Adam Levine rose to fame as the lead singer of Maroon 5. Over the course of Maroon 5's six albums, Levine's image transformed significantly based on record label demands. Initially portrayed as a simple musician, Levine's image became increasingly sexualized over time to broaden his fan base. By the third album, Levine was often shirtless with visible tattoos in a rugged look. Later albums pulled back on nudity but maintained Levine's muscular physique as central to his star image. Today, Levine has achieved great fame and settled into an image of a tattooed celebrity with a trendy style.