The ADF Group provides telemarketing services to book high-quality appointments for insurance brokers. Their trained staff gather client information to qualify leads and ensure appointments are with interested decision makers. To qualify a lead, they obtain details like renewal dates, premiums, types of coverage, number of employees, and contact information. The ADF Group builds pipelines of qualified leads by scheduling follow-ups in their database. They keep client data secure and only use it for that client's campaign. The Managing Director has 10 years of insurance experience and oversees staff training to deliver high levels of client service and ROI through guaranteed appointments.

1. ADF Group
TELEMARKETING EXCELLENCE

2. ADF Group
Here at the ADF group we pride ourselves with providing the best client experience by
booking high quality appointments for your brokers, all guaranteed to be in front of an
interested decision maker who holds the company’s insurance budget.
All our staff are highly trained to gather as much pre information as possible to make sure you
get the most out of our services. They will make sure the lead if fully qualified with the correct
updated contact info, renewal date, premiums and details of cover.

3. Qualifying a Lead
To ensure a client receives the best ROI (Return of Investment) we identify key areas which must
be completed in order to consider “a lead” a lead. These areas include:
 Renewal Date
 Premiums
 Types of Cover e.g. EL, PL, PI, Fleet etc.
 Number of Employees
 Correct Decision Maker
 Correct Email/Phone number
 General Interest in Switching Broker.
 Current Broker.

4. Building a Pipeline
We consider one of the most important aspects of
telemarketing is building a pipeline. This ensures a
constant flow of up to date leads, increasing
appointment bookings and boosting the clients
ROI.
The way this is achieved is by making sure that all
leads are correctly logged in our database to be
flagged up on a specific date and time which was
discussed with the prospect.
We also recognise this can only be accomplished
by ensuring the data is correctly cleansed whilst
calling.

5. Data
We prefer clients to provide their own data, this will ensure that the client is choosing who
they want to call geographically and which industries they prefer.
All data sent to us is kept in house, only used for that specific client and will be returned
once the campaign has ended. We do not cross sell data and or appointments.

6. Why choose us
The Managing Director of the ADF Group holds 10 years of experience within insurance sales
and marketing. New employees training is overseen by the Managing Director and much of
his skills and qualities reflect among the staff.
A high passion has driven the ADF Group to begin and will continue to for many years to
come.
We are committed to providing guaranteed appointments only. What you see is what you
get with the ADF Group, no hidden charges and competitive prices. We thrive in our
experience as it gives us the ability to achieve high levels of client service whilst delivering
the best investment opportunities.

7. Contact Information
For more information on what we offer please don’t hesitate to contact the managing
director Ali Day directly.
DDI: 01354 461 591
E-mail: Ali.day@adf-group.co.uk