Action Mail is a San Diego-based mail services company that has been in business for over 15 years. They offer various mail processing and printing services, including data processing, address printing, inserting, folding, tabbing, and fulfillment. They prioritize meeting tight deadlines without compromising quality and employ strict quality control. Their services are suitable for mailings of various shapes and sizes, from letters and postcards to flats and self-mailers, and they can help ensure mailings meet size, weight, and barcode requirements for automation and delivery.

1. Accountability
High Quality Inkjet Addressing
Unsurpassed
Customer Service
Modern Equipment
Action Mail
Overview

2. Who We Are
Action Mail has been conducting business in the San Diego
region for 15+ years.
We are continually investing and upgrading our data
processing, inkjet and inserting technology.
We go beyond your expectations to meet tight deadlines
without compromising quality.
We employ strict quality assurance procedures to ensure the
accuracy of your marketing program.
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3. Services and capabilities
•Data processing and manipulation.
•National Change of Address (NCOA) updating.
•Database storage and maintenance.
•Inkjet Addressing using the latest in solvent based ink, UV ink, and HP ink
technologies.
•Conditional bitmap printing in-line or color tag-lines in blue, green or red.
•Inserting with high-speed Inserco/Mailcrafter equipment.
•Folding using industry leader ‘MBO’ equipment.
•Tabbing in-line or off-line with Kirk Rudy 435 and 535 series label affixers.
•Stamp affixing in-line or off-line.
•Fulfillment from simple to complex projects including benefit package
fulfillment.
•Web based mail tracking with trigger email
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4. Notice 67 Template as seen below is available at your local Bulk Mail Acceptance Unit.
This template is a simple tool used to determine eligibility of your mail piece
dimensions and barcode print quality for automation eligibility standards.
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5. Letter Size Mail Pieces
Placement of Tabs and Wafer Seals
Dimensions and Weight
Dimensions:
•Minimum Height = 3-1/2 inches
•Minimum Length = 5 inches
These minimum dimension are identical
To postcard size pieces
•Maximum Height = 6-1/8 inches
•Maximum Length = 11-1/2 inches
•Minimum Thickness = 0.009 inch or 10pt.
•Maximum Thickness = 1/4 inch
•Shape: must be rectangular with an Aspect ratio: from 1.3 to 2.5 (length
divided by height) or a surcharge will be assessed and automation
discounts no longer apply
•Length is the dimension parallel to the address as read.
•Height is the dimension perpendicular to the address as read.
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6. Postcards Size Mail Pieces
Dimensions:
•Minimum Height = 3-1/2 inches
•Minimum Length = 5 inches
These minimum dimension are identical
To letter size pieces
•Maximum Height = 4-1/4 inches
•Maximum Length = 6 inches
•Minimum Thickness = 0.007 inch or 7 pt.
A card with the height, length or thickness
larger than mentioned to the left is considered a
letter and subject to the minimum and
maximum requirements thereof.
•Maximum Thickness = 0.016 inch
•Shape: must be rectangular with an Aspect ratio: from 1.3 to 2.5 (length
divided by height) or a surcharge will be assessed and automation
discounts no longer apply
•Length is the dimension parallel to the address as read.
•Height is the dimension perpendicular to the address as read.
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7. Flat Sized Mail Pieces
• Minimum Height = 6 1/8 inches
Maximum Length = 15 inches
• Minimum Length = 11 1/2 inches
Maximum Length = 12 inches
• Minimum Thickness = .009 inch
Maximum Thickness = 3/4 inch
•First-Class Mail cannot weigh more than 13 ounces.
To qualify as a flat your mail-piece must exceed one
of the minimum length or height dimensions or be
thicker than ¼ inch.
•Standard Mail must weigh less than 16 ounces.
•Bound Printed Matter cannot weigh more than 20 ounces.
•Periodicals cannot weigh more than 20 ounces.
•
Flexibility
Turning Ability. The mail piece must fit between two concentric arcs drawn on a horizontal flat surface, one with a
radius of 15.72 inches and the other with a radius of 16.72 inches, in one of the following ways:
•
Deflection. A flat-size mail piece meeting the AFSM 100 dimensions must be rigid enough so that, when placed
flat on a surface to extend unsupported 5 inches off that surface, no part of the edge of the piece that is opposite
the bound, folded, or final folded edge (as applicable) deflects more than 1-3/4 inches (if the piece is less than
1/8 inch thick) or more than 2-3/8 inches (if the piece is from 1/8 to 3/4 inch thick).
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8. Basic Design Elements Self-mailers
Dimension
•Height – 3.5” to 6” max
•Length – 5” to 10.5” max
Weight – up to 3oz
Paper cover basis weight - Book grade (Text, Offset):
•Basic Folder Self-Mailer Design
 70# min for 1oz mail-piece; 80# over 1oz up to 3 oz.
•Optional Elements added
 Basis weight ranges from 80# to 120#
 Basis weight increases when piece weight is over 1oz
 Attachment must be affixed to panel
•Newsprint paper allowed on Quarter-Fold design only
 55# minimum paper, 1.5 inch tabs required
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9. Folding Examples
Fold Style / Orientation
•Horizontal - final fold at bottom edge to non-address side
•Vertical - final fold to the right of mail address panel
 Oblong is a common name for this fold style
These are only representative illustrations of potential designs.
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10. Quarter-Fold Design
•
Two folds perpendicular
create a quarter-fold mail
piece
•
Folds must be at the lead and
bottom edge
•
Single layer attachment or
reply envelope allowed within
•
Paper basis weight – 70# min,
80# if over 1oz.
Newsprint requires 55# min which
correlates to 60# book weight
These are only representative illustrations of potential designs.
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11. What closure is required?
Tabs
• Up to 1 ounce mailer needs two 1” tabs
• Mailers over 1 ounce need two 1.5” tabs
• If using perforations or inserts;
 Under 1oz. Use 1.5” tabs
 Over 1oz. Use 2” tabs
Glue
• Continuous glue line
 1/8 inch wide
• Glue spots
 3/8 inch diameter, 3 to 4 spots
• Elongated glue lines
 1/8 inch wide, 3 to 4 lines
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12. Intelligent Mail Barcode (IMB)
Implementation Date – January 26, 2014
Postnet Barcode Sample –
IMB Barcode sample –
Advantages
•More capability with similar footprint
•Tracking of mail
Information contained within barcode
•Mailer ID
•Service type
•Unique Serial # for each mailing
•Delivery point information
Qualified Business Reply Mail and Permit Reply Mail must have the IMB
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13. Contact Us
You can find out more about us at:
www.themailbusiness.com
Or call us at:
1.760.480.2323
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