The document summarizes the top 10 key takeaways from the Money 2020 conference held from October 21-24th in Las Vegas. It discusses transformational trends in digital business and challenges in financial services. The top takeaways focus on disrupting products/services, shifting from product selling to ongoing customer experiences, the importance of leadership's technology skills, and eroding trust in institutions. It also notes some topics that could have been covered more.

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© Copyright Publicis.Sapient | Confidential
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© Copyright Publicis.Sapient | Confidential
“Money 2020”:(
Top 10 Takeaways
10.25.18

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Purpose/Intent
The purpose of this recap is to highlight 10 key
takeaways from Money 2020 (OCT 21-24th) in Las
Vegas.
While there were many ideas, insights etc to pick
from, we picked these 10 as they really resonated
with the transformational trends and themes
associated with Digital Business Transformation at
the root of the challenges that excite us the most.
The key takeaway quotes are synthesized from our
collective experience and the tweet quotes are from
specific panels that tie back to each key takeaway.

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“Money
2020”
OCT 21-24 2018
Top 10 Key
Takeaways
“ A v e r a g e C M O t e n u r e i s 1 8 m o n t h s +
8 0 % o f C E O s s a y t h e y d o n ’ t t r u s t
t h e i r C M O ”
“ E n d o f ‘ B a n k i n g S e s s i o n s / P r o d u c t
S e l l i n g M i n d s e t ’ + b e g i n n i n g o f ‘ O n -
G o i n g , H u m a n I n t e r a c t i o n s / C X P
M i n d s e t ”
“ D i s r u p t y o u r p r o d u c t s + s e r v i c e s
o r s o m e o n e e l s e w i l l ”
” P e o p l e a r e 2 0 0 X m o r e
c o n v e r s a t i o n a l a n d 4 0 X m o r e l i k e l y
t o t a k e a c t i o n u s i n g v o i c e v s t e x t "
“ S c a l i n g i n v e s t m e n t s , i n n o v a t i o n
e t c . w i t h i n t h e c o n t e x t o f t h o s e
w i t h v s t h o s e w i t h o u t l e g a c y t e c h
i n f r a s t r u c t u r e i s a b i g d e a l ”
5
4
3
2
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“Money
2020”
OCT 21-24 2018
Top 10 Key
Takeaways
“ T h e d i g i t a l / t e c h / A I q u o t i e n t o f
y o u r C E O / C - S u i t e i s n ’ t a b i g d e a l ,
i t ’ s a M A S S I V E d e a l "
“ L e s s a b o u t H u m a n s v s M a c h i n e s +
m o r e a b o u t H u m a n s + M a c h i n e s ”
“ L o v e + t h e ‘ P o w e r o f 1 0 X ’ t o
m o v e f r o m A l p h a t o B e t a t o L a u n c h
t o S c a l e . ”
10
“ A c o u p l e t h i n g s m i s s i n g f r o m
M o n e y 2 0 2 0 ( C a v e a t : M o n e y 2 0 2 0
i s r e a l l y b i g , c o u l d n ’ t e x p e r i e n c e
e v e r y t h i n g ) ”
“ T r u s t + a u t h o r i t y i n i n s t i t u t i o n s i s
g e t t i n g p u m m e l e d a s t h e y ’ r e b e i n g
e v a l u a t e d b a s e d o n w h e t h e r w h a t
t h e y s a y a n d w h a t t h e y d o i s
c o n s i s t e n t w i t h t h e i r v a l u e s ”
9
8
7
6

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“ Di s r upt your
produ c t s +
s e r vi c e s or
s om e one e l s e
wi l l .”
1

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“ End of ‘Ba nk i ng
S e s s i ons / P roduc t
S e l l i ng M i nds et ’ +
Be gi nni ng of ‘O n-
G oi n g , H u m a n
Inte ra c t i ons / CXP
M i n d s et ’.”
2

7. 7
“Ave ra ge CM O
te n u re i s 18
m ont hs + 80% of
CEO s s ay t h ey
don’t t r u st t h e i r
CM O.”
3

8. 8
“ S ca l i ng
i nve st m e nt s ,
i n n ovat i on , etc .
wi t h i n t h e contex t
of t hos e wi t h vs
t hos e wi t hout
l e ga c y te c h n ol ogy
i nf ra st r u c t u re i s a
bi g de a l .”
4

9. 9
“ Pe opl e a re
200X m ore
conve rs at i on a l
+ 40X m ore
l i ke l y to ta ke
a c t i on u s i n g
voi c e vs . tex t .”
5

10. 10
“ Tr ust + a ut hor i t y
i n i n st i t u t i on s i s
gett i ng pum m e l e d
a s t h ey ’re b e i n g
eva l uate d ba s e d on
wh et h e r wh at t h ey
s ay + what t hey do
i s con s i ste nt wi t h
t he i r va l ue s .”
6

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“ Le s s a bout
H um a n s vs .
M a c h i n e s
+ m ore a b ou t
H um a n s +
M a c h i n e s .”
7

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“ Love + t he ‘Powe r
of 10X’ to m ove
f rom A l p h a to Beta
to La u n c h to
S ca l e .”
8

13. 13
“ T he di gi ta l / te c h/A I
quot i e nt of you r
CEO / C- S ui te i s n’t a
bi g de a l …i t ’s a
M A S S IV E d e a l .”
9

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“A coupl e t hi ngs we
wou l d h ave l i ke d to
have h e a rd m ore
a b ou t at M on ey
2020.”
( D i s c l a i m e r : M o n e y 2 0 2 0
i s r e a l l y b i g , c o u l d n ’ t
e x p e r i e n c e e v e r y t h i n g )
10
1 . G e t t h e d a t a y o u h a v e i n o r d e r
f i r s t b e f o r e g o i n g a f t e r
i n n o v a t i o n t h a t m i g h t c h e c k a
b o x b u t w o n ’ t h a v e a s m u c h
m e a n i n g f u l i m p a c t o n y o u r
b u s i n e s s
2 . S i g n i f i c a n t , l o w - h a n g i n g f r u i t
o p p o r t u n i t i e s t o m o d e r n i z e
C o m m e r c i a l B a n k i n g b u t s o m e
f o l k s m i g h t f e e l i t ’ s n o t a s
“ e x c i t i n g ” a s s o m e o f t h e o t h e r
c a t e g o r i e s

15. Alec Coughlin
Senior Director BD – Head of Financial Services
E: alec.coughlin@sapientrazorfish.com
T/IG: @Alec_Coughlin
C: 917.312.9598

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