This document outlines the research and development process for an audio enhancement application called Audihance. It includes research on how sound works, the naming and branding process to arrive at the name Audihance, sketches of the brand character and logo, research on social media branding strategies, and wireframes for the website layout. The goal of the Audihance application is to adjust sound pressure waves to provide optimal audio enhancement for the user.

1. Audio Enhancer Via Application Justin Marks
FA102a,
Research and Speculative
Product/Service and Development

2. Audio Enhancer Via Application Justin Marks
Assignment One, Research
“Everything You Should Know About Sound”
http://waitbutwhy.com/2016/03/sound.html

3. Audio Enhancer Via Application Justin Marks
Assignment One, Research
-Ears are an evolutionary innovation that allows us to register
sound waves in the air around us
http://www.espritsciencemetaphysiques.com/notre-modele-du-systeme-solaire-faux-depuis-

4. Audio Enhancer Via Application Justin Marks
Assignment One, Research
-The loudness of a sound we hear is determined by the amplitude of
the pressure waves
https://brandednoise.com/2013/10/14/soundscapes-and-sonic-

5. Audio Enhancer Via Application Justin Marks
Assignment One, Research
-The concept of sound is by definition a biological being’s perception of
the pressure wave
http://cymatica.com/2009/11/05/cymatics-scientist-says-sound-is-a-bubble-not-

6. Audio Enhancer Via Application Justin Marks
Assignment One, Future Product or Service
Audio Enhancer via Application
-adjusts the amplitude of pressure waves
-optimal decibel selection
-normalizes transverse waves

7. Audio Enhancer Via Application Justin Marks
Source for Brand Character Words
Destiny’s Child
http://www.allmusic.com/artist/destinys-child-mn0000210

8. Audio Enhancer Via Application Justin Marks
Naming Process
Generated from the words AUDIO  ENHANCE
Audio noun : sound, especially when recorded, transmitted, or reproduced
Enhance verb : intensify, increase, or further improve the quality, or extent
of

9. Audio Enhancer Via Application Justin Marks
AUDIHANCE
Justification: The name, derived from a
combination of “audio” and “enhance”, creates
the perfect culmination of the product’s
absolute goal; to enhance audio. It also offers
a play on words, as it is relatable to the word
“audience”. An audience typically listens, just
as the user will do as it uses the smartphone
application.
Final Product/Service Name

10. Audio Enhancer Via Application Justin Marks
Brand Character Diagram Sketch

11. Audio Enhancer Via Application Justin Marks
AUDIHANCE
PERSONA PURPOSE
LANGUAGETONE
better
stronger
lasting
sold
sell
life
self
happiness
vision
prosperity
positive
wiser
Brand Character Diagram

12. Audio Enhancer Via Application Justin Marks
Assignment Three, Logotype Word
Word From Diagram
“Happiness”

13. Audio Enhancer Via Application Justin Marks
Assignment Three, Logotype Research
http://www.brandcrowd.com/logo-design/details/54323
http://www.michellefrenchdesign.com/project-happiness-logo-web/
https://www.shophappiness.com/
http://activehappiness.com/2012/10/dear-active-happiness-readers/active-
happiness-logo/
http://www.free-logodesign.com/free-happiness-logo-
design/

14. Audio Enhancer Via Application Justin Marks
Assignment Three, Finished Logotype
AUDIHANCE

15. Audio Enhancer Via Application Justin Marks
Assignment Four, Social Media Branding, Research
Groupon: https://www.facebook.com/Groupon.US/?nr
Chipotle Mexican Grill:
https://www.facebook.com/chipotle/?brand_redir=180731705333849
Adidas: https://www.facebook.com/adidas/

16. Audio Enhancer Via Application Justin Marks
Assignment Four, Social Media Branding, Facebook
Pages
https://www.facebook.com/Audihance-491036101102424/

17. Audio Enhancer Via Application Justin Marks
Assignment Four, Social Media Branding, Facebook
Pages
https://www.facebook.com/Audihance-491036101102424/

18. Audio Enhancer Via Application Justin Marks
Assignment Four, Social Media Branding, Facebook
Pages
https://www.facebook.com/Audihance-491036101102424/

19. Audio Enhancer Via Application Justin Marks
Assignment Four, Social Media Branding, Facebook
Pages
https://www.facebook.com/Audihance-491036101102424/

20. Audio Enhancer Via Application Justin Marks
Assignment Four, Social Media Branding,
Creating Community
-word of mouth
-group messaging via application
-text messaging

21. Audio Enhancer Via Application Justin Marks
Assignment Five, Webpage Layout Research
for Wireframes
Better Hearing Institute
www.betterhearing.org
Life Alert
www.lifealert.com

22. Assignment Five, Wireframe
Audio Enhancer Via Application Justin Marks
Short
Logotype
Short Description
Large Image + Tagline
F T I
About Buy FAQs Reviews Specs

23. Audio Enhancer Via Application Justin Marks
Assignment Five , Tagline Research
HP – Invent
http://store.hp.com/
Adidas – Impossible Is Nothing
http://www.adidas.com/us/
Under Armour – Protect This House
https://www.underarmour.com/en-us/
Subway – Eat Fresh
http://www.subway.com/en-us
BMW – The Ultimate Driving Machine
http://www.bmw.com/com/en/

24. Audio Enhancer Via Application Justin Marks
Assignment Five, Homepage Visual Design in a Browser
https://projects.invisionapp.com/d/main#/projects/8202450/screens