1. Pay-Per-Click marketing is an online advertising model where advertisers pay a fee each time their ad is clicked. This cost-effective and results-driven approach allows businesses to reach their target audience directly through paid search engine advertising.

1. Enhance Your Brand’s Visibility With
Reliable PPC Advertising
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2. Understanding PPC - An Overview of Pay-
Per-Click Marketing
PPC, or Pay-Per-Click marketing, is an online advertising
model where advertisers pay a fee each time their ad is
clicked by a user. It's a highly targeted and cost-effective
way to drive traffic to websites and generate leads or sales.
Advertisers bid on specific keywords or audience
demographics, and their ads are displayed on search
engines or websites when relevant searches or content
matches occur.
PPC campaigns can be managed through platforms like
Google Ads, and advertisers have control over budgets, ad
copy, and targeting, making it a flexible and measurable
marketing strategy. Orbit Infotech offers PPC services to
optimize online advertising campaigns
www.orbitinfotech.co

3. PPC (Pay-Per-Click): PPC is an online advertising model
where advertisers pay a fee each time their ad is clicked. It
provides instant visibility in search engine results and is a
paid marketing strategy.
SEM (Search Engine Marketing): SEM encompasses both
PPC and SEO. It involves using paid advertising (PPC) and
organic search optimization (SEO) to improve a website's
visibility in search engine results.
SEO (Search Engine Optimization): SEO is the practice of
optimizing a website's content and structure to rank
organically in search engine results. It focuses on improving
visibility and organic traffic without paid advertising.
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The difference between PPC, SEM and
SEO

4. • Keywords: Advertisers select relevant keywords for their ads.
• Bidding: Advertisers bid on these keywords in auctions.
• Ad Placement: Ads are displayed on search engines or
websites.
• Clicks: Advertisers pay when users click on their ads.
• Budget Control: Advertisers set daily budgets.
• ROI: Ad performance is measured by click-through rates and
conversion rates.
• Ad Rank: Determines ad position based on bid and quality
score.
• Targeting: Ads can be geographically and demographically
targeted.
• Ad Content: Ad copy and relevance are crucial for success.
• Analytics: Continuous monitoring and optimization are
essential for a successful PPC campaign.
www.orbitinfotech.co
How PPC works ?
PPC, or Pay-Per-Click advertising, is an online advertising model where advertisers pay a fee each time their
ad is clicked. Topics include:

5. • Targeted Advertising: PPC allows precise audience
targeting.
• Cost Control: Set budgets and only pay when users click.
• Quick Results: Immediate visibility and traffic.
• Data-Driven: Access to detailed performance data.
• Flexible: Adjust campaigns in real-time.
• Measurable ROI: Track conversions and revenue.
• Competitive Edge: Outrank competitors with strategic
bidding.
• Enhanced Brand Visibility: Promote brand awareness.
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Why PPC is important & Benefits of
PPC
PPC (Pay-Per-Click) Advertising is vital for businesses due to several benefits:

6. • Search Ads: Displayed on search engine results pages,
targeting specific keywords.
• Display Ads: Visual ads on websites, targeting audiences
based on demographics and interests.
• Video Ads: Appear in online videos on platforms like
YouTube.
• Shopping Ads: Product listings with images and prices,
often on e-commerce sites.
• Social Media Ads: Appear on social platforms like Facebook,
Instagram, and Twitter.
• Remarketing Ads: Target users who previously visited your
website.
• App Install Ads: Promote mobile apps on app stores.
• Local Ads: Target users in a specific geographic area.
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Types of PPC ads
There are several types of PPC (Pay-Per-Click) ads, each suited to different marketing
goals and platforms:

7. TRENDS
TOP PPC PLATFORMS
• Google Ads
Leverage Google's massive search
network to reach potential
customers actively searching for
your products or services.
Capitalize on Instagram's visual
appeal and user engagement to
promote products and services
through visually striking ads.
Utilize Facebook's extensive user data to
create highly targeted ad campaigns that
reach users on the world's largest social
network.
Reach a professional audience with
precision through LinkedIn's ad
platform, ideal for B2B marketing.
• Instagram Ads:
• Facebook Ads: • LinkedIn Ads:
• YouTube Ads:
Reach a global audience with video ads
on YouTube, the world's second-largest
search engine.
• Pinterest Ads:
Promote products, ideas, and
inspiration to a creative and visual user
base on Pinterest.
www.orbitinfotech.co

8. Info
Contact
9694902649
info@orbitinfotech.com
https://orbitinfotech.com/
B-30, opposite Cks Hospital, Shree Niwas Nagar, Vishwakarma
Industrial Area, Murlipura, Jaipur, Rajasthan 302013
Phone Number
Email Address
Website
Office Address
www.orbitinfotech.com

9. Thanks: Expressing
Gratitude to the Digital
Community
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