Beauty Color Exhibition 2011 En


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Beauty Color, a black beauty fair. The Beauty Color fair will bring together various sections of afro-ethnic beauty and fashion at the FREYSSINET HALL to Paris from the 14nd -19th December 2011.

120 – 150 professionals from France and abroad will be present for a diverse program: workshops on hair and make-up, discussions on black beauty, fashion shows and other surprises. An event sure to attract beauty addicts eager to be at the forefront of such events.
Beauty Color hit your target audience, 90% female and over the best commercial period of the year.

Beauty Color give breadth to your brand, expand your awareness, know your products and your services!

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Beauty Color Exhibition 2011 En

  1. 1. Why choose BEAUTY COLOR?• Over the past 5 years, studies of the ethnic market in France have multiplied, whether they are conducted by marketing agencies or independent bodies. The market research is unanimous on one point: ethnic minorities, which represent around 17% of the French population, are the most promising targets. It has been shown, in a survey by LOréal for its subsidiary Softsheen Carson, that a black woman spends on average 9 times more on cosmetics than a Caucasian woman, which makes this a highly lucrative market (14.7 billion Euros).• With an estimated population of around 3 million, the black community in France, comprising Africans, Afro-Caribbeans (West Indian), French of African and mixed race origin, has spending habits that are attractive to a number of companies...Carole, Black up, Mac, Nivea, Ethnicia, Kanellia, Pierre-Yves Lila, Célianthe, Provost, St Algues...each one is trying to attract an ever-more demanding and affluent clientele. So the trend is towards ethnic groups, even if this isn’t always put into so many words, and it is to meet this need that BRG Expo, a subsidiary of Joël Garcia Organisation, an exhibition organiser for over 40 years, has appointed Marina MARVILLE as manager of this new exhibition dedicated to beauty and hairdressing.
  2. 2. What is BEAUTY COLOR?• BEAUTY COLOR is an event dedicated to beauty, including hair, skin, cosmetics and well-being. BEAUTY COLOR is an opportunity of launching a debate and creating a new market to meet the needs of people with black skin and hair that is Afro, curly or frizzy. There will be invaluable artistic and professional input from experts in female skin and hair care; apart from its mission to educate, the BEAUTY COLOR exhibition is a social event, where all the family can meet and find out about a wide range of products and services, from cosmetics to fashion designs, as well as the cultural aspect.• With an explosion in the market for ethnic cosmetics worldwide, as capital of glamour and fashion it is only fitting that Paris should host an event of this kind in 2011.
  3. 3. What the exhibition is aboutAfro, curly and frizzy hair will have pride of place during the BEAUTY COLOR exhibition, but therewill also be space for cosmetics, fashion and well-being. Every aspect of hair will be covered andprofessionals and consumers alike will be able to find answers to their questions on subjectssuch as the best techniques, care and products for their type of hair.Main aims of the BEAUTY COLOR exhibition: 1/ To inform and advise on the specific needs of Afro-curly hair and black skin. 2/ To promote beauty products aimed at ethnic groups. 3/ To encourage exchanges between professionals and individuals. 4/ To promote beauty and elegance. 5/ To find out about the latest trends.The exhibition will include:Exhibition/sales hall – Conferences/debates– Products – Hairstyling - Demonstrationsand a hairdressing contest – Fashion &Accessories – Catwalk shows – Shows –Films.
  4. 4. Programme4,000m² of exhibition/selling space. All aspects of beauty will be covered: makeup, jewellery, accessories,hair, products, services and much more.Skincare and cosmetic advice and services. Hair stylists and experts from France, Europe and the UnitedStates will be on hand to demonstrate their expertise, services and products.Hairstyle and product demonstrations.A hairstyling workshop where visitors can have their hair done at attractive rates.Unique workshops/conferences on topics connected with black beauty: experts will give talks and answerquestions from the public in a dedicated area attached to the exhibition.A major hairdressing competition open to professional stylists, braiding experts and locticians, wherehairdressing will be turned into an art. In partnership with BELLE NEGRESSE.A colourful fashion show showcasing not just hairstyles but also clothing, jewellery and accessories. VENUE La Halle Freyssinet, a fully equipped venue Situated in the heart of Paris, 50m from the Chevaleret metro station and bus routes. La Halle Freyssinet has hosted many exhibitions and fashion shows (SATIS, GMAC, TAF, SALON BROCANTE ET ANTIQUITES, NINA RICCI & LANVIN, etc.). Opposite Bercy and just behind the Grande Bibliothèque, La Halle Freyssinet is easily accessible, and has plenty of car parking spaces.
  5. 5. EXHIBITION SPACE....A galaxy of experts…BEAUTY AREAInstitute of beautyNutrition and healthNailsTattoosCOSMETICS AREAHair and body productsMakeupFASHION ACCESSORIES AREAJewelleryMale/female clothingCreationsLingerieHAIRDRESSING AREANatural hair-care productsSmoothing and de-frizzing productsDemonstrationsCONFERENCE SPACEWorkshops/conferences arranged around the theme of hair,skin, makeup and well-being.FILMS AND DEMONSTRATIONSHairstyle show, fashion parade, body painting, lace wigs,
  6. 6. VISITORS...Finding out…For this first exhibition, a crowd of around 30,000 visitors is expected. The BEAUTY COLOR exhibition is for anyone, members of the public, professionals or business people, interested in or developing ethnic products aimed at our audience. 80% of our audience are women aged between 18 and 40 looking forOur audience is largely drawn from the African, Caribbean information on their beauty regime and and mixed race community in France. Visitors come how to look after their hair and skin in from the Ile de France area and the provinces. particular. Professionals and consumers will be able to find answers to their questions, especially as regards the best techniques, care and products for their needs. Although women are the main target audience, there will also be something for the men at the exhibition, as they too want to know how to look their best. A galaxy of beauty experts, makeup workshops for black and mixed race women, ethnic hairstyles... talks on beauty, fashion shows and ‘surprise’ activities will all be expertly led over the 6 days.
  7. 7. ADVERTISING...Broad and diversifiedPosters / 8,000 (in shops, on the metro, in car parks).Brochures / 100,000.Radio / 400 assured spots.Emails + Newsletter / 100,000 selected contacts.Reduced price entry / 50,000 (distributed to hairdressing salons,shops, works councils, hairdressing colleges, etc.).Website www.beautycolor.frBlog (blogs with 50 influential bloggers).Online competitions.Air ticket to the Caribbean and Indian Ocean, lotteries, prizes tobe won (competitions that will attract visitors).Partnerships with the press and specialist websitesFemale interest, fashion, hair, well-being, etc.Street MarketingDistribution of flyers in strategic locations around Ile de France.Advertising campaign spread over 3 months.Press officer at your service.Press pack and statements: issuing information targeted atthe mainstream, specialist and professional press.Plentiful advertising material will be distributed all over France
  8. 8. PRATICAL INFORMATION...Key figures4 000m² of exhibition space6 days of exhibitions and showsOver 100 exhibitors and businesses from France and abroad80% female audience (average age between 18 and 40)5 areas of activity representedWorkshops arranged around the theme of hair, skin and beautyExperts from France and abroadPartners from France and abroadA fashion parade and show that will be truly memorableMore than 30,000 visitors expected.
  9. 9. CONTACT ORGANISERORGANISERThe professional organisation and marketing of this first event has been entrusted to BRG expo, a subsidiary of Joël Garcia Organisation.Joël Garcia Organisation has been organising exhibitions and events in the field of the arts for over 40 years (more than 300 exhibitions). Antiques at the Bastille, Grand Marché d’Art contemporain (modern art), old papers and books, Elysée Art, Design Elysée, etc.Find out more on our plans for 2011:BEAUTY COLORFrom 14 to 19 December 201MARCHE DE NOEL TROPICALFrom 7 to 11 December 2011www.mintexpo.comThe team at your service:Exhibitions and Marketing manager: Marina Marâ MARVILLETel: +33(0) 6 77 43 97 08Email: m.marville@brgexpo.comLogistic manager: Pierre VASSALTel: +33(0) 6 99 07 05 07Email: p.vassal@brgexpo.comCONTACTBRG Expo – 36 rue Rottembourg 75012 PARISTel: +33 (0) 1 43 46 10 86 Email: beautycolor@brgexpo.comWebsite: