest challenge with big data marketing: you aren't using your data to personalize your marketing communications. Use frequency optimization and advanced segmentation, using the information you already have!
AMA Momentum 2013 Solstice Mobile Innovation PresentationChicago AMA
Solstice's mission is to transform the way the world does
business through mobile. They provide
capabilities to allow larger corporations to embrace the
future, while providing a competitive advantage through
mobile technology, without introducing risk in their
existing environment. This presentation covers mobile-at-a-glance and in-depth.
Nonprofit SIG: Maximizing Volunteer ImpactChicago AMA
Activating Volunteers from Supporters to Advocates was presented by ESC at the Nonprofit SIG event on July 18, 2013. ESC is a nonprofit consulting resource strengthening other nonprofits and public agencies to serve their missions.
Nonprofit SIG - Finding, Training & Putting Talent to WorkChicago AMA
Activating Volunteers From Supporters to Advocates was presented by i.c. stars at the July 18, 2013 Nonprofit SIG event. Since 1999, i.c.stars has been identifying, training, and jump-starting technology careers for Chicago area low-income young adults who, although lacking access to education and employment, demonstrate extraordinary potential for success in the business world and for impact in their communities.
Nonprofit SIG presents World Sport ChicagoChicago AMA
This presentation on "Volunteer Management" was presented by World Sport Chicago at the July 18, 2013 Chicago AMA Nonprofit SIG event.
World Sport Chicago (WSC) is an independent 501c(3) non-profit organization that teaches positive values and leadership through sport. The organization acts on the belief that sport has the power to strengthen individuals, and in turn, Chicago’s communities. World Sport Chicago promotes programs and events as well as collaborates with several community partners, public agencies and Chicago’s professional sports teams to deliver impact and change.
Are you going to drown or prosper in the “post-data scarcity” world? Presented by Justin Massa, Founder & CEO, Food Genius at the September 9th Evening With Experts event held by the Chicago AMA at 1871.
L bartman cars.com cama sunrise presentation 5 22-13 (1)
1. Driving Innovation in Today’s
Changing Marketplace
Linda Bartman
Chief Marketing Officer, Cars.com
2. Cars.com Overview
• Visited by more than 12 million
car shoppers each
month, Cars.com is the leading
destination for online car
shoppers.
• We offer credible and easy-to-
understand information from
consumers and experts to help
buyers formulate opinions on
what to buy, where to buy and
how much to pay for a car.
11. Today’s Mobile Shopper
• Mobile is mainstream with
110 million smartphone users
in the U.S.
• 83% of mobile car shoppers
own a smartphone, and 28%
own a tablet
• More than 1/3 of car shoppers
felt that information attained
from mobile devices was an
essential factor in their
purchase
Source: comScore 2012; Mobile Web & App Usage for Automotive Shoppers, Nielsen/Cars.com
12. Mobile Shopper Trends Translate
to Cars.com
Mobile Cars.com traffic
has increased
year over year
Of Cars.com traffic comes
from a mobile device
41%
36%
27% less likely to send an email lead
12Source: Cars.com Omniture and Business Objects
16. Defining Our Data Strategy
Business
Intelligence
Data Licensing
Data for
Content
Development
17. Utilizing Content Marketing to
Overcome Attribution Challenges
Content
Marketing
Value
Attribution
and
Measurement
Online Branding
Digital Strategy
Mobile
Social Media
and Reputation
Management
Consumer
Journey
19. Changing the Value Discussion
Based on Today’s Shopper
Audience
Awareness
Consideration
Conversion
19
Today’s Value MetricsYesterday’s Value Metric
Direct Response
21. Create the Right Environment
for Your Clients
• How are you accounting for consumer behavior
changes in your industry?
• Are you managing the risks between your consumer
and B2B strategy?
• Are you utilizing data as effectively as possible to
prove your value?