Slides from Ashley's very quick presentation before the panel discussion at Ad Tech Sydney http://www.ad-tech.com/sydney/session_detail.asp?refad=1&session=1621

1. WHAT IS A
SOCIAL GAME?

2. “ANY GAME WHERE THE
KEY GAME DESIGN
ELEMENTS ARE BASED ON
THE INTERACTION
BETWEEN THE PLAYERS”
Klaas Kersting, Gameforge

3. TRADITIONAL GAMES

4. BOARD GAMES

5. PARTY GAMES

6. CREATIVE GAMES

7. CASUAL GAMES

8. LOCATION BASED

9. MULTI-PLAYER GAMES

10. VIRTUAL WORLDS

12. 1.1BILLION
REGISTERED VIRTUAL
WORLD ACCOUNTS!

14. MANAGEMENT GAMES

15. 6 REASONS
WHY SOCIAL GAMES
ARE AWESOME

16. ENGAGEMENT
v

17. SOCIAL/VIRAL
v

18. REPEAT PLAY
v

19. SOUGHT AFTER
v

20. LONGEVITY
v

21. REWARDING
v

22. v
THE MOST IMPORTANT?

23. FUN!
v

24. SOLD!
HOW CAN I GET MY BRAND
SOME SOCIAL GAME
ACTION?

25. v
OFFER REWARDS

26. v
BE PART OF THE GAME

27. MAKE YOUR OWN

28. ADVERTISE!!!

29. v
HOLD UP!
DON’T SIGN THE PO YET!

30. v
GOOD FIT

31. DON’T FORCE IT

32. REWARD USERS

33. v
PLAN FOR SUCCESS

34. SLIDESHARE.NET/
SOAPCREATIVE