An Open World

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This presentation is about the Open World in which we live these days. The first half of this presentation is about the technology and how it enables us to do beautiful things. I describe consumer trends, 4 principles of the open world. The second half is about theory and practice. What is the impact of these trends on the media and my job.

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An Open World

  1. 1. “An Open World” Jurriaan Bernson
  2. 2. Jurriaan Bernson
  3. 3. ME(dia)
  4. 4. TODAY
  5. 5. 6
  6. 6. 1 SCREENS … Always and everywhere
  7. 7. … And everyone 7
  8. 8. Relevant information anywhere 8
  9. 9. PEOPLE ARE CONNECTED… Experiences and opinions are shared directly 2
  10. 10. 10
  11. 11. … Experiences and opinions are shared 11
  12. 12. … Word of Mouth on Steroids 12 .  
  13. 13. …Naked worlds 13 .  
  14. 14. The consumer is DISTRACTED… Information overload… a short attention span 3
  15. 15. … Information overload. 3 15
  16. 16. … Has no time and a short attention span. 3 16
  17. 17. The consumer demands SIMPLICITY… Demands simple design and clarity… Efficiency of time and money 4
  18. 18. …Demands simple design and clarity. 4 18
  19. 19. … Efficiency of time and money. 4 19
  20. 20. The consumer is an INDIVIDUAL… A unique and personal user experience… Wants to determine and create 5
  21. 21. … A unique and personal experience 5 21
  22. 22. … Wants to determine and create 5   22
  23. 23. NO BARRIERS 6
  24. 24. Disruption of knowledge can give power 6 24
  25. 25. Disruption of knowledge can give power 6 25
  26. 26. Times are changing…
  27. 27. Turning point in History 27
  28. 28. 28
  29. 29. We live in an Open world 29
  30. 30. The Open WorldFour Priciples 30
  31. 31. Collaboration 29-11-12 © Sanoma Media 31
  32. 32. Transparency 29-11-12 © Sanoma Media 32
  33. 33. Sharing 29-11-12 © Sanoma Media 33
  34. 34. Empowerment 29-11-12 © Sanoma Media 34
  35. 35. Social Media is a tool/channel not an objective or goal 29-11-12 © Sanoma Media 35
  36. 36. Surfing the waves of Giants 29-11-12 © Sanoma Media 36
  37. 37. What we can learn from theory? 37  
  38. 38. 29-11-12 © Sanoma Media 38
  39. 39. 29-11-12 © Sanoma Media 39
  40. 40. 29-11-12 © Sanoma Media 40
  41. 41. Business 41  
  42. 42. Timeline NU.nl 42  
  43. 43. NU.nl #1 news website in the Netherlands NU.nl: Telegraaf: 37,2% reach 26,6% bereik Unique visitors: 5.178.984 Unique visitors: 3.703.252 AD.nl: NOS.nl: 21,6% reach 32,5% reach Unique visitors: 3.007.152 Unique visitors: 4.524.650 43  
  44. 44. NU.nl #1 news website in the Netherlands 44  
  45. 45. How is NU.nl made? 45  
  46. 46. 46
  47. 47. The only constant thing is change 47
  48. 48. Mobile usage us exploding 49  
  49. 49. Usage of NU.nl during normal day 50  
  50. 50. Different channels different content consumption NU.nl  presenta5e  2012   51  
  51. 51. NU.nl is big on mobile 52  
  52. 52. However… 53  
  53. 53. …things are changing 54  
  54. 54. Advertising spending vs Time spent NU.nl  presenta5e  2012   55  
  55. 55. Keith Weed, Unilever ‘mobile marketing’ en ‘content’. Dat zijn de hoofdzaken waarmee Weed de Unilever-merken de komende vijf jaar wil laten komen tot meer ‘consumer engagement’. 56  
  56. 56. How does Sanoma Media is using social media?-  Feedback & Customer service-  PR-  Validation of business objectives-  Innovation (generation of ideas) 57  
  57. 57. Feedback & Customer Service 58  
  58. 58. Feedback & Customer Service NU.nl  presenta5e  2012   59  
  59. 59. Innovation NU.nl  presenta5e  2012   60  
  60. 60. How does NU.nl using social media?-  Validation of objectives (assessment)-  Generation of ideas (innovation)-  Customer feedback (interaction)-  Gaining news (news source) -  Pictures, tweets, comments-  Distribution of news (as a channel)-  Building a fan base (Brand ambassadors)-  Collecting valuable data… 61  
  61. 61. Old iPad app 62  
  62. 62. New iPad app 63  
  63. 63. New: De Dag van NU 64  
  64. 64. New iPhone app 65  
  65. 65. #nieuwnu explanimation & feedback 66  
  66. 66. Distribution67   29-­‐11-­‐12          ©  Sanoma  Media  
  67. 67. Negative PR NU.nl  presenta5e  2012   68  
  68. 68. Interaction Trending  Topics:   -­‐  Landscape-­‐mode   -­‐  Design:  beau5ful!   -­‐  Slick  app   -­‐  A  bit  slow  (iPhone)   -­‐  Filters   -­‐  Needs  geQng  used  to   -­‐  At  last!  
  69. 69. “    News  is  becoming  a  shared  social  experience,  with  people  swapping  links  in  emails,  posting  on  social  networks,  ‘retweeting’  news  stories  and   ”haggling  over  the  meaning  of  events  in  discussion  threads.      (PEW  INTERNET  &  AMERICAN  LIFE  PROJECT,  2010)      
  70. 70. “”    There  is  not  something  like  an  information  overload,  it’s  Pilter  failure.      (CLAY  SHIRKEY,  2010)      
  71. 71. How do we use social media? NUjij   NUlive   NUfoto   72  
  72. 72. We are a filter in the cluttered world for our readers
  73. 73. NU.nl  presenta5e  2012   74  
  74. 74. How is a news article or story being created? 75  
  75. 75. Big news is important 78  
  76. 76. … News through social media is becomingincreasingly import
  77. 77. … News through social media is becomingincreasingly import
  78. 78. … News through social media is becomingincreasingly import
  79. 79. What to do with data? 82
  80. 80. Questions? 29-11-12 © Sanoma Media 83
  81. 81. Thank you for your attention! jurriaan@nu.nl @jurriaanbernson 84  

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