Mobile Marketing Media Kit
June 2013
C O N T E N T S
What is mobile advertising?
Intro to mobile advertising in Egypt
Channels
Measurements of success
Case stu...
Mobile Advertising Channels
Messaging Channels
Approach your potential customers through text and multimedia messages:
SMS...
Messaging Channels
Mobile Advertising Channels
SMS
SMS is a media channel with high degree of interactivity, dedicated
spe...
What is Mobile Advertising?
Mobile advertising is any advertising offer, promotion or incentive from a third party adverti...
Mobile Internet
Mobile Advertising Channels
Mobile Internet marketing offers the creative scope of the internet with the e...
Sarmady Mobile Network
News Aggregator
Akhbarak.net is the most popular
Egyptian news aggregator,
founded in 2003.
Sports
...
FilGoal.com
Mobile Advertising Channels
Mobile marketing with FilGoal.com
FilGoal.com is the most credible source for foot...
Audience Type and Site Statistics | MENA
Info sources: effective measure
Key facts
• Around 850,000 unique users per month on the mobile site.
• 10,000 monthly active users on the FilGoal iPhone...
Akhbarak.net
Mobile Advertising Channels
Mobile marketing with Akhbarak.net
Akhbarak.net is the most popular Egyptian news...
Audience Type and Site Statistics | MENA
Info sources: effective measure
Key facts
• Around One million unique users per month on the mobile site.
How does it work?
• Your banner is integrated ...
Contactcars.com
Mobile Advertising Channels
Mobile marketing with ContactCars.com
ContactCars.com is the number one automo...
Audience Type and Site Statistics | MENA
Info sources: effective measure
Key facts
• Around 140,000 unique users per month on the mobile site.
• 70,000 active users on iPhone app
• 1,000 active ...
FilFan.com
Mobile Advertising Channels
Mobile marketing with FilFan.com
FilFan.com is the leading Arabic-language entertai...
Audience Type and Site Statistics | MENA
Info sources: effective measure
 Key facts
• Around 50,000 unique users per month on the mobile site.
 Targeting Options
• Geography, Device (Manufactur...
Mobile Internet: branded mobile site
Mobile Advertising Channels
Engage your fans with a mobile-friendly, branded website ...
Mobile Internet: branded site
Mobile Advertising Channels
MOBILE APP vs. MOBILE SITE
Sarmady’s branded mobile app and mobi...
Mobile Applications
Mobile Advertising Channels
Branded applications for
iPhone, Nokia and Blackberry
by Sarmady
Measurements of Success:
• Impressions: the number of times the ad was viewed.
• CTR (Click Through Rate): the percentage ...
Case Studies
El Dostour Journal
Campaign Goals
• Generate awareness in Egypt around the El Dostour Journal
Campaign Durati...
Case Studies
National Bank of Egypt
Campaign Goals
• Drive traffic to NBE call center to learn more about NBE FIFA VISA pa...
Case Studies
InterContinental City Stars
Campaign Goals
Announce the Jazz brunch in open air during Eid El Fitr at Al Bust...
Case Studies
Mivida
Campaign Goals
• Awareness around the new living area created by Mivida and offers of the packages to ...
Rate Card and Technical Specifications
For more information on the services you're interested in, rates and
banner specifi...
Mobile Marketing Kit
Mobile Marketing Kit
Upcoming SlideShare
Loading in …5
×

Mobile Marketing Kit

1,642 views

Published on

Mobile advertising and marketing solutions provided by Sarmady.

These include:
- Messaging channels (SMS, MMS, PCM ad insertion, SMS DIalogue)
- Mobile Site and Apps Placements
- Mobile Site and Apps development

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,642
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
75
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobile Marketing Kit

  1. 1. Mobile Marketing Media Kit June 2013
  2. 2. C O N T E N T S What is mobile advertising? Intro to mobile advertising in Egypt Channels Measurements of success Case studies Rate card and technical specifications
  3. 3. Mobile Advertising Channels Messaging Channels Approach your potential customers through text and multimedia messages: SMS MMS PCM inserts Internet Channels Communicate online with your targeted public: Banners: expose your promotional message to million of mobile internet users through banners on various mobile sites and mobile applications. Branded mobile sites: have a mobile site for your advertising campaign. Applications Offer value to your customers through branded mobile applications.
  4. 4. Messaging Channels Mobile Advertising Channels SMS SMS is a media channel with high degree of interactivity, dedicated specially for immediate promotion actions. The 160 characters for English and 70 for Arabic ensures a high view rate, specially that these messages are read right after receiving them. MMS The MMS channel offers the targeted audience a multimedia experience (images, sound and video), exposing a complex and attractive image of your offer, through which you can grow the brand loyalty. It can have 3 slides with either text, images, audio files or videos. PCM Inserts Your promotional messages will be inserted in the notifications received by Vodafone users when someone asks them to call them back. First characters are allocated to the notification message, and the other 42 characters are reserved for your advertising message. Millions of such notifications are send everyday, so your promotion potential is high. PCMMMSSMS Targeting capabilities: • Geographic Lifestyle (people that most probably live, work, shop or go by certain areas) • by governorate • by district • Mobile Spent • Handset type
  5. 5. What is Mobile Advertising? Mobile advertising is any advertising offer, promotion or incentive from a third party advertiser provided to Vodafone’s mobile customers via Vodafone’s network or to mobile internet users via associated Sarmady products and services . Acquired by Vodafone Egypt in 2008, Sarmady became Vodafone's digital arm and is able to utilize Vodafone's depth of customer insight, reach and targeting. Take your marketing into the mobile world Whether you’re looking to acquire new customers or deepen the relationship with existing ones, nothing connects like a mobile marketing campaign. It’s about taking your campaigns into exciting territory. Because the mobile phone has become more than just a voice and a text device – with the mobile internet and other developments it’s a whole new way of communicating. It’s personal, always on, always with you and it comes with an integrated response mechanism.
  6. 6. Mobile Internet Mobile Advertising Channels Mobile Internet marketing offers the creative scope of the internet with the extra dimension of mobility to reach your target market any time, anywhere. The creative possibilities are compelling and customers can interact with your brand in many ways; from downloading content, competition entries to data gathering. These opportunities give customers a rewarding experience, drive sales and build deeper relationships by steering them to a mobile site that brings your brand to life. Drive engagement and usage by rewarding customers with free content for participating in a campaign. Integrate the creative theme with your message or banner media to create a seamless experience.
  7. 7. Sarmady Mobile Network News Aggregator Akhbarak.net is the most popular Egyptian news aggregator, founded in 2003. Sports FilGoal.com is the most credible source for football and sports news in Egypt. Automotive ContactCars.com is the number one automotive site in Egypt and in the Middle East region. Entertainment FilFan.com is the leading Arabic language entertainment news portal in the Arab Region.
  8. 8. FilGoal.com Mobile Advertising Channels Mobile marketing with FilGoal.com FilGoal.com is the most credible source for football and sports news in Egypt. Category: Sports Launched in 2001, FilGoal.com has lots of years of experience and it became the most trusted reference for sport news in Egypt. Audience Users spend more than 4 minutes on site per each visit. Around 80% of the users visited the site more than 2 times a month, which suggests that the site content is engaging enough for visitors to come back. FilGoal.com is strongly popular amongst male users between 16 and 36 years old. Competitive Edge • Because of its credibility, its user friendly attractive design, and its speed to publish news, FilGoal.com is visited by millions of users per month, making it the biggest sports publication in Egypt, above and beyond any newspaper, magazine or TV show. • With 11 years of experience, FilGoal.com became the most trusted reference for sport news in Egypt 4.5 million Visits 17 million Page Views 850K Unique Users Mobile Traffic Info sources: Google Analytics
  9. 9. Audience Type and Site Statistics | MENA Info sources: effective measure
  10. 10. Key facts • Around 850,000 unique users per month on the mobile site. • 10,000 monthly active users on the FilGoal iPhone application. • 310,000 monthly active install devices on the FilGoal Android application How does it work? • Your banner is integrated into FilGoal.com mobile site and application by our dynamic ad server DFP for Publisher Targeting Options • Geography, Device (Manufacturer) and Operating system Different ad types work to maximize and measure ad program effectiveness: • Rich Media banners can be very creative and engaging so that the advertiser achieves their particular goals. Your banner Your banner will appear in this space FilGoal.com Mobile Advertising Channels
  11. 11. Akhbarak.net Mobile Advertising Channels Mobile marketing with Akhbarak.net Akhbarak.net is the most popular Egyptian news aggregator, founded 2003. Millions of users rely on Akhbarak.net for their daily news from all sources. Category: News Aggregator Audience Users spend more almost 8 minutes on site per each visit. Around 80% of the users visited the site more than 2 times which suggests that the site is engaging enough for visitors to come back. Akhbarak.net is strongly popular between males from 21 to 50 years old. Competitive Edge •Present on all platforms, WEB, WAP, and Soon on iPhone & Android apps • Social media popularity with over 328,000 Facebook fans and 25,000 Twitter followers • Alexa #10 Most Visited Website in EG and the 2nd news website. • News aggregation for Egypt where you can see the updated News from 20 Minutes, an hour, 4 hours,…etc 3 million Visits 8 million Page Views One Million Unique Users Mobile Traffic
  12. 12. Audience Type and Site Statistics | MENA Info sources: effective measure
  13. 13. Key facts • Around One million unique users per month on the mobile site. How does it work? • Your banner is integrated into Akhbarak.net mobile site by our dynamic ad server DFP for Publisher Targeting Options • Geography, Device (Manufacturer) and Operating system Different ad types work to maximize and measure ad program effectiveness: • Rich Media banners can be very creative and engaging so that the advertiser achieves their particular goals. Your banner Your banner will appear in this space Akhbarak.net Mobile Advertising Channels
  14. 14. Contactcars.com Mobile Advertising Channels Mobile marketing with ContactCars.com ContactCars.com is the number one automotive site in Egypt and in the Middle East region. Category: Automotive Competitive Edge • Number 1 automotive website based on traffic and content. • The total number of visits on ContactCars.com surpasses the total number of visits for the next 20 websites , combined. • ContactCars.com database boasts 300% more posted cars than its closest competitor. • It is the only site that offers online insurance and an installment calculator. Users’ Behavior Users spend up to 14 min on site per each visit. More than 75% of the users visited the site more than 2 times a month, which suggests that the site content is engaging enough for visitors to come back and to spend so much time on site. Bounce Rate: 26%  which means that 74% of the users spend at least 1 minute on site at their first visit. 450 K Visits 5 million Page Views 140K Unique Users Mobile Traffic
  15. 15. Audience Type and Site Statistics | MENA Info sources: effective measure
  16. 16. Key facts • Around 140,000 unique users per month on the mobile site. • 70,000 active users on iPhone app • 1,000 active users on BlackBerry app How does it work? • Your banner is integrated into FilGoal.com mobile site and application by our dynamic ad server DFP for Publisher Targeting Options • Geography, Device (Manufacturer) and Operating system Different ad types work to maximize and measure ad program effectiveness: • Rich Media banners can be very creative and engaging so that the advertiser achieves their particular goals. Contactcars.com Mobile Advertising Channels iPhone application Your banner BlackBerry application Your banner mobile site Your banner Your banner will appear in this space
  17. 17. FilFan.com Mobile Advertising Channels Mobile marketing with FilFan.com FilFan.com is the leading Arabic-language entertainment portal in the Arab region Category: Entertainment Audience Users spend up to 3 min on site per each visit. More than 70% of the users visited the site more than 2 times a month, which suggests that the site content is engaging enough for visitors to come back. FilFan.com is strongly popular amongst both male and female users, which are part of mainly two age groups: between 18 and 24 years old and between 25 and 34. Visitors of FilFan.com are active on the social media scene and FilFan.com acts like a source of stories, polls, and media content that they would like to share over Facebook and Twitter. Competitive Edge Dedicated to the entertainment sector, FilFan.com is the only place to find exclusive interviews and up to date news about the industry across the region. FilFan.com has credible and original content in Music, Cinema and TV industries. 120K Visits 1.3 million Page Views 120K Unique Users Mobile Traffic
  18. 18. Audience Type and Site Statistics | MENA Info sources: effective measure
  19. 19.  Key facts • Around 50,000 unique users per month on the mobile site.  Targeting Options • Geography, Device (Manufacturer) and Operating system  How does it work? • Your banner is integrated into FilFan.com mobile site by our dynamic ad server DFP for Publisher.  Different ad types work to maximize and measure ad program effectiveness: • Rich Media banners can be very creative and engaging so that the advertiser achieves their particular goals. Your banner Your banner will appear in this space FilFan.com Mobile Advertising Channels
  20. 20. Mobile Internet: branded mobile site Mobile Advertising Channels Engage your fans with a mobile-friendly, branded website powered by Sarmady! Features & Benefits Example of a branded mobile site for MIVIDA – Real Estate With more and more people consuming content away from their desktops; you'll want to ensure your brand's messages are accessible on mobile devices. Our team develops eye-catching Web pages specifically designed to be read on a diverse array of mobile platforms. Even if you already have a mobile Web site, our team can enhance functionality and optimize design to ensure your messages stand out. People are now increasingly browsing the web using their mobile phones. Have a mobile site created to compliment your web site or to provide localized information. Provide consumers with mobile content to download and use forms to accept consumer data and input. As people are on the go, they are consistently staying connected using their portable devices. A Mobile Web Site or Application will give people the extra hook into your brand that will provide awareness, recall, and loyalty. Sarmady will work with you to design and develop your mobile web site from the requirements stage to implementation. We will also provide you with hosting and support based on your specific technical needs and terms. Have a mobile site for your advertising campaign! Your brand in their hands!
  21. 21. Mobile Internet: branded site Mobile Advertising Channels MOBILE APP vs. MOBILE SITE Sarmady’s branded mobile app and mobile site are different products with separate pricing. The MOBILE APP is a downloadable piece of software that can take advantage of the computing power of a native platform (e.g. iPhone) to deliver a rich user experience. Some applications can be used without an Internet connection at all times. Mobile apps can be free or paid for users to download. The MOBILE SITE is a mobile-friendly website (e.g. mujaz.me) designed for fast and easy navigation on any mobile device with a web browser and data connection. Mobile web browsers do not currently have the ability to support rich multi-media features. Mobile sites are always free for users to access.
  22. 22. Mobile Applications Mobile Advertising Channels Branded applications for iPhone, Nokia and Blackberry by Sarmady
  23. 23. Measurements of Success: • Impressions: the number of times the ad was viewed. • CTR (Click Through Rate): the percentage obtained dividing the number of clicks by the number of impressions. The CTR is usually influenced by the existing awareness of the brand, by the banner’s message, offer, creative and placement, and by the timing of the campaign (whether it is related to any holiday or special event). • Video Plays: the number of times a video-ad was played. • Submissions/ Registrations: the numbers of people that registered or submitted their information in a data-capture banner. • Game Plays: the number of times a game was played. Performance Analysis, Optimization and Reporting: Our team constantly analyzes the performance of the campaign and optimizes the results. At the end of the campaign, we release a report that includes all the results and tips for the way-forward. Performance Analysis, Optimization and Reporting
  24. 24. Case Studies El Dostour Journal Campaign Goals • Generate awareness in Egypt around the El Dostour Journal Campaign Duration • 5 days • April 2010 Tactics • 10 million PCM (Please Call Me) messages targeted by: o Social Class: B, C, D o Location: All over Egypt, including rural areas • 500,000 SMS messages targeted by: o Location: Suez Canal, Upper Egypt, Delta, Cairo, Giza Results • 21% increase in the number of sales of the journal
  25. 25. Case Studies National Bank of Egypt Campaign Goals • Drive traffic to NBE call center to learn more about NBE FIFA VISA package Campaign Duration • 10 days • March 2010 Tactics •Targeted SMS campaign by: o Social Class: A and B o Location: Cairo, Alexandria, Upper Egypt o Tariff: corporate lines •SMS volume: o More than 900,000 delivered to target audience Results " NBE tried various media channels to cover our NBE FIFA VISA campaign from TV, press, radio and digital including online and mobile marketing, and it has proved by results that the targeted SMS campaign we did with Sarmady was the most efficient media channel. Mobile activations work really well specially when you have a specific target audience and when you are calling them to take an action which in our case was calling the call center. Our online campaign on relevant online channels directing users to NBEtrophycard.com website helped a lot in gathering hundreds of potential applicants for NBE VISA cards." Karim Shehata Marketing Director, National Bank of Egypt
  26. 26. Case Studies InterContinental City Stars Campaign Goals Announce the Jazz brunch in open air during Eid El Fitr at Al Bustan restaurant Generating awareness and getting reservations through a phone number Tactics MMS shots with a click to call-action; Target A class people in Cairo; Results 7,500 MMS delivered; Reservation target achieved;
  27. 27. Case Studies Mivida Campaign Goals • Awareness around the new living area created by Mivida and offers of the packages to attract buyers Campaign Duration • 2 days • April 2010 Tactics • Targeted SMS campaign by: oSocial Class: A oLocation: Cairo • SMS volume: oMore than 100,000 delivered to target audience • Mobile site - www.emaar-eg.mobi - containing: oInformation about Mivida oRegistration page Results • 933 Unique Visitors • Click Through Rate: 0.93% (% of clicks from the total SMS delivered) • Registration conversion rate: 42.2% (% of registrations from the unique visitors)
  28. 28. Rate Card and Technical Specifications For more information on the services you're interested in, rates and banner specifications, please contact us. Our sales team is here to answer your questions and help your brand become part of the digital marketing revolution. sales@sarmady.net

×