The short project Presentation of the International Forum Cosmetics Ukraine 2017 will conducted on 1-2 of June 2017, Kiev, Ukraine

1. PROJECT
PRESENTATION
COSMETICS
UKRAINE 2017
ORGANIZER:
ASSOCIATION OF PERFUMERY
AND COSMETICS OF UKRAINE (APCU)

2. COSMETICS UKRAINE 2017
THE AUDIENCE:
ASSOCIATION OF PERFUMERY AND COSMETICS OF
UKRAINE IS A PLEASURE TO INVITE YOU TO TAKE PART
IN SECOND INTERNATIONAL FORUM COSMETICS
UKRAINE 2017, WHICH WILL BE CONDUCTED
12 OF JUNE 2017 IN KYIV, UKRAINE.
BY GEOGRAPHICAL POSITION: UKRAINE, EUROPE, USA,
CANADA, ASIA, CIS
BY INDUSTRY: PERSONAL CARE, HOUSEHOLD, CAR CARE

3. THE AUDIENCE:
COSMETICS UKRAINE 2017
INTERNATIONAL FORUM
WILL INCLUDE:
EXHIBITION OF RAW MATERIALS, PACKAGING AND EQUIPMENT
CONFERENCE
SCIENCE AND EDUCATION SECTION
THE BEST COSMETICS PRODUCTS AWARD: «QUALITY SIGN»
THE BEST START UP BUSINESS IDEA AWARD
GRANTS FOR YOUNG SCIENTISTS FOR THE BEST INNOVATION OR INVENTION

4. DUE TO THE COSMETICS UKRAINE 2016 INTERNATIONAL
FORUM WE HAVE SUCCESSFULLY CREATED FIRST
INTERNATIONAL B2B PLATFORM, ATTRACTED THE ATTENTION
OF EUROPE AND THE CIS, DONE BASIC STEP TO HIGHLIGHT
THE UKRAINE AMONG THE COUNTRIES PARTICIPANTS OF
THE EUROPEAN EASTERN PARTNERSHIP PROGRAM.

5. WHY COSMETICS UKRAINE INTERNATIONAL FORUM 2017
WILL BE AN EFFECTIVE BUSINESS PLATFORM AND
SUCCESSFUL BUSINESS PROJECT?
Ukraine is a Partner of
The Eastern Partnership (EaP):
Joint initiative involving the EU, which was based on a
commitment to the principles of international law and
fundamental values - democracy, the rule of law,
human rights and fundamental freedoms. It also
encompasses support for a market economy,
sustainable development, and good governance.

6. EASTERN PARTNER COUNTRIES:
ARMENIA
AZERBAIJAN
BELARUS
GEORGIA
MOLDOVA
UKRAINE
EUROPEAN UNION

7. The country’s strategic geographical situation between the EU and CIS countries
Significant progress in addressing technical barriers to trade, adoption of new legislation
(laws on technical regulations, standardization, metrology) and EU standards
Improving business environment trough reforms in 2014-2015
Developed non-banking finance
Competitive and well-educated labor force (high literacy rates)
Established private market for business development services (e.g. private incubators, consulting)
Quick adjustment in western regions (increase in exports)
ACCORDING TO ASSESSING THE IMPLEMENTATION OF
THE SMALL BUSINESS ACT FOR EUROPE UKRAINE HAS AN
OPPORTUNITY TO BECOME THE LEADER AMONG EASTERN
PARTNER COUNTRIES DUE TO SOME BENEFITS:

8. Successful implementation of the project in 2016
The dynamic development of the industry
Weak competitive environment: the lack of similar events in Ukraine and CIS
Strategic advantages of Ukraine among other CIS countries
KEY BENEFITS
COSMETICS UKRAINE
STRENGTHS
Forum has all chances to become primary industry platform for establishing international
business relations
Involving Foreign Direct Investment (FDI) in the cosmetic industry
Expanding of national production: facilitate search of new suppliers, partners, services
Platform for receiving new knowledge and awareness with best world practices
Increasing the level of Education, the potential for scientific research
OPPORTUNITIES

9. THE SUCCESS OF THE FIRST INTERNATIONAL FORUM
GAVE THE FOLLOWING BENEFITS:
STRENGTHS
With referring to business arrangements the successful implementation of the first year
of the Forum will increase the number of participants by 45% (compared with 2016)
Getting the practical experience and skills
Team Building
Establishment of business relations with partners
Elaborated database

10. THE DYNAMIC DEVELOPMENT OF THE INDUSTRY
STRENGTHS
COMPARED TO 2011 THE NUMBER OF NATIONAL MANUFACTURERS
IN COSMETIC INDUSTRY GREW BY 75% ACCORDING TO THE STATE
STATISTICS SERVICE OF UKRAINE
IN 2015, THE COSMETIC MARKET OF UKRAINE WAS UAH 30.6 BILLION
AND HAD THE POTENTIAL TO DEVELOP ON 21% IN MASSMARKET
SECTOR AND 7% IN THE PREMIUM SECTOR, ACCORDING TO
EUROMONITOR INTERNATIONAL

11. DISTRIBUTION SHIFTS REFLECTS
ECONOMIZING TREND
...DRUGSTOER
+53%
+77%
4% BATH AND SHOWER
4% COLOUR COSMETICS
3,8% SKIN CARE

12. RISING PRESENCE OF LOCAL PLAYERS
RETAIL VALUE SHARE
SKIN CARE
3%
4%
BAR SOAP
18%
19%
SUN CARE
26%
28%

13. STRATEGIC ADVANTAGES OF UKRAINE
STRENGTHS
Promote the Cosmetics Ukraine Project to become a platform for
establishment of business relations between European companies
and enterprises of the CIS in the cosmetic industry
The ability to involve to the project the audience of Eastern
Partnership countries: Azerbaijan, Armenia, Belarus, Georgia,
Moldova, Ukraine and Kazakhstan
Become an alternative to the similar events that are occurring
in the Russian Federation

14. WEAK COMPETITIVE ENVIRONMENT:
THE LACK OF SIMILAR PROJECTS
Similar projects World Trade Shows like
In-Cosmetics and Cosmoprof ordinary
conducts in Europe, Asia, and America,
but not in the CIS region.
According to the geopolitical situation of
the Russian Federation is no longer the
leading platform for CIS countries.

15. COSMETICS UKRAINE 2017 INVITES COMPANIES FOR
PARTICIPATION IN EXHIBITION OF RAW MATERIALS, PACKAGING
AND EQUIPMENT 2017 IN FOLLOWING SECTORS:
Ingredients for manufacturing of personal care and household products
Cosmetics packaging, components, and accessories
Manufacturing and filling equipment
Water treatment systems
Testing laboratories
Certification Centers
IT-solutions for cosmetics industry
Cosmetics contract to manufacture
EXHIBITION OF RAW MATERIALS,
PACKAGING AND EQUIPMENT

16. EXHIBITION OF RAW MATERIALS,
PACKAGING AND EQUIPMENT
WHY EXHIBIT COSMETICS UKRAINE 2017 FORUM?
Forum is an expert meeting of manufacturers and suppliers of
finished products, raw materials, components and packaging for
cosmetics, service providers for technologies, brand owners,
research and scientific laboratories, and co-packers.
This expert meeting is focused on innovation.
During this two-day event, you can meet your clients and
prospects without losing any time.
Exhibitors can choose the offer which includes meals and access
to the conferences.
The organization of the set-up is managed time efficiently.

17. WITH REFERRING TO RESULTS OF QUESTIONNAIRE SURVEY THE FIRST
YEAR OF FORUM CONDUCTING HAS SUCCESS AND WE COULD
ASSUME THE GROWTH OF THE NUMBER OF PARTICIPANT FOR 3540%
WE EXPECT THAT EXHIBITION WILL ATTRACT AROUND 100150
COMPANIES OF EXHIBITORS AND 2500 ATTENDEES
EXHIBITION OF RAW MATERIALS, PACKAGING, AND EQUIPMENT 2016
RECEIVED FAVORABLE RESPONSES FROM VISITORS, EXHIBITORS,
AND CONFERENCE’S PARTICIPANTS.
EXHIBITION OF RAW MATERIALS,
PACKAGING AND EQUIPMENT

18. IN 2017 WE HAVE A POINT TO EXPAND THE TOPICS
WITH DIFFERENTIATION ON SECTION:
ALSO, WE WILL HAVE CONFERENCE SCIENCE AND EDUCATION:
CONFERENCE
- Section of Regulation and Ingredients
- Section Green Cosmetics
- Section Marketing, Packaging, and Sales
- Section Analytics, Research, Trends
- Professional development for industry specialists
- International and Local Scholarships & Internships
- Business Coaching
- Innovations, presentation from young scientists

19. STATUS OF THE PARTNER OR THE SPONSOR OF THE FORUM OFFERS
UNPARALLELED ADVERTISING OPPORTUNITIES BEFORE, DURING, AND
AFTER THE EVENT. IT WILL ENSURE THAT YOUR COMPANY DISTINGUISHES
FROM THE OTHER PARTICIPANTS AND WILL ATTRACT POTENTIAL CUSTOMERS.
SPONSORSHIP OF THE FORUM IS ONE OF THE MOST EFFICIENT
MARKETING INSTRUMENTS FOR PRESENTING YOUR BUSINESS STRATEGY,
DEMONSTRATING MARKET LEADERSHIP POSITION, ATTRACTING STRATEGIC
BUSINESS PARTNERS, AS WELL AS FOR BUILDING TRUST IN
YOUR FIRM’S PRODUCTS.
SPONSORSHIP

20. VARIANTS:
SPONSORSHIP
SPONSORSHIP PACKAGE: A COMPLEX SOLUTION
SPONSORING OF INDIVIDUAL EVENTS OF THE FORUM
SPONSOR OF INFORMATIONAL AND HANDOUT MATERIALS

21. SPONSORSHIP
PRICE: 40 000 EURPACKAGE OF GENERAL SPONSOR
Access to project management the right to make adjustment of the Forum program
The exclusive right to place the logo and information about the sponsor in all printed and
electronic materials, photo walls, areas of advertising, LED screens
Sponsor Advertising on the exhibitions, which will be visited by organizing committee
of the Forum: LuxPack Monaco, Taropak Poland, In-Cosmetics Asia, PCHI China etc.
Stand in the area Exhibitions with maximum area (under the scheme) and the
appropriate design and area for negotiations (Sky box)
Access to all sections of the event
Organization of business meetings
Right to obtain intelligent materials of the Forum
Organization of business travels for representatives of the Sponsor

22. SPONSORSHIP
PRICE: 5 000 EURPACKAGE OF SPONSOR
Placement of the logo information about Sponsor in the printed and electronic materials ,
areas of advertising, LED screens, photo walls specified by agreement
Stand in the area Exhibitions with standard area (under the scheme) and the appropriate
design
Access to all sections of the event
Specially invented Program of Advertising, Social Advertising, PR and increasing of
business prestige of Sponsor

23. ASSOCIATION OF PERFUMERY
AND COSMETICS OF UKRAINE
+38044 5808008
info@cosmeticsukraine.org
www.cosmeticsukraine.org
CONTACTS OF
ORGANIZERS