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@Jameshaycock AdaptiveLab.com
BYE BYE BANKS?
Will banks be the next
dumb pipes?
#byebyebanks
Adaptive Lab is a
product and service
design company.
|ByeByeBanks2
We partner with companies to solve
problems through design, rapidly
prototype solutions, validate with
target users and develop digital
products using agile and lean
methods.
| Banks as dump pipes3
75% of the
S&P 500 will 

be replaced
by 2027
75yrs
1937
15yrs
2012
Lifespan of S&P 500 Companies
| Banks as dump pipes4
Changing 

behaviours
| Banks as dump pipes5
Changing
technology
| Banks as dump pipes6
Changing
competitors
| Banks as dump pipes7
What is a dumb pipes
| Banks as dump pipes8
Dumb pipes are networks used to
transfer data with little control over
the services or experience that the
data drives
Bye bye banks? Will banks be the next dumb pipes?
| Banks as dump pipes10
| Banks as dump pipes
50 450m $100bn
| Banks as dump pipes12
“It’s fine, we still own the pipes,
we can be a smart pipe!”
Bye bye banks? Will banks be the next dumb pipes?
Bye bye banks? Will banks be the next dumb pipes?
Bye bye banks? Will banks be the next dumb pipes?
| Banks as dump pipes16
Might banks be the next
dumb pipes?
| Banks as dump pipes17
See all your accounts
in one place
Your money
brought to life
Make sense
of your spending
| Banks as dump pipes18
| Banks as dump pipes19
| Banks as dump pipes20
Limited to non-
transactional tasks
(but, can build high
engagement)
Your balance today
1010.00
| Banks as dump pipes21
The drive towards dumb pipedom is
currently slowed by a data and
permissions barrier
| Banks as dump pipes22
Manual and
clunky
Phase one: Gone
| Banks as dump pipes23
Automated
but one way
Phase two: Here
| Banks as dump pipes24
Automated and
fully featured
Phase three: Coming
| Banks as dump pipes25
| Banks as dump pipes26
The banks will launch
their own transactional APIs
| Banks as dump pipes
Connect
Connect with this application
Access and control
account information
Access balance
and transactions
Add payees and
manage payments
27
| Banks as dump pipes28
core banking
activities
3rd party app
ecosystem
The need to visit
bank properties is
lowered
| Banks as dump pipes29
“It’s fine, we still own the pipes,
we can be a smart pipe!”
| Banks as dump pipes30
| Banks as dump pipes31
1. ITS SIMPLE, JUST
TAKING 5 MINS
2. WE TAKE CARE OF ALL
YOUR DIRECT DEBITS
3. SIGN UP BONUS: £150
Hey Jenny,
Based on your spending
activity and existing
products, we think you’d
be better off switching.
See my options
and read reviews
SWITCHING OFFER
| Banks as dump pipes32
“It’s fine, we still own the pipes,
we can be a smart pipe!”
| Banks as dump pipes33
| Banks as dump pipes34
| Banks as dump pipes35
| Banks as dump pipes36
If you don’t rethink, someone
else will disrupt.
| Banks as dump pipes37
Deny and do nothing
Option one
| Banks as dump pipes38
1
Risk
2
Breadth of
products
3
Brand
& trust
4
Capital
| Banks as dump pipes39
Accept and get on doing
something
Option two
| Banks as dump pipes40
Be a smart platform rather
than a smart pipe
| Banks as dump pipes41
Work with great (and
different!) people
| Banks as dump pipes42
Decrease your release cycle,
increasing change frequency
| Banks as dump pipes
Experiment more
1092 1976546
| Banks as dump pipes44
Threat for incumbents…
huge opportunity for disruptors…
| Banks as dump pipes45
cross-pollination
Think about…
| Banks as dump pipes46
what could create a regular habit
Think about…
| Banks as dump pipes47
user goals and your purpose
Think about…
| Banks as dump pipes48
existing behaviours and journeys
what can you remove or improve?
Think about…
| Banks as dump pipes49
Good night and good luck!
Follow “Bye Bye Banks?”
A curation of articles about new players and
innovation from the incumbents.
flip.it/VkZRG
@jameshaycock james@adaptivelab.com
Sign up to Wunderkammer
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Bye bye banks? Will banks be the next dumb pipes?

  • 1. @Jameshaycock AdaptiveLab.com BYE BYE BANKS? Will banks be the next dumb pipes? #byebyebanks
  • 2. Adaptive Lab is a product and service design company. |ByeByeBanks2 We partner with companies to solve problems through design, rapidly prototype solutions, validate with target users and develop digital products using agile and lean methods.
  • 3. | Banks as dump pipes3 75% of the S&P 500 will 
 be replaced by 2027 75yrs 1937 15yrs 2012 Lifespan of S&P 500 Companies
  • 4. | Banks as dump pipes4 Changing 
 behaviours
  • 5. | Banks as dump pipes5 Changing technology
  • 6. | Banks as dump pipes6 Changing competitors
  • 7. | Banks as dump pipes7 What is a dumb pipes
  • 8. | Banks as dump pipes8 Dumb pipes are networks used to transfer data with little control over the services or experience that the data drives
  • 10. | Banks as dump pipes10
  • 11. | Banks as dump pipes 50 450m $100bn
  • 12. | Banks as dump pipes12 “It’s fine, we still own the pipes, we can be a smart pipe!”
  • 16. | Banks as dump pipes16 Might banks be the next dumb pipes?
  • 17. | Banks as dump pipes17 See all your accounts in one place Your money brought to life Make sense of your spending
  • 18. | Banks as dump pipes18
  • 19. | Banks as dump pipes19
  • 20. | Banks as dump pipes20 Limited to non- transactional tasks (but, can build high engagement) Your balance today 1010.00
  • 21. | Banks as dump pipes21 The drive towards dumb pipedom is currently slowed by a data and permissions barrier
  • 22. | Banks as dump pipes22 Manual and clunky Phase one: Gone
  • 23. | Banks as dump pipes23 Automated but one way Phase two: Here
  • 24. | Banks as dump pipes24 Automated and fully featured Phase three: Coming
  • 25. | Banks as dump pipes25
  • 26. | Banks as dump pipes26 The banks will launch their own transactional APIs
  • 27. | Banks as dump pipes Connect Connect with this application Access and control account information Access balance and transactions Add payees and manage payments 27
  • 28. | Banks as dump pipes28 core banking activities 3rd party app ecosystem The need to visit bank properties is lowered
  • 29. | Banks as dump pipes29 “It’s fine, we still own the pipes, we can be a smart pipe!”
  • 30. | Banks as dump pipes30
  • 31. | Banks as dump pipes31 1. ITS SIMPLE, JUST TAKING 5 MINS 2. WE TAKE CARE OF ALL YOUR DIRECT DEBITS 3. SIGN UP BONUS: £150 Hey Jenny, Based on your spending activity and existing products, we think you’d be better off switching. See my options and read reviews SWITCHING OFFER
  • 32. | Banks as dump pipes32 “It’s fine, we still own the pipes, we can be a smart pipe!”
  • 33. | Banks as dump pipes33
  • 34. | Banks as dump pipes34
  • 35. | Banks as dump pipes35
  • 36. | Banks as dump pipes36 If you don’t rethink, someone else will disrupt.
  • 37. | Banks as dump pipes37 Deny and do nothing Option one
  • 38. | Banks as dump pipes38 1 Risk 2 Breadth of products 3 Brand & trust 4 Capital
  • 39. | Banks as dump pipes39 Accept and get on doing something Option two
  • 40. | Banks as dump pipes40 Be a smart platform rather than a smart pipe
  • 41. | Banks as dump pipes41 Work with great (and different!) people
  • 42. | Banks as dump pipes42 Decrease your release cycle, increasing change frequency
  • 43. | Banks as dump pipes Experiment more 1092 1976546
  • 44. | Banks as dump pipes44 Threat for incumbents… huge opportunity for disruptors…
  • 45. | Banks as dump pipes45 cross-pollination Think about…
  • 46. | Banks as dump pipes46 what could create a regular habit Think about…
  • 47. | Banks as dump pipes47 user goals and your purpose Think about…
  • 48. | Banks as dump pipes48 existing behaviours and journeys what can you remove or improve? Think about…
  • 49. | Banks as dump pipes49 Good night and good luck! Follow “Bye Bye Banks?” A curation of articles about new players and innovation from the incumbents. flip.it/VkZRG @jameshaycock james@adaptivelab.com Sign up to Wunderkammer A fortnightly newsletter with 8-10 curious and stimulating links. bitly.com/receive-curiosities