As brands look to deliver increasingly communal, dynamic and targeted content online, multiple partners are often involved. Scotts Miracle-Gro looked to digital to architect a web-led strategic shift, transforming the brand's focus from product-centric to consumer-centric. Hear from the brand, the digital agency and the partners who created the new Scotts.com. They'll explore the importance of an open mindset and talk about how brands, agencies and partners can best work together towards a common goal.

1. There’s no “I” in Consumer:
The power of partnership in a brand’s digital makeover
Jan Valentic, SVP, Scotts Miracle-Gro
Kelly Mooney, President, Resource Interactive
Dave Panos, CEO and Co-Founder, Pluck
Glen Borkowski, Senior Solution Strategist, ATG

2. The way we were: Four distinct sites

3. …and microsite mania

4. The new Scotts.com: Consumer as hero
Before After

5. Invited the consumer to co-create the
desired online experience
Recommendations,
Emails, Calendar,
Photos
Color Blogs,
Success
Stories

6. “It makes me stressed and feel
“I love making my outdoor area
like I have a headache when I
feel like an extension of my
think of all the hours and
home… down to the candles,
money it would take to get my
lighting and warmth”
yard looking decent.”
—Carol from Indianapolis
—Victoria from Indianapolis
“I don’t know where to
start…I’m in over my
“A place with borders that are head…so I just leap…
boundaries to your universe.” and take a chance.”
—Bill from Phoenix —Kathy from Indianapolis
Consumer research conducted by
Resource Interactive

7. An Open Brand Makeover
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8. Enabling a personalized experience

9. Opening up to a passionate community

10. There’s no “I” in Consumer:
The power of partnership in a brand’s digital makeover
For more information, please contact:
Holly Davis
hdavis@resource.com