Keep yourself well-groomed and wear fitted clothing to be approachable. Smile and make eye contact with visitors, asking open-ended questions to show interest. Do not eat, call, work on your computer, or hide on your stand - focus fully on engaging with visitors. Plan your objectives and have reference points for discussions to manage your time well.

1. How to keep yourself on
a exhibition booth ?
Tips on what to do and what not to
do during a show on your own stand

2. Do
Personal hygiene
More enjoyable to talk to groomed person !
At your best, groomed clothing
Fitted to your audience
Teeth brushed, hair combed
BUT careful with fragrances, tastes can differ

3. Do
Address visitors
Keep within your stand, aisle = neutral grounds
Smile, eye contact
Show interest in your visitor
Have the attitude to be there to service
Ask open questions

4. Do
Open questions
Yet focused, solution minded
What were you looking for today on this show ?
How do you feel the industry is performing today ?
What are the trends for the coming years according to you ?
Which are the biggest challenges you’re experiencing in the market ?
What have you learned today in the workshops you’ve
attended so far ?
What can I do to help you in growing your business ?

5. Do
Attitude
Enthousiasm
Smile, you love being on this show
Do what you say, especially on follow up
NO OR LATE FOLLOW UP = FRUSTRATION
You only have 1 chance to make a 1st impression

6. Do
Be on time
Avoid stress from the beginning
Always arrive 1 hour before opening times
Lock your personal belongings
Familiarize yourself with the stand layout, products and graphics
Make coffee, check all supplies (kitchen, gadgets, documents, business
cards) and replete
Explore the show floor
(catering points, lavatory, competition)
Start up product demos

7. Do
Plan
Run through the objectives
Leads ? New product launch ? Special offering ?
Provides target during conversations
Reference discussion point
Helps you manage your time

8. Do NOT
Eat
Never eat on your stand
Unless it’s your stand’s catering
BUT even then be modest
Eat at the closest catering area
Take your time, but not too much, consider your colleagues
Try to eat healthy
Drink water, LOW on sugars, NO alcohol

9. Do NOT
Call / work
Phone
x
Even not for important calls
In case of emergency, step out of your booth
Computer/Laptop
No e‐mails
Possibly consult on your smartphone, 2x/day
Never type any answers while on your stand

10. Do NOT
Miscellaneous
Do not hide behind products or in the storage
Long working hours  sleep enough or you
won’t make the end of the show
Socialize with co‐workers

11. adekSpo
Armand De Weerdtstraat 25
2845 Niel (Antwerp) ‐ Belgium
+32 485 741 721
tony@adekspo.be
www.adekspo.be
innovation & technology consultant
for exhibition management