In a recent survey of top app developer clients by AdColony, two-thirds of respondents reported they find video ads to be more effective for app marketing campaigns as compared to other channels such display ads and offer walls. In addition, 50% of respondents said they expect to shift more budget to mobile video in 2013.

1. 2013 Customer Survey
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2. Key Findings
In a recent survey of top app developers by AdColony, 2/3 of
respondents reported they find video ads to be more effective for user
acquisition campaigns as compared to other channels such display/
banners ads & offer walls.
In addition, 50% of respondents expect to shift
more budget to mobile video in 2013.

3. Effectiveness: Video vs. Other Channels
How EFFECTIVE are AdColony video ads for your user acquisition
campaigns compared to:
Less Effective More Effective
Display/Banners ✓
Interstitials ✓
Offer Walls ✓
Social Ads ✓
Video Ads from other
Ad Networks ✓
Free App Promotion
Networks ✓
Video ads are more effective than other channels

4. 2013 Outlook
Compared to 2012, in 2013 I expect my user acquisition campaigns to:
2013 Outlook
Increase in size ($) strongly agree
Be more focused on CLV than Cost
Utilize new channels
Shift more to social
Shift more to video
Increase in reach (more geographies)
Be more focused on CPI
Shift more to iOS -
Shift more to Android -
Shift more to display/banners -
Shift more to interstitials -
Shift more to direct deals -
Shift more to offer walls (incentivized) ➡
Shift more to Free App Networks ➡ strongly disagree

5. 2013 Outlook: Video
Compared to 2012, in 2013 I expect my user acquisition campaigns to:
Shift more to video
Strongly Disagree
Somewhat Disagree
Strongly Disagree 0%
Somewhat Disagree 0%
Neither Agree or Disagree Neither Agree or Disagree 40%
Somewhat Agree 47%
Somewhat Agree Strongly Agree 13%
Strongly Agree
60% of customers expect to shift more to video in 2013

6. AdColony Customer Survey Background
Overview
Mobile video advertising company AdColony sought to gauge key app
developers’ outlooks for 2013 as they relate to user acquisition & app
marketing. AdColony was also looking to benchmark the company’s own
performance in the app marketing ecosystem (AdColony’s non-
incentivized mobile video product & network) in comparison to other
marketing channels.
The following slides reflect the “2013 Outlook” portion of this survey.
Methodology
- Online survey sent to top AdColony customers who utilize AdColony’s
video ad network
- All answers were collected & analyzed 100% anonymously
- The survey consisted of 14 required questions & 3 optional questions;
35% of customers responded fully.
- Data collection ran from January 10-14, 2013

7. Thank you.
An extended version of this study is available upon request: research@adcolony.com
For questions related to User Acquisition campaigns: UA@adcolony.com
For questions related to App Monetization: publishers@adcolony.com
www.adcolony.com | @AdColony