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Ac#ng	
  on	
  “Open.”	
  
Heather Joseph
Executive Director, SPARC
SEC Academic Collaboration Award 2015
Workshop
College Station, TX
February 7, 2015
	
  
Change	
  is	
  afoot.	
  
The	
  Internet.	
  
New	
  Channels	
  to	
  Share	
  Work.	
  
Digital	
  Everything.	
  
We	
  have	
  a	
  unique	
  opportunity	
  to	
  
explore	
  innova#ve	
  ways	
  to	
  access	
  
and	
  use	
  this	
  vast	
  new	
  wealth	
  of	
  
digital	
  info.	
  	
  
Oh	
  and	
  by	
  the	
  way	
  –	
  it’s	
  all	
  online,	
  
it’s	
  got	
  to	
  be	
  cheaper,	
  right?	
  
Well...no.	
  
Prohibi#ve	
  Costs	
  Abound.	
  
Costs	
  for	
  1-­‐yr	
  Journal	
  Subscrip#ons	
  
www.righOoresearch.org	
  
Source: http://web.archive.org/web/20050828210650/libraries.mit.edu/about/scholarly/expensive-titles.html
Average	
  Textbook	
  Prices	
  
Source: http://www.studentpirgs.org/sites/student/files/reports/A-Cover-to-Cover-Solution_4pdf
$1,207.	
  
Average	
  budget	
  for	
  student	
  books	
  
and	
  supplies	
  for	
  the	
  2013-­‐2014	
  
academic	
  year.	
  	
  
Source http/:trends.collegeboard.org/college-pricing/figures-tables/average-estimaed-
undergraduate-budgets-2013-2014
Library	
  budgets	
  &	
  journal	
  prices	
  
-50%
0%
50%
100%
150%
200%
250%
300%
350%
400%
1986 1988 1990 1992 1994 1996 1998 2000 2002 2004
PercentageChange
Year
MIT Libraries Materials Purchases vs. CPI % Increase 1986-2006
Consumer Price Index % + Serial Expenditures % + # Serials Purchased % +
# Books Purchased % + Book Expenditures % +
Journal	
  expenditure	
  
	
  Infla#on	
  
Textbook	
  prices	
  and	
  the	
  CPI	
  
Source: www.goa.gov/products/GAO-13-368
déjà	
  vu?	
  	
  
Library	
  budgets	
  &	
  journal	
  prices	
  
-50%
0%
50%
100%
150%
200%
250%
300%
350%
400%
1986 1988 1990 1992 1994 1996 1998 2000 2002 2004
PercentageChange
Year
MIT Libraries Materials Purchases vs. CPI % Increase 1986-2006
Consumer Price Index % + Serial Expenditures % + # Serials Purchased % +
# Books Purchased % + Book Expenditures % +
Journal	
  expenditure	
  
	
  Infla#on	
  
Textbook	
  prices	
  and	
  the	
  CPI	
  
Source: www.goa.gov/products/GAO-13-368
Nope.	
  
Despite	
  the	
  promise	
  of	
  the	
  
Internet,	
  the	
  materials	
  we	
  most	
  
need	
  the	
  freedom	
  to	
  work	
  with	
  
remain	
  largely	
  under	
  restric#ve	
  
pricing	
  and	
  reuse	
  policies.	
  	
  
	
  
We	
  have	
  20th	
  century	
  policies	
  	
  
governing	
  21st	
  century	
  informa#on.	
  
Source: http://blog.aliyahland.com/2014/02/why-why-why.html
First	
  and	
  easiest	
  answer	
  is,	
  of	
  
course,	
  money.	
  
“The	
  annual	
  revenues	
  
generated	
  by	
  STM	
  journal	
  
publishing	
  	
  were	
  es#mated	
  at	
  
US	
  $9.4	
  billion	
  in	
  2011…”	
  
	
  
Source:	
  The	
  STM	
  Report,h6p://www.stm-­‐assoc.org/2012_12_11_STM_Report_2012.pdf	
  
“During	
  same	
  #me	
  period,	
  
annual	
  revenues	
  for	
  textbook	
  
publishers	
  were	
  es#mated	
  at	
  	
  
US	
  $8.8	
  billion	
  …”	
  
	
  
Source: http://www.slideshare.net/txtbks/keynote-nercomp?related=1
That’s	
  a	
  lot	
  of	
  revenue…now	
  let’s	
  
consider	
  the	
  profits.	
  
 Profit	
  Margins	
  	
  
Source: pic.twitter.com/L3U6GWhM
And	
  we	
  know	
  where	
  that	
  money	
  
comes	
  from…	
  
Libraries.	
  
Students	
  &	
  their	
  families.	
  
Prohibi#ve	
  costs	
  means	
  this	
  
informa#on	
  is	
  available	
  to	
  the	
  few	
  
–	
  not	
  the	
  many.	
  
We’re	
  forced	
  into	
  living	
  with	
  work-­‐
arounds.	
  
Money	
  is	
  only	
  one	
  factor.	
  
Fundamental	
  characteris#cs	
  set	
  
the	
  academic	
  textbook	
  and	
  journal	
  
markets	
  apart	
  from	
  others.	
  	
  
Intermediaries	
  blunt	
  price	
  
sensi#vity.	
  
Now	
  look	
  at	
  that	
  slide	
  again,	
  just	
  
subs#tute	
  “Libraries”	
  and	
  
“Researchers”	
  for	
  students	
  and	
  
professors…	
  
It’s	
  déjà	
  vu	
  all	
  over	
  again…(thanks,	
  
Yogi.)	
  
No	
  Subs#tu#ons.	
  
If	
  you	
  need	
  The	
  Lancet…	
  
…You	
  need	
  The	
  Lancet.	
  
No	
  such	
  thing	
  as	
  “The	
  Lancet	
  Lite.”	
  
And	
  one	
  last	
  thing...	
  
Scholars	
  are	
  s#ll	
  largely	
  evaluated	
  
on	
  the	
  reputa#on	
  of	
  the	
  journal	
  
#tles	
  they	
  publish	
  in,	
  rather	
  than	
  
the	
  direct	
  quality	
  of	
  the	
  ar#cles	
  
they	
  publish.	
  	
  
Ok.	
  Depressed	
  enough?	
  
No,	
  no,	
  no…hope	
  is	
  not	
  lost.	
  Not	
  by	
  
a	
  long	
  shot!	
  
A	
  tale	
  of	
  two	
  “open”	
  movements.	
  
Similar	
  drivers,	
  as	
  we’ve	
  just	
  seen.	
  
But	
  also:	
  similar	
  goals,	
  values,	
  
strategies	
  and	
  tac#cs.	
  
51	
  
“By	
  open	
  access,	
  we	
  mean	
  the	
  free	
  
availability	
  of	
  ar#cles	
  on	
  the	
  
public	
  internet,	
  permiFng	
  any	
  
users	
  to	
  read,	
  download,	
  copy,	
  
distribute,	
  print,	
  search	
  or	
  link	
  to	
  
the	
  full	
  text	
  of	
  these	
  ar#cles,	
  crawl	
  
them	
  for	
  indexing,	
  pass	
  them	
  as	
  
data	
  to	
  sokware	
  or	
  use	
  them	
  for	
  
any	
  other	
  lawful	
  purpose…”	
  
	
  
	
  
	
  -­‐	
  The	
  Budapest	
  Open	
  Access	
  Ini3a3ve	
  –	
  February	
  14,	
  2002	
  
Open	
  Access	
  =	
  Immediate	
  Access	
  +	
  
Full	
  Reuse	
  
54	
  
“OER	
  are	
  teaching,	
  learning	
  and	
  
research	
  resources	
  that	
  reside	
  in	
  
the	
  public	
  domain	
  or	
  released	
  
under	
  an	
  intellectual	
  property	
  
license	
  that	
  permits	
  their	
  free	
  
use	
  and	
  repurposing	
  by	
  others	
  ”	
  
	
  
	
  
	
  
	
  
	
  -­‐The	
  HewleB	
  Founda3on	
  Defini3on	
  of	
  OER	
  
OER	
  =	
  Free	
  Access	
  +	
  Full	
  Reuse	
  
Rights	
  
Both	
  OA	
  and	
  OER	
  emphasize	
  the	
  
absolute	
  impera#ve	
  to	
  enable	
  
unobstructed	
  digital	
  reuse	
  of	
  these	
  
materials,	
  to	
  fully	
  exploit	
  the	
  
power	
  -­‐	
  and	
  the	
  value	
  	
  -­‐	
  of	
  the	
  
informa#on	
  they	
  contain.	
  	
  
	
  
Both	
  movements	
  believe	
  that	
  
“Open”	
  provides	
  both	
  a	
  solu#on	
  to	
  
a	
  problem,	
  	
  as	
  well	
  as	
  a	
  lever	
  to	
  
create	
  new	
  opportuni#es.	
  	
  
	
  	
  
	
  
 	
  
Ul#mate	
  end-­‐game:	
  Set	
  the	
  default	
  
to	
  “Open.”	
  
 	
  
Steady	
  progress	
  being	
  made	
  by	
  
both	
  movements	
  to:	
  	
  
1.	
  Create	
  infrastructure.	
  	
  
	
  	
  	
  	
  
	
  
2.	
  Create	
  Legal	
  Framework.	
  	
  
	
  	
  	
  
	
  	
  
	
  
3.	
  Create	
  Sustainable	
  Business	
  
Models.	
  	
  
	
  
	
  
4.	
  Create	
  Policy	
  Framework	
  
	
  	
  
5.	
  Create	
  Collabora#ons	
  
	
  	
  
	
  	
  
 
	
  Challenges	
  are	
  big,	
  but	
  the	
  
Opportuni#es	
  are	
  bigger.	
  
 
Our	
  community	
  holds	
  powerful	
  
cards.	
  
1.	
  We	
  are	
  the	
  content	
  producers.	
  
	
  
2.	
  We	
  are	
  the	
  customer	
  base.	
  	
  
	
  
3.	
  We	
  have	
  op#ons	
  for	
  individual	
  	
  
	
  and	
  collec#ve	
  ac#on.	
  
	
  
4.	
  Ac#ons	
  can	
  be	
  small	
  (cancel	
  
	
  subscrip#on)	
  or	
  large	
  (collec#ve	
  
	
  infrastructure	
  project.	
  
 
It’s	
  up	
  to	
  us.	
  Let’s	
  get	
  to	
  work!	
  
Thank	
  You	
  for	
  Listening.	
  
	
  
Heather	
  Joseph	
  
Execu#ve	
  Director,	
  SPARC	
  
heather@arl.org	
  
	
  
	
  
Thanks	
  to	
  Nicole	
  Allen,	
  	
  Nick	
  Shockey,	
  SPARC	
  NA	
  and	
  Alma	
  Swan,	
  SPARC	
  EU,	
  
for	
  sharing	
  slides	
  for	
  this	
  presenta#on.	
  
	
  

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Acting on Open

  • 1. Ac#ng  on  “Open.”   Heather Joseph Executive Director, SPARC SEC Academic Collaboration Award 2015 Workshop College Station, TX February 7, 2015  
  • 4. New  Channels  to  Share  Work.  
  • 6.
  • 7. We  have  a  unique  opportunity  to   explore  innova#ve  ways  to  access   and  use  this  vast  new  wealth  of   digital  info.    
  • 8. Oh  and  by  the  way  –  it’s  all  online,   it’s  got  to  be  cheaper,  right?  
  • 11. Costs  for  1-­‐yr  Journal  Subscrip#ons   www.righOoresearch.org   Source: http://web.archive.org/web/20050828210650/libraries.mit.edu/about/scholarly/expensive-titles.html
  • 12. Average  Textbook  Prices   Source: http://www.studentpirgs.org/sites/student/files/reports/A-Cover-to-Cover-Solution_4pdf
  • 13. $1,207.   Average  budget  for  student  books   and  supplies  for  the  2013-­‐2014   academic  year.     Source http/:trends.collegeboard.org/college-pricing/figures-tables/average-estimaed- undergraduate-budgets-2013-2014
  • 14. Library  budgets  &  journal  prices   -50% 0% 50% 100% 150% 200% 250% 300% 350% 400% 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 PercentageChange Year MIT Libraries Materials Purchases vs. CPI % Increase 1986-2006 Consumer Price Index % + Serial Expenditures % + # Serials Purchased % + # Books Purchased % + Book Expenditures % + Journal  expenditure    Infla#on  
  • 15. Textbook  prices  and  the  CPI   Source: www.goa.gov/products/GAO-13-368
  • 17. Library  budgets  &  journal  prices   -50% 0% 50% 100% 150% 200% 250% 300% 350% 400% 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 PercentageChange Year MIT Libraries Materials Purchases vs. CPI % Increase 1986-2006 Consumer Price Index % + Serial Expenditures % + # Serials Purchased % + # Books Purchased % + Book Expenditures % + Journal  expenditure    Infla#on  
  • 18. Textbook  prices  and  the  CPI   Source: www.goa.gov/products/GAO-13-368
  • 20. Despite  the  promise  of  the   Internet,  the  materials  we  most   need  the  freedom  to  work  with   remain  largely  under  restric#ve   pricing  and  reuse  policies.      
  • 21. We  have  20th  century  policies     governing  21st  century  informa#on.  
  • 23. First  and  easiest  answer  is,  of   course,  money.  
  • 24. “The  annual  revenues   generated  by  STM  journal   publishing    were  es#mated  at   US  $9.4  billion  in  2011…”     Source:  The  STM  Report,h6p://www.stm-­‐assoc.org/2012_12_11_STM_Report_2012.pdf  
  • 25. “During  same  #me  period,   annual  revenues  for  textbook   publishers  were  es#mated  at     US  $8.8  billion  …”     Source: http://www.slideshare.net/txtbks/keynote-nercomp?related=1
  • 26. That’s  a  lot  of  revenue…now  let’s   consider  the  profits.  
  • 27.  Profit  Margins     Source: pic.twitter.com/L3U6GWhM
  • 28. And  we  know  where  that  money   comes  from…  
  • 29. Libraries.   Students  &  their  families.  
  • 30. Prohibi#ve  costs  means  this   informa#on  is  available  to  the  few   –  not  the  many.  
  • 31. We’re  forced  into  living  with  work-­‐ arounds.  
  • 32. Money  is  only  one  factor.   Fundamental  characteris#cs  set   the  academic  textbook  and  journal   markets  apart  from  others.    
  • 33. Intermediaries  blunt  price   sensi#vity.  
  • 34.
  • 35. Now  look  at  that  slide  again,  just   subs#tute  “Libraries”  and   “Researchers”  for  students  and   professors…  
  • 36.
  • 37. It’s  déjà  vu  all  over  again…(thanks,   Yogi.)  
  • 39. If  you  need  The  Lancet…   …You  need  The  Lancet.  
  • 40. No  such  thing  as  “The  Lancet  Lite.”  
  • 41. And  one  last  thing...  
  • 42. Scholars  are  s#ll  largely  evaluated   on  the  reputa#on  of  the  journal   #tles  they  publish  in,  rather  than   the  direct  quality  of  the  ar#cles   they  publish.    
  • 44.
  • 45. No,  no,  no…hope  is  not  lost.  Not  by   a  long  shot!  
  • 46. A  tale  of  two  “open”  movements.  
  • 47.
  • 48. Similar  drivers,  as  we’ve  just  seen.  
  • 49. But  also:  similar  goals,  values,   strategies  and  tac#cs.  
  • 50.
  • 51. 51   “By  open  access,  we  mean  the  free   availability  of  ar#cles  on  the   public  internet,  permiFng  any   users  to  read,  download,  copy,   distribute,  print,  search  or  link  to   the  full  text  of  these  ar#cles,  crawl   them  for  indexing,  pass  them  as   data  to  sokware  or  use  them  for   any  other  lawful  purpose…”        -­‐  The  Budapest  Open  Access  Ini3a3ve  –  February  14,  2002  
  • 52. Open  Access  =  Immediate  Access  +   Full  Reuse  
  • 53.
  • 54. 54   “OER  are  teaching,  learning  and   research  resources  that  reside  in   the  public  domain  or  released   under  an  intellectual  property   license  that  permits  their  free   use  and  repurposing  by  others  ”            -­‐The  HewleB  Founda3on  Defini3on  of  OER  
  • 55. OER  =  Free  Access  +  Full  Reuse   Rights  
  • 56.
  • 57. Both  OA  and  OER  emphasize  the   absolute  impera#ve  to  enable   unobstructed  digital  reuse  of  these   materials,  to  fully  exploit  the   power  -­‐  and  the  value    -­‐  of  the   informa#on  they  contain.      
  • 58. Both  movements  believe  that   “Open”  provides  both  a  solu#on  to   a  problem,    as  well  as  a  lever  to   create  new  opportuni#es.          
  • 59.     Ul#mate  end-­‐game:  Set  the  default   to  “Open.”  
  • 60.     Steady  progress  being  made  by   both  movements  to:    
  • 61. 1.  Create  infrastructure.              
  • 62. 2.  Create  Legal  Framework.                
  • 63. 3.  Create  Sustainable  Business   Models.        
  • 64. 4.  Create  Policy  Framework      
  • 65. 5.  Create  Collabora#ons          
  • 66.    Challenges  are  big,  but  the   Opportuni#es  are  bigger.  
  • 67.   Our  community  holds  powerful   cards.  
  • 68. 1.  We  are  the  content  producers.     2.  We  are  the  customer  base.       3.  We  have  op#ons  for  individual      and  collec#ve  ac#on.     4.  Ac#ons  can  be  small  (cancel    subscrip#on)  or  large  (collec#ve    infrastructure  project.  
  • 69.   It’s  up  to  us.  Let’s  get  to  work!  
  • 70. Thank  You  for  Listening.     Heather  Joseph   Execu#ve  Director,  SPARC   heather@arl.org       Thanks  to  Nicole  Allen,    Nick  Shockey,  SPARC  NA  and  Alma  Swan,  SPARC  EU,   for  sharing  slides  for  this  presenta#on.