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Case Studies 1:
          The Challenge             Paradise Group, Malaysia                            THE OUTCOME
Strengthen Online Presence      Founded in 2011                               Positive results began to flow in
                                                                               within the first two weeks of
Drive engagement                Restaurant specializing in Chinese cuisine.
                                                                               social media strategy
                                 USP – A sensorial dining experience; true     implementation!
Drive traffic                 Chinese ambience; diverse menu
Increase brand awareness                                                      Increase in audience engagement
                               Awards
                                 Winner, Entrepreneur of the Year              – more people active and
                               2011, Rotary Club of Singapore                  responding on Facebook posts
The Acme E-Connect Solution      Platinum Winner, Asia’s Best 10               Increase in number of likes from
                               Restaurants of the Year                         300 to 1,100 in 2 weeks
                                 Asia’s Best 10 Most Authentic Asian           Significant increase in page
Facebook Visual ideas &       Cuisine Restaurant
                                                                               views (2,500 page views in the
implementation
                                  Asia’s Best 10 Most Trendy Casual Dining     first 2 weeks)
                               (Independent Restaurants), Hospitality Asia
Facebook Advertising
                               Platinum Awards 2011-2013, Regional Series
Facebook Sponsored Stories      Enterprise 50 Awards by The Business
                               Times and KPMG
Customized Campaign
                                 Best Restaurant Concept
Facebook Wall Management      (Chinese), Epicurean Star Award
                               2011, Restaurant Association of Singapore
Facebook Customized Tab
information

Regular Facebook updates to
maximize audience engagement
Case Studies 2:

 Telco Malaysia-XOX-XinXun                       The Challenge
  A new up and coming mobile telco   Repeated attempts at enhancing online         THE ACME E-CONNECT
services provider
                                     presence had failed. Website was                    OUTCOME
  Using ‘covergence’ technology in   unable to gain momentum even after      Within just 5 months of working
providing innovative services        using several internet marketing        for Telco, Malaysia, we achieved:
                                     techniques.                             Growth in Social Engagement
Awards
                                     Acme E-Connect was asked to create
 Awarded 1.5million numbers by
                                     brand awareness                         Facebook likes increased from
MCMC with Prefixes of 010 and 011                                            7000 to 14,800
                                     Five months to achieve social media
                                     goals.                                  Growth in social engagement, and
                                                                             user engagement
                                        The Acme E-Connect Solution
                                     Customized (rather than generic)       200,000 total reach
                                     campaigns for social media              1,500 talking about this daily
                                     Facebook Advertising                   5,000 page views monthly
                                     Facebook Visual ideas &                Today we’ve reached 30k of likes
                                     implementation

                                     Facebook Wall Management

                                     Facebook Sponsored Stories

                                     Facebook Customized Tab information.
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Acme Presentation

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  • 17. Case Studies 1: The Challenge Paradise Group, Malaysia THE OUTCOME Strengthen Online Presence Founded in 2011 Positive results began to flow in within the first two weeks of Drive engagement Restaurant specializing in Chinese cuisine. social media strategy USP – A sensorial dining experience; true implementation! Drive traffic Chinese ambience; diverse menu Increase brand awareness Increase in audience engagement Awards Winner, Entrepreneur of the Year – more people active and 2011, Rotary Club of Singapore responding on Facebook posts The Acme E-Connect Solution Platinum Winner, Asia’s Best 10 Increase in number of likes from Restaurants of the Year 300 to 1,100 in 2 weeks Asia’s Best 10 Most Authentic Asian Significant increase in page Facebook Visual ideas & Cuisine Restaurant views (2,500 page views in the implementation Asia’s Best 10 Most Trendy Casual Dining first 2 weeks) (Independent Restaurants), Hospitality Asia Facebook Advertising Platinum Awards 2011-2013, Regional Series Facebook Sponsored Stories Enterprise 50 Awards by The Business Times and KPMG Customized Campaign Best Restaurant Concept Facebook Wall Management (Chinese), Epicurean Star Award 2011, Restaurant Association of Singapore Facebook Customized Tab information Regular Facebook updates to maximize audience engagement
  • 18. Case Studies 2: Telco Malaysia-XOX-XinXun The Challenge A new up and coming mobile telco Repeated attempts at enhancing online THE ACME E-CONNECT services provider presence had failed. Website was OUTCOME Using ‘covergence’ technology in unable to gain momentum even after Within just 5 months of working providing innovative services using several internet marketing for Telco, Malaysia, we achieved: techniques. Growth in Social Engagement Awards Acme E-Connect was asked to create Awarded 1.5million numbers by brand awareness Facebook likes increased from MCMC with Prefixes of 010 and 011 7000 to 14,800 Five months to achieve social media goals. Growth in social engagement, and user engagement The Acme E-Connect Solution Customized (rather than generic) 200,000 total reach campaigns for social media 1,500 talking about this daily Facebook Advertising 5,000 page views monthly Facebook Visual ideas & Today we’ve reached 30k of likes implementation Facebook Wall Management Facebook Sponsored Stories Facebook Customized Tab information.