IndustrialDesignEngineers care about making things that work. Designers work out things people care about.
DesignEngineers care about making things that work. Designers work out things people care about.
Engineers care about making things that work. Designers work out things people care about.
1996                                                                                                                   201...
T-Plak in Argentina, Reciplak in Brazil, Chiptec in China, Tectan in GermanyEngineers care about making things that work. ...
Engineers care about making things that work. Designers work out things people care about.
http://kaiqi.en.alibaba.com/                                                 http://www.coolest-toys.com/200805/playgoda-c...
meaningsignificance                                                    interpretation                 intent              ...
Activity I2 minutes: What are your 3 most valuable (material) possessions in life?               Engineers care about maki...
Semantic Differential                                                        Osgood, C. E., Suci, G. J., &                ...
Connotation: aggressiveness                                                                                      http://ww...
Activity II2 minutes: List of 5 words that you would associate with each of these designs:                  Engineers care...
a)b)     Engineers care about making things that work. Designers work out things people care about.
http://www.2011mediocrity.comEngineers care about making things that work. Designers work out things people care about.
Semantic Differential1. Create a scale using polar adjectives (opposite-meaning terms)2. Use as a guide three dimensions: ...
Shang H Hsu, Ming C Chuang, Chien C Chang, A semantic differential study of designers’ and users’ product form    percepti...
Salvador Mondragón, Pedro Company, Margarita Vergara, Semantic Differential applied to the evaluation of machine tool desi...
Elderton, VJ (1978) A Study of Childrens Behaviour in Family Groups in the Graham Amazon Gallery, Vancouver               ...
McCall, R., ONeill, S., Carroll, F., Benyon, D., Smyth, M. (2005). Responsive Environments, Place and                     ...
Engineers care about making things that work. Designers work out things people care about.
Engineers care about making things that work. Designers work out things people care about.
Engineers care about making things that work. Designers work out things people care about.
Engineers care about making things that work. Designers work out things people care about.
http://vimeo.com/6827740Engineers care about making things that work. Designers work out things people care about.
Perceptual Mapshttp://www.ijdesign.org/ojs/index.php/IJDesign/article/view/170/146                                      ht...
Kansei Engineering        http://www.dissertations.se/dissertation/519af530a6/Engineers care about making things that work...
Kansei Engineering        http://www.fkm.utm.my/~arahim/car%20interior.pdfEngineers care about making things that work. De...
Kansei Engineeringhttp://www.idemployee.id.tue.nl/g.w.m.rauterberg/conferences/CD_doNotOpen/ADC/final_paper/491.pdf       ...
http://www.youtube.com/watch?v=oTZo-T0SZRIhttp://www.mazda.com/mazdaspirit/functionality/craftsmanship/craftsmanship4.html...
Meaning in DesignPurpose (α)                                                 Function (β)Behaviour (γ)                    ...
Purpose: the reason why                                                                                       Function: th...
Meaning in Designα: Why it exists                                                β: Why it does thatγ: Why it does so     ...
Meaning in DesignPurpose (α)                                                 Function (β)Behaviour (γ)                    ...
α Meaning                                                                                         http://www.paceshave.com...
α Meaninghttp://wordlock.com/                       Engineers care about making things that work. Designers work out thing...
http://lab.rekimoto.org/projects/happinesscounter/Engineers care about making things that work. Designers work out things ...
α Meaning: Why it exists… Target users found this                                                                         ...
α Meaning: Why it exists…     http://www.science.edu.sg/exhibitions/Pages/discoveryzone.aspx Engineers care about making t...
α Meaning: Why it exists…Why new science exhibits about… Counter-  intuitive, Basic Laws, Gaming, 10 Big Questions, Epheme...
α Meaning: Why it exists…                                         classroom                                         playgr...
Warning! Changing α Meaning is risky andrequires careful strategic planning       Engineers care about making things that ...
Activity III    3 minutes: Everyday products that you easily recall, that have:          a) Weak meaning                  ...
Warning!   Many new technology productsdisregard α Meaning, and as a result   most people simply don’t care!        Engine...
“Chindogu”Engineers care about making things that work. Designers work out things people care about.
Opportunity  Creative α Meanings may trigger       disruptive innovations(new categories of products)… or #fail         En...
β Meaning     http://auto-blogger.org/automatic-transmission-vs-manual-transmissionEngineers care about making things that...
http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpgEngineers care about making things that work. Designers...
http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpgEngineers care about making things that work. Designers...
http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpgEngineers care about making things that work. Designers...
http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpgEngineers care about making things that work. Designers...
http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpgEngineers care about making things that work. Designers...
β Meaninghttp://www.science.edu.sg/exhibitions/Pages/EarthOurUntamedPlanet.aspx                                           ...
Warning!Functions are rarely chosen for howpeople perceive them (β Meaning)       Engineers care about making things that ...
Opportunityβ Meanings are difficult to anticipate,but can be studied in existing products        Engineers care about maki...
γ Meaning               http://www.youtube.com/watch?v=4Nau7b0JTckEngineers care about making things that work. Designers ...
γ Meaning               http://www.youtube.com/watch?v=Imhu7L2Jri0Engineers care about making things that work. Designers ...
γ Meaninghttp://getmeoffthisthing.com/archives/tag/kids                                   http://www.colorfulplaces.com/fa...
γ Meaning         http://www.science.edu.sg/exhibitions/Pages/themindseye.aspxEngineers care about making things that work...
Suggestion Use γ Meaning to evaluatealternative implementations   of a candidate function    Engineers care about making t...
δ Meaningstability, strength, conventional, care about making things that work. Designers work out things people care abou...
Frame: to arrange or adjust forcare about making things that work. question things people care about. to draw only one ans...
Engineers care about making things that work. Designers work out things people care about.
Engineers care about making things that work. Designers work out things people care about.
http://www.flickr.com/photos/pedrolmc/7164090959/sizes/c/in/photostream/ Engineers care about making things that work. Des...
http://www.flickr.com/photos/noyzmedia/2903967082/sizes/z/in/photostream/ about making things that work. Designers work ou...
Engineers care about making things that work. Designers work out things people care about.
http://www.sd.polyu.edu.hk/iasdr/proceeding/papers/A%20study%20on%20classifying%20the%20form%20of%20mobile%20phones%20with...
Engineers care about making things that work. Designers work out things people care about.
http://www.thesupercars.org/wp-content/uploads/2009/07/Volkswagen-Beetle1.jpg Engineers care about making things that work...
Engineers care about making things that work. Designers work out things people care about.
Engineers care about making things that work. Designers work out things people care about.
Engineers care about making things that work. Designers work out things people care about.
Engineers care about making things that work. Designers work out things people care about.
Warning!δ Meanings capture universal, socio- cultural and individual perceptions.      Engineers care about making things ...
SuggestionChoose a useful level of abstraction  to define: purposes, functions,    behaviours and structures      Engineer...
6-blade disposable                           Letter combination                                    Roller coasters, not al...
Semantic Differential                                                     Osgood, C. E., Suci, G. J., &                   ...
Engineers care about making things that work. Designers work out things people care about.
DesignEngineers care about making things that work. Designers work out things people care about.
A                                                                                                 CB    Engineers care abo...
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Meaning and design

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Meaning and design

  1. 1. IndustrialDesignEngineers care about making things that work. Designers work out things people care about.
  2. 2. DesignEngineers care about making things that work. Designers work out things people care about.
  3. 3. Engineers care about making things that work. Designers work out things people care about.
  4. 4. 1996 2010 Fernando Prieto, Ricardo Sosa. “TetraBus”: Children work. Designers work out things people care about. Engineers care about making things that Museum on Wheels. Client: Tetra Pak Mexico (1996-1997)
  5. 5. T-Plak in Argentina, Reciplak in Brazil, Chiptec in China, Tectan in GermanyEngineers care about making things that work. Designers work out things people care about.
  6. 6. Engineers care about making things that work. Designers work out things people care about.
  7. 7. http://kaiqi.en.alibaba.com/ http://www.coolest-toys.com/200805/playgoda-can-make-playgrounds-chameleon-like.htmEngineers care about making things that work. Designers work out things people care about. http://image.made-in-china.com/2f0j00vMGQeCprHBoL/Indoor-Playground-NC-IP203-.jpg
  8. 8. meaningsignificance interpretation intent express sense message value purposeEngineers care about making things that work. Designers work out things people care about.
  9. 9. Activity I2 minutes: What are your 3 most valuable (material) possessions in life? Engineers care about making things that work. Designers work out things people care about.
  10. 10. Semantic Differential Osgood, C. E., Suci, G. J., & Tannenbaum, P. (1967). The Measurement of Meaning. University of Illinois Press. Engineers care about making things that work. Designers work out things people care about.
  11. 11. Connotation: aggressiveness http://www.flickr.com/photos/jingleslenobel/6806186496/Engineers care about making things that work. Designers work out things people care about. http://www.flickr.com/photos/tr1stan27/4408550933/
  12. 12. Activity II2 minutes: List of 5 words that you would associate with each of these designs: Engineers care about making things that work. Designers work out things people care about.
  13. 13. a)b) Engineers care about making things that work. Designers work out things people care about.
  14. 14. http://www.2011mediocrity.comEngineers care about making things that work. Designers work out things people care about.
  15. 15. Semantic Differential1. Create a scale using polar adjectives (opposite-meaning terms)2. Use as a guide three dimensions: strength, value, and activity3. Ask subjects to rate an object or concept, assigning a mark on one of the five (or seven) spaces along each dimension4. Positive and negative attributes should be varied from left to right http://psychology.ucdavis.edu/sommerb/sommerdemo/scaling/semdiff.htm Engineers care about making things that work. Designers work out things people care about.
  16. 16. Shang H Hsu, Ming C Chuang, Chien C Chang, A semantic differential study of designers’ and users’ product form perception, International Journal of Industrial Ergonomics, Volume 25, Issue 4, May 2000, Pages 375-391 Engineers care about making things that work. Designers work out things people care about.
  17. 17. Salvador Mondragón, Pedro Company, Margarita Vergara, Semantic Differential applied to the evaluation of machine tool design, International Journal of Industrial Ergonomics, Volume 35, Issue 11, November 2005, Pages 1021-1029 Engineers care about making things that work. Designers work out things people care about.
  18. 18. Elderton, VJ (1978) A Study of Childrens Behaviour in Family Groups in the Graham Amazon Gallery, Vancouver Public Acquarium. Master of Arts Thesis, University of British Columbia Engineers care about making things that work. Designers work out things people care about.
  19. 19. McCall, R., ONeill, S., Carroll, F., Benyon, D., Smyth, M. (2005). Responsive Environments, Place and Presence. PsychNology Journal, 3(1). Engineers care about making things that work. Designers work out things people care about.
  20. 20. Engineers care about making things that work. Designers work out things people care about.
  21. 21. Engineers care about making things that work. Designers work out things people care about.
  22. 22. Engineers care about making things that work. Designers work out things people care about.
  23. 23. Engineers care about making things that work. Designers work out things people care about.
  24. 24. http://vimeo.com/6827740Engineers care about making things that work. Designers work out things people care about.
  25. 25. Perceptual Mapshttp://www.ijdesign.org/ojs/index.php/IJDesign/article/view/170/146 http://www.core77.com/reactor/04.06_xbox.asp Engineers care about making things that work. Designers work out things people care about.
  26. 26. Kansei Engineering http://www.dissertations.se/dissertation/519af530a6/Engineers care about making things that work. Designers work out things people care about.
  27. 27. Kansei Engineering http://www.fkm.utm.my/~arahim/car%20interior.pdfEngineers care about making things that work. Designers work out things people care about.
  28. 28. Kansei Engineeringhttp://www.idemployee.id.tue.nl/g.w.m.rauterberg/conferences/CD_doNotOpen/ADC/final_paper/491.pdf Engineers care about making things that work. Designers work out things people care about.
  29. 29. http://www.youtube.com/watch?v=oTZo-T0SZRIhttp://www.mazda.com/mazdaspirit/functionality/craftsmanship/craftsmanship4.html Engineers care about making things that work. Designers work out things people care about.
  30. 30. Meaning in DesignPurpose (α) Function (β)Behaviour (γ) Form (δ) Engineers care about making things that work. Designers work out things people care about.
  31. 31. Purpose: the reason why Function: the action anan artefact exists, what it artefact performs is intended forBehavior: the manner in Form: the physical which an artefact acts embodiment of an artefact M.A. Rosenman and J.S.Gero, Purpose and function in design: from the socio-cultural to the techno-physical. Design Studies, Volume 19, Issue 2, April 1998, Pages 161–186 Engineers care about making things that work. Designers work out things people care about.
  32. 32. Meaning in Designα: Why it exists β: Why it does thatγ: Why it does so δ: Why it is so Engineers care about making things that work. Designers work out things people care about.
  33. 33. Meaning in DesignPurpose (α) Function (β)Behaviour (γ) Form (δ) Engineers care about making things that work. Designers work out things people care about.
  34. 34. α Meaning http://www.paceshave.com/sxa5000Engineers care about making things that work. Designers work out things people care about.
  35. 35. α Meaninghttp://wordlock.com/ Engineers care about making things that work. Designers work out things people care about.
  36. 36. http://lab.rekimoto.org/projects/happinesscounter/Engineers care about making things that work. Designers work out things people care about.
  37. 37. α Meaning: Why it exists… Target users found this Target users find this product irrelevant product vital (reasons are (reasons are strong, clearweak, unclear or hard to or easy to justify) justify) Engineers care about making things that work. Designers work out things people care about.
  38. 38. α Meaning: Why it exists… http://www.science.edu.sg/exhibitions/Pages/discoveryzone.aspx Engineers care about making things that work. Designers work out things people care about.
  39. 39. α Meaning: Why it exists…Why new science exhibits about… Counter- intuitive, Basic Laws, Gaming, 10 Big Questions, Ephemeral, Nature and Daily Life, Transformers? What do each of them mean? Engineers care about making things that work. Designers work out things people care about.
  40. 40. α Meaning: Why it exists… classroom playground Engineers care about making things that work. Designers work out things people care about.
  41. 41. Warning! Changing α Meaning is risky andrequires careful strategic planning Engineers care about making things that work. Designers work out things people care about.
  42. 42. Activity III 3 minutes: Everyday products that you easily recall, that have: a) Weak meaning b) Strong meaning (“The reasons for this product to (“The reasons for this product toexist are weak, unclear or hard to exist are strong, clear or easy to justify from my point of view”) justify from my point of view”) Engineers care about making things that work. Designers work out things people care about.
  43. 43. Warning! Many new technology productsdisregard α Meaning, and as a result most people simply don’t care! Engineers care about making things that work. Designers work out things people care about.
  44. 44. “Chindogu”Engineers care about making things that work. Designers work out things people care about.
  45. 45. Opportunity Creative α Meanings may trigger disruptive innovations(new categories of products)… or #fail Engineers care about making things that work. Designers work out things people care about.
  46. 46. β Meaning http://auto-blogger.org/automatic-transmission-vs-manual-transmissionEngineers care about making things that work. Designers work out things people care about.
  47. 47. http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpgEngineers care about making things that work. Designers work out things people care about.
  48. 48. http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpgEngineers care about making things that work. Designers work out things people care about.
  49. 49. http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpgEngineers care about making things that work. Designers work out things people care about.
  50. 50. http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpgEngineers care about making things that work. Designers work out things people care about.
  51. 51. http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpgEngineers care about making things that work. Designers work out things people care about.
  52. 52. β Meaninghttp://www.science.edu.sg/exhibitions/Pages/EarthOurUntamedPlanet.aspx http://www.nhm.ac.uk/kids-only/at-museum/star-attractions/earthquake-room/index.html Engineers care about making things that work. Designers work out things people care about.
  53. 53. Warning!Functions are rarely chosen for howpeople perceive them (β Meaning) Engineers care about making things that work. Designers work out things people care about.
  54. 54. Opportunityβ Meanings are difficult to anticipate,but can be studied in existing products Engineers care about making things that work. Designers work out things people care about.
  55. 55. γ Meaning http://www.youtube.com/watch?v=4Nau7b0JTckEngineers care about making things that work. Designers work out things people care about.
  56. 56. γ Meaning http://www.youtube.com/watch?v=Imhu7L2Jri0Engineers care about making things that work. Designers work out things people care about.
  57. 57. γ Meaninghttp://getmeoffthisthing.com/archives/tag/kids http://www.colorfulplaces.com/family-fun/wild-about-rollercoasters Engineers care about making things that work. Designers work out things people care about.
  58. 58. γ Meaning http://www.science.edu.sg/exhibitions/Pages/themindseye.aspxEngineers care about making things that work. Designers work out things people care about.
  59. 59. Suggestion Use γ Meaning to evaluatealternative implementations of a candidate function Engineers care about making things that work. Designers work out things people care about.
  60. 60. δ Meaningstability, strength, conventional, care about making things that work. Designers work out things people care about. natural, rotate, lap, change Engineers settlement, rules vs. motion, action,
  61. 61. Frame: to arrange or adjust forcare about making things that work. question things people care about. to draw only one answer Engineers a purpose: The Designers work out was framed
  62. 62. Engineers care about making things that work. Designers work out things people care about.
  63. 63. Engineers care about making things that work. Designers work out things people care about.
  64. 64. http://www.flickr.com/photos/pedrolmc/7164090959/sizes/c/in/photostream/ Engineers care about making things that work. Designers work out things people care about.http://www.flickr.com/photos/tonythemisfit/3216348493/sizes/z/in/photostream/
  65. 65. http://www.flickr.com/photos/noyzmedia/2903967082/sizes/z/in/photostream/ about making things that work. Designers work out things people care about. Engineers carehttp://www.flickr.com/photos/g4r37h/3753545070/sizes/z/in/photostream/
  66. 66. Engineers care about making things that work. Designers work out things people care about.
  67. 67. http://www.sd.polyu.edu.hk/iasdr/proceeding/papers/A%20study%20on%20classifying%20the%20form%20of%20mobile%20phones%20with%20eidetic%20reduction%20method.pdf Engineers care about making things that work. Designers work out things people care about.
  68. 68. Engineers care about making things that work. Designers work out things people care about.
  69. 69. http://www.thesupercars.org/wp-content/uploads/2009/07/Volkswagen-Beetle1.jpg Engineers care about making things that work. Designers work out things people care about. http://www.carsbase.com/photo/Volkswagen-New_Beetle_mp53_pic_1296.jpg
  70. 70. Engineers care about making things that work. Designers work out things people care about.
  71. 71. Engineers care about making things that work. Designers work out things people care about.
  72. 72. Engineers care about making things that work. Designers work out things people care about.
  73. 73. Engineers care about making things that work. Designers work out things people care about.
  74. 74. Warning!δ Meanings capture universal, socio- cultural and individual perceptions. Engineers care about making things that work. Designers work out things people care about.
  75. 75. SuggestionChoose a useful level of abstraction to define: purposes, functions, behaviours and structures Engineers care about making things that work. Designers work out things people care about.
  76. 76. 6-blade disposable Letter combination Roller coasters, not allrazors, not all razors padlocks, not all locks amusement park rides Engineers care about making things that work. Designers work out things people care about.
  77. 77. Semantic Differential Osgood, C. E., Suci, G. J., & Tannenbaum, P. (1967). The Measurement of Meaning. University of Illinois Press.Engineers care about making things that work. Designers work out things people care about.
  78. 78. Engineers care about making things that work. Designers work out things people care about.
  79. 79. DesignEngineers care about making things that work. Designers work out things people care about.
  80. 80. A CB Engineers care about making things that work. Designers work out things people care about. D

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