A few of the most interesting tech start-ups shopping their wares at Advertising Week 2013.

1. Many of the start-ups at advertising week offer novel online shopping
experiences with shorter paths to purchase. Multiple companies have
found ways to generate revenue for publishers by allowing consumers to
purchase featured products without leaving the site. These products are
allowing the content generators to profit from their work.
Some startups showcase methods to purchase products through social
media. Chirpify, for example, aspires to provide consumers the ability to buy
products with a tweet or Facebook comment.
Streamlined Shopping

2. • Target: Young Style-Setting
Entrepreneurs
• 72Lux enables digital publishers to sell
products featured within their articles.
The platform provides the ability to
purchase products without leaving the
publisher‟s website.
• 72Lux‟s shopping experience
consolidates multiple retailers into a
single interface.
72Lux

3. • Target: Young Style-Setting
Entrepreneurs
• Cosmic Cart is almost nearly
identical to 72Lux and likewise
shortens the path to purchase by
allowing publishers to directly sell
products from their content.
Cosmic Cart

4. • Target: Young Style-Setting
Entrepreneurs
• Pose is a fashion themed photo
sharing platform. It allows users to
share photos of their outfits and tag
them with designer details.
• Products can be purchased from
the app. Pose collects an affiliate
fee when an item is sold. A portion
of the fee goes to the
company, however the bulk of it
goes to the user who shared the
photo.
Pose

5. • Target: Techtool Shoppers
• Chirpify enables users to make
purchases or sign up for things simply
by posting on Twitter or Facebook.
• By tweeting an ad campaign‟s
hashtag along with an “actiontag,”
like #buy, a consumer can make a
purchase.
• Chirpify states their “actiontags” are
customizable.
Chirpify

6. • Target: Frugal Techtool Shoppers
• Nifti is an online price tracking tool
for price conscious shoppers.
Shoppers find a product they want,
set their desired price, and once the
price drops below it, Nifti alerts the
user via email.
• The Nifti website also links to popular
products and shows their recent
price change.
Nifti

7. In attempt to overcome consumers avoidance of ads, some startups are
developing methods to pay them to watch it.
Unlockable seeks to engage users in commercials by giving away free
content for answering quizzes or completing puzzles after watching an ad.
Locket pays you to turn your phone into a mini-billboard each time it phone
turns on.
Paid to Watch: Buying Eyes for Advertising

8. • Target: Ad Favorable Mercenaries
• Unlockable makes games from
commercials and gives premium
content for free for playing them in
return.
• With Unlockable, a user plays
games, earns points, and gets
something they want, like a song,
for free after they accumulate
enough points.
• Games include remembering facts,
recalling the order of scenes, or
assembling a puzzle of a
commercial.

9. • Target: Ad Favorable Mercenaries
• Locket is an app that pays
consumers to place advertising on
their smartphone‟s lockscreen. Users
choose to engage with the content
or enter their phone as normal
depending on the direction they
swipe.
• Even if consumers don‟t engage
with the ad, they receive payment
for the advertising space.

10. Consumers continue to turn to their peers for product recommendations as
evidenced by startups designed to host user reviews.
Both Consumr and Influencer are created for consumers rate products. Both
offer free products to those who write useful reviews.
The presence of these online communities indicates positive sentiment and
identifying trendsetters will be increasingly important to brands.
Peer Trust

11. • Target: Techtool Shoppers
• Consumr can be described as the
Yelp for packaged goods. By
snapping a product‟s barcode, the
app returns product reviews from
Consumr and from other websites.
• Contributing reviews can earn users
free sample products.

12. • Target: Social Trendsetters
• Influenster is a social network
exclusively for trendsetters. The
community is built for „culture
junkies‟ who wish to share trends
and talk about products. Users that
write meaningful content increase
their rank in the community.
• Members of Influenster receive
rewards like access to products
before they‟re released to the
public and discounts.

13. Media is changing and startups are working to figure out how to offer the
next best user experience.
Viguor is working to develop a seamless video without interruption even as
you switch between devices.
Touchalize creates a customizable video experience allowing you to
interact with a video while it is playing.
Lisnr is a portal to additional content unlocked by listening to specially
tagged songs.
New Media Experiences

14. • Target: Always Connected,
Multi-Deviced Millennials
• Vigour is an app that connects
video across devices in a
seamless experience. If you
need to get moving, a swipe
transfers the video from your TV
to your device and continues
playing without interruption.
• The product leverages the cloud
to connect content across
devices.

15. • Target: Indulging Tech-ers
• Touchalize creates interactive
videos allowing users to do
everything from change the color of
a car in a video to click on a
product placement and order the
item online.

16. • Target: Music Enamored
• Lisnr is an app that hears ultra-sonic
frequencies embedded only in Lisnr-
enabled tracks. The app unlocks
exclusive content based on your
listening preferences.
• Lisnr also works at live events and
dynamically responds to your
environment.