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Open Brand Summit: Charlene Patten & Terri Spring

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Open Brand Summit: Charlene Patten & Terri Spring

  1. 1. Guys Rely on the Internet at Every Stagealong the Path to PurchaseSource: Google
  2. 2. We are constantly connected12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PMPercentage of Daily Queries by HourTablet Mobile DesktopDay EveningMorningNightSource: Google
  3. 3. 1. Start with the consumer at the core.
  4. 4. Digital Plays an Important Role to GuysSource: Google
  5. 5. 1. Start with the consumer at the core.2. Think personalization.
  6. 6. 1. Start with the consumer at the core.2. Think personalization.3. Respect privacy.
  7. 7. 1. Start with the consumer at the core.2. Think personalization.3. Respect privacy.4. Be courageous and creative!

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