This document summarizes a presentation on modeling behavior modification through reward-induced attitude change. It describes:
1) Modeling the internal cognitive and psychological state of a person and designing a controller to track desired behavior via rewards.
2) The system model accounts for theories of planned behavior, cognitive dissonance, and overjustification. Dissonance is quantified as the percentage of inconsistent cognitive pairs.
3) The controller is designed in two stages to either increase positive attitude or allow for attitude reversal, with the goal of minimizing cognitive dissonance and guiding behavior.