The document discusses Vodafone's advertising campaign featuring a new mascot, the Zoozoos. It introduced aliens as brand ambassadors to promote Vodafone's services in a humorous and entertaining way. The ads were very successful especially among youth and only cost around 3 crores to produce, less than animated ads. However, some found the ads unclear about what service was being advertised and the company name was only shown briefly at the end.

1. AD-WATCH By- Mehak Vaswani

2. VODAFONE Vodafone one of the leading network spend lot On advertisement and marketing. There are 30 funny ads from vodafone on different alerts and services spreading awareness on value added services. In this whole series of Ads the creative team has emphasize in a new concept ,which they name as Zoo Zoo ads.

3. HAPPY TO HELP Before zoo zoo ads the company’s mascot was a pug , who show that how he help his owner in his daytodays activities with an ease . & the company attitude toward providing service to their valuable customer .

5. NEW BRAND MASCOT The company has introduced a new brand mascot which are the aliens & through which they link-up to human being and benefits of the new services by the company.

6. MAKING OF ZOOZOO ADS

7. AWARDS AND IMPACT Vodafone received the first people for the Ethical Treatment of Animal (PETA) 2009. GLITTERBOX Award for replacing pug with more humane alternatives. This Ad was hit in Indian specially among the youth.

8. PROS OF THIS ADVERTISEMENT CEATIVE ENTERTAINING HUMOROUS NEW CONCEPT BEST TIME TO LAUNCH ( IPL SEASON 2) SHORT COST -EFFICIENT THAN ANIMATED ADS (cost around 3 crores only ) LESSON CONVEYING

9. CONS OF THIS AD NOT EASY TO UNDERSTAND NOT CLEAR ABOUT WHAT THE AD IS . PEOPLE JUST TAKE IT AS A SOURCE OF ENTERTAINMENT COMPANY NAME IS SHOWN ONLY AT THE END FOR FEW MINI SECOND . PHONE ARE NOT AT ALL SHOWN IN ANY ADS

10. MY SUGGESTION COMPANY NAME OR LOGO SHOULD BE SHOWN IN THE BACKGROUND. CONVERSATION SHOULD BE ATLEAST IN WRITTEN MESSAGE ON THE BOTTOM. CONSEQUENCE OF THE SERVICES SHOULD HAVE ADDED.

11. THANK YOU