SlideShare a Scribd company logo
Siping Roussin
Director of Global Digital Analytics, MetLife
Chris Young
Director of Financial Services Industry
Strategy, Adobe
John Mellor
VP, Business Development Strategy, Adobe
@MellorTime
SapientRazorfish just returned from Adobe Summit
2017, where our financial services experts and clients
found insights and inspiration for the coming year.
The annual conference focuses on Digital Marketing,
from Adobe’s latest offerings to the trends and
innovations connecting brands to their customers.
Financial Services were a hot topic at this year’s
event, with a dozen sessions on the industry, plus
mixers and a “Super Session.” Ultimately, the topics
on the minds of FS attendees were prevalent across
all tracks and industries: data, mobility, AI, and
personalization. But the three most important themes
this year were experience, experience, experience.
“’Intelligence is changing the world’ @parasnis #adobesummit #ai #cx”
Pam Moore
Founder & CEO, Marketing Nutz
@PamMktgNut
“#Blockchain disruption and #AI-driven #IoT among analysts’
top 10 predictions”
Tony Dunn
Chief Social Media Architect, VMware
@tony_dunn
“#AdobeSensei use case - selecting new stock images for a
bank website based on the age and gender of
the account holder. #AdobeSummit”
Geoff Snowman
@geoffsnowman
Insights from
Adobe Summit 2017
Customer Experience
“It’s time for the digital intervention. And time to focus on
simplification and redefining the customer experience.”
“Experience matters more than ever. The number one
priority for all companies should be optimizing
the customer experience.”
"We are not just marketers anymore. We are not just
stewards. We are ambassadors of experience."
“You need to treat analytics like a religion. Any project would not be successful
if we didn’t test our capabilities with analytic tools. It truly helps show
what success actually looks like.”
John Glinksi
Senior Digital Analyst, Vanguard
“In regulated industries, customer experience involves complex
communication paths, but customers still expect personalization #adobesummit”
Whitney Hoshaw
Oregon Community Credit Union
@whitneyt1
“74% of financial leaders focus on multichannel personalization
based on digital and CRM data, vs 34%
all leaders surveyed.”
Chris Young
Director of Financial Services Industry Strategy, Adobe
“#Blockchain will move into commerce / transactions and
disrupt many industries - educate thyself to prepare #adobesummit”
Mark Osborne
Digital Marketing Consultant
@re_mark_able
SapientRazorfish partners with financial services institutions to shift their focus to the customer and approach all facets
of digital transformation through that lens. We combine deep financial services expertise and experience-design chops
with data strategy, artificial intelligence, mobile-first design and more in order to innovate and deliver seamless
experiences for customers and employees alike.
Would you like to learn more about the insights and discussions from Adobe Summit 2017, or SapientRazorfish’s
transformation solutions for banks facing customer-driven disruption? Contact us today.
COPYRIGHT 2017 SAPIENTRAZORFISH
Personalization is high on the list of consumer expectations today. But it’s the total end-to-end customer
experience that made headlines at nearly every session of this year’s Summit. Today, banks, insurers, and
asset and wealth managers are just at the beginning of truly personalizing experiences as well as
connecting the physical and digital channels.
While we are still at the beginning of the AI marketing journey, the announcement of Adobe
Sensei—a unified AI and machine learning framework—puts it within reach of many brands, using
your data to create, target, personalize and push digital customer experiences. As marketing AI
continues to develop, FSIs will be able to target the right customer segments, at the right time, with
relatable content and personalized experience.
Data is another key piece of the personalization puzzle, and the highly regulated financial services
industry faces unique challenges when it comes to both capturing and using it—whether for
marketing purposes or to streamline internal operations.
Artificial Intelligence
Data

More Related Content

What's hot

Banking Technology Trends To Watch Out In 2018
Banking Technology Trends To Watch Out In 2018Banking Technology Trends To Watch Out In 2018
Banking Technology Trends To Watch Out In 2018
Biz2Credit Info Services
 
Why LinkedIn Is Going “All-In” with Content Marketing
Why LinkedIn Is Going “All-In” with Content MarketingWhy LinkedIn Is Going “All-In” with Content Marketing
Why LinkedIn Is Going “All-In” with Content Marketing
LinkedIn
 
AI - Over hyped and Under appreciated - DMAS - 30 June 2017
AI - Over hyped and  Under appreciated - DMAS - 30 June 2017AI - Over hyped and  Under appreciated - DMAS - 30 June 2017
AI - Over hyped and Under appreciated - DMAS - 30 June 2017
Ian Morrison
 
Verifeed open analytics_3min deck_071713_final
Verifeed open analytics_3min deck_071713_finalVerifeed open analytics_3min deck_071713_final
Verifeed open analytics_3min deck_071713_final
Open Analytics
 
James Norwood: Future of CMS
James Norwood: Future of CMSJames Norwood: Future of CMS
James Norwood: Future of CMS
webdagene
 
8 hottest digital marketing trends for 2017
8 hottest digital marketing trends for 20178 hottest digital marketing trends for 2017
8 hottest digital marketing trends for 2017
Kiran Mandrawadkar
 
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...
LinkedIn
 
Digital transformation trends
Digital transformation trendsDigital transformation trends
Digital transformation trends
Rishabh Software
 
Beyond the Buzz: How Sectors as Diverse as Logistics, Finance, Healthcare & M...
Beyond the Buzz: How Sectors as Diverse as Logistics, Finance, Healthcare & M...Beyond the Buzz: How Sectors as Diverse as Logistics, Finance, Healthcare & M...
Beyond the Buzz: How Sectors as Diverse as Logistics, Finance, Healthcare & M...
Leah Kinthaert
 
PixelCrayons - Impact of artificial intelligence on the travel and tourism in...
PixelCrayons - Impact of artificial intelligence on the travel and tourism in...PixelCrayons - Impact of artificial intelligence on the travel and tourism in...
PixelCrayons - Impact of artificial intelligence on the travel and tourism in...
Pixel Crayons
 
Email marketing predictions that matter!
Email marketing predictions that matter!Email marketing predictions that matter!
Email marketing predictions that matter!
Smart Insights
 
Artificial Intelligence Opportunities in Retail
Artificial Intelligence Opportunities in RetailArtificial Intelligence Opportunities in Retail
Artificial Intelligence Opportunities in Retail
Symphony RetailAI
 
Nitrobots an introduction to AI in Marketing
Nitrobots an  introduction to AI in MarketingNitrobots an  introduction to AI in Marketing
Nitrobots an introduction to AI in Marketing
iCumulus
 
THE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCE
THE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCETHE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCE
THE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCE
Ashish Mathur
 
Cross-Platform Measurement Master Class - Noah Makholwa, Nielsen South Africa
Cross-Platform Measurement Master Class - Noah Makholwa, Nielsen South AfricaCross-Platform Measurement Master Class - Noah Makholwa, Nielsen South Africa
Cross-Platform Measurement Master Class - Noah Makholwa, Nielsen South Africa
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
NCC Group - Beyond Web Performance Management
NCC Group - Beyond Web Performance Management NCC Group - Beyond Web Performance Management
NCC Group - Beyond Web Performance Management
Ken MacIntyre
 
B2P: The Rise of Business to People
B2P: The Rise of Business to PeopleB2P: The Rise of Business to People
B2P: The Rise of Business to People
G3 Communications
 
TOP 5 TECH TRENDS IN DIGITAL TRANSFORMATION
TOP 5 TECH TRENDS IN DIGITAL TRANSFORMATIONTOP 5 TECH TRENDS IN DIGITAL TRANSFORMATION
TOP 5 TECH TRENDS IN DIGITAL TRANSFORMATION
Muhammad Asad Saleem
 
Adyen
AdyenAdyen
Winning the New Digital Consumer with Hyper-Relevance
Winning the New Digital Consumer with Hyper-RelevanceWinning the New Digital Consumer with Hyper-Relevance
Winning the New Digital Consumer with Hyper-Relevance
Connected Futures
 

What's hot (20)

Banking Technology Trends To Watch Out In 2018
Banking Technology Trends To Watch Out In 2018Banking Technology Trends To Watch Out In 2018
Banking Technology Trends To Watch Out In 2018
 
Why LinkedIn Is Going “All-In” with Content Marketing
Why LinkedIn Is Going “All-In” with Content MarketingWhy LinkedIn Is Going “All-In” with Content Marketing
Why LinkedIn Is Going “All-In” with Content Marketing
 
AI - Over hyped and Under appreciated - DMAS - 30 June 2017
AI - Over hyped and  Under appreciated - DMAS - 30 June 2017AI - Over hyped and  Under appreciated - DMAS - 30 June 2017
AI - Over hyped and Under appreciated - DMAS - 30 June 2017
 
Verifeed open analytics_3min deck_071713_final
Verifeed open analytics_3min deck_071713_finalVerifeed open analytics_3min deck_071713_final
Verifeed open analytics_3min deck_071713_final
 
James Norwood: Future of CMS
James Norwood: Future of CMSJames Norwood: Future of CMS
James Norwood: Future of CMS
 
8 hottest digital marketing trends for 2017
8 hottest digital marketing trends for 20178 hottest digital marketing trends for 2017
8 hottest digital marketing trends for 2017
 
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...
 
Digital transformation trends
Digital transformation trendsDigital transformation trends
Digital transformation trends
 
Beyond the Buzz: How Sectors as Diverse as Logistics, Finance, Healthcare & M...
Beyond the Buzz: How Sectors as Diverse as Logistics, Finance, Healthcare & M...Beyond the Buzz: How Sectors as Diverse as Logistics, Finance, Healthcare & M...
Beyond the Buzz: How Sectors as Diverse as Logistics, Finance, Healthcare & M...
 
PixelCrayons - Impact of artificial intelligence on the travel and tourism in...
PixelCrayons - Impact of artificial intelligence on the travel and tourism in...PixelCrayons - Impact of artificial intelligence on the travel and tourism in...
PixelCrayons - Impact of artificial intelligence on the travel and tourism in...
 
Email marketing predictions that matter!
Email marketing predictions that matter!Email marketing predictions that matter!
Email marketing predictions that matter!
 
Artificial Intelligence Opportunities in Retail
Artificial Intelligence Opportunities in RetailArtificial Intelligence Opportunities in Retail
Artificial Intelligence Opportunities in Retail
 
Nitrobots an introduction to AI in Marketing
Nitrobots an  introduction to AI in MarketingNitrobots an  introduction to AI in Marketing
Nitrobots an introduction to AI in Marketing
 
THE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCE
THE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCETHE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCE
THE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCE
 
Cross-Platform Measurement Master Class - Noah Makholwa, Nielsen South Africa
Cross-Platform Measurement Master Class - Noah Makholwa, Nielsen South AfricaCross-Platform Measurement Master Class - Noah Makholwa, Nielsen South Africa
Cross-Platform Measurement Master Class - Noah Makholwa, Nielsen South Africa
 
NCC Group - Beyond Web Performance Management
NCC Group - Beyond Web Performance Management NCC Group - Beyond Web Performance Management
NCC Group - Beyond Web Performance Management
 
B2P: The Rise of Business to People
B2P: The Rise of Business to PeopleB2P: The Rise of Business to People
B2P: The Rise of Business to People
 
TOP 5 TECH TRENDS IN DIGITAL TRANSFORMATION
TOP 5 TECH TRENDS IN DIGITAL TRANSFORMATIONTOP 5 TECH TRENDS IN DIGITAL TRANSFORMATION
TOP 5 TECH TRENDS IN DIGITAL TRANSFORMATION
 
Adyen
AdyenAdyen
Adyen
 
Winning the New Digital Consumer with Hyper-Relevance
Winning the New Digital Consumer with Hyper-RelevanceWinning the New Digital Consumer with Hyper-Relevance
Winning the New Digital Consumer with Hyper-Relevance
 

Similar to Adobe Summit 2017 Highlights - #CXP, #AI + #Data

21 Digital Experience Trends to Act On In 2019
21 Digital Experience Trends to Act On In 201921 Digital Experience Trends to Act On In 2019
21 Digital Experience Trends to Act On In 2019
e-Spirit Inc
 
The 20 most innovative companies to watch 2019
The 20 most innovative companies to watch 2019The 20 most innovative companies to watch 2019
The 20 most innovative companies to watch 2019
Insights success media and technology pvt ltd
 
Digital Business Transformation | Strategy + Execution
Digital Business Transformation | Strategy + ExecutionDigital Business Transformation | Strategy + Execution
Digital Business Transformation | Strategy + Execution
feature[23]
 
Key trends in marketing.pdf
Key trends in marketing.pdfKey trends in marketing.pdf
Key trends in marketing.pdf
Kaarthiekheyan
 
Emotional AI for meaningful conversations with customers - Chatbot
Emotional AI for meaningful conversations with customers - ChatbotEmotional AI for meaningful conversations with customers - Chatbot
Emotional AI for meaningful conversations with customers - Chatbot
Omar Fogliadini
 
The 10 best enterprise CRM solution providers 2018
The 10 best enterprise CRM solution providers 2018The 10 best enterprise CRM solution providers 2018
The 10 best enterprise CRM solution providers 2018
Merry D'souza
 
MEBIS 2017: Next Generation Banking Analytics
MEBIS 2017: Next Generation Banking AnalyticsMEBIS 2017: Next Generation Banking Analytics
MEBIS 2017: Next Generation Banking Analytics
MDS ap
 
Using Data to Enable Human Conversations in Email
Using Data to Enable Human Conversations in EmailUsing Data to Enable Human Conversations in Email
Using Data to Enable Human Conversations in Email
MediaPost
 
Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...
Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...
Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...
Fabio Mittelstaedt
 
Emotional AI for meaningful conversations with customers
Emotional AI for meaningful conversations with customersEmotional AI for meaningful conversations with customers
Emotional AI for meaningful conversations with customers
Omar Fogliadini
 
Digital Marketing Trends 2017
Digital Marketing Trends 2017 Digital Marketing Trends 2017
Digital Marketing Trends 2017
World of Digits
 
The 10 most promising bi and analytics solution providers 2018
The 10 most promising bi and analytics solution providers 2018 The 10 most promising bi and analytics solution providers 2018
The 10 most promising bi and analytics solution providers 2018
Merry D'souza
 
Top Analysts Covering the Contact Center Industry
Top Analysts Covering the Contact Center IndustryTop Analysts Covering the Contact Center Industry
Top Analysts Covering the Contact Center Industry
Daniela Puzzo
 
Neodata roundtable final com
Neodata roundtable final comNeodata roundtable final com
Neodata roundtable final com
NeodataGroup2014
 
What's Next: The Holistic Content Studio
What's Next: The Holistic Content StudioWhat's Next: The Holistic Content Studio
What's Next: The Holistic Content Studio
Ogilvy Consulting
 
Infosys Consulting & Digital
Infosys Consulting & DigitalInfosys Consulting & Digital
Infosys Consulting & Digital
Mike Smith
 
Financial Marketing Trends for 2014: What You Really Need to Know
Financial Marketing Trends for 2014: What You Really Need to KnowFinancial Marketing Trends for 2014: What You Really Need to Know
Financial Marketing Trends for 2014: What You Really Need to Know
Bluespire Marketing
 
Building Your Agency's Digital Service Plan
Building Your Agency's Digital Service PlanBuilding Your Agency's Digital Service Plan
Building Your Agency's Digital Service Plan
Online Marketing Institute
 
An Executive's Guide to Reimagining the Enterprise in the Digital Age
An Executive's Guide to Reimagining the Enterprise in the Digital AgeAn Executive's Guide to Reimagining the Enterprise in the Digital Age
An Executive's Guide to Reimagining the Enterprise in the Digital Age
Armanino LLP
 
Insights success the 10 most innovative merchandising solution providers 13th...
Insights success the 10 most innovative merchandising solution providers 13th...Insights success the 10 most innovative merchandising solution providers 13th...
Insights success the 10 most innovative merchandising solution providers 13th...
Insights success media and technology pvt ltd
 

Similar to Adobe Summit 2017 Highlights - #CXP, #AI + #Data (20)

21 Digital Experience Trends to Act On In 2019
21 Digital Experience Trends to Act On In 201921 Digital Experience Trends to Act On In 2019
21 Digital Experience Trends to Act On In 2019
 
The 20 most innovative companies to watch 2019
The 20 most innovative companies to watch 2019The 20 most innovative companies to watch 2019
The 20 most innovative companies to watch 2019
 
Digital Business Transformation | Strategy + Execution
Digital Business Transformation | Strategy + ExecutionDigital Business Transformation | Strategy + Execution
Digital Business Transformation | Strategy + Execution
 
Key trends in marketing.pdf
Key trends in marketing.pdfKey trends in marketing.pdf
Key trends in marketing.pdf
 
Emotional AI for meaningful conversations with customers - Chatbot
Emotional AI for meaningful conversations with customers - ChatbotEmotional AI for meaningful conversations with customers - Chatbot
Emotional AI for meaningful conversations with customers - Chatbot
 
The 10 best enterprise CRM solution providers 2018
The 10 best enterprise CRM solution providers 2018The 10 best enterprise CRM solution providers 2018
The 10 best enterprise CRM solution providers 2018
 
MEBIS 2017: Next Generation Banking Analytics
MEBIS 2017: Next Generation Banking AnalyticsMEBIS 2017: Next Generation Banking Analytics
MEBIS 2017: Next Generation Banking Analytics
 
Using Data to Enable Human Conversations in Email
Using Data to Enable Human Conversations in EmailUsing Data to Enable Human Conversations in Email
Using Data to Enable Human Conversations in Email
 
Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...
Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...
Designing a Results Driven Digital Strategy: Customers and Corporations’ Digi...
 
Emotional AI for meaningful conversations with customers
Emotional AI for meaningful conversations with customersEmotional AI for meaningful conversations with customers
Emotional AI for meaningful conversations with customers
 
Digital Marketing Trends 2017
Digital Marketing Trends 2017 Digital Marketing Trends 2017
Digital Marketing Trends 2017
 
The 10 most promising bi and analytics solution providers 2018
The 10 most promising bi and analytics solution providers 2018 The 10 most promising bi and analytics solution providers 2018
The 10 most promising bi and analytics solution providers 2018
 
Top Analysts Covering the Contact Center Industry
Top Analysts Covering the Contact Center IndustryTop Analysts Covering the Contact Center Industry
Top Analysts Covering the Contact Center Industry
 
Neodata roundtable final com
Neodata roundtable final comNeodata roundtable final com
Neodata roundtable final com
 
What's Next: The Holistic Content Studio
What's Next: The Holistic Content StudioWhat's Next: The Holistic Content Studio
What's Next: The Holistic Content Studio
 
Infosys Consulting & Digital
Infosys Consulting & DigitalInfosys Consulting & Digital
Infosys Consulting & Digital
 
Financial Marketing Trends for 2014: What You Really Need to Know
Financial Marketing Trends for 2014: What You Really Need to KnowFinancial Marketing Trends for 2014: What You Really Need to Know
Financial Marketing Trends for 2014: What You Really Need to Know
 
Building Your Agency's Digital Service Plan
Building Your Agency's Digital Service PlanBuilding Your Agency's Digital Service Plan
Building Your Agency's Digital Service Plan
 
An Executive's Guide to Reimagining the Enterprise in the Digital Age
An Executive's Guide to Reimagining the Enterprise in the Digital AgeAn Executive's Guide to Reimagining the Enterprise in the Digital Age
An Executive's Guide to Reimagining the Enterprise in the Digital Age
 
Insights success the 10 most innovative merchandising solution providers 13th...
Insights success the 10 most innovative merchandising solution providers 13th...Insights success the 10 most innovative merchandising solution providers 13th...
Insights success the 10 most innovative merchandising solution providers 13th...
 

More from Alec Coughlin

"Going to the Cloud" personifies "Smarter, Faster, Cheaper" + enables CMOs to...
"Going to the Cloud" personifies "Smarter, Faster, Cheaper" + enables CMOs to..."Going to the Cloud" personifies "Smarter, Faster, Cheaper" + enables CMOs to...
"Going to the Cloud" personifies "Smarter, Faster, Cheaper" + enables CMOs to...
Alec Coughlin
 
What is an api, why should you care + the curse of knowledge
What is an api, why should you care + the curse of knowledgeWhat is an api, why should you care + the curse of knowledge
What is an api, why should you care + the curse of knowledge
Alec Coughlin
 
Money 2020 Top 10 Key Takeaways
Money 2020 Top 10 Key TakeawaysMoney 2020 Top 10 Key Takeaways
Money 2020 Top 10 Key Takeaways
Alec Coughlin
 
Robotic Process Automation (RPA)_Harvesting a Competitive Advantage
Robotic Process Automation (RPA)_Harvesting a Competitive AdvantageRobotic Process Automation (RPA)_Harvesting a Competitive Advantage
Robotic Process Automation (RPA)_Harvesting a Competitive Advantage
Alec Coughlin
 
CXFS 2018 top 3 takeaways
CXFS 2018 top 3 takeawaysCXFS 2018 top 3 takeaways
CXFS 2018 top 3 takeaways
Alec Coughlin
 
Why should you care about CX? Top 3 reasons
Why should you care about CX? Top 3 reasonsWhy should you care about CX? Top 3 reasons
Why should you care about CX? Top 3 reasons
Alec Coughlin
 
Demystifying AI via Top 10 Key Takeaways of "Unscaled" by Hemant Taneja
Demystifying AI via Top 10 Key Takeaways of "Unscaled" by Hemant Taneja Demystifying AI via Top 10 Key Takeaways of "Unscaled" by Hemant Taneja
Demystifying AI via Top 10 Key Takeaways of "Unscaled" by Hemant Taneja
Alec Coughlin
 
"DigIn 2018" Top 5 Key Takeaways
"DigIn 2018" Top 5 Key Takeaways"DigIn 2018" Top 5 Key Takeaways
"DigIn 2018" Top 5 Key Takeaways
Alec Coughlin
 
SapientRazorfish: "Return on Experience"(RoX) Overview
SapientRazorfish: "Return on Experience"(RoX) OverviewSapientRazorfish: "Return on Experience"(RoX) Overview
SapientRazorfish: "Return on Experience"(RoX) Overview
Alec Coughlin
 

More from Alec Coughlin (9)

"Going to the Cloud" personifies "Smarter, Faster, Cheaper" + enables CMOs to...
"Going to the Cloud" personifies "Smarter, Faster, Cheaper" + enables CMOs to..."Going to the Cloud" personifies "Smarter, Faster, Cheaper" + enables CMOs to...
"Going to the Cloud" personifies "Smarter, Faster, Cheaper" + enables CMOs to...
 
What is an api, why should you care + the curse of knowledge
What is an api, why should you care + the curse of knowledgeWhat is an api, why should you care + the curse of knowledge
What is an api, why should you care + the curse of knowledge
 
Money 2020 Top 10 Key Takeaways
Money 2020 Top 10 Key TakeawaysMoney 2020 Top 10 Key Takeaways
Money 2020 Top 10 Key Takeaways
 
Robotic Process Automation (RPA)_Harvesting a Competitive Advantage
Robotic Process Automation (RPA)_Harvesting a Competitive AdvantageRobotic Process Automation (RPA)_Harvesting a Competitive Advantage
Robotic Process Automation (RPA)_Harvesting a Competitive Advantage
 
CXFS 2018 top 3 takeaways
CXFS 2018 top 3 takeawaysCXFS 2018 top 3 takeaways
CXFS 2018 top 3 takeaways
 
Why should you care about CX? Top 3 reasons
Why should you care about CX? Top 3 reasonsWhy should you care about CX? Top 3 reasons
Why should you care about CX? Top 3 reasons
 
Demystifying AI via Top 10 Key Takeaways of "Unscaled" by Hemant Taneja
Demystifying AI via Top 10 Key Takeaways of "Unscaled" by Hemant Taneja Demystifying AI via Top 10 Key Takeaways of "Unscaled" by Hemant Taneja
Demystifying AI via Top 10 Key Takeaways of "Unscaled" by Hemant Taneja
 
"DigIn 2018" Top 5 Key Takeaways
"DigIn 2018" Top 5 Key Takeaways"DigIn 2018" Top 5 Key Takeaways
"DigIn 2018" Top 5 Key Takeaways
 
SapientRazorfish: "Return on Experience"(RoX) Overview
SapientRazorfish: "Return on Experience"(RoX) OverviewSapientRazorfish: "Return on Experience"(RoX) Overview
SapientRazorfish: "Return on Experience"(RoX) Overview
 

Recently uploaded

Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
william charnock
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janudm24
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
 

Adobe Summit 2017 Highlights - #CXP, #AI + #Data

  • 1. Siping Roussin Director of Global Digital Analytics, MetLife Chris Young Director of Financial Services Industry Strategy, Adobe John Mellor VP, Business Development Strategy, Adobe @MellorTime SapientRazorfish just returned from Adobe Summit 2017, where our financial services experts and clients found insights and inspiration for the coming year. The annual conference focuses on Digital Marketing, from Adobe’s latest offerings to the trends and innovations connecting brands to their customers. Financial Services were a hot topic at this year’s event, with a dozen sessions on the industry, plus mixers and a “Super Session.” Ultimately, the topics on the minds of FS attendees were prevalent across all tracks and industries: data, mobility, AI, and personalization. But the three most important themes this year were experience, experience, experience. “’Intelligence is changing the world’ @parasnis #adobesummit #ai #cx” Pam Moore Founder & CEO, Marketing Nutz @PamMktgNut “#Blockchain disruption and #AI-driven #IoT among analysts’ top 10 predictions” Tony Dunn Chief Social Media Architect, VMware @tony_dunn “#AdobeSensei use case - selecting new stock images for a bank website based on the age and gender of the account holder. #AdobeSummit” Geoff Snowman @geoffsnowman Insights from Adobe Summit 2017 Customer Experience “It’s time for the digital intervention. And time to focus on simplification and redefining the customer experience.” “Experience matters more than ever. The number one priority for all companies should be optimizing the customer experience.” "We are not just marketers anymore. We are not just stewards. We are ambassadors of experience." “You need to treat analytics like a religion. Any project would not be successful if we didn’t test our capabilities with analytic tools. It truly helps show what success actually looks like.” John Glinksi Senior Digital Analyst, Vanguard “In regulated industries, customer experience involves complex communication paths, but customers still expect personalization #adobesummit” Whitney Hoshaw Oregon Community Credit Union @whitneyt1 “74% of financial leaders focus on multichannel personalization based on digital and CRM data, vs 34% all leaders surveyed.” Chris Young Director of Financial Services Industry Strategy, Adobe “#Blockchain will move into commerce / transactions and disrupt many industries - educate thyself to prepare #adobesummit” Mark Osborne Digital Marketing Consultant @re_mark_able SapientRazorfish partners with financial services institutions to shift their focus to the customer and approach all facets of digital transformation through that lens. We combine deep financial services expertise and experience-design chops with data strategy, artificial intelligence, mobile-first design and more in order to innovate and deliver seamless experiences for customers and employees alike. Would you like to learn more about the insights and discussions from Adobe Summit 2017, or SapientRazorfish’s transformation solutions for banks facing customer-driven disruption? Contact us today. COPYRIGHT 2017 SAPIENTRAZORFISH Personalization is high on the list of consumer expectations today. But it’s the total end-to-end customer experience that made headlines at nearly every session of this year’s Summit. Today, banks, insurers, and asset and wealth managers are just at the beginning of truly personalizing experiences as well as connecting the physical and digital channels. While we are still at the beginning of the AI marketing journey, the announcement of Adobe Sensei—a unified AI and machine learning framework—puts it within reach of many brands, using your data to create, target, personalize and push digital customer experiences. As marketing AI continues to develop, FSIs will be able to target the right customer segments, at the right time, with relatable content and personalized experience. Data is another key piece of the personalization puzzle, and the highly regulated financial services industry faces unique challenges when it comes to both capturing and using it—whether for marketing purposes or to streamline internal operations. Artificial Intelligence Data