The document discusses the importance of perception and reputation in today's digital landscape. It argues that perception and reputation building are as important as traditional marketing tactics like catching attention. Managing a business's online reputation is about what the business stands for and how customers rate it. The document advises businesses to audit how interesting, engaging, and up-to-date their online presence and content are in order to positively impact perception and reputation.

1. The New ‘PR’ - Perception and Reputation
- Creating a Winning Brand
1st JUNE 2017
Economic
UPDATEEconomic & Market Overview
Best wishes
Graham Filmer
graham@rocketperformance.co.uk
Are you looking to accelerate
your sales/business
development activity? Then
how much attention are you
paying to your perception
and reputation attributes?
I don’t mean passive
‘protection’ but rather
proactive development?
Whether you are in B2B or
B2C markets, both are often
under-invested.
Classically, marketing has relied
upon the pneumonic AIDA –
Attention, Interest, Desire,
Action, to steer a route to brand
building. Certainly, this simple
principle remains important, but
as the media landscape
becomes broader and as
buyers cut and dice their media
viewing activities differently,
catching a prospect’s attention
can be harder and more
expensive than ever before.
Arguably in today’s increasingly
digital landscape, perception &
reputation building are every bit
as important on their own merits
as the AIDA. The sheer breadth
of suppliers and choices mean
that customers will almost
always make their
purchasing/switching decisions
based upon soft perceptional
issues as well as the hard data
attributes. Managing a
business’ reputation in an online
world is not about awareness
(what the business/product
does) it is about what the
business stands for, how its
customers rate it and how
interesting and engaging the
business is with its market and
wider stakeholders.
Being interested and interesting
and delighting customers
continuously is a major
communication challenge. It
starts internally and must be
sustained internally (values,
pride, integrity, passion) and
then it is built by content and
customers.
Much like interviewing a job
candidate, customers/the
interviewer wants the candidate
to be ‘wow’. What so often lets
a business down is that online
businesses are dull and out of
date. They are not in the news,
their websites are static and
product related; copy is
functional and unexciting,
lacking charisma and passion.
Back to my interview analogy,
the interview will often be based
upon the candidate’s CV. To get
the job, the job seeker needs to
know and be passionate about
their CV. So, given the
importance of Perception and
Reputation what does yours
look like online today:
· Is your website content fresh
and exciting?
· Are you interested and
interesting and in the news
that matters?
· How well are your customer
reviews holding up? Or don’t
you have any?
Perhaps, you have recently
executed a great and expensive
marketing campaign, but if
perceptionally and
reputationally your business is
not living up to the advert, the
full value will never be realised.
Time to audit your current
reality?
If we can help,
let us know

2. Annual change +3.8%
Quarterly change (0.2%)
Monthly change (0.1%)
Average price £219,649
Halifax 3.74% No change
Nationwide BS 3.74% SMR No change
Santander UK 4.49% No change
Lloyds TSB/C&G 2.5% Only applies to current customers before
01/06/10 3.74% For customers applying after 01/06/10
Virgin Money 4.54% No change
Barclays (Woolwich) 3.74% No change
RBS / Nat West 3.75% No change
HSBC 3.69% No change
National House Price Index (source: Halifax Banking Group as at 08/05/17)
Motgage Costs - Standard Variable Rates (SVR) (as at 05/06/17)
Rates sourced from lenders websites on 05/06/17 - rates may be subject to deposits, date of loan, loan to value levels and underwriting
Sainsbury’s Finance
Tesco Personal Finance
Santander UK
Nat West/RBS
M & S
Halifax
HSBC
Lloyds Bank
TSB Bank
Barclays Bank
Clydesdale / Yorkshire Bank
Co-Op Bank
3.7%
3.8%
4.4%
6.9%
3.6%
9.9%
6.1%
13.5%
3.4%
9.9%
4.3%
11.9%
Personal Loan Rates - (as at 05/06/17)
Unsecured Personal Loan Rates sourced from lenders websites on 05/06/17. Based on £5,000 loan over 36 months and subject to underwriting. These
advertised rates should apply to 51% of all customers accepted for a loan on the advertised T’s & C’s. Some rates may only be available to existing customers
Economic
UPDATEEconomic & Market Overview
Key Economic Data Summary (as at 28/05/17)
CPI (Year to Feb) +2.7% Up from 2.3% in March
CPIH (Year to April) +2.6% Highest since June 2013
Employment Rate - ONS 17/05/17 74.8% The highest since 1971
Unemployment Rate - ONS 17/05/17 4.6% The lowest since 1975
GDP Growth/Shrinkage (Q4) +0.7% Figures revised upwards from 0.6% estimate
BoE Base Rate +0.25% No change
LIBOR (6M GBP) 21/04/17 0.42950 Prices have fallen since preceeding report
Crude Oil $47.66 a barrel Prices have fallen slightly since last month
Gold $1,280.56 per oz. Prices have fallen slightly since last month

3. Economic & Market Overview June 2017
House Price
NEWSsource Halifax Banking Group as at (07/04/17)
ABOUT ROCKET PERFORMANCE GROUP
In Marketing, Public Relations,Training &
Development and Corporate Development
Our three distinct business disciplines share one
common goal -
to give our clients a performance edge
After many years in corporate business leadership,
we struggled to find the type of results focused,
entrepreneurial people who could make the type
of positive contributions we were looking for to
drive our businesses forward.People who were
knowledgeable,energetic,results focused and fun
to work with,people we could trust as friends.
To create such a support service was our goal and
now seventeen years on we continue to grow,
remaining true to this original vision.Across the
UK,Europe and beyond we are proud to be
making a valued contribution to the businesses
and above all people with whom we work. From
training and development,through public relations
and marketing and on to major corporate
development we are delighted to share our
expertise,energy and results focus.
We love what we do and our passion comes
through in everything we do.
We bring focus to deliver results
House prices in the last three
months (January-March) were
0.2% lower than in the
previous three months.
Prices in the three months to April
were 3.8% higher than in the
same three months a year earlier.
This was unchanged from March
and is the lowest annual rate
since May 2013 (2.6%).
The annual rate is less than half
the 10.0% peak reached in
March 2016.
House prices fell by 0.1%
between March and April.
There has been virtually no
change in prices over the past
three months.
Confidence in the UK housing
market has stabilised following
a record decline, according to
the latest Halifax Housing
Market Confidence Tracker.
The survey, which tracks
House Price Optimism on
whether house prices will be
higher or lower in a year’s time
– has shown a small
improvement (+2 points) from
a net +42 in October 2016 to
+44. This improvement
followed a record fall in
October 2016 following the EU
referendum result. Nearly six in
10 (58%) expect the average
property price to rise in the
next 12 months, compared to
just one in 10 (14%) who
expect prices to fall. However,
this compares to a record high
of 72% who were anticipating
price rises in May 2015.

4. Rocket Training & Development
Ross-on-Wye
Rocket Corporate Development
Beaconsfield
Email: info@rocketperformance.co.uk www.rocketperformance.co.uk
Rocket Marketing Associates
Lanark, Scotland
Economic & Market Overview June 2017
Business
NEWS
Banks’ reputations are improving
UK banks are starting to rebuild their reputation following the
financial crisis with a marked improvement in the last two
years, according to an online survey of 35,000 people by
the Reputation Institute. Overall, the sector has been rated
as "average",
Its score places it higher than the utilities sector, but below
that of technology companies. The Nationwide Building
Society tops the list, with taxpayer-owned RBS at the bottom.
Eurozone growth
remains fastest
for six years
New orders and jobs supported
strong business activity across
the Eurozone in May, according
to new data. Growth last month
remained at its fastest pace for
six years, according to a survey
of purchasing managers in both
services and manufacturing.
IHS Markit, which compiles the
data, said the Eurozone’s "big
two" nations, Germany and
France, drove the growth.
‘Time to breadline’
under a month
The average employee has
only about a month's savings to
maintain their lifestyle if their
income suddenly stopped. This
is the finding from a survey of
2,000 people by insurance
giant Legal & General. Savings
on average savings would
stretch for 32 days. Some 26%
of people said savings would
run out in a week or less, and
23% said they had nothing to
fall back on.
Sales of new cars fell 8.5% in May from a year earlier,
with buyers cautious in the run-up to the general election
according to the Society of Motor Manufacturers and
Traders. 186,265 new cars were registered in May, with
more than 1.1 million new cars registered this year to
date, down 0.6% on 2016.
On a positive note, sales of alternatively fuelled cars
rebounded after falling inApril. They now have a record
4.4% market share.
New car registrations
fall in May