Why marketing is changing and what you must do to survive
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a buyer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the product manager, we are experience makers and managers. The only thing that makes us relevant are the experience we provide. Everything else is just noise.
This is my final project for MBA marketing principles in PDF form , your comments are valuable to upgrade and improve it
Marketing plan for an existing product in the market of 1 year age and we need to boom the revenues of this product studying all the tactics and actions to be taken within the coming 2 years to boom the market share from 2 % to 10 % within 2 years time frame
Why marketing is changing and what you must do to survive
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a buyer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the product manager, we are experience makers and managers. The only thing that makes us relevant are the experience we provide. Everything else is just noise.
This is my final project for MBA marketing principles in PDF form , your comments are valuable to upgrade and improve it
Marketing plan for an existing product in the market of 1 year age and we need to boom the revenues of this product studying all the tactics and actions to be taken within the coming 2 years to boom the market share from 2 % to 10 % within 2 years time frame
A complete presentation on the company Pepsi and analysis of it from marketing point of view including a brief about the company's history and its competitors, SWOT Analysis, Segmentation, Targeting and Positioning and 4P's followed by recommendations at the end.
We can learn how the define our competitive market and the good point of putting the right positioning. Don't forget to spend time for analyze your competitor. Happy Learning!
A complete presentation on the company Pepsi and analysis of it from marketing point of view including a brief about the company's history and its competitors, SWOT Analysis, Segmentation, Targeting and Positioning and 4P's followed by recommendations at the end.
We can learn how the define our competitive market and the good point of putting the right positioning. Don't forget to spend time for analyze your competitor. Happy Learning!
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
3. 3
•Romania has a leading per capita consumption on CSDs and Colas across
Eastern Europe Region, reaching an 80% of LRBexW consumption. Also average
Romanian consumer drinks highest PC volume of Pepsi TM within EER.
•Pepsi has a very strong local relevance, having been considered social currency
in the past. First cola category product to enter the Romanian boarders. Still
high dependency on 2 packs : 0,5L and 2.5L.
•75% of the market is represented by switchers and repertoires, loyalty to
brands being very low.
•The category prices are higher than in most countries and pressured by low
affordability.
4. 4
ROMANIA – Unique Opportunity for Pepsi to capture share from
Switchers (80% of heavy cola users)
5. KEY MESSAGE
WHO
WHY
MORE for ME
along the DAY
1,25L 1,75L 2,25L 2 x 2,25L 2,75L
ME
TO FEEL ALIVE
MORE for
ME & YOU
US
TO FEEL INLOVE
MORE TASTY MOMENTS
AT HOME
WE
TO BELONG
MORE FRIENDS
WE
TO HAVE FUN
My time out
1L
Couples Time
1.5L
Couples Time/ Family Time
Lunch& Dinner
2.5LAS IS
2L /
2x2L
Competition
OCCASION MARKETING PLATFORM 2014
Reset and launch New PEPSI Pack Line-up as CONCEPTUALIZED RANGE
New Pepsi + 250 ML extra on pack specific communication
New PEP
SHOPPER DTS, ON THE GO OT & DTS, MED
SHOPPER
2,25L – DTS Med Shopper,
2x2,25L OT Med Shopper
DTS, HEAVY
SHOPPER
TO BE
9. 1. WHY:
CHALLENGE: CHANGE THE STANDARD IN THE COLA CATEGORY.
PREMISES:
•Current Pepsi SKUs don’t cover all the opportunities in terms of demand
moments across a day.
•The need for a stronger “Value for me” in order to differentiate.
•The opportunity to support the LIVE FOR NOW statement, a desire for MORE
of everything right NOW, both in terms of brand & package.
21. Why
Who
Mai mult pentru
mine toata ziua
EU
Mai mult pentru
amandoi
NOI DOI
Mai mult pentru
acasa
NOI
Mai mult pentru
petrecere
NOI
KVs addressing distinctive demand spaces throughout the day
28. 28
2x Finished Films test
Communication ResponseBranded Engagement
Will the ad
connect with the consumer and
leave a branded impression?
Does the ad effect brand
associations in the right way?
Do the brand associations
make it more desirable at key
decision moments?
Method
• Quantitative
• Link measurement + facial coding
• N=150
• Media target
29. Key Msg A
Key Msg A
Copy Testing
Dashboard
100%
83%
50%
33%
17%
0%
67%
100
83
50
33
17
0
67
COMMUNICATION
RESPONSE
BRANDED CUT-THROUGH
TOTAL
SPONTANEOUS
AIDED
Average
Weak Strong
Average
Weak Strong
Average
Weak Strong
83+0-16 17-32 33-49 67-8250-66CUT THROUGH, COMMUNICATION & RESPONSE: PERCENTILES VERSUS COUNTRY DATABASE
NOTE: US percentiles are based on top box measures. All other countries are mean scores.
OVERALLASSESSMENT
IDEAL
NOTE: STSL is a raw percentage, Average percentile
SAMPLE DEFINITION: N =
OBJECTIVE:
COMMUNICATION OBJECTIVE:
KEY MSG A:
COMMUNICATION
SHORT TERM
SALES LIKELIHOOD
KEY FINDINGS
Awareness Index
Branding
Enjoyment
Engagement
Adjusted Persuasion
New News
Relevance
Credibility
Differentiation
Appeal
Percentile
77
72
75
Norm:
55%
Very Strong
Pepsi - Romania
2.25 Friends Gathering
Finished film
February, 2014
ESTABLISHED/ LARGE
BRAND
150
Win on Colas category by succeeding a smooth conversion of the
switchers segment in a declining market and an insecure economical
context
With the new Pepsi SKU's with extra 250 ml, now I am on +
Percentile
95
94
59
70
Strong
Percentile
30
85
53
55
46
33
Weak
• The overall assessment of Friends gathering lays into the ideal scenario: both
short term sales likelihood and communication are strong.
• The high potential to cut through comes from the ad’s ability to involve consumers
into the story of the ad, while at the same time associating the communication to
Pepsi.
• The main message is well conveyed and drinkers see a plus in the extra quantity
offer.
• Given the overall evaluation of the ad, the recommendation is “Progress to air”
Strong
85%
30. Key Msg A
Key Msg A
Copy Testing
Dashboard
100%
83%
50%
33%
17%
0%
67%
100
83
50
33
17
0
67
COMMUNICATION
RESPONSE
BRANDED CUT-THROUGH
TOTAL
SPONTANEOUS
AIDED
Average
Weak Strong
Average
Weak Strong
Average
Weak Strong
83+0-16 17-32 33-49 67-8250-66CUT THROUGH, COMMUNICATION & RESPONSE: PERCENTILES VERSUS COUNTRY DATABASE
NOTE: US percentiles are based on top box measures. All other countries are mean scores.
OVERALLASSESSMENT
IDEAL
NOTE: STSL is a raw percentage, Average percentile
SAMPLE DEFINITION: N =
OBJECTIVE:
COMMUNICATION OBJECTIVE:
KEY MSG A:
COMMUNICATION
SHORT TERM
SALES LIKELIHOOD
KEY FINDINGS
Awareness Index
Branding
Enjoyment
Engagement
Adjusted Persuasion
New News
Relevance
Credibility
Differentiation
Appeal
Percentile
62
38
50Norm:
55%
Above Average
Pepsi - Romania
2.75 Party
Finished film
February, 2014
ESTABLISHED/ LARGE
BRAND
150
Win on Colas category by succeeding a smooth conversion of the
switchers segment in a declining market and an insecure economical
context
With the new Pepsi SKU's with extra 250 ml, now I am on +
Strong
Percentile
92
75
80
85
Average
Percentile
30
92
58
49
45
28
Weak
82%
• The ad “Party” has a good potential to generate short term sales. This comes
mainly from the ad’s high potential to generate branded memorability. Consumers
like seeing the ad, get involved emotionally and moreover remember that it is for
Pepsi.
• The message “With the new Pepsi SKU's with extra 250 ml, now I am on +” is
delivered averagely. The good news is that consumers mention spontaneously
the extra quantity to a high extent. Remembering the extra 250 ml is visible by the
high perception of novelty too.
• Considering the overall evaluation of this ad, the recommendation is “Progress
to air”
31. Extend the reach of the commercials by using Shazam as a
“second screen” companion
Using Shazam Technology on all 4 TV commercials we give our young target the
opportunity to listen and download on their mobiles the full version of the TV
soundtrack “Esti pe plus” composed by Marius Moga - the famous Romanian
producer.
32. Online campaign to maximize the TV campaign for young
target
Youtube views 1.75L –
531.474. It was the
main focus TVC as it was
launched in the second
wave with the online
media campaign.
Shazam tags – 2097
.Mixed Media plan to maximize Pepsi PE
+ TVCs reach within high affinitive
touchpoints with the Shazam project and
Youtube.
+
50. Poster New Pack Line
50x70
ShelfTalkerPoleSign StopperWobbler
Ghid de Executie
New Pack Line
(Brosura) Calendar Embosat
Poster New Pack Line
70x100
Poster Pepsi 2.75L 50x70
POSM Pepsi New Pack Line TT
56. PEPSI +250 ml Marketing Plan Q1/Q2 2014
JANUARY ‘14 FEBRUARY ’14 MARCH ‘14 APRIL’14
DECLARE
1
ENGAGE
TV
OOH
TRANSIT
ON LINE
PR
IN STORE
ACTIVATION
POSM
PLACEMENTS
OUT STORE
2 POSMs/ DTS new guidline execution
DTS/OT new pack line placements
Hypermarkets activation (1.25l,
1.75L, 2x2.25L) / POSM’s
OT - Easter special
price
POSM’s (2x2.25L)
PR
Soft transition
to new packs
(DTS) 10th Jan
Radio
TVC 3200 GRPs 30” / Build fast reach in the first 2
weeks/Use customize TV planning for each TVC
Viral videos
TRANSIT: Top 5 CITIES
OOH High Traffic location Top 10 CITIES
– backlit campaign
57. Winning in all brand KPIS vs 2013 ( Brand I love + 3 pp, Daily Ritual : +2 pp)
FY 2013 Mar- April
2014
CONSUMPTION P4W Usage 40 41
Outcome Equities
Love Brand I love 22 25
Daily Ritual Is good for everyday 15 17
Primary Drivers
Social Lubricant
Is a drink that I have when I’m out with
my friends 29 31
Food Accompaniment Are drinks that go well with food 27 28
Worth/ Value Is worth what you pay for it 35 36
Lynchpin Equity
Great Taste Taste better than other brands 27 28
Refreshment Offers ultimate refreshment 19 20
AWARENESS KPI's
TOM 21 23
Spontaneous Awareness 78 84
Any Media Awareness 62 62
Pepsi sale out on upward trend P3M, showing early potential
for “pe+250ml”
Appeal to end consumers
Editor's Notes
EXECUTIONAL CONSIDERATIONS:
Main character: Sebi, the first guy from our gang. We can also see other friends showing impressed by his action.
EXECUTIONAL CONSIDERATIONS:
Ana, one of the girls from our gang, with her boyfriend.
EXECUTIONAL CONSIDERATIONS:
Cristina, the second girl from our gang, with her family.
EXECUTIONAL CONSIDERATIONS:
Alex, the second guy from the Pepsi gang, being carried out by his friends (Alex, Ana and Cristina are also part of the group) at a home anniversary.