Adobe’s latest mobile trends refresh for Q2 2017 is based on aggregated and anonymized consumer data from large company websites and includes 150 billion visits to or launches of 400 sites and apps since January 2015. Learn the latest mobile trends across industries, operating systems, connection types, and more.
Adobe Digital Economy Project -- September 2017Adobe
In the U.S., topline inflation is up across DPI categories for the first time in after five months of deflation (0.5% in the all-items index and 0.5% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.6%) and down for the all-items less grocery index (-2.2%).
In September, inflation was primarily in travel, consistent with the beginning of the holiday travel booking season: domestic flights are up 1.5% month-over-month, while domestic hotels are showing prices up 1.6%. On the retail side, tablets (2.8% MoM), apparel (1.1% MoM), and toys (1.1% MoM) showed the largest levels of inflation in September.
Deflation in September was concentrated in int’l flights (-4.0% MoM), televisions (-1.5% MoM), and appliances (-0.8%).
In grocery, inflation in September (0.4%) was driven by dairy products other than milk (other dairy products are showing 1.4% inflation MoM, ice cream at 0.9%), eggs (0.8%) and flour (0.7%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.1% MoM in August and up 3.0% year-over-year for the twelve months ending in September.
Inflation is widespread across the U.S. in September with 42 states showing inflation in September (or near-zero positive inflation) with only 9 states showing deflation month-over-month. Inflation in general is driven by price increases in hotels and flights.
Adobe Digital Insights explores countries and industries in its annual Best of the Best Report for Europe. The report explores overall traffic from smartphone and desktop devices, overall website engagement metrics and conversion metrics across devices. In addition, it provides the average performance for each country and industry, as well as a comparison of the Top 20% of performers, revealing benchmarking insights to marketers. The report also looks at how European consumers are using their devices, the major frustrations during mobile experiences, and even how many connected devices they own.
ADI's State Of Digital Advertising: Asia-PacificAdobe
Digital advertising costs continue to rise, according to a new study by Adobe Digital Insights. The report focuses on data from 250 billion visits to over 3,000 websites in the Asia-Pacific region, 3 billion video ad impressions in India, Japan, Australia, and South Korea, and 100 billion responses to paid searches from January 2014 to March 2017. In several countries, consumers spend less time on websites, making first seconds of engagement crucial for advertising effectiveness.
Adobe’s new Retail Industry Report for Q2 2017 is based on aggregated and anonymized consumer data from online retailer websites. It analyzes over 50+ billion visits since January 2015. Learn the latest trends for online retailers with some specific insights into the Consumer Electronics and Apparel sub-verticals.
ADI 2016 Japan & Asia-Pacific Best of the BestAdobe
Adobe Digital Insights explores countries and industries in its annual Best of the Best Report for Japan & Asia-Pacific. The report explores overall traffic from smartphone and desktop devices, overall website engagement metrics and conversion metrics across devices. In addition, it provides the average performance for each country and industry, as well as a comparison of the Top 20% of performers, revealing benchmarking insights to marketers.
This last quarter, defined by the holidays craze, saw voice assistant sales double and wireless chargers sales triple. Wireless headphones outsold wired ones for the first time. This last quarter's total revenue was 14.7% larger than Q4 last year for online retailers focused on Consumer Electronics.
ADI Media & Entertainment Generations Report -- 2017Adobe
Adobe’s latest Media and Entertainment Generations Report for 2017 is based on aggregated and anonymized consumer data from U.S. National News and Media and Entertainment websites. This report draws on 10+ billion website visits since January 2015, over 1 million social mentions, and findings from the 2017 U.S. Media and Entertainment survey which focused on consumer’s habits and behaviors related to the media industry.
Adobe Digital Economy Project -- September 2017Adobe
In the U.S., topline inflation is up across DPI categories for the first time in after five months of deflation (0.5% in the all-items index and 0.5% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.6%) and down for the all-items less grocery index (-2.2%).
In September, inflation was primarily in travel, consistent with the beginning of the holiday travel booking season: domestic flights are up 1.5% month-over-month, while domestic hotels are showing prices up 1.6%. On the retail side, tablets (2.8% MoM), apparel (1.1% MoM), and toys (1.1% MoM) showed the largest levels of inflation in September.
Deflation in September was concentrated in int’l flights (-4.0% MoM), televisions (-1.5% MoM), and appliances (-0.8%).
In grocery, inflation in September (0.4%) was driven by dairy products other than milk (other dairy products are showing 1.4% inflation MoM, ice cream at 0.9%), eggs (0.8%) and flour (0.7%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.1% MoM in August and up 3.0% year-over-year for the twelve months ending in September.
Inflation is widespread across the U.S. in September with 42 states showing inflation in September (or near-zero positive inflation) with only 9 states showing deflation month-over-month. Inflation in general is driven by price increases in hotels and flights.
Adobe Digital Insights explores countries and industries in its annual Best of the Best Report for Europe. The report explores overall traffic from smartphone and desktop devices, overall website engagement metrics and conversion metrics across devices. In addition, it provides the average performance for each country and industry, as well as a comparison of the Top 20% of performers, revealing benchmarking insights to marketers. The report also looks at how European consumers are using their devices, the major frustrations during mobile experiences, and even how many connected devices they own.
ADI's State Of Digital Advertising: Asia-PacificAdobe
Digital advertising costs continue to rise, according to a new study by Adobe Digital Insights. The report focuses on data from 250 billion visits to over 3,000 websites in the Asia-Pacific region, 3 billion video ad impressions in India, Japan, Australia, and South Korea, and 100 billion responses to paid searches from January 2014 to March 2017. In several countries, consumers spend less time on websites, making first seconds of engagement crucial for advertising effectiveness.
Adobe’s new Retail Industry Report for Q2 2017 is based on aggregated and anonymized consumer data from online retailer websites. It analyzes over 50+ billion visits since January 2015. Learn the latest trends for online retailers with some specific insights into the Consumer Electronics and Apparel sub-verticals.
ADI 2016 Japan & Asia-Pacific Best of the BestAdobe
Adobe Digital Insights explores countries and industries in its annual Best of the Best Report for Japan & Asia-Pacific. The report explores overall traffic from smartphone and desktop devices, overall website engagement metrics and conversion metrics across devices. In addition, it provides the average performance for each country and industry, as well as a comparison of the Top 20% of performers, revealing benchmarking insights to marketers.
This last quarter, defined by the holidays craze, saw voice assistant sales double and wireless chargers sales triple. Wireless headphones outsold wired ones for the first time. This last quarter's total revenue was 14.7% larger than Q4 last year for online retailers focused on Consumer Electronics.
ADI Media & Entertainment Generations Report -- 2017Adobe
Adobe’s latest Media and Entertainment Generations Report for 2017 is based on aggregated and anonymized consumer data from U.S. National News and Media and Entertainment websites. This report draws on 10+ billion website visits since January 2015, over 1 million social mentions, and findings from the 2017 U.S. Media and Entertainment survey which focused on consumer’s habits and behaviors related to the media industry.
For many people, getting a flat tire on the way to the dentist after having a fight with a significant other would constitute and very bad, terrible, horrible day. Filing taxes comes next, according to a new analysis by Adobe Digital Insights (ADI), which examined online financial- and tax-planning behaviors and perceptions. Consumers feel like the tax filing process remains difficult and mired in paper.
Digital technology is disrupting all industries, and health care is no exception. But new analysis by Adobe Digital Insights (ADI) has found that health care’s big opportunity could be as simple as marketing to consumers on their smartphones.
Adobe Digital Economy Project - February 2017Adobe
In February, Adobe’s Digital Price Index (DPI)—a one-of-a-kind analysis of real-time consumer spending based on 15 billion website visits and 2.2 million product sales—detected a third consecutive month of inflation across the U.S. And, for the first time in any analysis of U.S. inflation, Adobe leverages its unique dataset to analyze prices state-by-state for all 50 states plus D.C., creating an unprecedented view of how inflation impacts different regions, and why details like discounts and grocery prices matter deeply on a local level.
Adobe Digital Insight’s latest Travel Trends Report for 2017 draws from 16 billion visits to major U.S. travel, airline, hotel, car rentals, and online travel booking sites between January 2015 and March 2017. Spend by U.S. consumers for the summer travel season is expected to slow to 5.1% year-over-year growth (down -66% from last). Online bookings for flights are on par with last year, yet increased prices for both airfare and hotels cause a drag on sales. Consumers can still save by getting the best prices on domestic flights 125 days in advance, and hotels 33 days in advance.
In the U.S., topline inflation is down across DPI categories for the fifth month in a row (-0.1% in the all-items index and -0.3% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.7%) and down for the all-items less grocery index (-2.2%).
In August, deflation was primarily in travel, consistent with the end of the summer travel season: international flights are down -3.8% month-over-month, while domestic flights and hotels are showing prices down -3.4% and -2.2%, respectively. On the retail side, tablets (-2.5% MoM), computers (-1.1% MoM), and televisions (-1.1% MoM) showed the largest levels of deflation in August.
Adobe Digital Economy Project -- November 2017Adobe
In the U.S., topline inflation is down in November across DPI categories for the first time after two months of inflation (-0.9% in the all-items index and -1.1% in the all-items less grocery index). Prices are slightly up in the year-over-year in the all-items index (0.3%) and down for the all-items less grocery index (-1.1%).
In November, monthly deflation was driven by consumer products, consistent with the holiday shopping season: televisions (-9.4%), tablets (-6.9%), and appliances (-7.1%).
In the midst of the holiday travel booking season all flights showed 1.7% MoM inflation, while domestic flights increased 1.3% MoM. Consistent with typical travel patterns, international and domestic hotels showed month-over-month deflation (-1.1% and -4.6%, respectively).
In grocery, deflation in November (-0.5%) was driven by beverages materials including coffee and tea (-1.6%), ice cream and related products (-1.5%), fats and oils (-1.0%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.4% MoM in November resulting in a 3.8% year-over-year for the twelve months ending in November
Contrary to last month where almost all states showed inflation, all states in November showed deflation consistent with nationwide holiday discounts.
Adobe Digital Insights reveals its latest report, based on over 1.7 trillion visits to 16,000+ websites from January 2014 to January 2017, around the state of digital advertising, including the cost of digital channels compared to traditional channels, growth of digital channels, and the blend of technology and creative required to meet the customer’s expectation around personalization and advertising.
Digital advertising costs continue to rise, according to a new study by Adobe Digital Insights. In several countries, consumers spend less time on websites, making first seconds of engagement crucial for advertising effectiveness.
Adobe Digital Insights 2016 U.S. Best Of The BestAdobe
It’s a battle for time and attention in today’s digital landscape. That was a major finding of the Adobe Digital Insights (ADI) “U.S. Best Of The Best” report, which found that time spent (minutes-per-month) on websites was down across all industries.
Online retailers see huge growth through smartphones, but consumer spending behavior on mobile devices could lead companies to miss out on some revenue growth. Learn the consequences in Adobe’s most recent study.
Adobe Digital Index: Europe's Best Of The BestAdobe
Adobe Digital Index's “Best Of The Best” research compares the average performance of companies in five industry sectors across website metrics such as stickiness, consumption, and conversion rates, with the average performance of companies in the top quintile, giving marketers a set of benchmarks for their own performance.
Adobe Digital Insights Future of Work Report 2017Adobe
Overall the future of work is bright in most people’s minds across disciplines like technology, people analytics, transportation, and even workspaces. In fact, contrary to popular belief, most people believe in the benefits of automation, especially how machine learning, AI attributes can take over mundane, daily tasks to free them up for creative, impactful work. Sentiment about automation is 89% favorable, with saving time (30%) and big data analysis (25%) as the top positive topics about automation. Read more in the Future of Work report.
The Adobe Digital Economy Project finds for June that in the U.S., topline inflation is down across DPI categories for the third month in a row (-0.2% in the all-items index and -0.5% in the all-items less grocery index). This is the third month of deflation in the DPI following four straight months of inflation. Prices remain down year-over-year in the all-items index (-0.9%) and down for the all-items less grocery index (-1.9%)
The Adobe DPI shows March as the fourth consecutive month of inflation in the U.S. across DPI categories (0.3% in the all-items index and 0.5% in the all-items less grocery index). This is the first time in the 40-month history of the DEP to show four or more consecutive months of inflation. The all-items inflation figure is, however, lower in March than in February (0.4% in the all-items index in February) and prices in the U.S. remain down -0.7% YoY, led by year-over-year price declines in grocery and durable goods.
Adobe Digital Economy Project -- October 2017Adobe
In the U.S., topline inflation is up across DPI categories for the second consecutive month after five straight months of deflation (0.5% in the all-items index and 0.4% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.2%) and down for the all-items less grocery index (-1.8%).
In October, inflation outside of travel was primarily in pet products (1.3% MoM inflation), appliances (1.0%), and grocery, alcohol, and apparel (all 0.7% MoM inflation).
In the midst of the holiday travel booking season all flights showed 2.6% MoM inflation, while domestic flights increased 2.9% MoM. Consistent with typical travel patterns, international and domestic hotels showed month-over-month deflation (-3.7% and -2.1%, respectively).
Deflation in October outside of travel occurred in tablets (-3.6% MoM), televisions (-1.6%), and toys (-1.1%).
In grocery, inflation in October (0.7%) was driven by fruits and vegetables (1.4%), beverage materials including coffee and tea (1.3%), and juice and non-alcoholic beverages (1.2%)
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.7% MoM in October, resulting in a 3.5% year-over-year for the twelve months ending in October.
Inflation is widespread across the U.S. in September with nearly all states (49) showing inflation in October (or near-zero positive inflation) with only 2 states showing deflation month-over-month.
The upcoming holiday season will be the biggest online shopping extravaganza yet. So says Adobe Digital Insights (ADI), which predicts an 13.8% growth year-over-year, with holiday online sales reaching over $100 billion.
The Adobe DEP releases new estimates for pricing and online shopping behavior for apparel at the national level in the U.S. this month. In May, the DEP finds the following: Novelty fashion thrives online: revenue in apparel from new products makes up the largest share of spending (80.5%) among all categories tracked by the DPI. Novelty fashion targets the female economy: women’s clothes account for over half of spending in apparel online (53.9%) but only a third of apparel spending offline (36.3%). The DPI finds apparel prices show deflation YoY (-4.3%).
Adobe Digital Insights Advertising Demand Report 2016: North AmericaAdobe
Adobe Digital Insight’s latest report, the Advertising Demand Report 2016: North America, reveals new trends around internet saturation and the now competitive space that websites face. This report dives into which advertising channels have been most beneficial to websites and consumer sentiment regarding different forms of advertising within the United States, including thoughts around personalization and what consumers are most annoyed with when it comes to advertising.
Getting Your Customers Found in a Crowded Marketplace by Crystal PetersonResellerClub
Consumers’ local search habits are getting more sophisticated than ever. Competition is fierce, and businesses need to be prepared with the right information and experience their customers are looking for on all types of devices from smartphones, tablets to PC/laptops. Discover findings from the 8th annual Search Survey from Neustar and comScore that will showcase why:
• Mobile Usage is Increasing for Consumer Search
• Local Search Sites & Engines Are Important Consumer Tools
• 'Local' Search Results Are Preferred
Consumers’ local search habits are getting more sophisticated than ever. Competition is fierce, and businesses need to be prepared with the right information and experience their customers are looking for on all types of devices from smartphones, tablets to PC/laptops. Discover findings from the 8th annual Search Survey from Neustar and comScore that will showcase why:
• Mobile Usage is Increasing for Consumer Search
• Local Search Sites & Engines Are Important Consumer Tools
• 'Local' Search Results Are Preferred
Crystal Peterson, Director, Registry Services - Neustar
For many people, getting a flat tire on the way to the dentist after having a fight with a significant other would constitute and very bad, terrible, horrible day. Filing taxes comes next, according to a new analysis by Adobe Digital Insights (ADI), which examined online financial- and tax-planning behaviors and perceptions. Consumers feel like the tax filing process remains difficult and mired in paper.
Digital technology is disrupting all industries, and health care is no exception. But new analysis by Adobe Digital Insights (ADI) has found that health care’s big opportunity could be as simple as marketing to consumers on their smartphones.
Adobe Digital Economy Project - February 2017Adobe
In February, Adobe’s Digital Price Index (DPI)—a one-of-a-kind analysis of real-time consumer spending based on 15 billion website visits and 2.2 million product sales—detected a third consecutive month of inflation across the U.S. And, for the first time in any analysis of U.S. inflation, Adobe leverages its unique dataset to analyze prices state-by-state for all 50 states plus D.C., creating an unprecedented view of how inflation impacts different regions, and why details like discounts and grocery prices matter deeply on a local level.
Adobe Digital Insight’s latest Travel Trends Report for 2017 draws from 16 billion visits to major U.S. travel, airline, hotel, car rentals, and online travel booking sites between January 2015 and March 2017. Spend by U.S. consumers for the summer travel season is expected to slow to 5.1% year-over-year growth (down -66% from last). Online bookings for flights are on par with last year, yet increased prices for both airfare and hotels cause a drag on sales. Consumers can still save by getting the best prices on domestic flights 125 days in advance, and hotels 33 days in advance.
In the U.S., topline inflation is down across DPI categories for the fifth month in a row (-0.1% in the all-items index and -0.3% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.7%) and down for the all-items less grocery index (-2.2%).
In August, deflation was primarily in travel, consistent with the end of the summer travel season: international flights are down -3.8% month-over-month, while domestic flights and hotels are showing prices down -3.4% and -2.2%, respectively. On the retail side, tablets (-2.5% MoM), computers (-1.1% MoM), and televisions (-1.1% MoM) showed the largest levels of deflation in August.
Adobe Digital Economy Project -- November 2017Adobe
In the U.S., topline inflation is down in November across DPI categories for the first time after two months of inflation (-0.9% in the all-items index and -1.1% in the all-items less grocery index). Prices are slightly up in the year-over-year in the all-items index (0.3%) and down for the all-items less grocery index (-1.1%).
In November, monthly deflation was driven by consumer products, consistent with the holiday shopping season: televisions (-9.4%), tablets (-6.9%), and appliances (-7.1%).
In the midst of the holiday travel booking season all flights showed 1.7% MoM inflation, while domestic flights increased 1.3% MoM. Consistent with typical travel patterns, international and domestic hotels showed month-over-month deflation (-1.1% and -4.6%, respectively).
In grocery, deflation in November (-0.5%) was driven by beverages materials including coffee and tea (-1.6%), ice cream and related products (-1.5%), fats and oils (-1.0%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.4% MoM in November resulting in a 3.8% year-over-year for the twelve months ending in November
Contrary to last month where almost all states showed inflation, all states in November showed deflation consistent with nationwide holiday discounts.
Adobe Digital Insights reveals its latest report, based on over 1.7 trillion visits to 16,000+ websites from January 2014 to January 2017, around the state of digital advertising, including the cost of digital channels compared to traditional channels, growth of digital channels, and the blend of technology and creative required to meet the customer’s expectation around personalization and advertising.
Digital advertising costs continue to rise, according to a new study by Adobe Digital Insights. In several countries, consumers spend less time on websites, making first seconds of engagement crucial for advertising effectiveness.
Adobe Digital Insights 2016 U.S. Best Of The BestAdobe
It’s a battle for time and attention in today’s digital landscape. That was a major finding of the Adobe Digital Insights (ADI) “U.S. Best Of The Best” report, which found that time spent (minutes-per-month) on websites was down across all industries.
Online retailers see huge growth through smartphones, but consumer spending behavior on mobile devices could lead companies to miss out on some revenue growth. Learn the consequences in Adobe’s most recent study.
Adobe Digital Index: Europe's Best Of The BestAdobe
Adobe Digital Index's “Best Of The Best” research compares the average performance of companies in five industry sectors across website metrics such as stickiness, consumption, and conversion rates, with the average performance of companies in the top quintile, giving marketers a set of benchmarks for their own performance.
Adobe Digital Insights Future of Work Report 2017Adobe
Overall the future of work is bright in most people’s minds across disciplines like technology, people analytics, transportation, and even workspaces. In fact, contrary to popular belief, most people believe in the benefits of automation, especially how machine learning, AI attributes can take over mundane, daily tasks to free them up for creative, impactful work. Sentiment about automation is 89% favorable, with saving time (30%) and big data analysis (25%) as the top positive topics about automation. Read more in the Future of Work report.
The Adobe Digital Economy Project finds for June that in the U.S., topline inflation is down across DPI categories for the third month in a row (-0.2% in the all-items index and -0.5% in the all-items less grocery index). This is the third month of deflation in the DPI following four straight months of inflation. Prices remain down year-over-year in the all-items index (-0.9%) and down for the all-items less grocery index (-1.9%)
The Adobe DPI shows March as the fourth consecutive month of inflation in the U.S. across DPI categories (0.3% in the all-items index and 0.5% in the all-items less grocery index). This is the first time in the 40-month history of the DEP to show four or more consecutive months of inflation. The all-items inflation figure is, however, lower in March than in February (0.4% in the all-items index in February) and prices in the U.S. remain down -0.7% YoY, led by year-over-year price declines in grocery and durable goods.
Adobe Digital Economy Project -- October 2017Adobe
In the U.S., topline inflation is up across DPI categories for the second consecutive month after five straight months of deflation (0.5% in the all-items index and 0.4% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.2%) and down for the all-items less grocery index (-1.8%).
In October, inflation outside of travel was primarily in pet products (1.3% MoM inflation), appliances (1.0%), and grocery, alcohol, and apparel (all 0.7% MoM inflation).
In the midst of the holiday travel booking season all flights showed 2.6% MoM inflation, while domestic flights increased 2.9% MoM. Consistent with typical travel patterns, international and domestic hotels showed month-over-month deflation (-3.7% and -2.1%, respectively).
Deflation in October outside of travel occurred in tablets (-3.6% MoM), televisions (-1.6%), and toys (-1.1%).
In grocery, inflation in October (0.7%) was driven by fruits and vegetables (1.4%), beverage materials including coffee and tea (1.3%), and juice and non-alcoholic beverages (1.2%)
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.7% MoM in October, resulting in a 3.5% year-over-year for the twelve months ending in October.
Inflation is widespread across the U.S. in September with nearly all states (49) showing inflation in October (or near-zero positive inflation) with only 2 states showing deflation month-over-month.
The upcoming holiday season will be the biggest online shopping extravaganza yet. So says Adobe Digital Insights (ADI), which predicts an 13.8% growth year-over-year, with holiday online sales reaching over $100 billion.
The Adobe DEP releases new estimates for pricing and online shopping behavior for apparel at the national level in the U.S. this month. In May, the DEP finds the following: Novelty fashion thrives online: revenue in apparel from new products makes up the largest share of spending (80.5%) among all categories tracked by the DPI. Novelty fashion targets the female economy: women’s clothes account for over half of spending in apparel online (53.9%) but only a third of apparel spending offline (36.3%). The DPI finds apparel prices show deflation YoY (-4.3%).
Adobe Digital Insights Advertising Demand Report 2016: North AmericaAdobe
Adobe Digital Insight’s latest report, the Advertising Demand Report 2016: North America, reveals new trends around internet saturation and the now competitive space that websites face. This report dives into which advertising channels have been most beneficial to websites and consumer sentiment regarding different forms of advertising within the United States, including thoughts around personalization and what consumers are most annoyed with when it comes to advertising.
Getting Your Customers Found in a Crowded Marketplace by Crystal PetersonResellerClub
Consumers’ local search habits are getting more sophisticated than ever. Competition is fierce, and businesses need to be prepared with the right information and experience their customers are looking for on all types of devices from smartphones, tablets to PC/laptops. Discover findings from the 8th annual Search Survey from Neustar and comScore that will showcase why:
• Mobile Usage is Increasing for Consumer Search
• Local Search Sites & Engines Are Important Consumer Tools
• 'Local' Search Results Are Preferred
Consumers’ local search habits are getting more sophisticated than ever. Competition is fierce, and businesses need to be prepared with the right information and experience their customers are looking for on all types of devices from smartphones, tablets to PC/laptops. Discover findings from the 8th annual Search Survey from Neustar and comScore that will showcase why:
• Mobile Usage is Increasing for Consumer Search
• Local Search Sites & Engines Are Important Consumer Tools
• 'Local' Search Results Are Preferred
Crystal Peterson, Director, Registry Services - Neustar
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
Apple по-прежнему продолжает править предприятиями, однако тотальность это правления ослабевает. Это данные нового Mobility Index Report от Good Technology.
Wyniki badania jasno pokazują, że urządzenia mobilne odgrywają coraz większą rolę w efektywnym dotarciu do klientów. Raport stworzony został dzięki badaniu zachowań zakupowych ponad 920 milionów unikalnych użytkowników.
Mobile devices have changed the way consumers interact with businesses. Marketers should understand the trends, strengths, and weaknesses of both tablets and smartphones in order to present the right experience to the different mobile customers.
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
In our annual end-of-year retrospective report, App Annie sheds light on the key indicators of a booming app economy and explores the most important market trends of the last year.
With 2017 officially behind us, it’s time to take stock of the year that was for the app economy - and what a year it was. Today, we’re excited to release the App Annie 2017 Retrospective Report, our annual deep dive into the numbers and trends that defined the year.As always, the report is a balance between top level takeaways and in-depth data analysis about the booming app economy, delving into everything from the top regional markets to monetization trends within particular categories.
Mobility Usage Statistics & Trends by RapidValue SolutionsRapidValue
This presentation gives a statistical representation on:
1. Mobile Subscription Stats
2. Mobile Penetration
3. Android vs iOS Usage
4. Mobile Advertising Stats
5. Enterprise Mobility Facts, Figures and Trends
6. Enterprise mobility Spend
In 2016, mobile advertising spend will exceed $100B globally! It's now more important than ever for marketers to understand the impact mobile is having on our global economy. In this report, we dive into the major elements of the digital marketplace, as well as the factors driving the year's biggest mobile trends.
See above for our H1 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
A Project report on car branding / car advertising.
A summer internship project report on "An Indepth study on Perception towards the Car Branding in Ahmedabad City"
See PDF for our Q4 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
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2. MOBILE METRICS REFRESH | Q2 2017
TABLE OF CONTENTS
Overview
03 Methodology
04 Key Findings
47 Glossary
48 Appendix
Highlights
05 Smartphones drive growth for large companies
06 The smartphone is the only device with increasing visits
07 Desktops still see the most visits
08 Some industries outpace others in mobile
transformation
09 On smartphones, search and social drive consumers to
websites
10 Natural search drives more smartphone visits than paid
11 Google AMP adoption is nearly universal by publishers
12 Branded apps continue to struggle for consumer
attention
13 Branded apps are used via Wi-Fi the majority of the time
Industry Breakdowns
15 Mobile Share of Visits Scoreboard
16 Mobile web traffic is above 50% in four of seven
industries
17 Direct traffic from a smartphone increases with “loyalty-
to-one” companies
18 Average large company visit growth by device
20 Paid search is critical for retailers
21 Apple iOS dominates website visits across industries
22 All industries see the majority of smartphone traffic
arrive via Wi-Fi connections
26 Consumers haven’t changed the way they connect to
the Internet
23-43 Industry trend breakdowns
Mobile Breakdowns
45 Apple iOS and Android continue to grow
3. MOBILE METRICS REFRESH | Q2 2017
METHODOLOGY
The Mobile Metrics Refresh for Q2 2017 contains aggregated and anonymized consumer data from large company
websites and apps across seven industries within the United States. It is based on 150+ billion visits to or launches of
400 sites or apps since January 2015. Branded app information is presented separately from browser-based visits to
websites.
Industries profiled include:
1. Retail & E-Commerce
2. Travel & Hospitality
3. Auto, Home & Life Insurance
4. Automotive (excluding local dealers)
5. Banking & Investment
6. Media & Entertainment (excluding National News)
7. National News
4. MOBILE METRICS REFRESH | Q2 2017
KEY FINDINGS
1. Smartphones continue to drive growth as consumers rely on the devices more and
move away from tablets
2. Most industries see more than half of their traffic from mobile devices; industries where
consumers are loyal to one brand, e.g. financial industries, benefit from apps driving
down browsing from phones
3. Social networks and Google AMP play important roles in driving visits for content-driven
industries
4. iOS continues to hold an edge over Android in terms of traffic and consumer value
5. MOBILE METRICS REFRESH | Q2 2017
Smartphones drive overall traffic growth for large companies
Overview:
• While overall web visits have been flat,
larger companies are still seeing
growth (8% YOY), suggesting
consolidation in bigger companies
• Smartphone visit growth averages 2.5x
total visit growth, indicating desktops
and tablets are losing ground
• Industries with overall visit growth
experienced strong growth in
smartphone traffic to their sites
compared to last year
• National News leads (see data
table)
VISITS BY DEVICE | TOTAL VISIT GROWTH
6. MOBILE METRICS REFRESH | Q2 2017
The smartphone is the only device with increasing visits
Long Term Trend
• Smartphones are the only device showing
continued growth, up 68% since January
2015
Year-over-Year Overview
• Smartphone visits to large company
websites increased +25% YOY, while
desktop and tablet website visits
continued to erode (-3% and -6% YOY,
respectively)
• The strong smartphone trend helped total
visits to maintain positive growth for the
large companies at +8% YOY
VISITS BY DEVICE | TOTAL VISIT GROWTH
7. MOBILE METRICS REFRESH | Q2 2017
Desktops still see the most visits by a slim margin
SHARE OF VISITS BY DEVICE
8. MOBILE METRICS REFRESH | Q2 2017
Some industries outpaced others in mobile transformation
Smartphone:
• Above Average Growth: National News (+52%)
and Retail & E-Commerce (+31%)
• Below Average Growth: Media & Entertainment
(+8%), Auto, Home & Life Insurance (+19%)
and Banking & Investment (+20%)
Tablet:
• Positive Growth: Only National News (+15%)
• Below Average Performance: Media &
Entertainment (-20%) and Auto, Home & Life
Insurance (-13%)
Desktop:
• Positive Growth: Travel & Hospitality (+2%)
• Negative Growth: Media & Entertainment
(-14%) and Automotive (-7%)
CHANGE IN VISITS BY DEVICE | INDUSTRY
9. Overview:
• Google and Facebook account for a combined 3-of-4 (77%) visits from referred traffic; fewer than 1-of-4 (23%) come from any
other website
MOBILE METRICS REFRESH | Q2 2017
On smartphones, search and social drive consumers to websites
Facebook dominates referred traffic on smartphones in the
two industries where consumers follow stories: Media &
Entertainment and National News
REFERRED TRAFFIC | REFERRED TRAFFIC BY DEVICE
10. Overview:
• 3-of-4 visits (77%) from search efforts come from an organic approach which illustrates the strength of leading brands and companies
• Retail is the only industry where paid exceeds natural search, likely driven by its emphasis on promotion and products
• Information leaders rely on content strategies, as natural strongly outperforms paid
MOBILE METRICS REFRESH | Q2 2017
Natural search drives more smartphone traffic than paid search
Google Search accounts for more traffic on smartphones
than desktops in 5 of 7 industries
PAID AND NATURAL SEARCH | REFERRED TRAFFIC BY DEVICE
11. Overview:
• A possible contributor of mobile success and growth on a smartphone is Google’s Accelerated Mobile Pages (AMP)
• Nearly every leading National News (87%) or Media & Entertainment (84%) website sees traffic from accelerated pages
• Other industries see traffic or media flow through from publishers as well
MOBILE METRICS REFRESH | Q2 2017
Adoption of Google AMP by publishers is nearly universal
AMP has seen steady adoption by leaders in informational
industries since it launched in 2016
GOOGLE AMP
12. Overview:
• Despite overall smartphone visits to websites increasing,
apps from large companies have seen a decrease in visits
• Technical advances at the device level, maturity of
HTML5, mobile optimized pages (AMP), and
dynamic content delivery all minimize the
consumer’s need to have ‘yet another application’
• Given the decline in overall tablet website traffic, it’s not
surprising to see app usage decrease as well (-49% since
January 2016)
• Banking & Investment is the one bright spot with app
launches on smartphones up 18% since January 2016
MOBILE METRICS REFRESH | Q2 2017
Apps continue to struggle for consumer attention
MOBILE APPS
13. MOBILE METRICS REFRESH | Q2 2017
Apps connect via Wi-Fi the majority of time on both devices
App Share of Visits by Connection Type
Q2 2017 Q2 2016
Wi-Fi Mobile Carrier Wi-Fi Mobile Carrier
Wi-Fi Change
YoY
Smartphone 57% 43% 57% 43% 0%
Tablet 92% 8% 94% 6% -2%
Source: Adobe Ad Cloud + Adobe Analytics
SHARE OF VISITS BY CONNECTION | APPS
16. 61%
58% 57%
46% 46% 46%
42%39%
42% 43%
54% 54% 54%
58%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Banking &
Investment
Auto, Home & Life
Insurance
Travel Retail Automotive National News Media &
Entertainment
Desktop Mobile
MOBILE METRICS REFRESH | Q2 2017
Mobile web traffic is above 50% in four of seven industries
MOBILE WEB TRAFFIC
Over 50% of web traffic is from mobile devices
Large retailers see over half of visits
come from a mobile device
Information industries lead mobile
transformation
Industries where large screens or
apps help consumers are least mobile
in terms of web browsing
17. MOBILE METRICS REFRESH | Q2 2017
Direct traffic increases with “loyalty-to-one” brands in an industry
DIRECT VS. MARKETING CHANNELS
18. MOBILE METRICS REFRESH | Q2 2017
Industry View: Average large company visit growth by device
VISIT GROWTH BY DEVICE AND INDUSTRY
19. MOBILE METRICS REFRESH | Q2 2017
Industry View: Average large company visit growth by device
VISIT GROWTH BY DEVICE AND INDUSTRY
20. MOBILE METRICS REFRESH | Q2 2017
Paid search is critical for retailers
PAID AND NATURAL SEARCH
21. MOBILE METRICS REFRESH | Q2 2017
iOS dominates visits across industries
iPhone 6
iPhone 7
Galaxy S7
Galaxy S6
OPERATING SYSTEM BY INDUSTRY
22. MOBILE METRICS REFRESH | Q2 2017
Industries see majority of smartphone traffic arrive via Wi-Fi
iPhone 6
iPhone 7
Galaxy S7
Galaxy S6
CONNECTION TYPE BY INDUSTRY
23. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Auto, Home & Life Insurance
iPhone 6
iPhone 7
Galaxy S7
Galaxy S6
Year over Year Overview:
• Total visits have grown 10% in the past year.
• Smartphone visits have increased +84% since January 2015 and yield a Q2 2017 share of 38%
• Smartphone growth outpaced industry average, but share of mobile visits still lags behind (42% vs. 49%)
VISIT GROWTH BY DEVICE AND INDUSTRY
24. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Auto, Home & Life Insurance
iPhone 6
iPhone 7
Galaxy S6
Overview:
• iPhone share of visits is slightly below the industry average, 55% vs. 59%.
• Wi-Fi smartphone connections are roughly even with Mobile Carrier (52% to 48%) and just below industry average (58%)
OPERATING SYSTEM BY DEVICE
25. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Auto, Home & Life Insurance
iPhone 6
iPhone 7
Galaxy S6
Overview:
• Wi-Fi smartphone connections are roughly even with Mobile Carrier (52% to 48%) and just below industry average (58%)
CONNECTION TYPE
26. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Automotive
iPhone 6
Year over Year Overview:
• Total visits have grown by +9% from Q2 2016 to Q2 2017
• Stronger than average smartphone growth coupled with typical desktop trends pushed mobile share over 50%
VISIT GROWTH BY DEVICE AND INDUSTRY
27. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Automotive
iPhone 6
iPhone 7
Galaxy S6
Overview:
• iPhone share of visits match the industry average, 59% vs. 50%
OPERATING SYSTEM BY DEVICE
28. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Automotive
iPhone 6
iPhone 7
Galaxy S6
Overview:
• Wi-Fi smartphone connections are slightly more likely than mobile carrier (53% to 47%) and just below industry average (58%)
CONNECTION TYPE
29. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Banking & Investments
iPhone 6
Year over Year Overview:
• Total visits have grown by +5% from Q2 2016 to Q2 2017
• Detailed finances, reviewing accounts, remains a desktop activity when browsing: 61% vs. 51% average
VISIT GROWTH BY DEVICE AND INDUSTRY
30. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Banking & Investment
iPhone 6
iPhone 7
Galaxy S6
Overview:
• iPhone share of visits on par with the industry average, 58% vs. 59%.
• Wi-Fi connections are under the industry average, 54% to 58%, suggesting checking in while “out and about” or using an app
OPERATING SYSTEM BY DEVICE
31. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Banking & Investment
iPhone 6
iPhone 7
Galaxy S6
CONNECTION TYPE
Overview:
• Wi-Fi connections are under the industry average, 54% to 58%, suggesting checking in while “out and about” or using an app
32. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Media & Entertainment
iPhone 6
Year over Year Overview:
• Total visits have decreased since Q2016; -5% YOY
• Smartphone growth is at 8% YOY, well below industry average; Slower growth reflects this industry has led the mobile
transformation for quite some time (58% mobile share vs. 49% average)
VISIT GROWTH BY DEVICE AND INDUSTRY
33. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Media & Entertainment
iPhone 6
iPhone 7
Galaxy S6
Overview:
• iPhone share of visits on par with the industry average, 55% vs. 59%.
OPERATING SYSTEM BY DEVICE
34. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Media & Entertainment
iPhone 6
iPhone 7
CONNECTION TYPE
Overview:
• Wi-Fi smartphone connections (61%) are above the industry average (58%)
35. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large National News
iPhone 6
Year over Year Overview:
• Total visits have increased +20% YOY due to consumer interest in current events; in addition, National News didn’t lose as much
traffic on desktop and tablets compared to the industry average
• Smartphone activity has increased 52% YOY resulting in 45% share of traffic; by comparison the YoY Q2 growth from 2015 was 22%
VISIT GROWTH BY DEVICE AND INDUSTRY
36. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large National News
iPhone 6
iPhone 7
Galaxy S6
Overview:
• Share of smartphone visits from iPhones are in line with the industry average, 58% vs. 59%.
OPERATING SYSTEM BY DEVICE
37. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large National News
iPhone 6
iPhone 7
Galaxy S6
CONNECTION TYPE
Overview:
• Wi-Fi smartphone connections are well above the industry average (64% to 58%)
38. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Retail & E-Commerce
iPhone 6
Year over Year Overview:
• Total traffic increased +12% from Q2 2016
• Smartphone traffic increased +31% YOY, contributing to an overall share of 45%; Tablet still accounts for 9% of traffic
• Retail is slightly more mobile-oriented than the typical industry (54% share vs. 49%)
VISIT GROWTH BY DEVICE AND INDUSTRY
39. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Retail & E-Commerce
iPhone 6
iPhone 7
Galaxy S6
Overview:
• 6-of-10 smartphone visits to retail sites are via iPhone, just over the industry average (62% vs. 59%)
OPERATING SYSTEM BY DEVICE
40. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Retail & E-Commerce
iPhone 6
iPhone 7
Galaxy S6
CONNECTION TYPE
Overview:
• Wi-Fi smartphone connections (61%) are slightly above the industry average (58%)
41. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Travel & Hospitality
iPhone 6
Year over Year Overview:
• Total visits for large Travel & Hospitality websites has increased +7% YOY
• Travel remains much more of a desktop destination than other industries (58% share of traffic vs. 51% average)
VISIT SHARE BY DEVICE AND INDUSTRY
42. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Travel & Hospitality
iPhone 6
iPhone 7
Galaxy S6
Overview:
• Visitors to travel sites are more likely to use iPhones than Android-based smartphones 65% to 59%
OPERATING SYSTEM BY DEVICE
43. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Travel & Hospitality
iPhone 6
iPhone 7
Galaxy S6
CONNECTION TYPE
Overview:
• Wi-Fi smartphone connections are on par with the industry average (57% to 58%)
45. MOBILE METRICS REFRESH | Q2 2017
Apple iOS and Android continue to grow
Overview:
• Since Q1 2015, large companies saw a +26% increase
in visits from Apple iOS compared to a +10% increase
in Android visits
Trends:
• Apple iOS sees spikes in activity later in the year due
to a combination of product announcements in
September and the U.S. holiday season
• Android, as flagged by Samsung product
announcements, also sees a lift in Q4 but it declines
post-release news
iPhone 6
iPhone 7
Galaxy S7
Galaxy S6
OPERATING SYSTEM
47. MOBILE METRICS REFRESH | Q2 2017
GLOSSARY
Metrics and Definitions
01 Devices: Desktop, Smartphone or Tablet
02 Branded App: Enterprise level mobile phone application established by
a company; does not contain social media, email or other native
applications
03 Mobile Device: Smartphone or tablet devices
04 Website Visit: Visit to a website, regardless of device; does not include
app visits
05 Visit Growth: Trend in visits computed over two time periods
06 Referred Traffic: Visits from an external website or source
07 Marketing Channel: Visits sourced from a marketing channel (as
opposed to direct traffic/entering the URL)
08 Operating System: Underlying software running a mobile device
09 Connection Type: The method by which a mobile device connects to
the Internet; Either mobile network or Wi-Fi
10 Large Company: Selection of Adobe’s biggest clients in each industry
based on visits
10 App Launches: Aggregate total of launches on Branded Apps
Industries
01 Retail & E-Commerce: Sale of consumer products to consumers online
02 National News: Organizations focused on covering news stories
03 Auto, Home & Life Insurance: Company and quote sites for all non-
health insurance types
04 Automotive: Manufacturer and car search & review sites
05 Travel & Hospitality: Transportation (airlines, cruises, etc.) and
destinations (hotel)
06 Banking & Investment: Consumer banking and wealth management
companies
07 Media & Entertainment: Companies providing content and
entertainment that is exclusive of National News
48. MOBILE METRICS REFRESH | Q2 2017
Appendix: Paid Search and Natural Search Q2 2016
PAID AND NATURAL SEARCH
49. MOBILE METRICS REFRESH | Q2 2017
Appendix: Smartphone Share of Visits by Operating System Q2 2016
iPhone 6
iPhone 7
Galaxy S7
Galaxy S6
OPERATING SYSTEM BY INDUSTRY
50. MOBILE METRICS REFRESH | Q2 2017
Appendix: Smartphone Share of Visits by Connection Type Q2 2016
iPhone 6
iPhone 7
Galaxy S7
Galaxy S6
CONNECTION TYPE BY INDUSTRY
51. MOBILE METRICS REFRESH | Q2 2017
Smartphones drive overall traffic growth for large companies
Large Company YoY Visit Growth Breakdown Q2 2017
Smartphone Visit
Growth
Total Visit Growth
National News 52% 20%
Retail 31% 12%
Travel 25% 7%
Automotive 24% 9%
Banking & Investment 20% 5%
Auto, Home & Life Insurance 19% 10%
Media & Entertainment 8% -5%
Source: Adobe Ad Cloud + Adobe Analytics
Methodology: Aggregated and anonymous visits to company web sites
Visit growth: Year-over-year trend in visits computed between Q2 2016 and Q2 2017
VISITS BY DEVICE | TOTAL VISIT GROWTH
52. MOBILE METRICS REFRESH | Q2 2017
Some industries outpaced others in mobile transformation
Year-Over-Year Change in Visits by Device (US, Q2 2017)
Smartphone Tablet Desktop
National News 52% 15% 0%
Retail 31% -1% -2%
Travel 25% -7% 2%
Automotive 24% -8% -7%
Banking & Investment 20% -6% 0%
Auto, Home & Life Insurance 19% -13% 0%
Media & Entertainment 8% -20% -14%
Source: Adobe Ad Cloud + Adobe Analytics
CHANGE IN VISITS BY DEVICE | INDUSTRY
Methodology: Aggregated and anonymous visits to company web sites broken down by seven key industries
Visit growth: Year-over-year trend in visits computed between Q2 2016 and Q2 2017
53. MOBILE METRICS REFRESH | Q2 2017
Direct traffic has decreased in most industries since last year
Smartphone Share of Visits by Marketing Channel
Q2 2017 Q2 2016
Direct
Marketing
Channel
Direct
Marketing
Channel
Direct Change
YoY
Automotive 23% 77% 27% 73% -15%
National News 28% 72% 33% 67% -15%
Media & Entertainment 28% 72% 33% 67% -15%
Retail 32% 68% 29% 71% 10%
Travel 46% 54% 48% 52% -4%
Auto, Home & Life
Insurance
61% 39% 77% 23% -21%
Banking & Investment 79% 21% 72% 28% 10%
Source: Adobe Ad Cloud + Adobe Analytics
DIRECT VS. MARKETING CHANNEL
54. MOBILE METRICS REFRESH | Q2 2017
Apple iOS held steady lead across most industries
Smartphone Share of Visits by Operating System
Q2 2017 Q2 2016
Apple iOS Google Android Apple iOS Google Android
Apple iOS
Change YoY
Travel 65% 35% 63% 37% 3%
Retail 62% 38% 61% 39% 2%
Automotive 60% 40% 57% 43% 5%
National News 58% 42% 59% 41% -2%
Banking & Investment 58% 42% 57% 43% 2%
Auto, Home & Life
Insurance
55% 45% 53% 47% 4%
Media & Entertainment 55% 45% 53% 47% 4%
Source: Adobe Ad Cloud + Adobe Analytics
SHARE OF VISITS BY OPERATING SYSTEM |
INDUSTRY
55. MOBILE METRICS REFRESH | Q2 2017
Consumers haven’t changed the way they connect to the internet
Smartphone Share of Visits by Connection Type
Q2 2017 Q2 2016
Wi-Fi Mobile Carrier Wi-Fi Mobile Carrier
Wi-Fi Change
YoY
National News 64% 36% 63% 37% 2%
Media & Entertainment 61% 39% 62% 38% -2%
Retail 61% 41% 61% 39% 0%
Travel 57% 43% 56% 41% 2%
Banking & Investment 54% 46% 54% 46% 0%
Automotive 53% 47% 53% 47% 0%
Auto, Home & Life
Insurance
52% 48% 53% 47% -2%
Source: Adobe Ad Cloud + Adobe Analytics
SHARE OF VISITS BY CONNECTION TYPE |
INDUSTRY
56. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Auto, Home & Life Insurance
Large Auto, Home & Life Insurance
Visit Growth Share of Visits
Long Term: Jan
2015 to Jun 2017
YoY: Q2 2016 to
Q2 2017
Q2 2016 Q2 2017 YoY Change
Desktop -12% 0% 59% 58% -2%
Smartphone 84% 19% 36% 38% 6%
Tablet -27% -13% 5% 4% -20%
Source: Adobe Ad Cloud + Adobe Analytics
Methodology: aggregated and anonymous visit data to company websites in specified industry
Share of visits defined as visits from listed device divided by total visits in the time period
Visit growth based is percent change from one period to the base period
VISIT SHARE BY DEVICE AND INDUSTRY
57. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Automotive
VISIT SHARE BY DEVICE AND INDUSTRY
Methodology: aggregated and anonymous visit data to company websites in specified industry
Share of visits defined as visits from listed device divided by total visits in the time period
Visit growth based is percent change from one period to the base period
Large Automotive
Visit Growth Share of Visits
Long Term: Jan
2015 to Jun 2017
YoY: Q2 2016 to
Q2 2017
Q2 2016 Q2 2017 YoY Change
Desktop -19% -7% 57% 46% -19%
Smartphone 98% 24% 33% 45% 36%
Tablet -32% -8% 10% 9% -10%
Source: Adobe Ad Cloud + Adobe Analytics
58. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Banking & Investment visits by device
VISIT SHARE BY DEVICE AND INDUSTRY
Methodology: aggregated and anonymous visit data to company websites in specified industry
Share of visits defined as visits from listed device divided by total visits in the time period
Visit growth based is percent change from one period to the base period
Large Banking & Investment
Visit Growth Share of Visits
Long Term: Jan
2015 to Jun 2017
YoY: Q2 2016 to
Q2 2017
Q2 2016 Q2 2017 YoY Change
Desktop -10% 0% 62% 61% -2%
Smartphone 80% 20% 31% 33% 6%
Tablet -21% -6% 7% 6% -14%
Source: Adobe Ad Cloud + Adobe Analytics
59. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Media & Entertainment
VISIT SHARE BY DEVICE AND INDUSTRY
Methodology: aggregated and anonymous visit data to company websites in specified industry
Share of visits defined as visits from listed device divided by total visits in the time period
Visit growth based is percent change from one period to the base period
Large Media & Entertainment
Visit Growth Share of Visits
Long Term: Jan
2015 to Jun 2017
YoY: Q2 2016 to
Q2 2017
Q2 2016 Q2 2017 YoY Change
Desktop -35% -14% 44% 42% -5%
Smartphone 18% 8% 46% 50% 9%
Tablet -52% -20% 10% 8% -20%
Source: Adobe Ad Cloud + Adobe Analytics
60. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large National News
VISIT SHARE BY DEVICE AND INDUSTRY
Methodology: aggregated and anonymous visit data to company websites in specified industry
Share of visits defined as visits from listed device divided by total visits in the time period
Visit growth based is percent change from one period to the base period
Large National News
Visit Growth Share of Visits
Long Term: Jan
2015 to Jun 2017
YoY: Q2 2016 to
Q2 2017
Q2 2016 Q2 2017 YoY Change
Desktop -15% 0% 52% 46% -12%
Smartphone 51% 52% 38% 45% 18%
Tablet -17% 15% 10% 9% -10%
Source: Adobe Ad Cloud + Adobe Analytics
61. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Retail & E-Commerce
VISIT SHARE BY DEVICE AND INDUSTRY
Methodology: aggregated and anonymous visit data to company websites in specified industry
Share of visits defined as visits from listed device divided by total visits in the time period
Visit growth based is percent change from one period to the base period
Large Retail & E-Commerce
Visit Growth Share of Visits
Long Term: Jan
2015 to Jun 2017
YoY: Q2 2016 to
Q2 2017
Q2 2016 Q2 2017 YoY Change
Desktop -19% -2% 51% 46% -9%
Smartphone 66% 31% 39% 45% 15%
Tablet -34% -1% 10% 9% -10%
Source: Adobe Ad Cloud + Adobe Analytics
62. MOBILE METRICS REFRESH | Q2 2017
Industry View: Large Travel & Hospitality
VISIT SHARE BY DEVICE AND INDUSTRY
Methodology: aggregated and anonymous visit data to company websites in specified industry
Share of visits defined as visits from listed device divided by total visits in the time period
Visit growth based is percent change from one period to the base period
Large Travel & Hospitality
Visit Growth Share of Visits
Long Term: Jan
2015 to Jun 2017
YoY: Q2 2016 to
Q2 2017
Q2 2016 Q2 2017 YoY Change
Desktop 0% 2% 60% 58% -3%
Smartphone 99% 25% 29% 32% 10%
Tablet -23% -7% 11% 10% -9%
Source: Adobe Ad Cloud + Adobe Analytics