Video Marketing: Why video is more important today than ever
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Video Marketing: Why video is more important today than ever
- 1. WHY VIDEO IS MORE IMPORTANT TODAY THAN EVER
- 2. ©2016 Video SEO Pro, Inc. All Rights Reserved Video marketing is the use of video to promote a brand, product or service.
- 3. ©2016 Video SEO Pro, Inc. All Rights Reserved©2014 Video SEO Pro, Inc.
- 4. ©2016 Video SEO Pro, Inc. All Rights Reserved • Newspaper • Direct Mail • Trade Shows • Outdoor • Radio • Television • Website • Search Engine Optimization • Pay Per Click Ads • Social Media • Email Marketing • Blogging
- 5. ©2016 Video SEO Pro, Inc. All Rights Reserved 1. Complicated 2. Expensive 3. Time investment 4. Don’t need it
- 6. ©2016 Video SEO Pro, Inc. All Rights Reserved 1. Content Marketing
- 7. ©2016 Video SEO Pro, Inc. All Rights Reserved
- 8. ©2016 Video SEO Pro, Inc. All Rights Reserved
- 9. ©2016 Video SEO Pro, Inc. All Rights Reserved 1. Content Marketing 2. Search Engine Optimization
- 10. ©2016 Video SEO Pro, Inc. All Rights Reserved
- 11. ©2016 Video SEO Pro, Inc. All Rights Reserved
- 12. ©2016 Video SEO Pro, Inc. All Rights Reserved
- 13. ©2016 Video SEO Pro, Inc. All Rights Reserved
- 14. ©2016 Video SEO Pro, Inc. All Rights Reserved Of consumers are searching online before purchasing a local product or service
- 15. ©2016 Video SEO Pro, Inc. All Rights Reserved Of people never go past the 1st page of Google search results
- 16. ©2016 Video SEO Pro, Inc. All Rights Reserved 1. Content Marketing 2. Search Engine Optimization 3. Social Media
- 17. ©2016 Video SEO Pro, Inc. All Rights Reserved Video is the #1 form of content shared on Facebook.
- 18. ©2016 Video SEO Pro, Inc. All Rights Reserved 1. Content Marketing 2. Search Engine Optimization 3. Social Media 4. Brand Loyalty
- 19. ©2016 Video SEO Pro, Inc. All Rights Reserved
- 20. ©2016 Video SEO Pro, Inc. All Rights Reserved
- 21. ©2016 Video SEO Pro, Inc. All Rights Reserved 1. Trust
- 22. ©2016 Video SEO Pro, Inc. All Rights Reserved Testimonial videos
- 23. ©2016 Video SEO Pro, Inc. All Rights Reserved 1. Trust 2. Engagement
- 24. ©2016 Video SEO Pro, Inc. All Rights Reserved
- 25. ©2016 Video SEO Pro, Inc. All Rights Reserved
- 26. ©2016 Video SEO Pro, Inc. All Rights Reserved Studies show that by simply adding a video to your home page, DOUBLES the amount of time a visitor will stay.
- 27. ©2016 Video SEO Pro, Inc. All Rights Reserved More than 80% of visitors will stay to watch a short video.
- 28. ©2016 Video SEO Pro, Inc. All Rights Reserved 1. Trust 2. Engagement 3. Shareability
- 29. ©2016 Video SEO Pro, Inc. All Rights Reserved
- 30. ©2016 Video SEO Pro, Inc. All Rights Reserved 1. Trust 2. Engagement 3. Shareability 4. Visibility (SEO)
- 31. ©2016 Video SEO Pro, Inc. All Rights Reserved A webpage with a video is 53x more likely to appear on the 1st page of Google than one without.
- 32. ©2016 Video SEO Pro, Inc. All Rights Reserved We all know that Google is the #1 search engine in the world. What is #2?
- 33. ©2016 Video SEO Pro, Inc. All Rights Reserved
- 34. ©2016 Video SEO Pro, Inc. All Rights Reserved 1. Trust 2. Engagement 3. Shareability 4. Visibility (SEO) 5. Competition 6. Leverage
- 35. ©2016 Video SEO Pro, Inc. All Rights Reserved 1. 93% of marketers use video for marketing & sales 2. Video increases open rates by 19% and CTR by 65% 3. People stay an extra 2 minutes on a website with video 4. 52% of marketing pros state video provides the best ROI 5. Experts say video will make up 69% of Internet by 2017
- 36. ©2016 Video SEO Pro, Inc. All Rights Reserved How many of you are currently using video as part of your marketing strategy in 2016?
- 37. ©2016 Video SEO Pro, Inc. All Rights Reserved 1. Increase brand awareness and engagement 2. Promote products and services 3. Improve organic search results 4. Drive traffic to your website 5. Generate new leads 6. Educate prospects
- 38. ©2016 Video SEO Pro, Inc. All Rights Reserved 1. People trying to do it themselves
- 39. ©2016 Video SEO Pro, Inc. All Rights Reserved
- 40. ©2016 Video SEO Pro, Inc. All Rights Reserved 1. People trying to do it themselves 2. Shopping based on price only 3. No awareness of the importance of storytelling
- 41. ©2016 Video SEO Pro, Inc. All Rights Reserved
- 42. ©2016 Video SEO Pro, Inc. All Rights Reserved 1. People trying to do it themselves 2. Shopping based on price only 3. No awareness of the importance of storytelling 4. No business strategy behind video creation 5. No plan on how to leverage video
- 43. ©2016 Video SEO Pro, Inc. All Rights Reserved
- 44. ©2016 Video SEO Pro, Inc. All Rights Reserved 1. People trying to do it themselves 2. Shopping based on price only 3. No awareness of the importance of storytelling 4. No business strategy behind video creation 5. No plan on how to leverage video 6. Fail to embed it on the home page of website
- 45. ©2016 Video SEO Pro, Inc. All Rights Reserved • Define your business goals • Identify your current business issues and concerns • Storytelling • Video Distribution
- 46. ©2016 Video SEO Pro, Inc. All Rights Reserved • Company Branding Video • Customer Testimonials • Product/Service Videos • Sales Video • Special Event Video • Demo Video
- 47. ©2016 Video SEO Pro, Inc. All Rights Reserved • Create a YouTube channel and link it to your website
- 48. ©2016 Video SEO Pro, Inc. All Rights Reserved
- 49. ©2016 Video SEO Pro, Inc. All Rights Reserved • Create a YouTube channel and link it to your website • Embed your video on home page of your website
- 50. ©2016 Video SEO Pro, Inc. All Rights Reserved
- 51. ©2016 Video SEO Pro, Inc. All Rights Reserved • Create a YouTube channel and link it to your website • Embed your video on home page of your website • Share your videos through social media • Add video to your LinkedIn profile • Start creating your own video blog • Include video in your email marketing campaigns
- 52. ©2016 Video SEO Pro, Inc. All Rights Reserved • Experience level • Look at samples of their work • Storytelling abilities (emotional) • Speak with past clients • Understand what’s included • Is Content included
- 53. ©2016 Video SEO Pro, Inc. All Rights Reserved
- 54. ©2016 Video SEO Pro, Inc. All Rights Reserved©2014 Video SEO Pro, Inc.Copyright © 2015 Video SEO Pro, Inc.
- 55. ©2016 Video SEO Pro, Inc. All Rights Reserved David Vogel Contact Information: Phone: (914) 368-9600 (office) Email: david@myVideoSEOpro.com Website: http://www.myVideoSEOpro.com Facebook: http://www.facebook.com/VideoSEOPro
- 56. ©2016 Video SEO Pro, Inc. All Rights Reserved FREE Download Of Video Marketing Workbook
- 57. ©2016 Video SEO Pro, Inc. All Rights Reserved 1. Facebook & YouTube advertising 2. Personalized video 3. 360 degree video 4. VR video
- 58. ©2016 Video SEO Pro, Inc. All Rights Reserved Questions & Answers
- 59. ©2016 Video SEO Pro, Inc. All Rights Reserved
- 60. ©2016 Video SEO Pro, Inc. All Rights Reserved 117 Tripod ($25) Amazon Basics 60-Inch Lightweight Tripod with Bag
- 61. ©2016 Video SEO Pro, Inc. All Rights Reserved 117 iPad Mount ($50) Caddie Buddy iPad Mini Tripod Mount
- 62. ©2016 Video SEO Pro, Inc. All Rights Reserved 117 Microphone ($35) Audio-Technica ATR-3350 Lavalier
- 63. ©2016 Video SEO Pro, Inc. All Rights Reserved Video SEO Pro is a video marketing agency that provides professional quality video production, video search engine optimization and online video marketing strategies to businesses. With more than 45 years of combined film, TV and broadcast commercial experience, we help companies tell their story in a professional and engaging way, using video both as a lead generation tool and a conversion tool. We take the time to understand and learn about our clients and their business – not only what they do, but why they do what they do.
- 64. ©2016 Video SEO Pro, Inc. All Rights Reserved An email with “video” in the subject line has 2-3x more opens than one without.
Editor's Notes
- Good afternoon. I want to thank you for being here today. My name is David Vogel and today we are going to be talking about video marketing. We are going to be together for about 45 minutes. I have about 30 minutes of content to share with you today. I wanted to leave enough time to answer all of your questions. Please feel free to interrupt me at any point. You don’t have to wait until the end. All that I ask is that you raise your hand. My goal for today’s presentation is that you leave today with a better understanding on why video is important for your business, ideas on different ways you can leverage video and finally be able to start using it immediately for FREE! If you want a copy of today’s presentation, I am more than happy to share it with you.
- Customers want to make sure you are competent. That you have their best interests in mind. That you are going to do right by them. That you are going to solve their problem in a timely manner at a fair price.
- The growth of the internet has changed the game, forever.
- There are so many different marketing channels available.
- Let's talk about some of the misconceptions about video.
- Everybody is talking about content marketing these days. Creating and distributing valuable, relevant and consistent content is the best way attract potential clients and generate more business. As you know, content is king. And video is the king of content!
- Newly released footage of NFL player Rice attacking his fiance in an elevator has sparked an outcry over domestic abuse, privilege, and media ethics. His attack rendered his now wife, Janay Palmer, unconscious. The Ravens cut rice after this footage emerged.
- Today people don’t have the time or the patience to read, but most are willing to spend time watching videos. Today, video is the best content to use to reach and connect with potential clients. How about Michael Dubin of DollarShaveClub.com. In the first three months after the startup posted the clip on YouTube last March, it racked up 4.75 million views. In the first 48 hours after the video debuted on YouTube, over 12,000 people signed up for the service. Aside from some Google ads, they have used no other marketing.
- Search engine optimizing. Quick story for you. Please raise your hand if you are an entrepreneur or business owner. You will appreciate this story.
- So hand many of you have one of these? A website. So I use to own a digital signage company. It was a virtual business so I knew I had a to have a good looking website. I think I spent over $5,000 on my website.
- We wait for the phone to ring. But just because we have a beautiful website isn’t enough. You have to get found or no one is going to know you exist. Right?
- So one day my dad calls me and says, ”David, I did a search for your company on Google and I can’t find it”. I knew if my dad couldn’t find my website, then how were my potential customers going to find me. So long story short, I learned everything I could about search engine optimization. And I was able to optimize my website and got it to appear at the bottom of the 1st page of Google. But I noticed something else. Videos showing up in searches. So I decided to optimize the video and something amazing happened.
- My video got ranked on the 1st page of Google and it was the very 1st link on the page.
- Why is online important
- Why is getting found on the 1st page of Google important?
- Everybody is talking about content marketing these days, and for good reason. Creating and distributing valuable, relevant and consistent content is the best way attract potential clients and generate more business. As you know, content is king. And video is the king of content! Today people don’t have the time or the patience to read, but most are willing to spend time watching videos. Today, video is the best content to use to reach and connect with potential clients.
- Brand Loyalty
- Blendtec is known for its Will It Blend? viral marketing campaign, where Dickson blends different products, including iPods, iPhones, marbles, golf balls, remote controls and much more. As a result of the campaign, retail sales increased by over 700%
- In 2006 Gary Vaynerchuk started his daily video blog. Each show was watched by up to 90,000 viewers. Turned his fathers small store into one of the highest-grossing independently owned wine and liquor retailers in the nation, with about $45 million in annual revenue.
- We buy from people we know and trust. Customers want to make sure you are competent. That you have their best interests in mind. That you are going to do right by them. That you are going to solve their problem in a timely manner at a fair price.
- Customers want to make sure you are competent. That you have their best interests in mind. That you are going to do right by them. That you are going to solve their problem in a timely manner at a fair price.
- According to studies most users stay for less than 59 seconds. So, if you don’t capture the user’s attention in less than a minute, you’ve lost them. Nielsen Norman Group,
- Today people don’t have the time or the patience to read, but most are willing to spend time watching videos. Today, video is the best content to use to reach and connect with potential clients.
- On the other hand, by adding a video to your homepage you can double the amount of time a visitor will stay.
- Most people won’t stay to read text, but more than 80% of new visitors will stay to watch a short video.
- Customers want to make sure you are competent. That you have their best interests in mind. That you are going to do right by them. That you are going to solve their problem in a timely manner at a fair price.
- Share your video on Facebook, Twitter, Linkedin, Google+ or any other social media forum. Other people will share it and it will largely increase your views, which will increase your Google ranking.
- Customers want to make sure you are competent. That you have their best interests in mind. That you are going to do right by them. That you are going to solve their problem in a timely manner at a fair price.
- If you don’t have video you are missing out in getting found by the #2 search engine in the world. And guess what? Google owns YouTube.
- Many people ask us why they should use video, when the real question is why aren’t they using video? There are many statistics about video. Here are just a few of the most significant.
- Here are 5 mistakes people make about video. Everybody thinks video is easy. We all have a HD camera in our pocket. I am sure you can appreciate it isn’t the camera that makes a cinematographer or editing software that makes someone an editor. These are just tools. It comes down to the person using them.
- The problem is most people don’t know how much work goes into making a video or how much a video should cost. Many people see video as a commodity and simply shop based on price. As with any service each business is different and you want to find out what they include.
- I came across the quote the other day. Where? The internet of course. And there is no better medium than video for storytelling. 80% of our buying decision is emotional and we use the remaining 20% to justify our purchase intellectually. Just yesterday I hired a contractor to replace my air conditioning in my house.
- Here are 5 mistakes people make about video. Everybody thinks video is easy. We all have a HD camera in our pocket. I am sure you can appreciate it isn’t the camera that makes a cinematographer or editing software that makes someone an editor. These are just tools. It comes down to the person using them. Many people see video as a commodity and simply shop based on price. The problem is most people don’t know how much goes into making a video or how much a video should cost. There are 1 man production companies some good, some bad but they can’t do it all. You can find people who say they can do a video for $1,000 and people who say they can do a video for $10,000. Is the $10,000, 10x as good. Certainly could be possible. A potential client decided to shop based on price, found someone to do a video for $650. He figured if it was bad he would only be out $650. He just hired us last week. I hear all the time, everyone’s videos look the same. This may in fact be true. How many movies have you gone to and walked out and said that sucked. You are talking about movies where 10’s of millions of dollars were spent. And almost every time, you know what the issue is? Not the quality of the picture. I am sure the special effects were amazing. The soundtrack was unbelievable. Even the actors were top notch. It was the story. Not everyone can tell a great story. This happens to be where we excel. My business partner has over 25 years of documentary filmmaking experience. Many businesses are creating videos without a purpose or strategy behind it. Yeah, they want a video on their website because everyone is doing it but they don’t know what kind, how long or what story to tell. This is where we differ from almost everyone in the market. We take a strategic approach to provide our clients with results that address real business concerns and issues. Video can be used through multiple marketing channels. It can be used on your website, social media, email marketing, a sales tool, training, products, blogs and so much more. No longer is video a business expense but an investment.
- I came across the statement the other day. Where? The internet of course. And there is no better medium than video for storytelling. 80% of our buying decision is emotional and we use the remaining 20% to justify our purchase intellectually. Just yesterday I hired a contractor to replace my air conditioning in my house.
- Here are 5 mistakes people make about video. Everybody thinks video is easy. We all have a HD camera in our pocket. I am sure you can appreciate it isn’t the camera that makes a cinematographer or editing software that makes someone an editor. These are just tools. It comes down to the person using them. Many people see video as a commodity and simply shop based on price. The problem is most people don’t know how much goes into making a video or how much a video should cost. There are 1 man production companies some good, some bad but they can’t do it all. You can find people who say they can do a video for $1,000 and people who say they can do a video for $10,000. Is the $10,000, 10x as good. Certainly could be possible. A potential client decided to shop based on price, found someone to do a video for $650. He figured if it was bad he would only be out $650. He just hired us last week. I hear all the time, everyone’s videos look the same. This may in fact be true. How many movies have you gone to and walked out and said that sucked. You are talking about movies where 10’s of millions of dollars were spent. And almost every time, you know what the issue is? Not the quality of the picture. I am sure the special effects were amazing. The soundtrack was unbelievable. Even the actors were top notch. It was the story. Not everyone can tell a great story. This happens to be where we excel. My business partner has over 25 years of documentary filmmaking experience. Many businesses are creating videos without a purpose or strategy behind it. Yeah, they want a video on their website because everyone is doing it but they don’t know what kind, how long or what story to tell. This is where we differ from almost everyone in the market. We take a strategic approach to provide our clients with results that address real business concerns and issues. Video can be used through multiple marketing channels. It can be used on your website, social media, email marketing, a sales tool, training, products, blogs and so much more. No longer is video a business expense but an investment.
- Businesses have marketing plans, they have social media plans and now you have to have a video marketing plan. Define your business goals both short term and long term. Identify your business issues and concerns Find a story that your potential clients can relate to. Determine the best marketing channels to share that content.
- Company branding video helps establish relationship. Share Your Story. Explain WHO, WHAT and WHY. Customer Testimonail videos Help Establish Trust
- Company branding video helps establish relationship. Share Your Story. Explain WHO, WHAT and WHY. Customer Testimonail videos Help Establish Trust
- The first place you should have your video is embedded on your home page and not only that but at the top of the screen so people don’t have to scroll to find it. As we mentioned before, this will not only help engage viewers that come to your website and help convert them into customers, it will also improve the ranking of your website.
- Company branding video helps establish relationship. Share Your Story. Explain WHO, WHAT and WHY. Customer Testimonail videos Help Establish Trust
- The first place you should have your video is embedded on your home page and not only that but at the top of the screen so people don’t have to scroll to find it. As we mentioned before, this will not only help engage viewers that come to your website and help convert them into customers, it will also improve the ranking of your website.
- Company branding video helps establish relationship. Share Your Story. Explain WHO, WHAT and WHY. Customer Testimonail videos Help Establish Trust
- It isn’t just about making a video but the right video with the right message to address the right issue. If you invest in video, you need to use it as the powerful marketing tool it is. Otherwise you are wasting money. At Video SEO Pro, we take a strategic approach to video. We never make a video just to make video. We devise a video marketing strategy that will yield the best results for our clients. Company online efficiency analysis. In order to develop a strategy we need to understand a company’s current online presence. Do they have a website? When was it last updated? Is the site responsive? Is the website effective in communicating their message? Is there a blog and how is it being used. Are they already using video? If so, how are they performing. We also review existing marketing efforts. We find out what is working and what isn’t. Is social media being used? If so, which ones and how often. Are people finding you online? Have you invested in search engine optimization? What keywords are your customers using to find you?
- We are going to explore the different ways video can grow your business. The buzzword today is content marketing and one of the most engaging and effective forms of content is video. By a show of hands and raise your hands high how many entrepreneurs and business owners do we have here today? Fantastic.
- So this concludes my presentation. I hope I was able to provide value today. And that I was successful in giving you a good overview of video marketing and how powerful a tool it can be for your business.
- If you would like to find out more about our video production or video SEO services, or if I didn’t get to answer your question, please feel free to contact us. Here is my contact information. Before I open up to questions, I have a very brief survey for you all to fill out. I am always looking for ways to improve so please take the time and feel free to be brutally honest. I really enjoy doing this and the only way I can make the presentation better is by your feedback. OK. So who has a question?
- It isn’t just about making a video but the right video with the right message to address the right issue. If you invest in video, you need to use it as the powerful marketing tool it is. Otherwise you are wasting money. At Video SEO Pro, we take a strategic approach to video. We never make a video just to make video. We devise a video marketing strategy that will yield the best results for our clients. Company online efficiency analysis. In order to develop a strategy we need to understand a company’s current online presence. Do they have a website? When was it last updated? Is the site responsive? Is the website effective in communicating their message? Is there a blog and how is it being used. Are they already using video? If so, how are they performing. We also review existing marketing efforts. We find out what is working and what isn’t. Is social media being used? If so, which ones and how often. Are people finding you online? Have you invested in search engine optimization? What keywords are your customers using to find you?
- I am sure you have heard, read or seen somewhere that watching video online is taking off. However, what does that mean for your company or more specifically for your healthcare practice? Why is it so important to focus on video and actively pursue a video strategy for growing your business? The following stats and trends will help you understand the magnitude of the impact of video and the pace of market changes… Your customers dem
- Customer Service Personal Touch You are an Expert
- We are going to explore the different ways video can grow your business. The buzzword today is content marketing and one of the most engaging and effective forms of content is video. By a show of hands and raise your hands high how many entrepreneurs and business owners do we have here today? Fantastic.
- Everybody is talking about content marketing these days, and for good reason. Creating and distributing valuable, relevant and consistent content is the best way attract potential clients and generate more business. As you know, content is king. And video is the king of content! Today people don’t have the time or the patience to read, but most are willing to spend time watching videos. Today, video is the best content to use to reach and connect with potential clients.