Understanding how physical screen size, touch screens and geographic location impacts web site return on investment has never been more important. Analytics tools need to be enhanced to support them. In 15 minutes we’ll show you how to upgrade your CMS.

1. James Rosewell
Add Mobile Device Dimensions to your Web
Analytics with 51Degrees and DNN

2. About 51Degrees
• THE fastest, most accurate
device detection
• 5,000,000+ detections per second
• Used by eBay, Unilever, IBM,
Microsoft, T-Mobile and 1.5
million other web sites
• Track more than 2 billion unique
web visits every month
• Integrated with DNN out of the
box
We understand the Web, Mobile & Big Data
@51Degreesmobi @DNNCorp

3. Why Add Mobile?

4. % Mobile Web Traffic from UK during May 2014 by Hardware Vendor
Apple, 72.14%
Samsung,
14.88%
Sony, 2.22%
RIM / Blackberry, 2.36%
HTC, 1.96%
Others,
6.44%
@51Degreesmobi @DNNCorp

5. % Mobile Web Traffic from India by Hardware Vendor
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
Samsung
Nokia
Apple
Micromax
Sony
Other
@51Degreesmobi @DNNCorp

6. % Mobile Web Traffic from US during May 2014 by Browser
Mobile
Safari,
55.47%Android,
16.94%
Chrome
Mobile,
15.34%
Opera Mini, 2.83%
Chrome for
iOS, 1.27%
Other,
8.15%
@51Degreesmobi @DNNCorp

7. Average Mobile Screen Size Square Inches
0
5
10
15
20
25
India
South Africa
United Kingdom
@51Degreesmobi @DNNCorp

8. Analytics - Before Mobile
@51Degreesmobi @DNNCorp

9. Device Type – 1 Extra Dimension
Mobile Tablet Desktop
@51Degreesmobi @DNNCorp

10. We Now Need to Answer Questions Like…
• How does click through rate vary by physical screen size?
• What physical screen sizes should we be designing for?
• Does average basket value (ABV) vary by device price band?
@51Degreesmobi @DNNCorp

11. Other Dimensions - “3D” Enable Analytics
9” 10”
6” 7”
11”
8”
3” 4” 5”
< £150
£150 to £300
> £300
Physical Screen Size
Price Band
@51Degreesmobi @DNNCorp

12. This Must be Hard?!

13. No. Here’s how with Google
Analytics, DNN and 51Degrees

17. Javascript Change
<script src="/51Degrees.features.js?PriceBand&ScreenInchesDiagonalRounded"
type="text/javascript"></script>
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m
)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', '[TRACKING_ID]', 'auto');
ga('require', 'linkid', 'linkid.js');
ga('require', 'displayfeatures');
ga('set', 'dimension1', FODF["PriceBand"]);
ga('set', 'dimension2', FODF["ScreenInchesDiagonalRounded"]);
ga('send', 'pageview');
</script>
@51Degreesmobi @DNNCorp

18. It’s easy to implement in DNN
@51Degreesmobi @DNNCorp

20. Physical Screen Size / Pages per Session
@51Degreesmobi @DNNCorp
ScreenInchesDiagonalRounded Pages / Session
9 3
8 3
7 4.44
6 4.29
5 7.86
4 4.53
3 4.68
2 6.24
12 9
10
7.59

21. Mobile Device Price Band / ABV
@51Degreesmobi @DNNCorp
Price Band (USD) ABV
0.00 - 49.99 13.2
50.00 - 99.99 16.8
100.00 - 149.99 14.4
150.00 - 199.99 16.8
200.00 - 249.99 13.2
250.00 - 299.99 14.4
300.00 - 349.99 15.6
350.00 - 399.99 13.2
400.00 - 449.99 13.2
450.00 - 499.99 15.6
500.00 - 599.99 13.2
600.00 - 699.99 15.6
700.00 - 799.99 15.6
800.00 - 899.99 14.4
900.00 - 999.99 12